modern food processing - november 2011
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'MODERN FOOD PROCESSING’ is the leading monthly business magazine in India exclusively for the food processing industry. It covers the latest manufacturing trends, business management strategies/issues and key technologies in the Indian and international space pertaining to this sector.TRANSCRIPT
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9November 2011 | Modern Food Processing
EDITORIAL
Nothing endures like change
Manas R [email protected]
9
EditorialAdvisory Board
Dr A S Abhiraman Former Executive
Director - Research, Hindustan Lever Ltd
Prof M Y Kamat Former Head,
Food Engg & Technology Dept, UICT, Mumbai
Hundreds of billion dollars worth rescue plans to tide over sovereign
debt default, seeking alternative avenues to cope with volatile energy
costs and rising demand for financial inclusion among several strata
of society across the globe, irrespective of the stage of a particular
country’s economic prosperity. These mega challenges confronting the world today are
not just highly unprecedented but were also almost unthinkable barely a few years ago.
More importantly, this ref lects the reality of a fast-changing global phenomenon and
a time of challenging opportunities to annul the risks effectively.
Change is not something new for an organisation of any size or industry. In
fact, the progressive ones make that significant difference by managing change in
a sustainable manner. Some of the real-life scenarios include implementing new
hardware and software, mergers and acquisitions, relocation of facilities, adopting
processes to do more with less resource, etc. On a more sophisticated level, it
can involve implementation of a strategic planning process, a specific quality
management programme, process re-engineering, among others.
A few months ago, we also embarked on a similar journey to
‘challenge and change’ ourselves, more precisely, our brands, for
better. In this exciting and challenging soul-searching sojourn,
we revisited & thoroughly analysed every practical aspect of our
motto of providing informative empowerment to our audience and
not merely publishing content. Although we have put our best
efforts towards perfecting the products and practices further,
we would also submit that the best practices for managing
change are still elusive.
The result is there for you to decipher in this new avatar
of ‘Modern Food Processing’. From the brand new sections
to focussed features, emphasis has been laid on ensuring
more analytical, in-depth and contemporary first-hand
information. Of course, all these are presented in a lucid and
elegant way, thanks to an optimum combination of applying
mind over matter as well as some of the latest publishing
software available.
Rather than blowing our own trumpet, we will prefer
your valuable feedback on these initiatives. Suffice to say, it
will help us in our constant endeavour to help our audience in
terms of receiving superior value on a sustained basis.
Let there be more info-empowerment towards better
decision making in business. Happy learning!
CONTENTS
11November 2011 | Modern Food Processing
R EGU L A R SEC T ION S
Editorial ........................................................................................ 9
News, Views & Analysis ............................................................. 14
Technology & Innovation ........................................................... 20
Technology Transfer .................................................................... 22
Projects ........................................................................................ 70
Event List .................................................................................... 72
Book Review ............................................................................... 77
Products ....................................................................................... 78
List of Products ........................................................................... 95
List of Advertisers ....................................................................... 96
Note: ` stands for Indian rupee, $ stands for US dollar and £ stands for UK pound, unless mentioned otherwise
SPECIAL FOCUS: Dairy Processing
INSIGHT & OUTLOOK: Chocolate & Confectionery
Details on page no. 50, 67-68, 72
IN CONVERSATION WITH
Zoher Khorakiwala
Chairman and Managing Director, Monginis Foods Pvt Ltd ....................................24
SPECIAL FOCUS
IMFL industry ...............................................................................
Wine retailing .................................................................................
Roundtable ......................................................................................
Buhler India Pvt Ltd
Milling ‘healthier’ grains through TQM ...................
Alcoholic Beverages
FACILITY VISIT
38
28
30
36
Eco-friendly packaging ...................................................................
Tin packaging .................................................................................
Conveyor systems ............................................................................
RFID solutions ...............................................................................
42
46
52
INSIGHT & OUTLOOK Food Packaging
54
Highlights of Next Edition
AUTOMATION TRENDSLow-cost automation
Small investment, big impact ..........................................................
ENERGY MANAGEMENTCase study
Controlling consumption for energy optimisation ..........................
POLICIES & REGULATIONSRBI’s monetary policy
Is raising interest rate a right tool to control inf lation? ...................
STRATEGYContract farming
Reinforcing supply chain management.............................................
TIPS & TRICKSLubricant selection
Criteria to choose the right lubes for machinery .............................
EVENT PREVIEWSweet & Snacktec India 2011
Prospecting for new business avenues .......................................
India Packaging Show 2011
En route to advanced technology ..............................................
EVENT REPORT Fi India 2011
Adding the ingredient for success ...................................................
27
41
58
64
60
66
74
75
76
56
Cover illustration: Chaitanya Dinesh Surpur
13November 2011 | Modern Food Processing
Printed by Mohan Gajria and published by Lakshmi Narasimhan on behalf of Infomedia 18 Ltd.Senior Editor: Manas R BastiaPrinted at Infomedia 18 Ltd, Plot no.3, Sector 7, off Sion-Panvel Road, Nerul, Navi Mumbai 400 706, and published at Infomedia 18 Ltd, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai - 400 028. Modern Food Processing is registered with the Registrar of Newspapers of India under No. MAHENG / 2008 / 25262. Infomedia 18 Ltd does not take any responsibility for loss or damage incurred or suff ered by any subscriber of this magazine as a result of his/her accepting any invitation/off er published in this edition.
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NEWS, VIEWS & ANALYSIS
Modern Food Processing | November 201114
POLICY
New food safety act may increase investment in MaharashtraThe Food Safety and Standards Act (FSSA), 2006, which came into force in
August 2011, is expected to increase the investment in the food & beverage
sector in Maharashtra, according to Satej D Patil, Minister of State for Home,
Rural Development and Food & Drugs Administration (FDA). He said, “After
implementation of the law, Maharashtra will witness more investments in food
sector. Now, we are working on single-window clearances for licensing from the
FDA department. The main intention is to give the license in specified time.”
FSSA will ensure improved quality of food making it at par with international
standards. The main feature of the Act is a shift from multi-level and multi-departmental
control to integrated line of command. “The food safety legislation is strict and covers
serious issues like adulteration. After implementation of the law, the whole country
from Kashmir to Kanyakumari has come under a standard law,” said Patil. Replying to a
specific query on the steps being taken for implementation of the law, he said, “We had
meeting with food safety officers and other stakeholders & explained the law to them.
We will take every step to ensure that the law is properly implemented.”
Prasenjit Chakraborty
EXPANSION
GRSL to increase its pan-India presence
FOOD ANALYSIS
Pesticide testing centres need to be increased in IndiaIn the wake of increase in incidences of
pesticide residues in food, experts are of the
opinion that the country needs more testing
facilities. Indiscriminate use of pesticide
results in its accumulation in food, hence
India needs to increase testing facilities, said
Dr M Sreedhar, Senior Scientist, Acharya
N G Ranga Agri University, Hyderabad.
He added, “To handle sufficient samples,
testing and certification body should be
developed in a larger way so that more
number of samples can be handled &
people will become aware of the effect of
pesticides on human. Under FSSA, pesticide
monitoring centres will be extended to the
district level.”
Prasenjit Chakraborty
GOURMET RETAIL
World’s hottest chilly now available at Godrej Nature’s Basket
Godrej Nature’s Basket has
recently added two new spices -
Bhut Jolokia (considered to be the
hottest chilly in the world) and
Los Chileros Chile Habennero (from
Mexico) to its product portfolio.
Bhut Jolokia, also known as ‘Ghost
chilies’ peppers, are North-east
originated chillies. “While Bhut
Jolokia is available only in Mumbai, Mexican chillies will be
available across India,” said Sreejith Mohan, Head – Category,
Godrej Nature’s Basket. Speaking about the market potential of
these chillies, he said, “Indian consumers are open to experiment
with their cuisine and are on the look-out for food novelty,
which are not easily available in the market. At Godrej Nature’s
Basket, we bring exotic produce and consumers together. We
do not expect these products to be sold in huge volumes, but
definitely it has excited the food connoisseurs in Mumbai.”
