mobile value added services (mvas) market in india – trends & forecast, 2015-2020
TRANSCRIPT
MOBILE VALUE ADDEDSERVICES (MVAS) MARKETIN INDIATrends & Forecast, 2015–2020
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The increasing mobile subscriber base in India has led to the demand of
the MVAS and has brought the growth opportunities for the telecom
players, content related players and mobile manufacturing players
in the market. The recent roll out of the 4G technology is expected
to support for data traffic in the future years.
The traditional and modern MVAS adoption and usages by
customers are gradually increasing in the country. The traditional
value added services still hold the good growth, delivering the
real-time information efficiently to the consumers. The large
enterprises are considering the mobile phone is effective tool to
reach the customers and increasing demand for the mobile
application will support for mvas market growth.
The Indian MVAS market is analysed based on vas types, delivery
platforms, users, areas and verticals
The Indian MVAS market is expected to grow in the upcoming
years mainly driven by consumers VAS and enterprise VAS. The
consumer VAS segment is expected to drive the Indian MVAS
market, but still enterprise VAS segment is predicated to see a
large market growth in the near future. The Indian MVAS market is
expected to grow at a CAGR of 18.5% during the period 2015-
2020. The consumer VAS and enterprise VAS market is expected
to grow at a CAGR of 19.7% and 19.3% during the period from
2015 to 2020, respectively.
TRENDS & FORECASTBase Year: 2014
Forecast Year: 2015-2020
MARKET, BY VAS TYPESConsumer VAS, Enterprise VAS,
Network VAS
MARKET, BY DELIVERY PLATFORMSShort Message Service (SMS),
Caller Ring Back Tone (CRBT),
Interactive Voice Response (IVR),
Wireless Application Protocol
(WAP)
MARKET, BY USERSStudents Community, Business
Community, Others
MARKET, BY AREASUrban Area, Rural Area
Copyrights © 2015-2016 | Infoholic Research
Indian MVAS Market Revenue Growth, 2015–2020 ($Billion)
Some of the drivers of the MVAS in India market are:
Some of the restraints of the MVAS in India market are:
Key question answered in the report:
ü Demand for smartphones and tablets with increasing wireless subscriber base
ü Increasing internet subscriber base
ü Growing entertainment services
ü Lack of usages and promotions
ü Low penetration in rural areas – Local language content
ü What are the major trends influencing the MVAS market growth?
ü What is PEST analysis about the Indian MVAS market?
ü Quantitative data estimation and forecasting of MVAS from the period (2015 - 2020).
ü What are the drivers, opportunities and barriers for MVAS market growth?
ü Top leading players analysis in terms of revenue, SWOT analysis, and business strategies.
ü Rural area market outlook in coming years.
ü What are the major verticals adopting VAS?
ü Outlook of Rural and Urban area.
ü What are the leading delivery platform in MVAS market and market revenue of each delivery platform in coming years?
ü What are the value added service needed by users?
ü Age of Service outlook: Traditional service, Emerging Services, Utility Servicesand Niche Services.
