modeling the way audience, value discipline executive director & ceo liz lucas soroptimist...
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MODELING THE WAYAUDIENCE, VALUE DISCIPLINE EXECUTIVE DIRECTOR
& CEO LIZ LUCAS
Soroptimist International of the Americas
July 16-17, 2012
Governor’s Round Table
Soroptimist International of the Americas
Audience, Value Discipline
July 16-17, 2012
SIA Board-Directed Target Audiences
DownstreamUpstreamMidstream
Governor’s Round Table
Soroptimist International of the Americas
Audience, Value Discipline
July 16-17, 2012
In all SIA countries, we should focus on:
Upstream Audiences: disadvantaged women, Soroptimist members & donors
Downstream Audiences: the media
Governor’s Round Table
Soroptimist International of the Americas
Audience, Value Discipline
July 16-17, 2012
Specific Audiences by Country
United States: community colleges, financial aid offices
South America: public at large
Korea: social workers
Japan: civil servants/social workers
Governor’s Round Table
Soroptimist International of the Americas
Audience, Value Discipline
July 16-17, 2012
Four Types of Value Discipline
Operational Excellence
Customer Excellence
Program Excellence
Influential Excellence
Governor’s Round Table
Soroptimist International of the Americas
Audience, Value Discipline
July 16-17, 2012
Operational Excellence
Optimizes business processes
Reduces operating costs
Governor’s Round Table
Soroptimist International of the Americas
Audience, Value Discipline
July 16-17, 2012
Customer Excellence
Builds close relationships and loyalty withcustomers
Customers continue to come back
Governor’s Round Table
Soroptimist International of the Americas
Audience, Value Discipline
July 16-17, 2012
Program Excellence
Best programs in the social issue addressed
Relentless pursuit of new solutions
Governor’s Round Table
Soroptimist International of the Americas
Audience, Value Discipline
July 16-17, 2012
Influential Excellence
The organization is seen as the go-to,trusted source and advocate for policy decisions
People hold them in high esteem
Governor’s Round Table
Soroptimist International of the Americas
Audience, Value Discipline
July 16-17, 2012
Program ExcellenceThe ability to innovate and provide programs
that are new and cutting edge
To improve the lives of women and girls so they can take control of their lives and live their dreams
Governor’s Round Table
Soroptimist International of the Americas
Audience, Value Discipline
July 16-17, 2012
Thank You!
We will now take a 10 minute break.