title

analysis.

consumptionTitles/FramingHuman v.s. TechnologyPortraitureAttention spanOverwhelming

Whats the best medium to display work in?

filmNicolas ProvostSlavoj ŽižekCharlie BrookerNoam Toram (Desire Management)

BaudrillardLe Grice McLuhan

print Cinema ReduxStephan TillmansIll StudioStudio Cla-se (BCN)Non Format

notion.

USING 24HRS OF TELEVISION ADVERTISING, CREATE A FOCUSED BODY OF WORK. USE TECHNIQUES & IDEAS SPAWNED FROM PREVIOUS WORK AND RESEARCH TO TEST THE RESILIENCE OF BRANDED MATERIAL. DECONSTRUCT THE MATERIAL, EXTRACT KEY RE-OCCURING ASPECTS. REAPPROPRIATE MATERIAL TO FORM NEW WORK.

24HR TV AD COLLECTIONRE-OCCURING ASPECTSTHE VIEWER/TARGET AUDIENCESCHANNEL HOPPING REVERSALOUTCOME IN PRINT, FILM, INSTALLATION

process.

collabWorking with Urjuan*Bringing 2 view pointsIdea bouncing, generation & critiquingBring different found reference and readingExtra speed for churning out quick workAdded attention to detail for large scale

working DSLRsAnalogue TelevisionAdobe Creative SuiteFinal Cut Pro

Not in control of contentOdd texture and colours from filming screen

outcome(s).

24hrs of television ads

Television advertisements recorded from every commercial break on CH4 over a period of 24HR. This material forms the basis of our FMP. This film is just over two hours in length.

24 hours in 240s/24s

Test resilience.Even with decrease exposure time, we still no exactly what the add is.Even with 24hr to 24s, most adverts are recognisable.Prominent aspects.

target audience Channel hop to avoid adverts?

Digital advertisements *people hop* to find target audience. Vast majority of ads aimed at 18-49 age demogrpahic. Older viewers are *unwilling to change buying habits*.

Interpret the target audience over the course of the 24HR ad collection. Shoot these people *100 faces?* in the style of *watching* (i.e. image on this page taken from video).

24hr redux Format adaptable for print and web usageDifferent perspective from which to look at materialCould work very nicely for book coverGIFs - Trash FormatSilkscreen - Bespoke printsGiclee - ?

the gaze*The gaze* heavily related to fashion advertising/semiotic reading. Extractions

loosely based around this idea. Depictions of faces and emotions from 24hr collection

of television advertisements.

titlesExtracting title sequences/logo’s/idents, a branding element. Perhaps the most visually recognisable

part of any advertisement. Appears across several platforms, print, tv, web etc.

forward...

COMPLETE TITLES EXTRACTIONCOMPLETE THE GAZE EXTRACTIONCOLOUR EXTRACTIONTITLES/GAZE GIFCHANNEL HOPPING STILLSEXECUTE WATCHING* TARGET AUDIENCEBEST WAY TO BRIBE PEOPLE?RECONSTRUCT MATERIAL TO FORM STORYBOARDORGANISE CURRENT MATERIAL FOR BOOKPROJECT NAME?

fin.