In recent times, the company has rolled a slew of products in
different categories. “We are constantly on the look-out for new
products. We carry exotic ingredients across the globe. We have
recently launched a new range of fresh herbs, which are mints.
These include apple mint, pear mint, orange mint, and a new
range of small tomato. We are in the process of launching Italian
lemon, a new variant of lemon,” informed Mohan.
As a part of its expansion strategy, the company recently
opened its first store in Hyderabad. With this, the company has
16 stores spread across 6 cities.
Rakesh Rao
With a view to increase its
presence in the country, Gokul
Refoils & Solvent Ltd (GRSL)
plans to set up two port-based
refineries, ie 1,000 TPD refinery
in Maharashtra along with the
600 TPD solvent extraction
plant, and another 1,000 TPD refinery at the South-eastern coast
of India. Praveen Khandelwal, Vice President - Corporate Strategy,
GRSL, said, “At present, the company has a strong presence in
the north-eastern and western states of India, so it wants to move
further. Apart from the three plants in Gujarat, we already have a
plant in Haldia in West Bengal. With the expansion plan in place,
we will be going to other parts of the country as well.”
Further, GRSL is also taking every possible step to spread
awareness about its brands. “We have even rigorously started the
branding exercise for our brands. Like a year before, we took the
decision to popularise our Gokul brand and the fruits of it can be
seen,” noted Khandelwal.
Gokul, the flagship brand of the company, has recently received
the award for ‘Fastest Growing Brand 2011’, at the Globoil India
2011. The products available under Gokul brand comprise mustard
oil, refined oils and vanaspati. The company’s growth chart is soaring
high each day and this can be observed from the fact that the
company has also received three more prestigious awards, ie ‘Second
highest processor of rapeseed oil-cake’, ‘Second highest exporter
of rapeseed extraction’ and ‘Second highest exporter of castorseed
extraction’ for 2010-11 from the Solvent Extractors’ Association of
India (SEAI).
Avani Jain
NEWS, VIEWS & ANALYSIS
15November 2011 | Modern Food Processing
In order to cater to the fast-growing snack
market, the Pune-based Nichrome India
Ltd, one of the leading packaging machinery
manufacturers, has developed a high-speed
packaging machinery. “Nichrome has
designed and produced a new high-speed
packaging system for snack foods like
wafers, chips and kurkure-like products,
namkeen (like farsaan, nuts and dry fruits).
It can pack quantities up to 2,000 cc at
the speed of 120 plus packs per minute.
Developed in India, this technology is at
par with the European technology and is
best suited for the Indian market for the
variety of applications and right pricing,”
informed Harish Joshi, Managing Director,
Nichrome India Ltd.
Meanwhile, Nichrome India, a pioneer
of vertical form fill seal (VFFS) machines
in India, is gearing up to launch three new
technologies in the next two months to woo
the Indian packaging sector. These new
technologies are Multi-Lane VFFS PV 215
machine under licensing agreement with
Prodo-Pak, USA; T 110 HFFS high speed
machine in collaboration with TOTPACK,
Spain, and Sprintplus continuous motion
machine. “With such types of technologies,
Nichrome is offering a win-win solution
to its customers, where they can get the
best European technology with ‘Made-
in-India’ pricing and that too powered by
Nichrome’s efficient and excellent service
back-up,” claimed Joshi.
With the machine speed of 150/min,
Sprintplus continuous motion machine
is the value-added bagger for the snack
food market. It comes with proprietary
table draw off mechanism, special poker
attachment for chips, high speed collar
system to handle variety of packing
films. Multi Lane VFFS PV 215 machine,
with positive displacement pump, will
be a 10 lane high speed (600 sachet/
min) for gels/lotions and edible oil kind
of product.
INNOVATIONS
Nichrome designs high-speed packaging solution for snacks industryPACKAGING EXHIBITION
India Converting Show to make a maiden entry India Converting Show, to be organised
by Print-Packaging.com, will be held
from November 23-26, 2011, as a
separate exhibition for the first time, at
Bombay Exhibition Centre, Mumbai. To
be held concurrently with India Flexo
Show and India Corrugated Show, it will
focus exclusively on package printing
and production. “We have separated the
Converting Zone from PackPlus for this
year in deference to the wishes of our
exhibitors who would like to explore the
Western markets with us. This is like a
bit of home-coming for us, as we have
not organised any exhibition at Mumbai
since the tremendously successful maiden
label event in 2002,” said Neetu Arora,
Director, Print-Packaging.com.
The exhibition will present an
opportunity to the providers of machinery,
materials and services across the entire
value chain of the packaging industry
right from designing, pre-press, printing,
converting, finishing and decoration,
package designing, paper & board
converting, corrugated boxes, plastic
conversion, flexible packaging, finishing,
labels and tags. The visitors will comprise
printers and converters of flexible
packaging, cartons, corrugated packaging,
holograms and labels.
Mahua Roy
With the matrix of food supply chain
becoming complex, demand for novel
analysis technologies is expected to
increase. According to some experts,
in food analysis, Mass Spectrometry
equipped with Quadrupole-Time of
Flight (Q-TOF) provides accurate results
on contaminants like pesticide and other
unknown compounds. “There are other
systems available, but are difficult to use
in day-to-day analysis. At the same time,
they require expertise for using them and
need lot of maintenance. On the other
hand, Q-TOF is effective and could
generate large amount of data,” said Sunil
Kulkarni, Segment Manager, India Food
Team, Agilent Technologies India.
Currently, the food industry is facing a
plethora of analytical challenges and every
day new contaminants are being traced,
that is why regulatory authorities are
going for targeted as well as non-targeted
scanning. “When you are looking for good
data mining, Quadrupole Systems always
have a limitation because they do not have
a full scanning sensitivity. Q-TOF system
offers better full scan sensitivity. And at
any point of time, one can go back and do
a data mining to look for the presence of
any unwanted compound. Government
and food regulatory agencies are looking
for non-targeted screening now,”
explained Kulkarni.
“Q-TOF is not new in the Indian
market but its application in food area in
India is new. Food exporters’ rejection will
come down drastically if this technology
is used,” he claimed.
Prasenjit Chakraborty
FOOD SAFET Y
Adoption of novel technologies for food analysis on the rise
NEWS, VIEWS & ANALYSIS
Modern Food Processing | November 201116
Seven years after stopping its sales,
PepsiCo India has relaunched the Duke’s
range of beverages in Mumbai. Duke’s will
now be available in four flavours –
Raspberry, Masala Soda, Ginger and
Ice Cream Soda - in 200 ml retro
style returnable glass bottles for
` 10 and a 500 ml PET bottle for
` 25. Sanjay Mishra, Executive
Director-West Market Unit,
PepsiCo Beverages, India, said,
“We have a strong portfolio of
winning brands and we believe,
now is the time to identify
region-specific opportunities
and give them the right kind
of focus. Consumers today
also want something different,
new and exciting. Therefore,
we at PepsiCo are excited
about bringing this iconic
brand back to Mumbai in a
cool and retro avatar to offer
a piece of nostalgia to both its
new and older fans. While Duke’s Masala
Soda flavour will add an Indian twist to
the carbonated drinks category, other
flavours like Raspberry, Ice Cream Soda and
Ginger flavours will offer a differentiated
refreshment experience to the consumers.”
While Duke’s Raspberry is already
available in the market, other flavours
will be available very soon across stores in
Mumbai and its suburbs. These beverages
will be manufactured at the Duke’s facility
in Mumbai. Speaking about the investment
in new beverages, Mishra said, “We
keep improving and investing in our
manufacturing facilities including
the Duke’s plant in Mumbai. As a
company policy, we cannot comment
on the investment numbers.”
With the addition of this new
range of refreshing beverages to
its portfolio, PepsiCo is looking
forward to further address
pockets of opportunity and
strengthen its regional presence.
