mobile web is here
DESCRIPTION
Ektron Mobile Web SeminarTRANSCRIPT
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Agenda 2010, the Year of Mobile?
The Evolution of the Smartphone
The Debate between Mobile Sites versus Mobile Applications
Defining a Mobile Strategy
Mobile Best Practices & Customer Examples
About Ektron
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2010 was the Year of Mobile
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2001 was the Year of Mobile
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http://www.w3.org/2000/Talks/WWW9-Mobile-Web/
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2010 is the Year of Mobile
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to
Smartphone. Evolved.Smartphone. Evolved.
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54.3 Million People in the United States own
smartphones
54.3 Million People in the United States own
smartphones
http://www.flickr.com/photos/pictfactory/2796367140
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And forget what you’ve read, it’s not just iPhones
And forget what you’ve read, it’s not just iPhones
RIM 39%Apple 24%
Google 17%Microsoft 12%(Comscore Mobilens)
RIM 39%Apple 24%
Google 17%Microsoft 12%(Comscore Mobilens)
http://www.flickr.com/photos/nic221/708771424/
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Especially in the EU, so let’s look at growth
Especially in the EU, so let’s look at growth
4%Symbian 18%
Apple 161%Microsoft 8%
RIM 87%Google 2429%
(Comscore Mobilens)
Symbian 18%Apple 161%
Microsoft 8%RIM 87%
Google 2429%
(Comscore Mobilens)
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http://www.slideshare.net/bryanrieger/rethinking-the-mobile-web-by-yiibu
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How are people using mobile devices?
How are people using mobile devices?
http://www.flickr.com/photos/toasty/3538820892/
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34% used a
browser
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31% used an app
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22%
accessed a social network
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Gartner says the Mobile usage will eclipse
Gartner says the Mobile usage will eclipsedesktops by 2013
desktops by 2013
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Mobile Site vs. App
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What do you want your Mobile Website to be?
What do you want your Mobile Website to be?
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DonationsDonations
RevenueRevenue
LeadsLeads
MembershipMembershipEngagemen
tEngagemen
t
SupportSupport
InformationInformation
EnrollmentEnrollment
Start with Goals and define a
Strategy
Start with Goals and define a
Strategy
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Best Practices for the Mobile Web1. Context Drives Experience
2. Real Estate
3. Navigation
4. Leverage Device Capabilities
5. How much to mobilize?
6. Measure and Optimize
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Combine Content and ContextCombine Content and Context
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Considerations
http://www.slideshare.net/bryanrieger/rethinking-the-mobile-web-by-yiibu
Consider screen real estateConsider screen real estate
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Think Navigation in the Context of Mobile
Think Navigation in the Context of Mobile
http://www.flickr.com/photos/neilsingapore/755304613/
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Leverage Device Capabilities
http://www.flickr.com/photos/mr_t_in_dc/4376801881/
Leverage Device Capabilities
Leverage Device Capabilities
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Make Every PageHow much to Mobilize?How much to Mobilize?
http://www.flickr.com/photos/panarmenian_photo/4932197300/
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#Measure and Optimize
#Measure and Optimize
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“It’s clear that people are accessing websites more frequently from handheld devices, and demanding information more quickly. UT Mobile is aimed exactly at those users. We’re simply trying to find new ways to deliver useful services and content to students, faculty and staff, and the public” ~ Chris Goodwin, University of Tampa web designer
“It’s clear that people are accessing websites more frequently from handheld devices, and demanding information more quickly. UT Mobile is aimed exactly at those users. We’re simply trying to find new ways to deliver useful services and content to students, faculty and staff, and the public” ~ Chris Goodwin, University of Tampa web designer
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About Ektron Ektron provides mission critical web
solutions that drive revenue, improve customer satisfaction and increase productivity. Web content management, marketing
optimization, social business software
Headquartered in Nashua, New Hampshire Worldwide offices in United Kingdom,
Australia, and Canada,
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Ektron Web Content Management & Mobile
Automated Device & Browser Detection
Separate Content from Presentation
Device-specific Preview Geolocation Mobile Analytics
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Resources & Additional Reading
The Mobile Web Optimization Guide http://dev.opera.com/articles/view/the-mobile-web-optimization-guide/
The Mobile HTML5 website http://www.mobilehtml5.com/
University of Tampa http://www.ut.edu
Comscore - http://comscore.com
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Questions and Next Steps
To learn more about the
Ektron and MobileVisit http://ektron.com/mobile
Thank You!Bill Rogers Founder & [email protected] @bill_ektron on Twitter
Tom Wentworth VP, Web Solutions
[email protected] @twentworth12 on Twitter