mobility is more than apps

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MOBILITY IS MORE THAN APPS Prepared By: Nishant Adlakha www.nishantadlakha.com Twitter : @nishantadlakha

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This presentation talks about how Connected devices will change the future of Enterprise Mobility.

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Page 1: Mobility is More than Apps

MOBILITY IS MORE THAN APPS

Prepared By: Nishant Adlakha www.nishantadlakha.com Twitter : @nishantadlakha

Page 2: Mobility is More than Apps

Introduction

Mobility combined with Social Media and

Analytics has led to a Connected Ecosystem where the lines between physical and digital world have blurred.

This gives us an opportunity to explore the potential of Mobility in providing excellent

experience to consumers with more than just Apps

Page 3: Mobility is More than Apps

Contents

Why the need

Where we are

The road ahead

Page 4: Mobility is More than Apps

Why the need

Where we are

The road ahead

Page 5: Mobility is More than Apps

Imagine one Enterprise Mobility Company Doing This :

Hello, I am interesting

Page 6: Mobility is More than Apps

Imagine one Enterprise Mobility Company Doing This :

Hello, I am interesting

Hello, I am fascinating

Page 7: Mobility is More than Apps

Imagine one Enterprise Mobility Company Doing This :

Hello, I am interesting

Hello, I am fascinating

Hello, I am wonderful

Page 8: Mobility is More than Apps

Imagine one Enterprise Mobility Company Doing This :

Hello, I am interesting

Hello, I am fascinating

Hello, I am wonderful

Hello, I am Charming

Page 9: Mobility is More than Apps

Imagine one Enterprise Mobility Company Doing This :

Hello, I am interesting

Hello, I am fascinating

Hello, I am wonderful

Hello, I am Charming

Hello, I am exciting

Page 10: Mobility is More than Apps

Imagine one Enterprise Mobility Company Doing This :

Hello, I am interesting

Hello, I am fascinating

Hello, I am wonderful

Hello, I am Charming

Hello, I am exciting

Hello, I am better

Page 11: Mobility is More than Apps

Imagine one Enterprise Mobility Company Doing This :

Hello, I am interesting

Hello, I am fascinating

Hello, I am wonderful

Hello, I am Charming

Hello, I am exciting

Hello, I am better Hello, I am relevant

Page 12: Mobility is More than Apps

Imagine one Enterprise Mobility Company Doing This :

Hello, I am interesting

Hello, I am fascinating

Hello, I am wonderful

Hello, I am Charming

Hello, I am exciting

Hello, I am better Hello, I am relevant

Page 13: Mobility is More than Apps

Imagine one Enterprise Mobility Company Doing This :

Hello, I am interesting

Hello, I am fascinating

Hello, I am wonderful

Hello, I am Charming

Hello, I am exciting

Hello, I am better Hello, I am relevant

Hello, I am Quiet and sophisticated

Page 14: Mobility is More than Apps

Imagine one Enterprise Mobility Company Doing This :

Hello, I am interesting

Hello, I am fascinating

Hello, I am wonderful

Hello, I am Charming

Hello, I am exciting

Hello, I am better Hello, I am relevant

Hello, I am Quiet and sophisticated

Hello, I am Young and Dynamic

Page 15: Mobility is More than Apps

Imagine one Enterprise Mobility Company Doing This :

Hello, I am interesting

Hello, I am fascinating

Hello, I am wonderful

Hello, I am Charming

Hello, I am exciting

Hello, I am better Hello, I am relevant

Hello, I am Quiet and sophisticated

Hello, I am Young and Dynamic Hello, I have a

great team

Page 16: Mobility is More than Apps

Imagine one Enterprise Mobility Company Doing This :

Hello, I am interesting

Hello, I am fascinating

Hello, I am wonderful

Hello, I am Charming

Hello, I am exciting

Hello, I am better Hello, I am relevant

Hello, I am Quiet and sophisticated

Hello, I am Young and Dynamic Hello, I have a

great team Hello, I am great

Page 17: Mobility is More than Apps

Imagine one Enterprise Mobility Company Doing This :

Hello, I am interesting

Hello, I am fascinating

Hello, I am wonderful

Hello, I am Charming

Hello, I am exciting

Hello, I am better Hello, I am relevant

Hello, I am Quiet and sophisticated

Hello, I am Young and Dynamic Hello, I have a

great team Hello, I am great

Hello, I am sincere

Page 18: Mobility is More than Apps

Imagine one Enterprise Mobility Company Doing This :

Hello, I am interesting

Hello, I am fascinating

Hello, I am wonderful

Hello, I am Charming

Hello, I am exciting

Hello, I am better Hello, I am relevant

Hello, I am Quiet and sophisticated

Hello, I am Young and Dynamic Hello, I have a

great team Hello, I am great

Page 19: Mobility is More than Apps

Sounds Absurd ? But TRUE as well

The common denominator is which will

eventually turn the company into company

Page 20: Mobility is More than Apps

Sounds Absurd ? But TRUE as well

The common denominator is which will

eventually turn the company into company

Failure to take control of this will result in being a cliché .