Backed by its robust distribution
set-up, easy accessibility at the
right price and smart below-
the-line support, the company
is confident that Duke’s would
be back as a household name
in Mumbai. On expansion,
Mishra said, “Currently, we are
launching the brand in Mumbai
and based on our learning here, we will
take a decision on expansion.”
PepsiCo India acquired Duke & Sons
from the Pandole family in 1995. For almost
the next decade, Duke’s products remained
a key constituent of Pepsi’s portfolio in the
Western market before it withdrew them
in 2004 to focus on national brands.
Rakesh Rao
RELAUNCH STRATEGY
PepsiCo reintroduces Duke’s range in Mumbai
The Mumbai Chapter of Association of
Food Scientists and Technologists, India
(AFSTI) celebrated World Food Day on
October 15, 2011. World Food Day was
proclaimed in 1979 by the conference of
the Food and Agriculture Organization
(FAO) to mark its foundation. The
international theme this year by FAO has
been ‘Food prices: From crisis to security’,
in view of the recent food inflation, which
is a global phenomenon, not restricted to
a particular country. FAO has urged food
scientists and technologists around the
world to develop strategies and solutions
in order to achieve stability by means of
R&D & more production.
Present on the occasion were
eminent dignitaries of the food science
and technology industry. The chief
guest for the function was Dr Vidyut
Naram, Joint Secretary, AFSTI Mumbai
Chapter. President Dr Smita Lele, also
Head, Department of Food Science &
Technology, ICT, in her welcome address
acquainted the audience with the annual
efforts of AFSTI. AFSTI newsletter, first
in a new avatar, was also released.
As part of the Prof A Sreenivasan
Memorial Lecture, Nitin Kathuria,
Head - Edible Oil Buying, Marico,
spoke about the realisation of food
prices across the globe.
Mahua Roy
SEMINAR
AFSTI celebrates World Food Day
DESSERT LAUNCH
McDonald’s India expands its dessert rangeIn keeping with the growth of
frozen dessert market in the country,
McDonald’s, a global leader in quick
service restaurant sector, has launched
a popular global iconic dessert –
McFlurry, in India. It is a soft-dairy ice
cream, made from low fat milk, swirled
and blended with a choice of flavourful
toppings. McFlurry will be launched
with two topping options, Mc Flurry
Oro with bits of Oreo cookies blended
into the soft serve or McFlurry Choco
crunch with liquid chocolate made
from imported cocoa and crunchy
rice crispies. In the present times,
when people are becoming extremely
health- conscious, McFlurry promises
to be low on fat with only three per
cent fat content as against the other
fatty desserts offered in India. It will be
sold in a large size cup and is priced at
approximately ` 69.
Avani Jain
The unveiling of AFSTI newsletter by distinguished guests
NEWS, VIEWS & ANALYSIS
17November 2011 | Modern Food Processing
APPOINTMENT
Sanjay Coutinho is the new CEO of Om Pizzas and Eats Om Pizzas and Eats, the franchisee for Papa John’s Pizza,
Chili’s Grill & Bar restaurants and The Great Kabab Factory,
has appointed Sanjay Coutinho as the CEO of the company.
Coutinho, with more than 20 years experience in the Indian food
and retail sector, was until recently the CEO of Barista Coffee.
“He has rich experience having been involved with Domino’s
Pizza in its initial days and then with Baskin Robbins. He brings
with him a keen understanding of the Indian quick service
restaurant market as it continues to grow exponentially,” said a
company press release.
Faisal Jawad, Chairman, Om Pizza & Eats, said, “Coutinho’s
coming on board as a CEO is a key appointment as we seek to
rapidly scale up Papa John’s Pizza and the Chili’s Grill & Bar
restaurants business over the next two years during which we see
the restaurant count increasing from 35 today to more than 100
restaurants across tier I and tier III cities in India. ”
Coutinho said, “These are exciting times for the business
and I am delighted to be on board and about leading the
team as we seek to leverage the Papa John’s Pizza ‘Better
ingredients better pizza’ and the Chilis Grill & Bar superior
product offerings, as we scale up the business across India.”
BOOK LAUNCH
Macmillan to release ‘Farm to Fork All About Food’
Macmillan will soon publish a book
‘Farm to Fork All About Food’ written
by Praful C Vin, Founder & Partner,
Insta Foods. “This is a first-of-its-kind
comprehensive book written with a
different perspective. It gives insight
into the historical, technical, commercial,
regulatory and marketing aspects of
the food we consume and the industry
behind it,” explained Vin. This book covers all the aspects right
from agriculture to regularity issues in the food industry. The
price of this book will be around ` 300 and would be on the
shelf by December 2011.
People associated with food business, and professionals
in marketing, technical, etc will immensely benefit from the
information and the real-life examples provided. This book will
also be of immense benefit to students who are pursuing courses
in food technology, nutrition, catering, hospitality etc.
Vin is a well-known food technologist with over 45 years of
experience in the food industry. He has worked in the US and
India with several multinational food companies. He has also
worked in various committees of Bureau of Indian Standards and
Central Government of India.
Prasenjit Chakraborty
Praful C Vin
NEWS, VIEWS & ANALYSIS
Modern Food Processing | November 201118
Britannia Industries Ltd, one of India’s
most trusted food brands with a diverse
portfolio of products in biscuits, bakery
and dairy categories, has added an
extra goodie to their packaged cakes,
primarily aimed at children. Now with
every pack of Britannia cakes, new
designs of Colour Crazies freebies with
vibrant sand colours will be offered.
According to the company, this free
product was conceptualised to help parents foster an active, healthy
imagination in their growing children. According to Anuradha
Narasimhan, Category Director – Health and Wellness, Britannia
Industries, “The packaged cakes category in India is quite under-
developed and has a lot of potential.”
The marketing communication or the packaged cakes of
Britannia promote health, and not indulgence, which is primarily
associated with cakes. This way the company has been successful is
sending out a definitive positioning for its product. “The packaged
cakes do not have icing and cream, and thus our message to
our audience was credible. We have assured the goodness of egg
protein in our cakes,” said Narasimhan.
Britannia entered the cake market in 1963 and has been one of
the leading players in this category. However, in recent times there
have been efforts towards repositioning the product strongly. “The
concept of packaged cakes is still nascent in India. We have gone
ahead and repositioned this category altogether,” said Narasimhan.
Taking the business strategies further, Britannia plans the launch of
vegetarian cakes. “With the launch of vegetarian cakes, originally
planned for Mumbai and Delhi, we aim at getting the non-user
category to get acquainted with Britannia cakes. Besides, we are
also positioning it as a gifting option. We are looking forward to
turn it into a planned purchase. Additionally, since the individual
price point of the product is at ` 5, we are planning to position it
as an alternative to confectionery,” she added.
Mahua Roy
Anuradha Narasimhan
The Ahmedabad-based ice-cream
producer, Vadilal Industries Ltd, which
produce frozen food varieties for the
export purpose, has now decided to cater
to the domestic market as well. Driven by
the aspirational Indians who are keen to
indulge in ready-to-cook (RTC) vegetables
and ready-to-eat (RTE) snacks, Vadilal
has launched its Garden Fresh and Quick
Treat range. The products have been test
marketed in Mumbai and the company
hopes that the 150 SKUs in the frozen
foods category would enable it to bag ` 75
crore of its ` 350 crore turnover by 2014.
According to Devanshu Gandhi,
Managing Director, Vadilal Industries
Ltd, “We started producing frozen food
varieties in 1995 but it was mainly for
export. Almost 90 per cent of it was
exported. Later in 2000, we decided
to serve the domestic market. For trial
purpose, we started manufacturing green
peas and sweet corn for the Indian
market, but did not get good response
but now the market has evolved.”
