modern day pamphleteering
DESCRIPTION
Thomas Paine, Benjamin Franklin, and other Founding Fathers and Mothers created the American Revolution in large part by writing and distributing their ideas with pamphlets. This presentation covers ways you can become a modern day pamphleteer using today's technology like your computer, your video camera, your cell-phone, and of course copy-machines! Link for Free electronic text and audio versions of Thomas Paine's Common Sense at the end.TRANSCRIPT
Modern Day Pamphleteering
Steve Wickham • WickwoodOnline.com
Modern Day Pamphleteering
(Marketing)
Steve Wickham • WickwoodOnline.com
Tip:Go to where people are,
and bring them to where you are.
Steve Wickham • WickwoodOnline.com
Belief:If you can conceive it,
and believe it, you can achieve it.
Steve Wickham • WickwoodOnline.com
Steve Wickham • WickwoodOnline.com
Introduction - InspirationIntroduction - Inspiration
Modern Day Pamphleteering
(Marketing Peace & Sustainability)
• History• Common Sense by Thomas Paine• Ben Franklin• The American Revolution
Steve Wickham • WickwoodOnline.com
Introduction - About MeIntroduction - About Me
• Formally Studied Chemistry at Ithaca College and U.C. Berkeley
• Started by own business while at Berkeley to get out of chemistry
• Currently work from my home as an Internet Marketer and Consultant
• Got involved in activism after watching the movie Loose Change
Steve Wickham • WickwoodOnline.com
Modern Day PamphleteeringModern Day Pamphleteering
• Computers• Internet
• Cameras• Video• Phones• Copy Machines
• Books• e-Books
• TV• Cable Access• CurrentTV
• Radio• Conventional• Internet
Steve Wickham • WickwoodOnline.com
RecommendationsRecommendations
• Highly Recommended Books• Cracking The Code• Last Hours of Ancient Sunlight
by Thom Hartmann
• Cradle to CradleBy William McDonough & Michael Braungart
• Stirring It UpBy Gary Hirshberg
• For Dummies, For Idiots, Guerilla Marketing, etc.
Steve Wickham • WickwoodOnline.com
RecommendationsRecommendations
• Browser (Be sure to turn your cookies and javascript on!)
• Flock• Firefox• Internet Explorer 7 (only when you have to)
• Computer• Macs (No Dells!)
• Software• Use Open Source whenever possible
Steve Wickham • WickwoodOnline.com
Flyers - TipsFlyers - Tips
• Hot-Pockets
Steve Wickham • WickwoodOnline.com
Flyers - TipsFlyers - Tips
• Hot-Pockets• Pull-Tabs• 1/4 Sheet
Steve Wickham • WickwoodOnline.com
Flyers - TipsFlyers - Tips
• Hot-Pockets• Pull-Tabs• 1/4 Sheet• 1/2 Sheet
Steve Wickham • WickwoodOnline.com
Flyers - TipsFlyers - Tips
• Hot-Pockets• Pull-Tabs• 1/4 Sheet• 1/2 Sheet• Full Sheet• Posters• Lamination
Steve Wickham • WickwoodOnline.com
Flyers - CreationFlyers - Creation
Desk Top Publishing
• Adobe PageMaker• Adobe InDesign• Scribus (OS)
www.scribus.net
Word Processing
• MS Word• Google Docs• Open Office (OS)
www.OpenOffice.org
Steve Wickham • WickwoodOnline.com
Flyers - CreationFlyers - Creation
Distribute in PDF files
• Portable Document Format• Need Full Version of Adobe Acrobat to Edit• Mac Print PDF• PC use PDF995
download at www.PDF995.com
Steve Wickham • WickwoodOnline.com
Going to a WebsiteGoing to a Website
• You don’t need the http://• You don’t need the www.
(most of the time)
• You DO need to put in everything else• The domain part of a URL is CaSe
InSenSitive, but nothing else is• E-mail addresses are also CaSe
InSenSitive
Steve Wickham • WickwoodOnline.com
TipsTips
• Example:
subdomain.domain-name
Guilderland.Neighbors4Peace.org
http://www.neighbors4peace.org/world/us/ny/capital_district/guilderland/
Steve Wickham • WickwoodOnline.com
Type of MarketingType of Marketing
• Branding• Direct Response• Relationship
Steve Wickham • WickwoodOnline.com
Anatomy of an AdAnatomy of an Ad
• Headline• Benefit/Feature (WIIFM)• Call to Action
These elements will be needed in almost everything you put out to the public
Steve Wickham • WickwoodOnline.com
Social MediaSocial Media
• The Internet Web 2.0• Faster Growth than any
other trend, ever!• Faster than TVs entering the home• Faster than People buying computers
themselves
Steve Wickham • WickwoodOnline.com
Flock BrowserFlock Browser
• The web browser for Social Media!• Based on Firefox• Free and Open Source• Helps you manage your Social
Media, as well as browse the web.
