What is Disruptive

Innovation?

Example of Disruptive innovation.

• Classic example is the personal computer. Prior to its introduction, mainframes and minicomputers were the prevailing products in the computing industry priced around $200,000 and required engineering experience to operate. Apple, one of the pioneers in personal computing, began selling its early computers in the late 1970s and early 1980s—but as a toy for children. At that point, the product wasn’t good enough to compete with the minicomputers, but Apple’s customers didn’t care because they couldn’t afford or use the expensive minicomputers. The inferior computer was much better than their alternative. Little by little, the innovation improved. Within a few years, the smaller, more affordable personal computer became good enough that it could do the work that previously required minicomputers. This created a huge new market and ultimately eliminated the existing industry.

Smartphones.• It wasn’t too long ago when people depended solely on landlines and snail mail to

communicate. However, over the last decade smartphones have drastically changed

the way people communicate and make purchases. According to the survey the

number of smartphones will soon outnumber people. In fact, by 2016 more than half of

the world’s mobile phone users will own a smartphone. As you can tell, smartphones

are quickly taking over as the most popular tool for communication.

• The problem with smartphones is the definition has changed over time. For example,

ten years ago the first Blackberry was described as a smartphone, whereas today it

might be described as a feature phone.

• A smart phone is essentially a computer in your pocket that does more than just calls

to the point that it can actually serve as a functional laptop or desktop replacement.

• The things we can do on an smartphone are endless, for example reading newspaper,

net banking, playing games, social networking , drawing , photography , etc.

• It has just changed the way we live . A 5inch screen which can do whatever we want

but in the begging it was criticize by many people but today it is for sure they would be

having one in their pocket.

• Virtual Reality (VR), which can be referred to as immersive multimedia or computer-simulated life, replicates an environment that simulates physical presence in places in the real world or imagined worlds and lets the user interact in that world. Virtual reality artificially creates sensory experiences, which can include sight, hearing, touch, and smell.

• The Oculus Rift is a virtual reality head-mounted display developed by Oculus VR. It was initially proposed in a Kickstarter campaign, during which Oculus VR (at the time an independent company) raised US$2.5 million for the development of the product.

• So why watch videos or games when we can be a part of the game or video environment.

• Netflix Inc. is an international provider of on-demand Internet streaming media available to viewers in all of Australia, New Zealand, South America, Japan, North America and parts of Europe (Denmark, France, Germany, The Netherlands, Norway, Sweden, Finland, Switzerland, Austria, Belgium, Luxembourg, Ireland and United Kingdom),and of flat rate DVD-by-mail in the United States, where mailed DVDs and Blu-ray are sent via Permit Reply Mail. The company was established in 1997 and is headquartered in Los Gatos, California. It started its subscription-based service in 1999. By 2009, Netflix was offering a collection of 100,000 titles on DVD and had surpassed 10 million subscribers.

• Netflix and Hulu Plus are Looking at Original Content . Consumers are Willing to Pay for Access to Content . Ticket Sales have fallen 200 million since 2002.

• Soon the Netflix is going online in India , Japan , Australia ,etc. by 2017 and the world is going be the witness for the revolution in digital content seen in different countries around the globe.

• Tesla Motors, Inc. is an American automotive and energy storage company that designs, manufactures, and sells electric cars, electric vehicle powertrain components, and battery products. Tesla Motors is a public company that trades on the NASDAQ stock exchange under the symbol TSLA. In the first quarter of 2013, Tesla posted profits for the first time in its history.

• Tesla Motors was incorporated in July 2003 by Martin Eberhard and Marc Tarpenning, who financed the company until the Series A round of funding. Both men played active roles in the company's early development prior to Elon Musk's involvement.

• A 3D or 3-D (three-dimensional) film is a motion picture that enhances the illusion of depth perception. Special projection hardware or eyewear are used to provide the illusion of depth when viewing the film. Some methods of producing 3D films do not require the use of two images.

• 4D film is a marketing term for an entertainment presentation system combining a 3D film with physical effects that occur in the theatre in synchronization with the film. Effects simulated in a 4D film may include rain, wind, strobe lights, and vibration. Seats in 4D venues may vibrate or move a few inches during the presentations. Other common chair effects include air jets, water sprays, and leg and back ticklers. Hall effects may include smoke, rain, lightning, air bubbles, and smell.

• Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser. Alternative names are: e-web-store, e-shop, e-store, Internet shop, web-shop, web-store, online store, online storefront and virtual store. Mobile commerce (or m-commerce) describes purchasing from an online retailer's mobile optimized online site or app.

• The Advantages of online shopping:-

a. Locate the Product Quicker

b. Eliminate Travel Time and Cost

c. Enable Deals, Bargains, Coupons, and Group Buying

d. Remain Open All the Time

e. Provide Comparison Shopping

Technology by 2020 or we can say near future.

• Smartphones- The new phones are made to be installed in our hand and we can our hand as a smartphone.

• Netflix- Soon its taking over the world and by 2020 more than 180 would be able to access Netflix.

• Virtual reality- Soon the new version are coming for watching movies and TV serials , Which means we could live the serial in the way we want.

• Tesla- Working no reducing the cost of batteries by which an average person would be able to buy the car and would help in a green planet dream of Tesla.

• E-Commerce- Soon pickup and 3 hour delivery system is going to be launched by flipkart in India which can again revolutionize the way we buy products.