ENABLING THE APP STORE: THE NETWORK

OPERATORS PERSPECTIVE

Moderated byLiliane Offredo-Zreik

The Sannine Group, LLC

The Sannine Group, LLC

A New Paradigm in Wireless

The iPhone has been transformative in wireless communications

The network operator no longer controls the end to end user experience.

1.5 billion apps downloaded by July 14, 2009.

Network Operators are opening up and enabling 3rd party app vendors.

The Sannine Group, LLC

What does it mean? What are the implications of the new paradigm?

What is the role of network operators, of CPE vendors, of app developers?

Who controls the user experience?

How will the network evolve?

What are the challenges and opportunities for network operators?

How does 4G play in this equation?

The Sannine Group, LLC

Speakers Brenda Ann Connor – Business & Solutions

Creation – SDF MultiMedia Portfolio Management, Ericsson, Inc.

Kittur Nagesh – Director, Service Provider Marketing, Mobility Solutions, Cisco.

Vincent T. Spinelli – VP, Technology Development, Starent Networks.

Bill Goodman – Director of Converged Services Architecture in Verizon’s Network and Technology Organization.