Don’t be a cliché, INNOVATE

Page 21: Mobility is More than Apps

Why the need

Where we are

The road ahead

Page 22: Mobility is More than Apps

BEFORE iPods

Page 23: Mobility is More than Apps

BEFORE iPods

There were Walkmans, Portable CD Players and MP3s

Page 24: Mobility is More than Apps

BEFORE Nike

Page 25: Mobility is More than Apps

BEFORE Nike

There were sneakers

Page 26: Mobility is More than Apps

BEFORE Coca Cola

Page 27: Mobility is More than Apps

BEFORE Coca Cola

There were soft drinks

Page 28: Mobility is More than Apps

Crux

The market is always there, We need to tap it

Page 29: Mobility is More than Apps

Crux

The market is always there, We need to tap it

Let’s get back to iPod

Page 30: Mobility is More than Apps

BEFORE iPods

There were only music players

Underneath that, there was an undefined need and desire, and that desire was

Page 31: Mobility is More than Apps

Designing Great Customer Experiences

Page 32: Mobility is More than Apps

That was truly the need that iPod fulfills and why people buy iPod.

They are not buying a

“Music Player”.

Page 33: Mobility is More than Apps

They are buying the emotional ties that align with them — iPod is fun and it is cool and it is fantastic. That little thing does anything we want, music, internet, movies and what else?

Page 34: Mobility is More than Apps

But that market didn’t exist

Page 35: Mobility is More than Apps

But that market didn’t exist

Apple created that market

Page 36: Mobility is More than Apps

Who are the customers ?

Page 37: Mobility is More than Apps

Who are the customers ?

Apple identified those who grew up on computers, lived for instant gratification and were passionate about music.

Page 38: Mobility is More than Apps

What are their values and priorities?

Page 39: Mobility is More than Apps

What are their values and priorities?

They love their music. They live on their computers. Apple closed the loop with the introduction of iTunes that made immediate gratification possible, turning every computer into an instant checkout counter

Page 40: Mobility is More than Apps

Who are we and are we a passionate extension of those values?

Page 41: Mobility is More than Apps

Who are we and are we a passionate extension of those values?

We love music and instant access just like our customers. Their values are ours: Music. Now. Everywhere I go.

Page 42: Mobility is More than Apps

Attracting customers through the products is easy, but to

keep a customer into your ecosystem, is an art

Page 43: Mobility is More than Apps

MAC connects with iPod/iPhone iPod connects with iTunes iTunes connect with iCloud Now with rumors of iWatch and iTV, apple has provided a complete ecosystem

Page 44: Mobility is More than Apps

MAC connects with iPod/iPhone iPod connects with iTunes iTunes connect with iCloud Now with rumors of iWatch and iTV, apple has provided a complete ecosystem

With each product, the ecosystem becomes more integrated Click here to read more about Apple’s strategy

Page 45: Mobility is More than Apps

Everyone is building Mobile Apps, from small developers to big companies. We shouldn’t be a part of this cliché

Page 46: Mobility is More than Apps

Why the need

Where we are

The road ahead

Page 47: Mobility is More than Apps

Enterprise Mobility is more than Apps. The world is moving towards a more connected phase where Machine to Machine communication would result in a better experience.

Page 48: Mobility is More than Apps

Mobile

Big Data

Security

Social APIs

Integration

Governance

Cloud

An ECOSYSTEM for our

CONNECTED BUSINESS

Page 49: Mobility is More than Apps

Connected Devices at MWC 2014

Page 50: Mobility is More than Apps

We need to :

Increase integration between physical and digital world

Accelerate Interactions

Increase productivity by increasing engagement

Adapt and innovate

Page 51: Mobility is More than Apps

The role of Mobile in connecting the world would increase significantly in coming years

Source : IDC

Page 52: Mobility is More than Apps

User Behaviour

Page 53: Mobility is More than Apps

Mobile is Everywhere, especially Social

Page 54: Mobility is More than Apps

Connected Home

Page 55: Mobility is More than Apps

Connected Cars

Page 56: Mobility is More than Apps

Ford Sync with Spotify

Page 57: Mobility is More than Apps

Aviva Drive

Page 58: Mobility is More than Apps

Oral B’s Smartseries toothbrush at MWC 2104 From Connected cars to Toothbrushes that share data with your dentist.

The Oral B Smartseries electric toothbrush, priced at about £199 connects to a smartphone to chart your brushing, personalise your routine and let your dentist see how well you've been brushing.

Page 59: Mobility is More than Apps

Galaxy Gear

Google Glass

Smart Locks

And a lot more…

Page 60: Mobility is More than Apps

The future is Connected Ecosystem

Source: Accenture Mobility Research Report 2014

Page 61: Mobility is More than Apps

The Market

The market is new, fresh and has a lot of potential

Page 62: Mobility is More than Apps

The Market

The market is new, fresh and has a lot of potential

Collaborate with Different Industries to create a better customer experience

Page 63: Mobility is More than Apps

Further Reading

http://www.theguardian.com/technology/2014/mar/01/smart-watch-toothbrush-werables-mwc

http://reviews.cnet.com/8301-13970_7-57619348-78/huawei-unveils-new-4g-lte-connected-devices-at-mwc-2014/

http://siliconangle.com/blog/2014/02/19/mobile-market-saturated-with-internet-connected-cars/

http://www.gfk.com/news-and-events/press-room/press-releases/pages/mobile-health-shows-big-potential-from-small-beginnings-.aspx

http://www.engadget.com/2014/02/23/huawei-talkband-b1-smart-band/

http://www.samsung.com/us/connected-devices/

http://blog.stephenwolfram.com/2014/01/launching-the-wolfram-connected-devices-project/

http://www.technologyreview.com/news/523531/securing-the-smart-home-from-toasters-to-toilets/

http://news.cnet.com/8301-11386_3-57615194-76/next-step-for-connected-devices-connect-the-devices/

Page 64: Mobility is More than Apps

THANKS

Date 11 March 2014