mock thesisfinal042710

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Page 1: Mock thesisfinal042710

Katherine  Lee  MFADT  Candidate  2010  

April  27,  2010  

Page 2: Mock thesisfinal042710

In  a  world  where  customization  is  increasingly  used  as  a  weapon  to  combat  mass  commoditization,  customized  items  

themselves  risk  becoming  commoditized  to  the  point  that  they  lose  personal  meaning.    

Page 3: Mock thesisfinal042710

The  Kwyjibos  Lab  is  a  web  application  that  allows  users  to  design  and  order  their  own  plush  

creatures              

(                      ).  

This  project  is  an  exploration  into  how  the  customization  process  can  be  designed  to  

inspire  users  to  create  meaningful  objects  they  have  a  personal  connection  with.  

Page 4: Mock thesisfinal042710

How  can  I  enable  mass  customization  while  maintaining  the  aesthetic  concerns  of  the  co-­‐

designers  at  each  step?  

Page 5: Mock thesisfinal042710

{  comfort  +  familiarity  +  playfulness  +  nostalgia  }  

ownership  of  customized  object  

user  experience  

 {user-­‐generated  narrative  }  

Page 6: Mock thesisfinal042710
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The  Kwyjibos  Lab  achieves  the  goal  of  fostering  user-­‐generated  narrative  –  room  to  explore  more  

deeply    

The  designer  toy  consumer  depends  on  aesthetic  of  designer/artist  who  creates  it  

How  much  does  my  own  aesthetic  factor  into  kwyjibos?    

Page 9: Mock thesisfinal042710

comments?    questions?    deep,  dark  secrets?  

what  do  you  think?  

thank  you.