mobilizing the arts: engaging audiences through the mobile web
DESCRIPTION
With the rapid adoption of web-enabled cell phones, smartphones and tablet computers, how are arts organizations adapting to the rise of the mobile Internet? What options are available to arts professionals who want to engage their audiences via mobile devices? What are the cost implications for these new technologies?TRANSCRIPT
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Presented by David DombroskyCarnegie Mellon’s Center for Arts Management and
Technology
March 31, 2011
Mobilizing the Arts:Engaging Audiences Through the
Mobile Web
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Overviewiew
• Why do we need to engage with the mobile Web?
• What options for mobile engagement currently exist?
• How are arts organizations using these options?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
What is the Mobile Web?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Why Do We Need to Engage?
3 Drivers:
I. Access
II.Behavior
III.Expectation
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
We can’t afford to engage with
mobile.Not true.
You most likely already participate in “mobilized” online
environments.
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Common “Mobilized” Online Tools
• YouTube
• Flickr
• iTunes
• Google Maps
• Press sites
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
QR Codes
• QR = “quick response”
• Bar codes can be linked to content
• QR Code readers are free
• Generators are also free
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Location-Based Social Networks
• FourSquare and Facebook Places
• Claim your venue or brand
• Ask visitors to “check-in”
• Promotions
• Cross-promote with nearby businesses
• Recommendation engine
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Look for Apps You Can Tie Into
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Mobile Websites
• Currently over 233 billion websites on the Internet
• In 2010, just over 3 million of them were mobile-friendly
• Accessible from all types of mobile devices
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Making Your Website Mobile Friendly
• Create a separate mobile site
• For example: m.technologyinthearts.org instead of www.technologyinthearts.org
• Consider using services like MoFuse
• Keep the layout simple and easy to navigate
• Keep images to a minimum
• Test your site on a number of mobile devices
• Redirect mobile users to your mobilesite
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Mobile Apps
• Software designed for a mobile device – smartphones or tablet computers
• Connectivity
• Platform-specific
• Unique, interactive experience
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
A Sampling of Arts Mobile Apps
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
A Sampling of Arts Mobile Apps
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
A Sampling of Arts Mobile Apps
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
A Sampling of Arts Mobile Apps
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
A Sampling of Arts Mobile Apps
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Mobile App Developers
• Think local
• Cultural app developers
• Instant Encore
• Toura
• Different types of economic relationships
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Things to Think About
• What do your patrons or constituents want from their mobile experience with your organization?
• What types of content do you already have to use?
• What budget level do you have to devote to mobile engagement? Can you leverage other resources or relationships?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
Questions?
Presented by the Center for Arts Management and Technology (CAMT.Artsnet.org), Carnegie Mellon’s H. John Heinz III College
www.twitter.com/DDombrosky
David Dombrosky
Technology in the Artswww.technologyinthearts.org
Center for Arts Management & Technologyhttp://camt.artsnet.org