MOBILITY TRENDS

DR. JACK R DANNATIONAL GENERAL MANAGER, GOVERNMENT

TELSTRA

TOP 5 ICT MEGA TRENDS 2012

• Managed Mobile / Tablet Fleets • ‘Worker profile’ packages: mobile +

device + personal & work cloud + security

IT CONSUMERISATION

powered by BYOD

• “Cool vendors” • The rise of tablets/smartphones• Low entry – downward prices• Blurring of personal / work lives

1.

• Devices with built-in or bolt-on security

• Concierge services to provide cross-platform/device support

• Digital workspace management

MOBILITYthe ever evolving ecosystem

• BYOD/T• Full featured devices: anywhere, anytime• Increased use of apps drive device

uptake

2.

Source: MSAT Analysis of IDC Industry Prediction; Gartner Strategic Technologies 2012; Forrester Forrsights Surveys; McKinsey; CIO.com

KEY DRIVERS TRENDS IMPACT

• Mobile Device Management with in-built security + enterprise-grade app store

• Managed Device Security Services• Security-as-a-service

SECURITYdata, identity, devices

3.

• Increasingly mobile workforce• Rich data on/across many devices• Continuous cloud discussion –

security front-of-mind

• Cloud professional services • Integrated security with cloud

solutions• Connecting to the cloud

CLOUD COMPUTING everything ‘as-a-

service’

4.• Cloud conversations now on implementation – market is educated• Business & IT priorities on cost reduction are aligned with cloud drivers

• Hosted storage / DaaS• Cloud / Hosted Business Intelligence• Analytics engine suited to the

business

BIG DATA for competitive advantage

5.• From terabytes to petabytes of data• On-demand analytics for competitive advantage

ICT BUDGETS SHRINKING

MSAT Analysis based on Forrester Forrsights Budgets & priorities Survey Q4 2011

Staff Costs

Software

Hardware

Telecommunications

Third Party Services

Contractors

XaaS

0% 5% 10% 15% 20% 25% 30% 35%

2012 Budgets 2010 Budgets

AREAS OF INCREASED ICT SPEND

Enterprise App Stores

Mobile apps

Smartphones

Tablets

0% 20% 40% 60% 80% 100%

Increased Same DecreasedMSAT Analysis based on Forrester Forrsights Budgets & priorities Survey Q4 2011

HA

RD

WA

RE

HARDWARE INDUSTRY TRENDS

Device YOY 2011/12 Growth % Asia-Pacific Growth %

Smartphones 24% 35%

Tablets 22% 45%

Desktop PCs -2% 5%

MSAT analysis based on IDC APJ Client Devices Trackers, 4Q10

COVERING THE COST OF SMART DEVICES

TABLETSMARTPHONE

MSAT analysis based on Forrester Workforce for ANZ Q4 2011

Fully paid by com-

pany53%

Partly paid by company

5%

Fully paid by em-ployee42%

Fully paid by

company29%

Partly paid by company

43%

Fully paid by

em-ployee29%

THE SECRET SAUCE: APPS ON TAP

2008 9 10 11* 12* 13*

0.5 2.58.2

17.7

31.2

49.2

No. of app downloadsWorldwide, bn

Biggest app storesQ2 2011

MSAT analysis based on The Economist, Oct 2011, *Forecast

STORE NO. OF APPS

APPLE 414,852

ANDROID 237,199

GETJAR 160,296

MOBIHAND 158,301

POCKETGEAR 91,144

MOBANGO 82,936

HANDANGO 44,685

CAGR 67%

OF

FIC

E

DEVICE CHOICE

MSAT analysis based on Forrester Forrsights End-user Workforce Survey Q4 2011

HO

ME

Netbook/Ultrabook Tablet Laptop

Desktop All-in-one PC

Regular

Occasional

Never

0% 20% 40% 60%

17%

27%

56%

TELEWORKING DEVICE IN USE

Smartphone

1 2 3

INTENTION AND ACTUAL SPEND ON MOBILE SECURITY, ANZ

Not aware 10%

Already have 12%

Not Interested 38%

Frustrated 16%

Motivated 8%

Interested but cau-tious 16%

MSAT analysis based on IDC Overview of MDM and Mobile Security in Australia, Sept 2011

