mobilize your business
TRANSCRIPT
Mobilize Your Business: Successful Mobile Marketing
SCORE SAN ANTONIO
Hipolito F. Garcia Federal Bldg
615 E. Houston St. Ste 293
San Antonio, TX 78205
210-403-5931
http://sanantonio.score.org
Darryl FreemanSCORE Counselor &
Co-Founder, Freeman Business Services
Mobilize Your Business: Managing Cash Flow
Mobilize Your Business: Managing Cash Flow
About SCORE
• Successful and experienced executives acting as volunteers
• Dedicated website for information and resources - www.score.org
• Seminars and workshops• Free mentoring via:
– One-on-one– Email mentoring
Contact:
210.403.59314SCORE: Mobilize Your Business
Agenda
• How customer’s find your business• Message to your visitors• If you build it “WILL” they come• Converting visitors to leads/sales• Best marketing is FREE• Using the proper social media channel• What are visitors doing on your website• Q&A
5SCORE: Mobilize Your Business
How customer’s find your business
6
Mobile Phone
Tablets
Laptops
Wearables
Desktops
SCORE: Mobilize Your Business
Mobile/Tablet60%
Message to your visitors
7
VisitorBased on needs
Relevant & Helpful
Product/ service helps
Availability Engagement
Benefits!
Testimonials or reviews
Client list or partners
SCORE: Mobilize Your Business
If you build it “WILL” they
come?
If you build it “WILL” they
come?
“WILL” they come?
9
HTML
Dying Breed of websites
WordPress
Preferred way to build
79% SMB Owners
use WordPress*
SEO friendly
Mobile/ Tablet
Is your site mobile/tablet
friendly?
Mobilegeddon
(Google’s latest update)
SCORE: Mobilize Your Business
*Source: CodeGuards – “State of the Web Report”
Is you website responsive…Mobile Friendly?
Verify your site is mobile friendly:
https://www.google.com/webmasters/tools/mobile-friendly
/
10SCORE: Mobilize Your Business
Converting visitors to leads/sales
11SCORE: Mobilize Your Business
Not enough online inquiries
Change position of contact form on page, give more relevant content next to form: + 15% conversion
rate
Drop in phone calls
Place contact & location info into header,
content/sidebar & footer area: +11% conversion rate
High Bounce rate
There is no information relative to visitors needs…
Click on next site
Before making a buying decision 62% of potential customers get their info from?
Before making a buying decision 62% of potential customers get their info from?
Using the proper social media
14
Realtor Physician Restaurant Child Care
SCORE: Mobilize Your Business
What are visitors doing on your site?
• What keywords are bringing them?• What is the page position for those
keywords?• Average time on website?• What pages are getting the most
exposure?• Where are they from?• What device(s)?• How many convert?
15SCORE: Mobilize Your Business
Mobile Marketing Starter Kit
16SCORE: Mobilize Your Business
To…. Use….See keyword tracking & traffic stats
Google Search Console:www.google.com/webmasters
See precise website data & tracking Google analytics:www.google.com/analytics
Discover, find and plan keywordsGoogle Adwordshttps://adwords.google.com/KeywordPlanner
See what people are searching for Google Trendswww.google.com/trends
See buying trends & demographic data
Think With Googlewww.thinkwithgoogle.com
??
Get More HelpGet More Help
SCORE SAN ANTONIO
Hipolito F. Garcia Federal Bldg
615 E. Houston St. Ste 293
San Antonio, TX 78205
210-403-5931
http://sanantonio.score.org
Connect With a SCORE Mentor
• Visit https://sanantonio.score.org
20
Schedule an appointment
SCORE: Mobilize Your Business
Counseling Locations
• Main Office:– 615 E. Houston St. Ste. 293
(M-F, 9:30 a.m.-3:30 p.m.)
– SA Downtown Library 600 Soledad (By appointment)
21SCORE: Mobilize Your Business
Upcoming Workshops at GFCU