Steve Wickham • WickwoodOnline.com
Social Networking SitesSocial Networking Sites
• Focus• Connecting with old and new friends• Sharing with like-minded people in
groups
• Huge traffic• Becoming “the Internet” for many
people
Steve Wickham • WickwoodOnline.com
Facebook.comFacebook.com
• Huge Community, recently opened up beyond the college community
• We’ll come back to Facebook and do some live exploring
Steve Wickham • WickwoodOnline.com
MySpace.comMySpace.com
• Bigger than Facebook, but probably not for long
• Many of the same elements as Facebook
Steve Wickham • WickwoodOnline.com
LinkedIn.comLinkedIn.com
• Devoted to business focus• Helping people network their
business contacts for:• leads• getting a job• consulting• etc.
Steve Wickham • WickwoodOnline.com
Social Bookmarking SitesSocial Bookmarking Sites
• Focus• Simple way to record Your Favorites
online• See the websites chosen by others• Drive group-think• Tagging, “folksonomy”
Steve Wickham • WickwoodOnline.com
Digg.comDigg.com
• Digg an article or a page• The more people who “Digg” a page,
the more likely it will be promoted to the front page of Digg (and other search engines, too!)
• The Digg Effect
Steve Wickham • WickwoodOnline.com
Technorati.comTechnorati.com
• Search Engine for Blogs• When a person posts to a blog, it can
“ping” Technorati and tell the search engine that there is new information to be indexed
Steve Wickham • WickwoodOnline.com
Del.icio.usDel.icio.us
• Early social bookmarking tool• Allows people to see what others are
bookmarking and what’s popular• Drives new trends, awareness, and
group-think
Steve Wickham • WickwoodOnline.com
Reddit.comReddit.com
• Very similar to the others• Focuses on what’s new and popular
online• Learns what you like as you vote on
links and submit your own
Steve Wickham • WickwoodOnline.com
StumbleUpon.comStumbleUpon.com
• Gives you a toolbar where you can rate pages with a Thumbs Up or Thumbs Down
• Provides a button that allows you to be served up a random page based on your interests that many people have given Thumbs Up to
Steve Wickham • WickwoodOnline.com
Content-Sharing SitesContent-Sharing Sites
• Focus• Gather user-generated content• Share your knowledge/thoughts with
others
• Considered viable source by many
Steve Wickham • WickwoodOnline.com
Wikipedia.orgWikipedia.org
• The Grand Master of them all
• WikiLeaks.la
Steve Wickham • WickwoodOnline.com
HubPages.comHubPages.com
• Allows you to build a webpage called a “HubPage” around your interests
• They will share the profits with you for the advertising on your page
Steve Wickham • WickwoodOnline.com
Sqidoo.comSqidoo.com
• Similar to HubPages, but allows you to build a webpage called a “lens”
Steve Wickham • WickwoodOnline.com
Gather.comGather.com
• 100’s of user-generated articles• Great place to write your “opinion
articles”
Steve Wickham • WickwoodOnline.com
Flickr.comFlickr.com
• One of the photo-sharing sites• Allows you to post your photos and
share them with the world• Huge Audiences
and growing every day
Steve Wickham • WickwoodOnline.com
Twitter.comTwitter.com
• Allows you to put in up to 140 characters about whatever you’re doing
• Has tools that will then publish this information to your Facebook or other pages
• Even can send your “twitter” as text message to your friend’s cell phones
Steve Wickham • WickwoodOnline.com
YouTube.comYouTube.com
• Focus• Gather and show user-generated video
• Hugely popular – replacing television for some
• Most content is entertaining, but how-to videos are growing rapidly
• Allows you and others to put videos on other websites
Steve Wickham • WickwoodOnline.com
Urth.TVUrth.TV
• Video Sharing Site focused on Environmental Issues
• Owned by my Sister and Husband’s company
Steve Wickham • WickwoodOnline.com
GreenMaven.comGreenMaven.com
• Another site owned by my Sister and Husband’s company
• Search Engine for finding all things “Green”
Steve Wickham • WickwoodOnline.com
Blogging and PodcastingBlogging and Podcasting
• Blog = Web + Log• Focus• Ease of use – quick and easy posting• “Normal people” can easily communicate
through the web
• Bloggers are developing audiences and influencing purchasing and other opinions
• The Pentagon is worried about Bloggers
Steve Wickham • WickwoodOnline.com
Blogging and PodcastingBlogging and Podcasting
• DailyKos.comStarted by Markos MoulitsasAs a veteran, Moulitsas was offended that the freedoms he pledged his life for were so carelessly being tossed aside by the reckless and destructive Republican administration.
• BradBlog.comStarted by Brad FriedmanBrad is an investigative citizen journalist/blogger, political commentator and broadcaster.
Steve Wickham • WickwoodOnline.com
Mobile ToolsMobile Tools
• Focus• Making participatory media mobile• Instant access• Fully emergent
• Dozens of new ways to interact with your cell coming online
• Right now, subsets of the media shown here
• Allow you to publish to your blog from your cell phone
Steve Wickham • WickwoodOnline.com
Exploring FacebookExploring Facebook
Steve Wickham • WickwoodOnline.com
Thank YouThank You
• Don’t Beat Yourself Up! There are plenty of others who will do that
for you. LOL
• Don’t Get Overwhelmed! :-oJust do something everyday.
• Don’t “Should” On Yourself! ;-)Just focus on one thing at a time, doing
first things first.
Common SenseDownload printable and audio versions from www.Neighbors4Peace.org/books/Common_Sense
Steve Wickham • WickwoodOnline.com