In the recent years, with the coming
of organised retails chains like Reliance
Fresh, Spencer’s, Bharti Walmart, etc,
frozen food/snacks market in the country
has taken a new flight. “In fact, these retail
chains have special sections devoted to
the frozen food category. Even consumer
mindset has changed. Earlier, people
always wanted only fresh vegetables and
foods but now due to the growth of
nuclear families & working class, people
are showing interest in this category. Now,
they enter the shop with the mindset to
buy for the entire week and this has also
fuelled the growth of frozen food market
in India,” noted Gandhi.
Vadilal has tied up with retailers like
Reliance Fresh, D-Mart, Food Bazaar and
Star Bazaar to reach out to consumers.
The category currently generates ` 38
crore business for the company, mostly
through exports to the US, Australia
and Europe. “Till date, the frozen food
market is not fully developed in India
and a rising trend can only be seen in the
metros and few other places. So, we will
be selling these products only in the six
metros and 10-15 A class cities of India,”
said Gandhi.
The product range includes frozen
peas, American corn, mixed vegetables,
cauliflower, french beans, green garlic,
et al, while the fruit basket has custard
apple pulp and host of mango varieties.
The ready-to-eat snacks include five to
six types of parathas, chapatis, Punjabi
samosas, cutlets, naan, kulcha etc. Vadilal’s
food processing plant at Dharampur,
which is near Valsad, will be producing
these varieties. Almost ` 50 crore has
been invested in this project. Gandhi
informed, “The company has roped in
60 farmers in Valsad for contract farming
to ensure quality in its supply chain.
Plans are afoot to introduce broccoli,
lettuce and other exotic vegetables to its
product basket.”
Avani Jain
DIVERSIFICATION PLAN
Vadilal Industries launches frozen food products for the domestic market
BAKERY SEGMENT
Britannia optimistic about cakes segment
TECHNOLOGY & INNOVATION
Modern Food Processing | November 201120
WACKER will unveil a novel
solution for the food and beverage
industry, namely alpha-cyclodextrins
as emulsifiers for stabilising oil-in-
water emulsions, at Food Ingredients
(Fi) Europe to be held in Paris from
November 29-December 1, 2011.
Oil-in-water emulsions are the order
of the day in the food industry.
Many food items, such as salad
dressings, mayonnaise, dessert creams
or margarine contain both water and
oil phases, which only form a stable
mixture when emulsifiers are added.
Conventional emulsifiers include
mono- and diglycerides of fatty acids,
lecithins (found, for instance, in egg
yolk), or proteins. However, animal-
based proteins have some critical
disadvantages – they are sensitive to
heat and acids, do not have a long
shelf-life, may contain cholesterol,
and are potentially allergenic. A new
approach to stabilising oil-in-water
emulsions is to use alpha-cyclodextrin.
The interior of the doughnut-shaped
alpha-cyclodextrin molecule is lipophilic
(ie fat loving), while its exterior is
hydrophilic (water loving). Fatty acid
groups can ‘slip’ into the interior of
the alpha-cyclodextrin and form a
surfactant structure, suitable as an
emulsifier. This permanently stabilises
the otherwise incompatible oil/water
phase interfaces of the emulsion – even
at high processing temperatures.
Alpha-cyclodextrin can also adjust
the emulsion’s viscosity, and therefore
its mouthfeel, as required – from a
fluidity similar to ketchup to a firm
texture resembling sugar frosting. This
makes it unnecessary to use additional
hydrocolloids. WACKER produces
its alpha-cyclodextrin – a natural
degradation product of starch – from
renewable raw materials, such as corn
or potatoes, using bioengineering
techniques.
Alpha-cyclodextrins as emulsifiers stabilise oil-in-water emulsions
A simple way to fill wine, liquor
or spirits is to use the filler
Isofill VV introduced by Krones. The
mechanically controlled filling system
uses the principle of gravity – the
product to be filled simply flows from
the ring bowl into the bottle because
of the difference in the height. The design for the filling system is adapted to the
properties of the particular product. For example, the cross-sections of the filling
valve are accordingly modified for optimum flow behaviour of thin or thick-bodied
beverages. Not only this, the fill level is reached at exactly by vacuum correction with
product return - in this way not a drop of the valuable beverage is lost. Depending
on the product to be filled, the system can fill up to 60,000 bottles per hour.
The ring bowl is filled with the product using the bottom filling process. The
level of liquid is controlled here by means of probes. The filling process starts
when the lift cylinder presses the bottle against the centering bell and the filling
valve. The bottle thus raises the filling valve against the force of the external
pressure spring to thereby open the feed from the ring container. The return air
displaced from the bottle escapes through the vent tube into the ring container.
Air from the bottle can no longer escape into the ring bowl once the level of liquid
has reached the filling tube. The exact amount of surplus product is returned to
the ring bowl by adjusting the vacuum. Only a pressed-on bottle is evacuated (no
bottle no vacuum). The suction volume flow is kept to a minimum for gentle
product handling. The filling valve closes as the lifting unit lowers the bottle away
from the filling valve. Operation of the filling valve is controlled by mechanical
means only. Every type of media – ie the product, cold or hot water, or steam
– can be fed automatically through the easily accessible valve manifold arranged
next to the filler.
Isof ill VV-dependable vacuum filling system from Krones
Bühler Bindler has created trendsetting developments to take the critical aspect
out of product liability. The compact SeedMaster permits the simultaneous seeding
of two different masses, eg white and dark chocolate masses. In this way, the type
of mass can be replaced in quick succession without contamination. And with the
compact SeedMaster shell and filling masses can also be pre-crystallised at the same
time in one unit. The new generation of depositors from Bühler Bindler, like the
VersiShot, is designed so that the mass hopper and the depositing tools can be
completely changed-over – in less than one hour. One can, therefore, be sure that
contamination is prevented when a recipe is changed, an aspect that is becoming
ever more important in the processing of masses containing nuts.
One can electronically simulate processes and test them for feasibility. With a
one-shot simulation, for example, the ratio of shell thickness and filling quantity can
be balanced out. Technological trends, such as seed precrystallisation, the dew point
temperature reduction in the CoolCore process or the backing scrapers that work in
opposite directions prevent the backing mass from flowing over the mould edge.
Bühler Bindler introduces trendsetting moulding technology
TECHNOLOGY TRANSFER
Modern Food Processing | November 201122
TECHNOLOGY OFFERED
Beverage maker An Indian firm is offering ‘three-in-one’
beverage maker, which is a portable kit
that allows the user to simultaneously
make three functional beverages as per
requirement. Using this, the consumer can
set up three different types of fermentation
simultaneously at one particular
temperature.
Areas of application
Beverage industry
Forms of transfer
Technology licensing
Chocolate manufacturing technology An Indian firm provides chocolate
manufacturing and snack extrusion
technology with machinery. The firm
supplies chocolate machines like chocolate
conches, chocolate enrobers with cooling
tunnel, one shot chocolate moulding
machines, chocolate storage tanks, etc.
Areas of application
Chocolate manufacturing
Forms of transfer
Consultancy, technical services and
equipment supply
Food-paste moulding machine A Thailand-based firm offers a
food-paste moulding machine
that produces cylindrical-shaped
food paste with both ends sealed. This
machine enables faster production of
food paste with consistent size and
hygiene, which increases business
potential in bigger markets both locally
and abroad.
Areas of application
It is useful in food processing
industries where the food products of
cylindrical shape are required
Forms of transfer
Technology licensing
Food processing machineryAn Indian firm offers all machinery for
processing fruits, vegetables, poultry,
meat and fish. Manufactured in Europe,
the machinery is easy-to-use and makes
high quality food products.
