Project Name

Authors/Team

Purpose of the presentation

S.Vyakarnam: Template created to assist

researchers present their

commercialisation proposal.

Problem statement

• What problem are you trying to solve

• Whose problem are you trying to solve

• This can be reframed as:

– What is the opportunity – the unmet need?

• How big is the problem? (i.e. quantify the problem as an

opportunity in terms of currency, people affected etc.,)

• What are the generic needs in the market place

• And what are the more specific needs of identified customers

• NOTE:• There is a lot more besides these summary bullet points – which are part of a longer

workshop

S.Vyakarnam: Template created to assist

researchers present their

commercialisation proposal.

Your proposed solution

• This can be the technology, product, a process etc.,

• Advantages over competition

– Faster, cheaper, new effects etc.,

• Why is it unique and for whom?

• (include any very short reference to trials/publications/patents)

S.Vyakarnam: Template created to assist

researchers present their

commercialisation proposal.

How you will attempt to monetize

• What kind of business model will you use – e.g.

– License,

– make and sell,

– Outsource

– Consulting

– Trader/Broker

– Etc.,

• How will your client make money from your

innovation?

S.Vyakarnam: Template created to assist

researchers present their

commercialisation proposal.

Your next action – implementation

plans

• What you need to do next –

• Check out competitoin

• Feasibility – market entry

• Clarify routes to market

• Prototypes

• Business development etc.,etc,

• Cash flow forecast

• Funding plans

• Hire key people - when

S.Vyakarnam: Template created to assist

researchers present their

commercialisation proposal.

Call to action

• What do you need from the audience?

• Funding

• Advice

• Team

• Resources?

S.Vyakarnam: Template created to assist

researchers present their

commercialisation proposal.