mobile world congress barcelona 2008 · massive mobile growth worldwide means • first personal...

Mobile Usage ProtectionMobile World Congress Barcelona 2008

Commercial: In Confidence 2Confidential © AdaptiveMobile Security Ltd 2008

The issues we address

Protection Of: Subscribers, Networks, Businesses

Massive mobile growth worldwide means• First personal (or shared) communication• First on-line experience

- In emerging markets- In developed markets with adoption by new segments in (Children, Seniors)

Social, Regulatory and Commercial drivers to ensure it is safe• Harassment free• Protected from Fraud / Social engineering attacks

But security is not just “below the line cost”• Value generation – New lines of revenue• Promote customer acquisition & retention

Enterprises now starting to also quantify mobile risk factors


Harassment / Bullying

Inappropriate Content

1 in 3 11-16 year olds

55,000 Viruses per day

(Typical Operator)

1-2% spam / 80% Users (2.3 Trillion SMS in ’08)

~6% of traffic is pornography

Viruses

3.6 Million Adults lost money in phishing attacks

2nd highest destination for Children

Spam / Phishing

Threats encountered


The Value We Bring

Content Filtering Content Filtering

SegmentationAnalysis

SegmentationAnalysis

Voice SMS Web Email MMS IP Apps IMS

Anti Virus Anti Virus

Anti Spam Anti

SpamWhite / Black

List White / Black

List Time of DayTime of Day ImageAnalysisImage

AnalysisApplication

Controls Application

Controls

Advertising Management Advertising

Management

Handset AV Policy Handset

AV PolicyAge

Verification Age

VerificationMessage Retention Message Retention

Services

Treatment Controls

Revenue Improvement

Content DRM

Content DRM

Service Policy Control

Service Policy Control

Message Conversion Message

ConversionContent

Sponsorship Content

SponsorshipNotification

Alerts Notification

AlertsUsage

ReportingUsage

ReportingPrivacy

Controls Privacy

ControlsHandset

VRE Handset

VRE

Personalised Policies

Personalised Policies

Parental Portal Corporate Portal


Content Filtering Capabilities

Traffic Control Content Filtering ActionsContent

Categorisation

Text Inspection Malware

Spam Content Analysis

Block

Redirect

Modify

Notify

Report

Age

V

erifi

catio

n

• Illegal

• Adult

•Inappropriate

•Business & Entertainment

•Content partner tagging

Opt in/opt outFriends & FamilyPersonal Whitelist

Individual Blacklist Subscription controls

Traffic Analysis-Anti-flooding-Anti spoofing/faking-Suspicious traffic pattern detection

• Image Signatures• Image Analysis

Identity• Applications

OffensiveInappropriate Content Keyword detection

Viruses TrojansRogue Applications

Identity & Privacy ManagementContent & file signatures

Spam DetectionRBLSignature matchingAnti-phishing

CONTENT SECURITY

SMS

MMS

Email

Mobile Web

P2P

Voice

IMS

GSM /CDMA

Converged

WiFi

WiMAX

PARENTAL CONTROLS / CORPORATE CONTROLS

Bea

rer

Con

vers

ion

Con

tent

In

serti

onM

essa

ge

Ret

entio

nB

ehav

iour

Ana

lysi

sR

eque

st

Tagg

ing

ImageAnalysis

P2P Application Controls


AdaptiveMobile User Self Care Consumer & Corporate

Enabling personalised control:Manages Permissions across Web, Voice, Messaging, AdvertisingAddresses: Anti-Bullying, Friends & Family Whitelists, Time of Day / Usage, Premium Rate & Category ControlsAchieving subscriber retention, acquisition & new revenuesMarket achieving $3-$5 pcm per handsetWhilst maintaining their Privacy