Areas of application
Food processing, agro-based industries
Forms of transfer
Consultancy, Equipment Supply,
Turnkey
Share Your Technology PropositionsThe mission of Modern Food Processing is to spread the technology culture. We offer you an opportunity to participate in this endeavour by publishing the best technology ideas. Technology developers/sellers are invited to furnish the techno-commercial details (with environmental benefits, if any) for publication in the Technology Transfer column of Modern Food Processing. R&D organisations, technical consultancy organisations and individuals assisting small and medium enterprises may send the relevant literature, indi-cating the scope & services and the areas of specification. Contact: Modern Food Processing, Infomedia 18 Limited, ‘A’ Wing, Ruby House, J K Sawant Marg, Dadar (W), Mumbai 400 028.Tel: 022-3024 5000, 3003 4672 Fax: 022-3003 4499 Email: [email protected]
TECHNOLOGY REQUESTED
Information courtesy: Dr Krishnan S Raghavan, In-Charge, Technology Transfer Services Group, United Nations - Asian and Pacific Centre for Transfer of Technology (APCTT), APCTT Building , C-2, Qutab Institutional Area, New Delhi 110 016, Tel: 011 - 2696 6509, Fax: 011 - 2685 6274, Email: [email protected], Website: www.apctt.org, For more information on technology offers and requests, please log on to www.technology4sme.net and register with your contact details. This is a free of cost platform provided by APCTT for facilitating interac-tion between buyers and seekers of technologies across the globe. After submitting technology offer or request to this website, you are requested to wait for at least two weeks for receiving a response from a prospective buyer / seeker through this website, before contacting APCTT for further assistance.
As part of our endeavour to spread the technology culture, this section provides a means to promote and facilitate exchange of select technologies. We strive to bring together suppliers of such technologies with suitable users for negotiations and industrial collaboration.
Coconut milk beverage An Indian entrepreneur is interested in
acquiring the technology for producing
& processing coconut milk beverage.
Areas of application
Food processing industry
Forms of transfer
Consultancy
Extruder pilot plant An Indian company is seeking the
extruder pilot plant for manufacturing
processed cereal-based weaning food.
Areas of application
Infant food, supplementary food,
weaning food
Forms of transfer
Others
Food processing equipmentAn Indian company is seeking
technology and equipment for
processing of f ruits, vegetables and
other related products.
Area of application
Food processing industry
Forms of transfer
Others
Food preservationA Thailand-based food and fruit
preserved trading firm is looking for
efficient technology to extend the shelf-
life and preserve food & fruit.
Areas of application
Food processing industry,
confectionery industry, pastry industry
Forms of transfer
Others
Xylitol technologyA company based in Thailand is seeking
the technology for producing gum by
utilising maize waste.
Areas of application
Food industry
Forms of transfer
Others
Zoher Khorakiwala
“In the bakery business, one has to agree that ‘freshness’ sells”
Pho
to: N
eha
Mit
hbaw
kar
…says Zoher Khorakiwala, Chairman & Managing Director, Monginis Foods Pvt Ltd. Presenting the Indian audience with the concept of ‘eggless’ cakes, Monginis has successfully maintained a loyal customer base. In a tête-à-tête with Mahua Roy, he talks about the innovations and opportunities for the bakery industry in India.
IN CONVERSATION WITH
Modern Food Processing | November 201124
For more than 50 years, Monginis has been a front-runner in cake retailing. What has been your success formula?Our main intention and business goal is to offer value-for-money products. This is the key to how we have expanded so far. We are present in most of the major cities in Maharashtra and Gujarat, besides being present in Kolkata and few cities in Odisha.
We operate under the franchisee mode of business. This has helped us in better management of the business. Undoubtedly, a local person will have a better idea of the dynamics of customers with regard to taste, preferences, etc. He will know the audience better than us, operating out of our Mumbai Head Office. Also, since we are present in residential areas, the person behind the counter strikes a chord with the customers.
How do you get your product mix right?Catering to local tastes and preferences is our priority. We strongly believe that the local tastes need to be respected and catered to. Keeping in mind the inclinations of our customers, we introduce new flavours and varieties. Our local franchisees also have the liberty to tweak the product locally so as to serve our customers
Zoher Khorakiwala
25November 2011 | Modern Food Processing
with special variants. For eg, in certain areas we formulate our savouries of a spicier flavour. In Kolkata, where the population is known to have a sweet tooth, we ensure our cakes are sweeter. Besides, we also have pricing flexibility to suit a particular geographical location.
When we first launched the concept of eggless cakes using imported protein as an egg substitute, we never expected that this will account for such a large proportion of sales. In our outlets in Gujarat, majority of sales are attributed to the vegetarian variants. About 90 per cent of the products stocked at our Surat outlet are vegetarian. However, hardly 10 per cent products stocked at our Kolkata outlet are eggless! Thus, depending on the need of the hour, we customise our product basket.
What is your mantra for maintaining brand loyalty?Availability and visibility are the most important criteria to ensure success in the retail format. And to sustain this success, emphasis has to be laid on quality. We are present in major cities at strategic locations, in the main markets, stations, etc. Choosing an area where people converge, like a grocery or medical store, in a residential area, is the most apt location to set shop, and be assured of a high footfall. Customers buy savouries, breads and baked products such as cookies more frequently if the outlets are located closer to their homes. New stores help increase frequency of consumption.
Cakes & pastries are perishable products. How do you ensure the freshness of these products?The backbone of any business is logistics. We receive orders from our retail shops in the night, a day in advance. The popular products are manufactured in anticipation anyway. The owner of the outlet has a fairly good idea about the customer dynamics and sales of particular bakery items. The production process is carried out through the night. The shops are supplied with the goods through company vans, by early morning. All our vans are insulated and carry insulated shippers. Some of the vans are refrigerated, which ply on the
long routes. We have a set of standardised guidelines for logistics handling. The staff is well-trained on these aspects and these guidelines are strictly followed. We also conduct surprise audits, just to ensure that the quality of the supply chain is maintained.
In the bakery business, one has to agree that ‘freshness’ sells. We make efforts to maintain this freshness by taking proper care during transportation and even during storage & display of products in the shops. Our fresh cream cakes and pastries need to be maintained at a temperature between 0º C – 4º C, otherwise these products become sour. Monginis has been in business for more than 30 years and growing by leaps & bounds. This growth can be attributed to the ‘consistent quality’ it is delivering to its loyal patrons.
How do you keep track of changing demands of customers?Cakes, unlike chocolates, today fall in the category of a planned purchase. Due to the changing habits of consumers, globalisation & westernisation, as well as media-savvy generation, people symbolise cakes with happy occasions. This situation is not different even in tier II and tier III cities. Keeping this in mind, our innovative launches like ‘Inspiration’ range, 3D cakes are for those who wish to upgrade their consumption trend of cakes, but wish to stick with brand Monginis.
Health-consciousness is growing among consumers. How are bakery manufacturers gearing up for this?India is the diabetic capital of the world. But the population here favours indulgent food and sweet savouries. There lies a huge opportunity to cater to this section of society, which is looking for ‘healthy indulgence’. We have decided to expand our offerings on the health platform in a big way. We had earlier launched cookies for catering to the diabetic audience. And very soon we plan to launch diabetic-friendly pastry.
What is your future course of action?The target audience of Monginis is the middle-class. But we have been seeing a huge demand for aspirational products from this audience, who want ‘something different’. As a result, we have now gone up the value chain. Thus, we launched the ‘Inspiration’ range of cakes, at a slightly higher price. This way we have been successful in presenting our products in an exclusive look to our customers. Here lies an opportunity for us to achieve 20-25 per cent of our sales in terms of numbers.
Monginis currently has around 500 outlets in India and the growth in terms of value has been around 15-22 per cent. In line with our future plans, we plan to have 1,000 cake shops in the country and be present in 40 cities nationally, in five years.
Email: [email protected]
UP CLOSE & PERSONAL
Favourite motivational movie: 3 idiots. It taught me how unconventional thoughts and out-of-the-box thinking can spell success.
What inspires you: The smile on a child’s face when he/she looks at his/her birthday cake at the Monginis counter and exclaims a wow!
Favourite Monginis flavour: Dutch chocolate.
