mobilpoint technology: bauer world hockey invite
TRANSCRIPT
Analyticsandengagementbreakdown forBauerWorldHockeyinviteChicago,November5-7
BackgroundBauerHockeyhosted the“BauerWorld Invite”aneventinChicago,IllinoisfromNovember5th tothe7th.TheeventwasawayforBauertoconnectwiththeircustomersbyinviting themtoexperienceandtestnewBauerequipment inanon-iceformat.MobilPoint technologywasusedtoengagecustomerswithBauerproductvideos,aswellasdirectcustomerstonearbyTotalHockeylocationswheretheycouldcollectafreeprizeuponarrival.
EngagementMetrics
Withaparticipantsoftheeventranging fromage7-16,MobilPointtechnologywasabletocapturetheattentionofayoungdemographic.With55totalengagementsduring theevent,MobilPoint technology wasabletocaptivatetheaudienceinattendance.
MobilPoint technologywasabletofacilitateengagementsfromalargemajorityof iPhoneusers.84percentoftheengagementsattheeventwereiPhoneusers,while14percentwererepresentedbyAndroid users.
Widgets
Hits
Thenumbersbelowindicatehowmanyhitseachofthewidgetsreceivedduring theevent.Thesenumbers includeasingleuserhitting thewidgetmultiple times.Thedocumentwidget,whichcontainedapromotional offerfromBauerandTotalHockey,washitthemostofallthewidgets.TheYoutube widget,containing twoBauerproductpromovideos featuringJonathanToews andSeanMonahanwerehitsecondmost,whilethewebsitewidgetwashitthirdmost.
WidgetEngagement
Aftertheeventconcluded,ananalysisofthenumbersshowedexcellentengagementstatisticsacrossalargelyeclecticdemographic.TheteamatBauerHockeyconsidered thepresenceofMobilPoint technology tobeahugesuccessandhavebegun tolookintoadditionalwaysthetechnology canbeusedforfutureactivations.Withbarrierfreeengagementtechnology, Bauerwasverypleasedtobeabletodeliverinteractivecontentdirectlytotheiraudienceinanon-intrusivemanner.
Conclusion
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