mobiletank 1: allan wills/ nimbletank
TRANSCRIPT
![Page 1: Mobiletank 1: Allan Wills/ Nimbletank](https://reader030.vdocument.in/reader030/viewer/2022020307/55a2be591a28ab6f268b46a1/html5/thumbnails/1.jpg)
17 GRESSE STREET, LONDON, W1T 1QL, UK, +44 (0) 207 079 [email protected] www.nimbletank.com
Welcome to Nimbletank
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The 17 Designs That Bell Almost Used for the Layout of Telephone Buttons
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17 GRESSE STREET, LONDON, W1T 1QL, UK, +44 (0) 207 079 [email protected] www.nimbletank.com
Mobile engagement
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Nimbletank is a new breed of mobile agency that creates a sweet spot between strategy, creativity and effectiveness
A full service mobile agency
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17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | [email protected] | www.nimbletank.com
WIFI
MOBILE LOYALTYDIGITAL WALLET(M-COMMERCE / M-POS)
IN-STORE ENGAGEMENT
FAST NETWORK CONNECTIVITY
(4G)
RICH MOBILEDATA
What is mobile engagement?Mobile touch points in retail...
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17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | [email protected] | www.nimbletank.com
What is mobile engagement?
For us it’s about emotion, removing barriers and putting the brand in the hands of the consumer.
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17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | [email protected] | www.nimbletank.com
Native vs. mobile web
Who is your customer?
Do you need to transact? Online/offline?
Use specific device features?
Is your content changing frequently?
Can we automate? Moderate?
Mobile webNative app
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17 GRESSE STREET, LONDON, W1T 1QL, UK, +44 (0) 207 079 [email protected] www.nimbletank.com
Our little experiment
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17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | [email protected] | www.nimbletank.com 17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | [email protected] | www.nimbletank.com
Our little test: SMS12:45pm 5:00pm
NameEmailMobile number
35 total- 1 duplicate- 2 incomplete- 1 landline31 usable
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17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | [email protected] | www.nimbletank.com
SMS test: drink?
31 texts send at 12:45
15 replies
48% response rate / total
X% response rate / turnout
CPA: ?
Sentiment: ? RED 1WHITE 6BEER 2POP 5Lemsip 1Can’t come 1
Can’t come6%
Lemsip6%
POP31%
BEER13%
WHITE38%
RED6%
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17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | [email protected] | www.nimbletank.com
Survey
www.nimbletank.com
How will mobile radically change your life?
Scan me
Connect with us to win half a day of strategic mobile consultancy
Responses: ?
CPA: ?
Sentiment: ?
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17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | [email protected] | www.nimbletank.com
Survey
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17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | [email protected] | www.nimbletank.com
Questions
Sally Jackson Freeman, Digital Marketing Manager, Love Live Music
What % of sales will be direct from mobile by the end of 2013? Have heard varying percentages. 2. Designing to a standard approach or tailoring to specific devices - best practice advice please.
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17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | [email protected] | www.nimbletank.com
Vicky Birnage, Head of Product Effectiveness, reed.co.uk
Are there not areas of your site that aren't feasible to be responsive and suit each device. For example a form on a desktop may be one page but this wouldn't suit a mobile phone...?
Questions
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17 GRESSE STREET | LONDON | W1T 1QL | UK | +44 (0) 207 079 2457 | [email protected] | www.nimbletank.com
Joan Liley, MD, The Clothes Parlour.com
How can the industry as a whole both develop and control at the same time, manage the level of promotion via mobile thus preventing dilution of quality and avoiding saturation and and customer fatigue using wherever possible real time data and affordable tools.
Questions