mobile website success case studies
DESCRIPTION
Mobile Website Success Case Studies.TRANSCRIPT
The world is exploding with mobile use and more and more people are using their mobile devices for entertainment, business and research. • The boundaries between personal use and work use are collapsing. • To succeed businesses need to be closer to their customers – and that means the “mobile”.
http://www.urmobile.com
Having a mobile website is the first step - is the foundation on which your mobile strategy will be built.
http://www.urmobile.com
Here are 2 Mobile Website Success Case Studies
• Every company will have a different mobile strategy - unique to it’s product, service, culture and industry.• Companies will use a mix of other supplementary technologies like QR Codes, Mobile Ads, Mobile Apps, Mobile Landing Page, SMS, etc - but no matter what other technology you use - having a mobile website is critical.
Source : GOOGLE
Case Study 1: Crate and Barrel and PETCO
http://www.urmobile.com
Recently, Crate and Barrel and PETCO ran their first mobile advertising campaign on the AdMob network.
Source : http://googlemobileads.blogspot.com/2010/10/retail-case-studies-in-mobile.html
Getting Started on Mobile: Mobile Web v. Applications
• Both Crate and Barrel and PETCO are focusing on the mobile web first, with the possibility of developing applications for specific operating systems in the future. • PETCO expects the cost of developing a mobile website will be more than made up by increases in mobile conversion rates. • Crate and Barrel already has a mobile optimized site and is considering enhancing this experience through applications, particularly for iPad.
http://www.urmobile.comSource : http://googlemobileads.blogspot.com/2010/10/retail-case-studies-in-mobile.html
PETCO utilized both CPC and CPM ads to drive mobile traffic to a coupon offer on a newly created mobile landing page built for the offer. • PETCO’s hybrid CPC/CPM campaign drove coupon redemption rate of 4.6%. • In-store coupon redemptions outnumbered online by 5 to 1 for PETCO’s $10 off $50 purchase coupon offer, showing the power of driving in-store traffic via mobile advertising.
http://www.urmobile.comSource : http://googlemobileads.blogspot.com/2010/10/retail-case-studies-in-mobile.html
Crate and Barrel ran a CPM campaign to drive mobile visitors to their mobile website from smartphone, iPod touch and iPad devices. • iPad CPM ads drove a 15% CTR for Crate and Barrel. • Overall CTR for Crate and Barrel CPM campaign was 3.48%, substantially higher than their average for online display.
http://www.urmobile.comSource : http://googlemobileads.blogspot.com/2010/10/retail-case-studies-in-mobile.html
Case Study 2: Kiddicare.com
http://www.urmobile.com
• Kiddicare.com offers a great case in point. • The UK online nursery and baby supply retailer noticed a rising number of visitors to their website via mobile. • They knew consumers were getting a poor purchasing experience on mobile, and with approximately 7% of their traffic coming from mobile devices, they decided to build a website optimised for mobile.
Source : http://googlemobileads.blogspot.com/2011/06/kiddicarecom-grows-business-with-mobile.html
According to Simon Harrow, Kiddicare.com’s Technology Officer “The mobile site gives people a catalogue in their pocket, particularly as our stock shifts so fast, and between barcode scanning apps and our website search feature, the site turns all of our competitor’s stores into a showroom for us. Because baby goods are a considered purchase and people still like to see, feel and touch brands, this gives us a chance to acquire sales from people checking things in other people’s stores and finding that we are 70% cheaper, have a price-match guarantee, next day delivery and a 365-day return policy.”
http://www.urmobile.comSource : http://googlemobileads.blogspot.com/2011/06/kiddicarecom-grows-business-with-mobile.html
Mobile websites are the starting point of your
mobile journey.
http://www.urmobile.com
http://www.urmobile.com/
Contact Us
Your mobile strategy
Ur mobile is not associated with Crate and Barrel, PETCO and Kiddicare.com . This PPT is for information only.