mobilezilla - bcm's what next presentation february 2012
DESCRIPTION
BCM's 'Mobilezilla' What Next presentation, February 2012TRANSCRIPT
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“The answer should always be mobile first”
ERIC SCHMIDT, EXECUTIVE CHAIRMAN, GOOGLE
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Location
timeDISPLAY
MINE
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display
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SIZE does matter
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• prioritise information
optimising for mobile
• make it bigger
• ENABLE PHONE FEATURES
• make it mobile friendly
• REDUCE THE LOAD
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time
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shar
e of
tra
ffic
%
12am 6am 12pm 6pm 12am
Share of traffic over a day
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Sear
ch T
raff
ic
search traffic by day of week
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JUSt in time “65% of mobile customers
on Orbitz are booking hotelsfor the same day”
CHRIS BROWN, vice president, orbtiz
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LOCATION
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1 in 3 searches on
mobile are local
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CLOSE TO PURCHASING
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mine
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What would you give up
your mobile phone for?
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all about me
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Size does matter
Just in time
Close to purchase
All about me
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13 x more engagement than online display
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Desktop searchvs
mobile search
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of adULTS PREFER SMS1/3
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Loyalty Programs
sales promotion
direct sales
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“WE NOW HAVE OVER 350 MILLION MOBILE USERS. WITHIN ANOTHER YEAR OR TWO, WE’LL BE A MOBILE COMPANY WITH HALF MOBILE USERS.” erick tseng, facebook mobile chief
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Mobile enables greater and deeper connections than ever beforE
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Mobile Transaction Forecast
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14% software/hardware
categories purchased frequently using a mobile device
27% Travel(AIRLINE TICKETS, HOTEL RESERVATIONS, CAR RENTAL)
23% electronics
17% clothes & shoes
14% software/hardware
13% gifts10% local details
7% home care products
6% food/beverage
32% ENTERTAINMENT(BOOKS, MUSIC, MOVIES)
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the new shop window is in the hand, on the go, and always on
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Loyalty through occasion, reward and ease
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utility
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communication
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ENTERTAINMENT
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building brands through utility, communication and entertainment
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MOBILE TAKEOUT:
‘ADDING VALUE’‘JUST IN TIME’‘ON THE MOVE’
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IF YOU WOULD LIKE FURTHER INFORMATION ABOUT THIS
PRESENTATION AND HOW MOBILE CAN ENHANCE YOUR BRAND,
CONTACT