mobius innovations: an introduction
DESCRIPTION
This is an introductory presentation to Mobius Innovations. Visit www.mobius.ai for more details.TRANSCRIPT
SENSE CONTEXTUALIZE CONVERSE
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Big picture
• Ubiquitous sensors will transform the way we look at big data – Personal, Continuous and Distributed
• Understanding context will be a critical differentiator in business applications – Estimated to influence $96 BN of Annual Consumer Spend in 2015
by Gartner (http://www.gartner.com/newsroom/id/1827614) • Contextual real time conversations is the next wave on
devices – Mobile Devices are now the premier source of service consumption
overtaking desktops
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Context awareness is next gen analytics
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TRADITIONAL ANALYTICS CONTEXT AWARENESS
WHO TARGET
WHEN TARGET
BATCH ACTION
REAL TIME ACTION
Our online platform
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• A self serve platform for developers to easily embed context awareness into their app workflows
SENSOR NETWORK
HARD SENSORS
SOFT SENSORS
CONVERSE
BUILD YOUR OWN CONTEXT
USE PACKAGED
CONTEXT
MOBIUS.IO
ALCHEMIST
CONTEXT AWARE APP
BUILD YOUR OWN WORKFLOWS
USE PACKAGED
WORKFLOWS
BUILD YOUR OWN CONTENT
USE PACKAGED
CONTENT
CONTEXTUDIO
Mobius platform architecture
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mobiuscore
IP
IP
EVENING/BIRTHDAY/MARCH/…
Dimensions of context
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SPACE
TIME
ENVIRONMENT
IDENTITY
PRESENCE
SOCIAL
DOMAIN
OFFICE/BEACH/NEAR BRANCH…
RAINING/CROWDED/HEAVY TRAFFIC/…
MALE/SENIOR/OWNS CAR/…
WALKING/BUSY/DORMANT/…
FRIENDED/INFLUENCER/LIKES/…
NEW DEPOSIT/HIGH SPEND/BOUGHT HOUSE/…
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LOCATION BASIC
OWNERSHIP
LIFESTAGE
EVENT DURATIONS
PURC
HASI
NG P
ATTE
RN
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Figure: Transaction Contextual Architecture
Case study: Context predicts next transaction CREDIT CARD
MAJOR
CONTEXT ANALYTICS
Traction
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• Platform as a service: White labeling Interest expressed by Analytics Services Company
• Data monetization: Client: Visa Analytics, Conversation with Telecom major
• Functionality Monetization: Conversation with digital agency, Conversation with large Systems Integrator
Market potential
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• As big as Search: Gartner estimates that context awareness to mobile would be as big as search is to the internet • Estimated to influence $96 BN of Annual Consumer Spend in 2015 by
Gartner (http://www.gartner.com/newsroom/id/1827614) • Bigger than 6 Bn: Mobile advertising is a 6 Bn market,
waiting to be disrupted
• Context Aware Computing Market worth $120 Billion by 2018 – Source: MarketsandMarkets
• (http://www.prnewswire.com/news-releases/context-aware-computing-market-worth-120-billion-by-2018-197322021.html)
Mobius team CEO Nirmal Palaparthi : IIT Madras, IIM Ahmedabad
• Co Founded a Predictive Analytics firm Fractal in 2000 • Consulted for multiple Banks on CRM Analytics across the globe • Education: Bachelors in Computer Science, MBA
Chief Mentor Girija Pande : BITS Pilani, IIM Ahmedabad
• Chairman, APEX Advisors, providing advice and mentoring on setting up businesses in Asia Pacific • Former Chairman, APAC of TCS, current board director and advisor on Tata communications
Board Members • Rahul Phondke : University of Mumbai, IIM Ahmedabad
• Chairman MSG Global Solutions, Asia Pacific, Germany’s largest privately held software firm • Krishan Sharma : IIM Ahmedabad
• Vice President, Mercuri Urval, Talent Management, Business Transformation, Executive and Board Services
Angels and Advisors • Reginald Garnepudi • Sachin Shetty • Rahul Pande
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