mobilities presentation
TRANSCRIPT
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The Future is MobilePresentation by Connie Kuang
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“By 2014, 30.7 million Canadians will own a mobile phone.”
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“85% of children
own a phone,
while only 73% own books at
home.”
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Work. Play. Shop.
EmailText
Instagr.am …?
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Mobile Commerce isprofitable and rapidly growing
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50% of all mobile users shop via their phones
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$2 billion of ebay’s sales are from its mobile application
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Mobile barcode scanning went up 700% in 2010.
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Confusing shopping be gone!
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Coffee Bingo Shopkick = Rewards in 1970 = Rewards in 2011
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Starbucks Mobile Card Payment App
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“People are more likely to carry theirphone than their wallet.”
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the iPhone 5 is to carry NFC technology… actually turning phones
into wallets?
Rumour has it…
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Mobile phones as transaction terminals
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Geolocational apps are connecting people to local businesses and local perks.
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Geolocational apps also collect consumer data to deliver local marketing.
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55% of marketers surveyed in 2010 said that mobile is the real area of future growth.
14% of marketers vowed to increase mobile spending by 9% over the next year.
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By 2015, shoppers around the world will spend $119 billion on goods and services bought via their mobile phones.
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