MODENAWHERE

TRADITION - MUSEUM NETWORKFerrari Museum - Maranello, Enzo Ferrari Museum - Modena, Maserati Showroom, Stanguellini Museum, Pagani Museum, Lamborghini Museum, Ducati Museum, Righini Collectible Cars’ Collection, Umberto Panini Collection

PRESENT AND FUTURE OF THE MOTOR INDUSTRYMotorvehicle University Emilia Romagna, Ferrari, Maserati, Pagani, Lamborghini, Dallara, Ducati, Haas F1 Team, HPE COXA, Magneti Marelli

Modena racetrack

Ph: Giacomo Bocchio

Ph: Birk72

A GREAT EVENT

MOTOR VALLEY FEST MOTOR VALLEY FEST

A great public and media success of institutional importance: Motor Valley Fest 2019 was a meeting and networking opportunity for automotive industry experts and leaders within local, regional, national and international institutions in this sector.

The Inaugural Talk gave voice to the Motor Valley focusing on the future of the automotive industry, starting with the McKinsey Studio. The round table discussion featured the preeminent industry voices of the Motor Valley, including Claudio Domenicali (Ducati), Stefano Domenicali (Lamborghini), Andrea Pontremoli (Dallara), Harald Wester (Maserati), Florian Herrmann (Fraunhofer Institute), Paolo Scudieri (ANFIA), Michael Hugo Leiters (Ferrari).

Innovation & Talents, a two-day event dedicated to young talents; and Innovation, where young people and companies have discussed the future of professions linked to the sector & 35 Italian and foreign startups came into contact with the most important automotive companies of the world.

BY THE NUMBERS

MAY 16thINAUGURATION OF THE MOTOR VALLEY VILLAGE AT THE PALAZZO DUCALE

BY THE NUMBERS

• 800 attendees representing entrepreneurs, journalists, professionals, university students and higher technical schools from Modena area.

• 5 prestigious Motor Valley premium motor brands: Ferrari, Maserati, Lamborghini, Dallara, Ducati

• Representatives from local, national and sectoral institutions in attendance: Emilia Romagna Region, Municipality of Modena, University of Modena & Reggio, Muner, An, Fraunhofer Institute

PAVAROTTI THEATER OPENING CONFERENCE

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BY THE NUMBERS

• 3,000 industry employees visited the area

• 4 universities

• 35 startups

• 14 partner companies and sponsors

• More than 600 students from technical institutes, universities and masters programs registered for Talents talks

INNOVATION & TALENT AREA - OPEN LABORATORY EX CENTRALE AEM - 16 - 17 MAY 2019

MOTOR VALLEY FEST

A CROSS SECTION OF 2019 ATTENDANCE NUMBERSEXPO

45,000 visitors at MotorValley Village in the Palazzo Ducale

20,000 visitors at exhibition of the Alfa Romeo Museum in the Palazzo Rangoni

Sold out 20th Anniversary Zonda Pagani in the Piazza Grande

13,500 visitors at Village Motor Sim Show

3,500 viewers at Pit Stop Ferrari in the Novi Sad

3,000 visitors show Maserati

9,000 visitors at the Strada degli Artigiani

3,500 visitors at Modena Terra di Motori

BY THE NUMBERS

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BY THE NUMBERSADRENALINE

15,000 attendees at the Motor1Days

DevBot 2.0 national preview of autonomous driving during Roborace

6,000 dynamic experience

2,500 hot laps from 24 car manufacturers and

140 available cars for test drives

BY THE NUMBERSTOURISM

+ 70,000 visitors, 95% hotel occupancy rate

MOTOR VALLEY FEST

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LOCATION & DRIVER

AUTODROME OF MODENAMotorSport Motor1Days

HISTORICAL CENTER OF MODENAExhibition activities

OPEN WORKSHOPUniversity, Business, Startup

ADRENALINE, INNOVATION, EXPOSITION

FEST

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EVENTS CALENDAR

MOTORSPORTTrack racingChallengeStuntmanPilots and cinemaPitstop Brand dayUniversity racing

