mobility: it's time to be available for her
DESCRIPTION
In order to meet the needs of the digitally-oriented consumer, retailers need to offer personalized service in real-time. By embracing mobile to deliver an integrated experience to customers, retailers can open new business opportunities. Yet, for many traditional retailers, providing a seamless experience across mobile and other channels presents challenges due to the limitations of legacy technology infrastructure and the ability to act in ‘real-time’. However, a new class of database technology is emerging that enables retailers to support new business requirements, improve customer experience and reduce cost. In the next session of webinar series - Omni-Channel Retailing: One-Step-at a Time you will learn why more and more retailers and ecommerce players are turning to MongoDB as a choice for their mobile platforms. Based on existing customers you will learn: How to meet the consumer where she is, whenever she wants - know where she is using geo-spatial services Engage with her and provide a ‘real-time’ experience, tailored to her expectations - check-her in or ‘check-her out’ at the POS and provide the latest update Deliver the most up-to-date information to your associates so they are empowered to serve the consumer when she engages with your brand - deliver the latest inventory information via mobile app to your employee In this discussion, you learn the latest in business techniques and how you can take advantage of MongoDB to deliver another piece of Omni-channel imperative - meeting your customer - at her convenience.TRANSCRIPT
Mobility: Time to be available for HER!
Enabling Omni-Channel Retailing
#mongodbretail
Global Business Architect, MongoDB
Director, Solution Architecture, MongoDBEdouard Servan-Schreiber
Rebecca Bucnis
“mobile is a lot closer to TV
than it is to desktop” - Mark Zuckerberg
“mobile - it’s like assorting 100,000 stores every minute, in the hand of
customers, every day…” - Mickey Drexler
(paraphrased@ World Retail Congress – Oct 2013)
Presenters
Rebecca Bucnis
Global Business Architect- Business Strategy
- Former Retailer
Amsterdam, The Netherlands
@rebeccabucnis
Edouard Servan-Schreiber
Director, Solution Architecture
- Delivery of Solutions, Pre-Sales
- North America
New York, NY
@edouardss
@rebeccabucnis @edouardss
• Introduction: Mobile Changes Everything
• 3 Mobile Mandates for Omni-Channel Retailing
• Why Use MongoDB for Mobile?
• Technical Deep-Dive – Going Mobile
• Customer Examples
• Wrap Up & Next Steps
Agenda
Introduction
The shopping process is fully mobile:
From awareness, to shopping, to check-out, to information source
Retail has evolved
7
[Retail] Data has changed
• 90% of the world’s data was created in the last two years
• 80% of enterprise data is unstructured
• Unstructured data growing 2x faster than structured
Sources: IBM, Gartner 2012
8
Retailers – Stuck in the Past?
More and More
Devices & Channels
Don’t Understand Customers
Source Systems
are Siloed
Hard to Adapt To Change
Unable to Execute in Real-Time
Mandate #1. Prepare for Time, Geo-Spatial Selling
Informed, Digital Consumer Empowering Employees
Theme: Relevance and convenienceChallenge: Information availability & expectationsMongoDB Customers: Foursquare, 02, Retail giants, Verifone, Parse
Three Mobile Mandates
Single View of Business ≅ “Endless Aisle”
Theme: Product details & location up-to-minuteChallenge: Multiple vendors & legacy silo systemsMongoDB Customers: Staples, The Gap, Dillard’s, Bol.com
Three Mobile Mandates
Mandate #2. Find Her and ‘Know Her’
Theme: Selling Stage and ‘Persona’Challenge: Device proliferation, legacy silosMongoDB Customers: Foursquare, Panera, ASOS, Sitecore, Pearson
Three Mobile Mandates
Mandate #3. Tailor the Message
Theme: Every customer is unique
Challenges: Real-time delivery, insufficient connectivity to analytic information silosMongoDB Customers: Otto Germany, ASOS, Sitecore, Banking giants
Three Mobile Mandates
Then
In Store/Web Engage Anywhere
Check-out Help Selling Advice
General Adverts Tailored Messages
Now
Enabling agile delivery of seamless interactions & selling
14
Yesterday’s Tool for Today’s Data?
