moderator/speaker - builders' show

Philadelphia office: 215-561-2200 • Delray Beach office: 561-638-9210e-mail: [email protected] • website: grouptwo.com

ADVERTISINGReal Estate Marketing Solutions

January 12, 2006

Moderator/Speaker:

Bobbi Helms, V.P./Creative Director, Group Two AdvertisingBobbi has been Creative Director at Group Two since 1982. In the 23 years she has been at the agency,her work has been seen, recognized and, interestingly enough, copied from coast to coast. Her attention-getting print and broadcast advertising has received local, regional and national recognition from suchprestigious sources as Builder Magazine, Multi-Housing News, The National Association of Home Builders,The Real Estate Sales & Marketing Councils of Washington, D.C., South Jersey, North Jersey, Virginia, Florida,Connecticut, Boston, Nashville, Chicago, Detroit, New York, Philadelphia and Montreal, among others.She holds a BS in Communications from Temple University.

Robert is a 1989 graduate of the University of Illinois with a Bachelor’s degree in Architecture. Afterworking as an architect for several years, he founded RM Design Studio in 1994. Since then, RM DesignStudio has grown into a nationally recognized leader in the computer-generated rendering and virtualreality industry with offices in Atlanta, Chicago, Charlotte and Tempe.

Rita Shell Weiss, R.PH., Esq., is Corporate Counsel at Weiss Homes, Inc., South Bend, Indiana. Mrs. Weissobtained her Juris Doctor from Valparaiso University Law School, after becoming a homebuilder’s wife.She works side by side with her husband.

CREATING & PERFECTING YOUR SALES SPACE

THE SALES OFFICE

Speaker:

Robert Masulis, RM Design Studio, Ltd.

Speaker:

Rita Weiss, Weiss Homes


PART I – T.B.T.O.


Your sales office is your first chance to make a real impression on potential homebuyers. You go to greatlengths to make your homes and your communities stand out from the competition – your sales office needsto be just as distinctive.

Explore, Adapt and Stand Out

• Make it inviting – so your visitors feel at-ease and comfortable

• Make it memorable – so it stands out from your competition

• Being creative doesn’t always mean spending more money

• Take a cue from retailers – see what they do to attract and retain customers

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• Technology allows us to communicate faster, easier, more effectively

• Virtual reality presentations can help you build buyer confidence

• Computer-generated interiors and exteriors are affordable

• Prospective buyers can take a CD with them, instead of(or in addition to) a brochure

• Virtual reality leaves a lasting impression

PART II – INFORM & ENTERTAINThe Sales Office: Then & Now

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• The Weiss Homes Sales Office

• The Weiss Homes Design Studio

PART III – TURNING IDEAS INTO REALITYMini-Case Study In South Bend, Indiana

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Group Two Advertising introduces Challenges & Solutions...a new, completely FREE email service that offers advertising insight and proven

marketing strategies to small, medium and large volume builders and developers.

To get this invaluable, FREE marketing tool sent directly to your inboxevery other week simply email [email protected].



Visit grouptwo.comto see this program in its entirety.





Visit rmdesignstudio.com



Visit weisshomes.com

moderator/speaker - builders' show

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