modern cx
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Your Customer Has Changed
1. RightNow Customer Experience Impact Report (2012), based on a survey conducted by Harris Interactive 2. Accenture Stats, 2014 3. http://mckinseyonmarketingandsales.com/infographic-me-commerce-and-the-future-of-retail 4. Bain POV Future of B2B Sales of purchase cycle complete before engaging with a supplier 5. Digiday. “15 Eye-Popping Stats About Social Shopping.” 2013 6. McKinsey 7. American Express 8. GetElastic, Ecommerce Personalization Stats and Trends Dec 2013 9. LivePerson 10. Forrester Research, 2008
Modern Customer Experience
Modern Consumer Engagement
Start modernizing today www.oracle.com/cx
Connect Every Interaction Your Customer Has with Your Brand
Excellent Customer Experience Must Last The Entire Journey
Oracle Modern Customer Experience
The Business Value of Oracle Modern Customer Experience
86% of consumers will
pay more for a better customer
experience1
1% Consumers feel
their expectations are consistently
met1
89% Customers have
switched brands due to a poor customer
experience1
36%
of customers find it easy to make purchase via a
mobile phone2
85%
of consumers browse online for products daily
or weekly3
53%
of the purchase cycle is complete before engaging
with a supplier4
74%
of consumers use social networks to make
purchasing decisions5
70%
of buying experience are based on how customers
feel they’re treated6
49%
of consumers use two devices simultaneously
for different uses2
ENGAGE PERSONALIZE
REWARD SERVE
45% online consumers are more likely to
shop a website offering
personalized recommendations8
80% future revenue comes from 20% of current
customers10
71% online visitors expect help within five minutes9
67% Customers have hung up the phone from frustration they couldn’t talk to a real person7
Need!
Research!
Select!Buy!
Use!
Recommend!
Social5Marke8ng5
Sales5Commerce5Service!
MARKETING CPQ COMMERCE SOCIAL SALES SERVICE
CUSTOMER BRAND
“25% reduction in selling costs.”
“2x’s higher open rates & 4x’s higher click thru rates than other
media.”
“Four-day reduction in time-to-configure quotes.”
“Increase conversion rates by 200%.”
“Reduced cost-per-call by almost 50%.”
“40% increase in sales opportunities.”