mobile website and mobile marketing and its impact on your business

MOBILE MARKETINGAND ITS IMPACT ON YOUR

BUSINESSwww.eBusiness.pk

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MOBILE DEVICE STATS• The number of mobile devices (smartphones and tablets)

will exceed the human population by Q4 2012.

• According to a recent Google survey, 44% of their targeted market now owns a smartphone and it continues to rise.

• There are currently over 450 million smartphone users and within four years that number is expected to double.

Smartphones reached a

44%

MARKETPENETRATIONIN Q1 2012

e-Business Experts International | www.eBusiness.pk | Skype ID: ebusinessexperts

http://www.ebusiness.pk/

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HOW ARE BUSINESSES AFFECTED?

TAKE ACTION FROM A SEARCH

Whether it’s a call, visit, or purchase.

HAVE SEARCHED FOR LOCAL BUSINESSES

Are they finding your business first?

USE THEIR SMARTPHONES TO SEARCH DAILY

Often multiple times per day.

57% 94% 90%



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LOOKING FOR LOCAL INFORMATIONIS A FREQUENT SMARTPHONE ACTIVITY

58% of smartphone users search for local information at least once per week.

27% of smartphone users search for local information every day.



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WHAT DO THEY DOAFTER THEY MAKE THEIR LOCAL SEARCH?

70%66%

36%

23%

Connect with the business Visit the business Make a purchaseTell others about the business



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HOW YOU CAN USE MOBILE MARKETING TO GAIN CLIENTS AND INCREASE YOUR

PROFITS



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MOBILE MARKETING SERVICES

MOBILE WEBSITES• Optimize your site for

mobile viewing• Increase ease of use for

customers• Guarantee more mobile

visitors make it in your door.

SMS MARKETING• Allow users to opt-in via your

mobile website or SMS• Send special offers weekly

and monthly to increase sales

• Allow feedback, coupons, and limited time promotions



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MOBILEWEBSITES



YOUR CURRENT

SITE• Viewers must taxingly scroll left and

right, zoom in and out, all the while having no easy way to find important contact details.

• Without having a properly developed mobile website, users will struggle to access vital information to your business.

• It is imperative that your site is mobile friendly because you potentially lose out on 20% of customers otherwise.

AS IT SHOWS UP ON A SMARTPHONE

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TAKE ADVANTAGE

• You will now notice that the site is branded and has a much easier, intuitive layout.

• With quick access to your key information your users will instantly be aware of your business and how it can assist them.

• Most importantly one-click-to-call and email buttons are provided for quick contact.

AND HAVE YOUR SITE MOBILE CAPABLE

11e-Business Experts International | www.eBusiness.pk | Skype ID: ebusinessexperts


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SMS TEXT MESSAGEMARKETING



WHAT IS SMS TEXT MESSAGE MARKETING

• SMS (Short Message Service) is what we call “text messaging”.

• SMS Text Message Marketing is like other forms of one-on-one marketing except the ROI is almost unbelievable.



HOW DOES IT WORK?The ultimate goal for SMS Text Message

marketing is to have customers opt-in as a subscriber so they can receive promotional text

messages from your business.

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Pizza: Come 2 JayJay’s to watch the game and get ½ priced appetizer. TXT END

2 STOP

PHOTO: XMAS Special strting Nov 7. Get free pic w/ Santa 4 XMAS cards.

TXT END 2 STOP



HOW DOES IT WORK?To subscribe to your list, users will need to take action either through your mobile website or by texting a short code to a certain number.

Example:

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Text FAMILY to 99999 to receive a family sized pizza for the price of a small.



HOW DOES IT WORK?• Once the user has texted the short code to the

designated number, they will be sent a coupon to receive their offer.

• In exchange, they have now opted in to your SMS messaging list. This will allow you to promote other offers via text messaging to the customer.



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WHY SMS MARKETING BENEFITS YOU

• Text messages have a read-rate of over 90%.

• Comparatively, email has a read-rate of less than 10%.

• The entry price for Text Message Marketing begins in the hundreds of dollars, not the thousands.



TAKE ADVANTAGE OF MOBILE MARKETING TODAY

SMS TEXTSetup Fee $4002000 Msgs/Mo $100/mo5000 Msgs/Mo $200/mo

WEBSITE DESIGNeCommerce Shop/Store $599Responsive Website Work With All Devices $999Web Portal (Classified, Job, B2B, Trade Portal) $499

MOBILE SITEComplete Mobile Optimized Site $300

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Customized discount packages and other services

available!



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GET IN TOUCH WITH UST: +92-21-35428265E: [email protected]

W: www.eBusiness.pkhttp://facebook.com/ebusinessexpertsSkype ID: ebusinessexperts



http://facebook.com/ebusinessexperts


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