Zoher Khorakiwala
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Business Insights •Technologies•Opportunities
27227November 2011 | Modern Food Processing
SPECIAL FOCUS
ALCOHOLIC BEVERAGESIMFL INDUSTRYMade-in-India brands flying ‘high’ ........................................ 28
WINE RETAILINGUncorking new opportunities ................................................ 30
ROUNDTABLEWill Maharashtra Government’s move to raise legal drinking age hamper liquor business? ........................... 36
SPECIAL FOCUS
SPECIAL FOCUS IMFL industry
Modern Food Processing | November 201128
Mahua Roy
Delighted to find your
favourite ‘Made-in-
India’ butter at the local
supermarket in the US?
Smiled at finding your much-loved
mango pickle on the shelf at a UK store?
We Indians are quite attached to, and
proud of the ‘Made-in-India’ scripture
mentioned on a product. A global,
aspirational touch is what turns around
and revolutionises a product in today’s
world of consumerism.
Why should the IMFL industry
stay behind in this race to achieve
favouritism? In the financial year 2008-
09, the industry grew at 12-15 per cent,
of which value growth was 8-10 per
cent and volume growth was 3-5 per
cent, according to the Confederation of
Indian Alcoholic Beverage Companies
(CIABC).
In the past decade, the Indian
alcoholic beverages industry has evolved
significantly. For instance, it has changed
from being a sellers market to a buyers
market. The Indian consumer earlier
was targeted as a part of one large
demographic island.
Today, however, marketers have
realised the dynamics of various
consumer groups and have thereby
devised strategies. “Brand proliferation
and awareness brought about by the
media, in turn complemented by easy
access to wide variety of brands, have
cumulatively affected the buying
behaviour of consumers, who are now
clearly seeking value over price,” says
Nikhil Agarwal, Director & Sommelier,
All Things Nice, who is an industry
expert having a deep understanding of
the wine and spirits industry globally.
Power-packed!For the IMFL industry to rise to
global standards, the first step would
be to upgrade packaging. “Adopting
an international style of packaging will
undoubtedly lead to a glamourised
product. Aesthetics play an important
role in determining the face value of a
product,” says Vinay Mohan, Director,
Mohan Meakin, which is the maker of
the iconic Old Monk rum. Packaging
helps in brand differentiation and also
Illustration: Chaitanya Dinesh Surpur
Segmentation of the IMFL industry
60%17%
15%8%
Source: HDFC Securities
Others like gin, vodka, etcRumBrandyWhiskey
(236 million cases - 2009)
Getting the strategic cocktail right by equally blending packaging, quality and awareness can enable the Indian-made Foreign Liquor (IMFL) industry achieve a greater ‘high’.
29November 2011 | Modern Food Processing
creates a brand identity. Due to the high-
volume nature of the alcoholic beverage
industry, the packaging must attract the
consumers’ and be able to sell the brand.
A gradual but noticeable shift is being
witnessed in the use of the packaging
material for alcoholic beverages. The
non-alcoholic beverages industry has
quite rapidly encouraged and embraced
alternative packaging methods like
tin and PET. The alcoholic beverages
industry too is poised for the same. As
per a research by the Freedonia Group, in
terms of total units, PET has surpassed
glass and now holds a 56 per cent share
in the packaging of distilled liquor.
This figure is expected to rise to 69
per cent by 2017. This represents a
remarkable progress for a material that
constituted only 23 per cent of the liquor
market in 1997.
“Glass represents class. However,
keeping in mind sustainability aspects
as well as cost savings, shifting to PET
seems a viable option. The institutional
buyers, like the defence, is totally in
favour of the PET variant considering
that it is light in weight, unbreakable,
and involves easier logistics, besides the
low-cost factor,” adds Mohan.
Maintaining qualityThe aesthetics and outer appearance,
without doubt, influence the first
purchase. But repurchases and brand
loyalty can be ensured only if a certain
level of quality is associated with the
product. “The IMFL is in no way inferior
to the global liquor brands, when it comes
to access to technology. The liberal trade
policies of the government have allowed
advanced technology upgradations to be
incorporated by renowned distilleries and
breweries in the country,” states Mohan.
From distillation to bottling, the
IMFL industry maintains the highest
level of quality to offer the best products
to the 485 million people in the drinking
age group. Another 150 million are likely
to be added to this target population in
the next five years. India is the third-
largest market for alcoholic beverages
in the world. There is a large untapped
market for low-priced brands. According
to a report by the International Wine &
Spirit Research, filed in 2010, the market
for liquor in India is forecast to grow to
become the second-largest in the world
by 2013, after China, pushing Russia to
the third spot. With liquor consumption
indexed to the country’s growth, a higher
purchasing power boosted the market
16.1 per cent to 234.4 million cases in
2010. Today, there are 233 distilleries
and 75 breweries in India. This shows
the tremendous growth and acceptance
of IMFL brands in India. Also, India
is seeing an increasing trend of white
spirits being adopted over brown spirits.
Though key brands in the white spirits
segment have been growing at a healthy
rate of 20-30 per cent, their total size
is small, compared to the overall liquor
market. These statistics give a clear
picture of the existing market. This
audience is educated, globalised and
quality-conscious. Presenting them with
the superlative quality of IMFL will
enrich the brand acceptance. After all,
brands are not built by advertising or
marketing promotions, but by the brand
experience.
Awareness buildingOne needs to understand that
consumerism is quite prevalent in the
emerging middle-class population of
the country. Brand equity is seen when
customers show preference for one
particular product over another, when
they are basically identical. The extent to
which customers are willing to pay more
for a particular brand is a measure of
brand equity. “People today drink ‘brands’
and not alcohol. Such is the loyalty,
which spells good news for the marketer.
It is, thus, strategically important for
a company to establish its brand well,
in spite of advertisement banning,”
explains Agarwal. From conducting and
sponsoring DJ nights to owning an entire
cricket team, the liquor companies in
India are experimenting with all possible
initiatives to connect with their consumer.
The government has also partially lifted
the ban on surrogate advertisements like
those of brand extensions to unrelated
products like pure water, soda, apple juice
and music CDs.
The consumer dynamics and psyche
is the same, be it an FMCG or alcoholic
beverages industry. As seen in the highly
competitive FMCG industry, the consumer
today is demanding more information
on products, and in the absence of a
communication platform, the industry
faces a major handicap. “Visibility is the
key to succeed in this industry. However,
as the direct communication platform
to audience is missing in the industry,
innovative marketing and promotional
strategies need to be adopted to strike a
chord with the consumers,” says Mohan.
Marketers today need to relook at the
industry with a different angle and break
away from the traditional price-value
proposition of pitching their product.
Once value and quality is committed
& delivered, the consumer will happily
pay the right price; this will in turn
considerably enhance profitability as well.
IMFL companies that think global but
still connect with their consumers at the
local level will succeed.
Email: [email protected]
People today drink ‘brands’ and not alcohol. Such is the loyalty, which spells good news for the marketer. It is, thus,
strategically important for a company to establish its brand well, in spite of advertisement banning.Nikhil AgarwalDirector & Sommelier, All Things Nice
Visibility is the key to succeed in this industry. However, as the direct communication platform to audience is missing
in the industry, innovative marketing and promotional strategies need to be adopted to strike a chord with the consumers.Vinay MohanDirector, Mohan Meakin
IMFL industry
SPECIAL FOCUS Wine retailing
Modern Food Processing | November 201130
Due to the advent of wine retailing through modern retail channels, thanks to liberal government policies, the wine industry has a lot to raise a toast to.
Photo: Joshua Navalkar
Mahua Roy
Not long ago, the quintessential
‘wine shops’ in the country
ironically, stored all spirits
but wine! And the wine,
which was stocked, was kept under non-
ideal conditions. There was a total lack
of promotional activities to acquaint the
consumers with this classic beverage.
However, now with government policies
permitting sale of wine through the
emerging modern retail outlet (MRO), a
complementary and synergistic relationship
has been developed between the wine
industry and retail chains. Strategies to
boost the consumption of wine have taken
innovative routes and once again, in this
category too, the consumer is spoilt for
choice.