CULTUREInnovation & TalkThe White Night of MotorsParades and GatheringsShowsThemed itinerariesMuseumsFood & Wine

JUST FOR FUNTest drivesDriving simulatorsDriving with pilots

PASSION, EMOTIONS & PANELS: A 360-DEGREE LOOK AT THE WORLD OF EMILIA ROMAGNA’S MOTOR VALLEY

CONTENTS MOTOR VALLEY FEST

EXHIBITION

SET-UP TYPOLOGIES

High-impact exhibition spaces, immersed in the magical atmosphere of the historic center of Modena

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MOTOR VALLEY FEST

DECORATING MODENA CITY

PROMO

PEDESTRIAN PATHS ANIMATED BY EVENTS AND EXHIBITIONSPaths lined with brightly colored flags, road markings and uniformed operators guided the public

Ph: melanyabbigliamento_modenaPh: alessandro_fabiano

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PASSPORTA PASSPORT TO DISCOVER THE PLACES OF THE MOTOR VALLEY - VALID ALL YEAR WITH DISCOUNTS, GADGETS AND AWARDS

PROGRAM

INNOVATION & TALENTS

FOCUS CONTENT

Quality research at the highest levels: the meeting point between the industry, universities and upcoming talents looking for the great opportunities of the present and the future of the motor world. Searching new opportunities for organic growth through the professions of tomorrow throughout the automotive industry’s engineering, economic and technological developments.

WITH YOUNG PROFESSIONALS AND RESEARCHERS

An eye towards the professions of the future in the automotive sector: Technical Schools, Universities, research laboratories, students and startups met with companies looking for talented skilled employees with close attention to specialized training.

Two days of exchanges and networking, discussing experiences between industries, professionals, students to outline the skills required by the markets, challenges, opportunities of today and tomorrow plus the impact of new technologies and services.

TOWARDS THE FUTURE

INNOVATION & TALENTS

FOCUS CONTENT

THE FORMATA formula combining THE INAUGURAL TALK, SIX TALKS ON THE FUTURE OF THE PROFESSION, NETWORKING BETWEEN PROFESSIONALS AND ASSOCIATIONS, PRESENTATION OF ONLINE STARTUPS

THEINAUGURAL TALK

PRESENTATION OF ONLINE STARTUPS

SIX TALKS ON THE FUTURE

OF THE PROFESSION

NETWORKING BETWEEN

PROFESSIONALS AND

ASSOCIATIONS

INNOVATION & TALENTS

FOCUS CONTENT

COMMUNICATION OF THE EVENT

ON LINE

105,915 unique website visits

SOCIAL MEDIA MOTOR VALLEY FEST

SHARED EMOTIONSUnique emotions, passion, exclusive events: social media literally went crazy for Motor Valley Fest content.DIGITAL HIGHLIGHTS: Over 9 million impressions across social media platforms, 105,915 sessions on the site initiated from online activities related to the event, 373,640 people reached through the event Facebook page.

HIGH NUMBERS OF SOCIAL MEDIA ACTIVITY USING HASHTAGS PROVIDED BY MOTOR VALLEY FEST

FACEBOOK

INSTAGRAM

PRESS & MEDIA

WORLDWIDEAD VALUE € 1,000,000

ITALYMORE THAN TWO THOUSAND PAGES OF PRESS COVERAGE FOR AN EVENT DRIVEN BY EMOTIONS AND PASSION. EQUIVALENT AD VALUE € 1,815,000

VIDEO / RADIO REVIEWAD VALUE + € 880,000

Italia 1 - Studio Aperto

TGCOM24

Rai Radio 1

Radio 24

Rai 3 TGR Emilia Romagna

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BECOMING A PROTAGONIST

PARTNERSHIP

THE SPONSORS OF MOTOR VALLEY FEST AT THE HEART OF EMOTIONSExclusive spaces and unprecedented visibility at the intersection of passion for the motor world and the prestige of legendary locations. Proposals for customized partnerships, built on the specific needs and objectives of media at the events.

EMOTIONS

MOTOR VALLEY FEST

ENTER THE LEGEND.

JOIN US!