CONECTIVITYAUSTRALIA’S NUMBER ONE MOBILE NETWORK POWERED BY 3G & 4G

More than twice the area of any competitor. Plus over 1 Million km2 out to sea

2.2 Million km2 Land area coverage^

99% Population Coverage^

Covering over 400,000 more Australians than nearest competitor^

>7,500 Coverage Sites^

More sites in both city & country = more coverage and better reception in more places including in-buildings.

Faster Speeds in more places^

First to offer 4G/LTE speeds. Enabled with latest 3G HSPA technology including HSPA+ Dual Channel.

Greater Reliability less drop outs*

Multi-Gigabit capable Ethernet fibre to majority of sites to minimise bottlenecks & maximise performance.

Enhanced 3G HSPA+ and 4G(LTE) speeds are available in selected areas.

^ For more information on our coverage & speed refer to details in this presentation or visit telstra.com. http://www.telstra.com.au/mobile/networks/

* Network performance stats are based on Telstra’s National Field Testing #8 conducted in December 2011

OUR ROADMAPDELIVERING WORLD LEADING CAPACITY & PERFORMANCE

11

2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015

HSDPA14.4Mbps^550kbps3Mbps#

HSPA+21Mbps^550kbps8Mbps#

HSPA+ DC42Mbps^1.1Mbps20Mbps#

4G LTE1800MHz

2Mbps40Mbps*

4G LTE2600/700MHz

Speed TBA

QoS Trial

HSDPA3.6Mbps^550kbps1.5Mbps

HSUPA1.9Mbps^300kbps1Mbps#

HSUPA5.8Mbps^300kbps3Mbps#

4G LTE1Mbps

10Mbps*

AVAILABLE TODAY

IN PLAN

ROADMAP OPTION

DO

WN

LO

AD

UP

LO

AD

Next G®

LAUNCHOct 06

TODAY

eHSPA+ Capability PotentialMIMO / Multi Channel84Mbps / 168MbpsTypical Speeds TBA

HD Voice

VE

RS

ION

16:

14T

H F

EB

RU

AR

Y 2

012

^ 1.9, 3.6, 5.8, 14.4, 21, 42Mbps are technology rated peak downlink and uplink speeds. Typical customer speeds are lower as shown.

* 4G SPEEDS: With capable devices customers can experience typical download speeds of 2Mbps – 40Mbps, and typical upload speeds of 1Mbps – 10Mbps in all capital CBD’s (meaning within 5km from the GPO) , associated airports and selected regional areas (meaning 3km of the regional town centre) covering more than 40% of the population.  In other coverage areas, customers will automatically switch over to Telstra’s fastest available 3G HSPA (High Speed Packet Access technology) enabled network speeds.

# 3G HSPA ENABLED SPEEDS: With capable devices customers can experience typical download speeds of 1.1Mbps – 20Mbps in all capital CBD’s, airports, much of the associated metropolitan areas and many regional areas covering more than 60% of the population. Outside these areas, the remaining metropolitan areas and many other regional and rural locations typical download speeds are 550kbps to 8Mbps covering more than 97% of the population, and elsewhere 550kbps to 3Mbps.Typical customer upload speeds are 300kbps-3Mbps in all capital cities and major regional areas covering more than 93% of the population and elsewhere 300kbps-1Mbps.

NOTE: Actual speeds may vary due to factors such as location, distance from the base station, local conditions, concurrent users, hardware and software configuration and download source/upload configuration. For more details on speed & coverage areas visit: http://www.telstra.com.au/mobile/networks/coverage/

TELSTRA CONNECTED CLOUDS

CASE STUDY

13

CASE STUDY - WA POLICE CONCEPT CAR

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