15
MongoDB Strategic Advantages
Horizontally Scalable-Sharding
AgileFlexible
High Performance &Strong Consistency
Application
HighlyAvailable-Replica Sets
{ customer: “roger”, date: new Date(), comment: “Spirited Away”, tags: [“Tezuka”, “Manga”]}
Notions
RDBMS MongoDB
Database Database
Table Collection
Row Document
Column Field
17
Customer View in a Document
Relational MongoDB{ customer_id : 1,
name : "Mark Smith",city : "San Francisco",location: [ <long> , <lat> ] ,orders: [ {
order_number : 13,store_id : 10,date: “2014-01-03”,products: [
{SKU: 24578234,
Qty: 3, Unit_price:
350},{SKU:
98762345, Qty: 1, Unit_Price:
110}]
},{ <...> }
]}
CustomerID First Name Last Name City0 John Doe New York1 Mark Smith San Francisco2 Jay Black Newark3 Meagan White London4 Edward Danields Boston
Order Number Store ID Product Customer ID10 100 Tablet 011 101 Smartphone 012 101 Dishwasher 013 200 Sofa 114 200 Coffee table 115 201 Suit 2
{ customer_id : 1,
name : "Mark Smith",
city : "San Francisco",
location: [ <long> , <lat> ] ,
Preferences: [ <category1>, <category2>,…],
Shopping-cart: [ {sku: …., count: ..}, …. ],
Next-best-offers: [ <offer1>, <offer2>, <offer3> ]
}
Customer View ready for Mobility
{ customer_id : 1,
name : "Mark Smith",
city : "San Francisco",
location: [ <long> , <lat> ] ,
Preferences: [ <category1>, <category2>,…],
Shopping-cart: [ {sku: …., count: ..}, …. ],
Next-best-offers: [ <offer1>, <offer2>, <offer3> ]
}
Customer View ready for Mobility
Key for the document
{ customer_id : 1,
name : "Mark Smith",
city : "San Francisco",
location: [ <long> , <lat> ] ,
Preferences: [ <category1>, <category2>,…],
Shopping-cart: [ {sku: …., count: ..}, …. ],
Next-best-offers: [ <offer1>, <offer2>, <offer3> ]
}
Customer View ready for Mobility
Key for the document
Allows geospatial searches and real time updates of location
{ customer_id : 1,
name : "Mark Smith",
city : "San Francisco",
location: [ <long> , <lat> ] ,
Preferences: [ <category1>, <category2>,…],
Shopping-cart: [ {sku: …., count: ..}, …. ],
Next-best-offers: [ <offer1>, <offer2>, <offer3> ]
}
Customer View ready for Mobility
Key for the document
Allows geospatial searches and real time updates of location
Critical status information to serve her what she wants at the right place and time
{ store_id: 342 ,
SKU: 4839475638 ,
prod_description: <...> ,
location: [ <longitude> , <latitude> ] ,
promotion: { discount: 25, start: <date>, end: <date> } ,
Attributes: {
color: ... ,
size: ... ,
...
} ,
Stock_level: 10,
Stock_available: 7,
Last_stock_udpate: ‘2014-03-02:13:02:36’
reorder_level: 5
}
Product View ready for Mobility
West DC
Primary
Primary
Primary
Shard“West”
Shard“Center”
Shard“East”
Center DC East DC
Single View of Product Cluster Topology
West DC
Primary
Primary
Primary
Shard“West”
Shard“Center”
Shard“East”
Center DC East DCPrimary node replicates data to all secondaries in the shard
as fast as possible
Single View of Product Cluster Topology
West DC
Primary
Primary
Primary
Shard“West”
Shard“Center”
Shard“East”
Center DC East DC
Center Shard contains all the data for stores
in Center region
“Single View” Cluster Topology
West DC
Primary
Primary
Primary
Shard“West”
Shard“Center”
Shard“East”
Center DC East DC
Center Shard contains all the data for stores
in Center region
Local writes enable very high throughput
of updates
“Single View” Cluster Topology
West DC
Primary
Primary
Primary
Shard“West”
Shard“Center”
Shard“East”
Center DC East DC
Each region is able to see the data of all
stores from its “local” DC.
“Single View” Cluster Topology
West DC
Primary
Primary
Primary
Shard“West”
Shard“Center”
Shard“East”
Center DC East DC
Two nodes in each DC for painless maintenance
with zero downtime
“Single View” Cluster Topology
West DC
Primary
Primary
Primary
Shard“West”
Shard“Center”
Shard“East”
Center DC East DC
Even if a DC goes out, the database remains fully available
thanks to automated failover
“Single View” Cluster Topology
West DC
Primary
Primary
Primary
Shard“West”
Shard“Center”
Shard“East”
Center DC East DC
Data set can grow, shards can add up, without any rewrite of the
application code
“Single View” Cluster Topology
Customer Examples: Retail Giants
• Mobile platform for .com site of retail giant
•Supports ongoing demand for mobile selling; revenue increasing
•Manage heavy loads and scaled for Black Friday without issue
Customer Examples:
• Application provider
• Mobile retailing applications
• Working to provide hand-held check-out capabilities via mobile
• Chose MongoDB as the platform to run their applications
• Continue to develop and maintain capabilities, moving to customer loyalty
•A social messaging platform
•Provides social and geographic context, with real-time analytics
•Built in 9 months on MongoDB
•Support full view of customers now at 15 million
Customer Examples
•A social platform
•Provides social and geographic context to people
•Entertaining them and rewarding them for business
•Manage check-ins and capture & distribute content with MongoDB
Customer Examples
1. Assess your retail data and stage
2. Join us and Engage:
• Big Data Analytics - London – 19 June
• ROI: Innovation in Ecommerce – Webinar 11 June
• MongoDB World - New York – June 23-25
• Customer Experience Exchange – London 2-3 July
3. Start one step at a time - with “prototype” capabilities
What’s Next?
Questions?
Thank You!
@rebeccabucnis @edouardss
Resources
White Paper: Big Data: Examples and Guidelines for the Enterprise Decision Maker
http://www.mongodb.com/lp/whitepaper/big-data-nosql
Recorded Webinar Series: Thrive with Big Data
http://www.mongodb.com/lp/big-data-series
Recorded Webinar: What’s New with MongoDB Hadoop Integration
http://www.mongodb.com/presentations/webinar-whats-new-mongodb-hadoop-integration
Documentation: MongoDB Connector for Hadoop
http://docs.mongodb.org/ecosystem/tools/hadoop/
White Paper: Bringing Online Big Data to BI & Analytics
http://info.mongodb.com/rs/mongodb/images/MongoDB_BI_Analytics.pdf
Subscriptions, support, consulting, training
https://www.mongodb.com/products/how-to-buy
Resource Location