COMPANIES COVERED
ü IMImobile Pvt.Ltd
ü CanvasM Technologies Pvt Ltd
ü OnMobile Global Ltd
ü Comviva Technologies Limited
ü Mobile2Win Pvt. Ltd
ü Value First Digital Media Pvt. Ltd
ü ACL Mobile Limited
Copyrights © 2015-2016 | Infoholic Research
TABLE OF CONTENTS
1 Industry Overview 6.3.1 Market Size & Analysis
1.1 Industry Trends 6.4 Network VAS
1.2 Pest Analysis 6.4.1 Market Size & Analysis
6.5 Vendor Profiles
2 Report Outline 6.5.1 IMImobile Pvt.Ltd
2.1 Report Scope 6.5.1.1 Overview
2.2 Report Summary 6.5.1.2 Financial Health
2.3 Research Methodology 6.5.1.3 Business Units
2.4 Report Assumptions 6.5.1.3.1 Overall
6.5.1.3.2 Market Specific
3 Market Snapshot 6.5.1.4 SWOT Analysis
3.1 Total Addressable Market (TAM) 6.5.1.5 Business Strategy & Views
3.2 Segmented Addressable Market (SAM) 6.5.2 CanvasM Technologies Pvt Ltd
6.5.2.1 Overview
4 Market Characteristics 6.5.2.2 Financial Health
4.1 Evolution 6.5.2.3 Business Units
4.2 Value Chain 6.5.2.3.1 Overall
4.3 Market Segmentation 6.5.2.3.2 Market Specific
4.4 Market Dynamics 6.5.2.4 SWOT Analysis
4.4.1 Drivers 6.5.2.5 Business Strategy & Views
4.4.1.1 Demand for smartphones and tablets 6.5.3 OnMobile Global Ltd
with increasing wireless subscriber base 6.5.3.1 Overview
4.4.1.2 Increasing internet subscriber base 6.5.3.2 Financial Health
4.4.1.3 Growing entertainment services 6.5.3.3 Business Units
4.4.2 Restraints 6.5.3.3.1 Overall
4.4.2.1 Lack of usages and promotions 6.5.3.4 SWOT Analysis
4.4.2.2 Low penetration in rural areas – Local 6.5.3.5 Business Strategy & Views
language content 6.5.4 Comviva Technologies Limited
4.4.3 Opportunities 6.5.4.1 Overview
4.4.3.1 Demand for LTE/4G technology in data 6.5.4.2 Financial Health
market 6.5.4.3 Business Units
4.4.3.2 Gear up– Low cost handset devices 6.5.4.3.1 Overall
4.4.3.3 Increasing enterprise demand and 6.5.4.3.2 Market Specific
consumer demand 6.5.4.4 SWOT Analysis
4.4.4 DRO – Impact Analysis 6.5.4.5 Business Strategy & Views
4.5 Porter 5 Forces
7 Delivery Platforms: Market Size &
5 Trends & Impact Analysis
5.1 Market Trends 7.1 Overview
7.2 Short Message Service (SMS)
6 VAS Types: Market Size & Analysis 7.3 Caller Ring Back Tone (CRBT)
6.1 Overview 7.4 Interactive Voice Response (IVR)
6.2 Consumer VAS 7.5 Wireless Application Protocol (WAP)
6.2.1 Market Size & Analysis 7.6 Others
6.3 Enterprise VAS
Copyrights © 2015-2016 | Infoholic Research
TABLE OF CONTENTS
8 Users: Market Size & Analysis 11.3.2 Joint Ventures & Collaborations
8.1 Overview
8.2 Students Community 12 Companies to Watch For
8.3 Business Community 12.1 Mobile2Win Pvt. Ltd
8.4 Others 12.1.1 Overview
12.1.2 Key Offerings
9 Areas: Market Size & Analysis 12.1.3 Objectives & Progress
9.1 Overview 12.2 Value First Digital Media Pvt. Ltd
9.2 Urban Area 12.2.1 Overview
9.3 Rural Area 12.2.2 Key offerings
12.2.3 Objectives & Progress
10 Verticals: Market size & Analysis 12.3 ACL Mobile Limited
10.1 Overview 12.3.1 Overview
10.2 mEntertainment 12.3.2 Key offerings
10.3 mCommerce 12.3.3 Objectives & Progress
10.4 mBanking & Finance
10.5 mEducation 13 End-User Views
10.6 mHealth 13.1 End-user
10.7 mGovernance 13.2 End-user
10.8 mAgriculture
10.9 Others 14 What our Peers are Estimating
14.1 Publisher 1
11 Competitive Landscape 14.2 Publisher 2
11.1 Competitor Comparison Analysis
11.1.1 Analysis by VAS Types Annexure
11.1.2 Age of Services Acronyms
11.2 Infoholic Research’s–Neutrino Triangle
11.3 Market Landscape
11.3.1 Mergers & Acquisitions
Total Pages Single UserSingle User
Multi User
Enterprise
List of Tables
List of Charts
69 2250
2500
3000
16
32Report Value in $
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