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Model for Building (and Adjusting) Your 2015 Lead Scoring Program

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Questions / ON24 Logistics

• Download this white paper.• View our podcast.• Take our assessment• …

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#LLCseries Demand Gen Report: @DG_Report

Act-On Sofware: @ActOnSoftware

Chris Hardeman: @cchardeman

Janelle Johnson: @janelle_johnson

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About Demand Gen Report

@DG_Reporthttp://linkd.in/DG_Specialists

• Launched in 2007 to track best practices in lead generation

• Newsletter has grown to more than 28,000 readers

• We also offer a menu of research and best practices reports

• New audio/video podcasts at DemandGenReport.com

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Keeping Score of Lead Targeting

Yet there is a lack of confidence in the results generated.

The top two reasons that respondents lack

confidence in their lead

scoring are: incomplete or inconsistent

data (59%), and Insufficient insight into which

attributes indicate buying behavior (44%).

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PanelistsMODERATOR:

Chris Hardeman,Vice President, SalesAct-On Software

Andrew Gaffney, Editor,

Demand Gen Report

Janelle Johnson,Director, Demand GenAct-On Software

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Q & A // PanelistsMODERATOR:

Chris Hardeman,Vice President, SalesAct-On Software

Andrew Gaffney, Editor,

Demand Gen Report

Janelle Johnson,Director, Demand GenAct-On Software

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Submit Your Questions

• Download this white paper.• View our podcast.• Take our assessment• …

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