Driving new revenues

Handset virus Disinfection

MMS

Email

Web

SMS to MMS

Network Protection

SubscriberProfiling

Cost Protection

Churn Protection

Advert insertion

MMS to Email

Revenue Growth

New revenue from existing customers New revenue sources

Profiling

Portal Optimisation

SMS

• Infected handsets• Rogue applications• Spam bots• DoS

Content manipulation

• Content preferences• Mobile content purchases• P2P network analysis

Parental Controls / Enterprise Controls

• MMS Interception• SMS Interception• Web redirection• Email Interception


Cisco Service Exchange Framework Intelligent Network Enablement & Control

AggregationRadio IP/MPLSCoreCell Site

Cisco Intelligent IP Transport

Signaling over IP

Access

Intelligent Networking

Net

wor

k La

yer

Ope

ratio

nal L

ayer

Secu

rity

Servi

ce A

ssur

ance

BW

Man

agem

ent

Traff

ic En

ginee

ring

Content Downloads FMC Voice Parental

ControlMobile TV

Service Exchange

Framework

Identity Policy Billing

Mobility

Self Service

Open Framework for Enabling “Any Play” Delivery

(Any service, to any device,

to any location)

Appl

icat

ion

Laye

rS

ervi

ce

Laye

r

Mobile Gaming

Open Framework for Personalized

“Any Play” Delivery (any service, to any

device, to any location)

Open Framework for Personalized

“Any Play” Delivery (any service, to any

device, to any location)

Service Exchange

Framework

Identity and Mobility

Management

Service Policy and Resource Management

Session and Media

Management

Normalized Network Service Interfaces

Network Element Service Control and Peering

Cis

co IP

Nex

t Gen

erat

ion

Net

wor

k


Cisco Service Exchange Framework: AdaptiveMobile PCF In Context

AggregationRadio IP/MPLSCoreCell Site

Cisco Intelligent IP Transport

Signaling over IP

Access

Intelligent Networking

Net

wor

k La

yer

Ope

ratio

nal L

ayer

Secu

rity

Servi

ce A

ssur

ance

BW

Man

agem

ent

Traff

ic En

ginee

ring

Content Downloads FMC VoiceMobile TV

Service Exchange

Framework

Identity Policy Billing

Mobility

Self Service

Open Framework for Enabling “Any Play” Delivery

(Any service, to any device,

to any location)

Appl

icat

ion

Laye

rS

ervi

ce

Laye

r

Mobile Gaming

AdaptiveMobile PCF Extensions to SEF

AdaptiveMobile PCF Extensions to SEF

Service Exchange

FrameworkService Security

Service Permissions &

PolicyContent Controls

Open Interfaces For Provisioning and Policy Mgmt

Policy Enforcement Adapters

Cis

co IP

Nex

t Gen

erat

ion

Net

wor

k

Parental Control


Parental Portal in Operator Network/Cisco Ecosystem

Insertion/ policy control points is determined by Operator requirements and Cisco components availableOther policy control points are also possible (MMS, SMS, SIP etc.)Parental Portal can be accessed cross-bearer

Cisco Service Control Engine

PSTN

Parent can configure per child permissions, policies, time of day settings etc. on

Parental Portal

(IP) Traffic flow via Cisco SCE and/or Cisco

CSG depending on operator requirements

and deployment

AdaptiveMobilePDP

AdaptiveMobileSubscriber Provisioning

Register

Cisco IP Transfer Point

Cisco GGSN Cisco Content Services Gateway

2.5/3G

IP Next Generation

NetworkADSL/WiMax

Internet

GatewaySIGTRAN/SS7

Gx+GTP’

Child

SCE

Parent

Bear-wide Child permissions set by the parent on Portal

Parent

AdaptiveMobilePCF

Parent can configure per child

permissions, policies, time of day settings

etc. on Parental Portal

Parental Portal

Cisco ASN GW

Cisco Service Exchange Framework

General users, employee and

Corporate Portal


Product overview

NetworkOperationsCentre

CSG/SCE

ITP


Further Information

Please contact AdaptiveMobile at www.adaptivemobile.com or email [email protected]

Contact your Cisco Account Manager or visit www.cisco.com/go/mobile

Are you facing regulatory pressures on content control?Want to know what spam is costing you?How many viruses you are carrying a day?Do your customers want to protect their children & employees?Looking to launch advertising?

http://www.adaptivemobile.com/

mailto:[email protected]

http://www.cisco.com/go/mobile

mobile world congress barcelona 2008 · massive mobile growth worldwide means • first personal...

Documents