Sparkling era for wine Availability of wine on the shelves of
modern retail stores increases its visibility
and customer contact. This naturally
adds up to better sales. Besides, ideal air-
conditioned storage ambience also ensures
that the quality of wine remains intact.
“Modern retail is not just about stocking
and displaying products on the shelf.
We ensure that a particular wine launch
happens in such a way that the consumer
notices, understands the product, and
knows how to consume it. Modern retail
also takes wine retailing a step further,
by offering a 360º brand experience,”
says Mohit Khattar, Managing Director,
Godrej Nature’s Basket.
India is seeing a dramatic shift
in numbers, when it comes to people
consuming wine. “The media-driven
generation of today understands the
benefits of wine. It is no more viewed as a
sophisticated drink, and is being embraced
by a growing number of individuals. This is
also complemented by the food revolution,
which the country is witnessing. As a result
of globalisation, international cuisine is
being well accepted by Indians and so is
the inclination towards wine,” elaborates
Nikhil Agarwal, Director & Sommelier,
All Things Nice. Industry experts note that
at a conservative estimate, 25 per cent of
the wine market in India will be through
sales in the supermarkets, translating to
7,50,000 cases (one case consists of 12
bottles). This is a lucrative addition to
the revenues for the emerging category of
modern multi-brand food retail, even at
this nascent stage.
Highly spirited effortsTo suit the modern retail environment,
the wine industry is customising products.
The most evident and visible change
is seen in the packaging of wine. Eye-
catching, international style of design is
positioning wine as a premium product,
but pricing is affordable to allow expansion
of target audience. According to Agarwal,
“Packaging the wine in an exceptionally
Modern Food Processing | November 201134
international, global style will ensure the
first sale of wine. The second is guaranteed
when the product stands by the quality
and taste promise it has committed to.
The relationship thus established will
be sustained as a result of innovative
promotions and branding efforts taken by
wine producers and modern retail chains
in tandem.”
The wine industry is expanding its
product basket increasingly. A lot of efforts
are put into the understanding of the
choices and preferences of the consumers,
which was not so extensively done by the
wine industry in India earlier. “Looking at
the potential and strength of MRO, the
wine industry is coming up with many
varieties and offerings. They are also
investing more on customer interface, taking
advantage of an MRO environment. Quite
a few Indian wine manufacturers have also
started to stock selected imported wines
to complement the whole offering,” says
Ponnu Subramanian, Sr Vice President
– Buying & Merchandising (Foods) &
SCM, Spar India.
At Spar Hypermarkets, wine sampling
sessions are carried out, wherever it
is legally allowed. A grand annual
event ‘SPAR Wine Festival’ is held in
December. To keep the excitement
quotient up, this chain also extends grape
stomping opportunities to the customers.
Besides, ‘Savour France - French Wine &
Cheese Festival’, has been held for past
two years consecutively, in association
with a French trade body. “Altogether,
this makes wine shopping a pleasurable
and easy engagement for customers,” says
Subramanian enthusiastically.
On a similar note, All Things Nice
and Godrej Nature’s Basket came together
to promote consumer awareness on wine
through an informal and educational wine
appreciation programme ‘to enable the
consumer to discover the connoisseur in
them’. Agarwal helped the attendees use
‘Le Nez Du Vin’ aroma kits to understand
the different aromas. He also assisted in
the understanding of appropriate wine
and cheese pairing exercise.
Besides such occasional events,
modern retail chains ensure that their staff
is well acquainted to equip the consumer
with the right wine, once the consumer
understands what he is looking for.
“Our aim is to stock the finest varieties
of wine, both Indian and international.
Also, we stock wine not just for the sake
of stocking, but in line with tastes and
demands of our customers. Our staff is
well educated and understands wine so
that he can go ahead a step further and
assist the customer with food pairing as
well,” says Khattar.
A toast to the future!The wine industry is targeting the
globalised, well-travelled and educated
consumers. Modern retail chains are best
suited to reach out to this group. “Wine
is a relatively new category in India, but
the growth rate is tremendous. Excellent
storage conditions, wide range, international
& differentiated packaging and the ability
to interact, understand requirements, and
make suggestions to the consumers, are
making this channel an ideal choice for the
wine industry,” feels Khattar. As a result,
many Indian and international players are
eyeing the market and announcing new
wine launches.
“MRO will give a whole new dimension
to the ‘touch, feel, browse’ experience to
the customers. This is not possible in the
traditional retailing. Especially in the case
of wine, where the consumer requires
sufficient browsing, label reading, etc,
before choosing their wine, an MRO
environment becomes beneficial. Secondly,
since the whole range is displayed with
subgrouping, the customers can compare
various wines before selection,” says
Subramanian.
MRO chains have a lot to say about
the changes they are witnessing. “There
was a time when consumers asked for red
wine. Today, they go to specifics and ask
for a Chiraz or a Merlot. This is definitely
a good sign,” summarises Khattar. Thus,
just like wine, the Indian consumer is
maturing as well. Cheers!
Email: [email protected]
Modern retail is not just about stocking and displaying products on the shelf. We ensure that a particular wine
launch happens in such a way that the consumer notices, understands the product, and knows how to consume it. Modern retail also takes wine retailing a step further, by offering a 360º brand experience.
Mohit KhattarManaging Director,Godrej Nature’s Basket
NOTHING TO ‘WHINE’ ABOUT!
The forecasts of a recent International
Wine & Spirit Research (IWSR)
study indicates a growth of 100.44 per
cent in the consumption of imported
wine between 2009 and 2013, reaching
more than 5 million bottles by the end
of the period. Consumption of Indian
wine, which grew by a massive 502.38
per cent between 2004 and 2008, is
expected to continue to increase by
84.12 per cent between 2009 and
2013. The red wine proportion is
set to increase by 112.66 per cent by
2013, accounting for more than three
quarters of all the wine consumed in
the country. Between 2009 and 2013,
consumption of white and rose wines
will also grow, though to a lesser
degree, by 53.23 per cent and 30.77
per cent, respectively.
Looking at the potential and strength of MRO, the wine industry is coming up with many varieties and offerings. They
are also investing more on customer interface, taking advantage of an MRO environment. Quite a few Indian wine manufacturers have also started to stock selected imported wines to complement the whole offering.
Ponnu SubramanianSr VP – Buying & Merchandising (Foods) & SCM, Spar India
Wine retailing
SPECIAL FOCUS Roundtable
Modern Food Processing | November 201136
Will Maharashtra Government’s move to raise legal drinking age hamper liquor business?
Raising the ‘drinking age’ bar to 25 in Maharashtra has evoked mixed responses from the industry. Mahua Roy takes stock of the sentiment this new law has stirred among the stakeholders.
Yash Jaiswal, Owner, Rainforest
Restobar Chain
This move of the
government has been aimed
at curbing the growing
incidences of drunken
driving. In my opinion, it
is a harsh way of dealing
with the situation. There
is no data to back the
government’s claim, which
implies that drunken
driving is attributed only
to the youth in the age
group between 21 and 25.
A youngster who wishes
to drink will do it anyway.
This move will pave way for
the black and grey market,
thus inducing corruption.
It has also led to an evident
spurt in the growth of
sports bars, which primarily
serve beer. Also, the sports
bar culture gels well with
the youth who are now
experimenting with social
platforms apart from the
regular coffee shops.
The lounge bar, eat-out category of hospitality witnesses huge patronage from the youth. With another curb on the already heavily taxed hospitality industry, this new law is not quite seen as a welcome move by many. The 5-star establishments have different business dynamics and are aimed at the affluent, mostly above the age of 25. As a result, this category has not been affected by this new norm.
Siddharth Poojari, Director & Founder - Sukh Sagar Hotels, &
Owner - Zaffran, City Bar
A very paradoxical situation
has been put before the
youth of Maharashtra. On
one side, we encourage
‘responsible citizens’ to vote
at the age of 18 years, and
then what is the rationale
behind the restriction
of drinking age to 25?
According to me, it is an
impractical decision. As a
result of this new regulation
enforcement, our business
has been affected to a
certain extent, undoubtedly.
Some of our restaurants
cater to the young, working
population who come to
enjoy a drink after work,
or to just unwind. Thus, at
the end of the day it is a
loss, which we are facing.
However, to maintain
our customer loyalty, we
have not brought about
significant changes in our
pricing strategies.
Rahul Joshi, Manager – F&B, InterContinental,
Marine Drive
This new law passed by the
Maharashtra Government
has a lot of credible history
to it. Fatal, life threatening
accidents, irresponsible
actions; most of these
have been attributed to
drunken driving, primarily
by youth. When it comes
to the impact of this
new legislation on 5-star
establishments, there is
not much visible effect.
The primary clientele at
a 5-star hotel is above the
25-year age bracket. With
regard to the demographics
of the patrons visiting us,
about 20 per cent is below
the age of 30, and most of
them consume alcohol. It
can be concluded logically
that as a result of this
new rule, beer and wine
consumption has increased
fairly, however it is not a
noticeable rise.
Harish Bijoor, Brand-expert & CEO, Harish Bijoor
Consults Inc
I do believe that this latest
move by the Government
of Maharashtra is totally
impractical. In fact, the
drinking age-groups in
big cities are nudging
downwards rather than
upwards. While under-age
drinking is not appropriate,
it is important to ensure that
by upping the age limit, the
craving for alcoholic drinks
is not further accentuated.
The government needs
to focus its energies on
striking hard on under-age
drinking. The median age of
this country is 25. About 54
per cent of the population
is below the age of 25.
The government needs to
act harshly on youngsters
in the age group of 14-17
who are getting into the
alcohol market. That, in
my opinion, is right and
responsible governance.
EDITORIAL TAKE
Modern Food Processing | November 201138
Buhler India Pvt Ltd
Mahua Roy
Go through the fine print
on the packaging of your
rice and look for the word
sortexed, chances are this
rice has been processed in one of the
1,500 sortex installations in India. And
aiding the rice producers in the sortexing
arena is Buhler India Pvt Ltd. Occupying
7,000 sq m of production area at Attibele
near Bengaluru, its manufacturing facility
boasts of rice milling machines along with
the control systems, aspiration equipment
and accessories. It is also engaged in the
production of cleaning section equipment,
milling section machines, control systems
and aspiration equipment required by the
flour milling industry. The facility also
caters to the requirements of countries
in South Asia such as Pakistan, Sri
Lanka, Bangladesh, Myanmar, Nepal and
extended territory such as Middle East &
South Africa.
The company recently inaugurated
a state-of-the-art coffee centre at this
facility. The core unit of the lab is
a RoastMaster20 coffee roaster with
pneumatic feeding, destoning and
discharging. Moreover, the lab is equipped
with grinding, cup tasting facilities and
an analytical section. It forms an ideal
set-up for customer trials and R&D.
Not just sorting, it’s sortex-ing!Safety, health and quality are the three
product attributes based on which the
food industry is launching and marketing
products. In sync with these aspirations,
Buhler India has become the perfect
partner. Creating a revolution in optical
sorting and committing the three features
successfully, SORTEX Z+ colour sorter
determines the purity of input product
with exceptional accuracy and that too,
within a split second. On the basis of
colour, shape, optical properties, defective
items and foreign materials are identified
and separated from the product stream.
It can accurately sort a wide range of
commodities. Buhler has E series of
Sortex machine for wet products such as
fruits and vegetables.
“We have won the prestigious Queen’s
Award for Industry and Export on several
occasions. In 2004, we won the UK
National Business Award, and thus, feel
justified in claiming our position as the
leading global supplier of optical sorting
equipment,” says a proud Dipak Mane,
President – Region South Asia, Buhler
India. The professional relationship
between Buhler and its customers is not
restricted or limited to buying and selling
of equipment. The experts at Buhler India
help the customers choose, take elaborate
trials, impart exhaustive training sessions
and only then make the delivery to the
convinced customer.
Most Indians cannot imagine a daily
diet without rice. Thus, this product
has been the most ideal launch for
Very few brands have been able to achieve the monopoly in a competitive segment, so much so, that they have turned into household names. Buhler India took sortexed rice to the general, everyday consumer who today associates it with trust and superiority.
Cou
rtes
y: B
uhle
r In
dia
FACILITY VISIT
MILLING ‘HEALTHIER’ GRAINS THROUGH TQM
Modern Food Processing | November 201138 Modern Food Processing | November 201138
Buhler India Pvt Ltd
39November 2011 | Modern Food Processing
Buhler India. Although rice sorting is
predominantly an agricultural activity,
Buhler India has identified the immense
scope of industrialisation in this field. In
the Indian industrialised rice processing
market, Buhler is a leading player with
25 per cent marketshare. In the field
of rice milling machines, the company
provides complete plant and equipment,
having capacity of more than 3 tonne
per hour (TPH) and above. It is also
the supplier of the world’s largest rice
processing plant, which is located in India.
“At Buhler Sortex, we pride ourselves
on the immense range of commodities
for which we have supplied optical
sorting solutions. No other supplier is
able to offer this breadth of expertise.
Besides core commodities such as rice,
coffee, peanuts, wheat, beans, pulses and
seeds, we also offer sorting solutions for
other grains, snack foods, confectionery,
breakfast cereals and even plastics,”
adds Mane.
Towards a healthier IndiaThe roller flour mills are meeting the
increased demand for hygienic and
top quality flour from bakery, biscuit
& cookie manufacturers. Buhler India
enjoys a marketshare of about 65 per
cent in the roller flour milling industry.
With larger projects by the food industry
in the pipeline, this technology is all set
to experience a surge. Also, keeping in
mind the ‘healthier’ grains popularised in
recent times, like maize, oats, millets and
barley, the engineers help in providing
complete plant & equipment, including
engineering and commissioning services.
“We recently launched top class roller
grinding equipment of stainless steel
construction ANTARIS for the flour
milling industry, thus setting a new
benchmark in the industry for hygiene
and sanitation,” says Mane.
Total quality managementSuch commendable figures could be
achieved due to the highly efficient
practices followed at Buhler India. To
succeed in a market like India, which is
still an emerging economy, technology,
price, delivery and performance standards
are critical factors that determine
whether food processing equipment can
be sold in the Indian market. After-
sales service is also a key concern for
Indian buyers. In response to this, Mane
elaborates, “We are working towards the
establishment of Just-In-Time ( JIT)
manufacturing with lean production
system. This production control system
has been established based on many years
of continuous improvements, with the
objective of delivering the order placed
by customers in the quickest and most
efficient way. We follow the principles
of Total Quality Management (TQM),
which is an integrative philosophy
of management, for continuously
improving the quality of products and
processes along with modern supply
chain concepts to reduce inventory.”
TQM functions on the premise that
the quality of products and processes is
the responsibility of everyone involved
with the creation or consumption of the
products or services offered
by an organisation. In other
words, TQM capitalises
on the involvement of
management, workforce,
suppliers and even customers,
in order to meet or exceed
customer expectations.
Productivity enhancement“With regards to productivity
enhancement programme,
we have introduced the
‘One piece flow’ principle to reduce the
lead times, which in turn increases the
throughput of the plant,” explains Mane.
One piece flow means production of the
product moves from one stage to the
next stage one piece at a time. One piece
manufacturing also lets the producer
stop the line quicker when a defect
occurs. “As soon as the defect occurs,
the workforce can stop production and
fix the problem. The defect only occurs
to that current unit. The next units
are not affected by the defect because
the manufacturer fixes the problem
immediately. This leads to immense cost
savings,” he adds.
An as’sort’ment of dynamic plans! “At present, we have a production facility
of 7,000 sq m; we are doubling our
production capacity to 13,000 sq m by 2012
and further expansion of 2,000 sq metre
by 2015. This expansion in production is
in line with our growth targets planned
for the South Asian market for the next
three to four years,” says Mane. Incessant
innovations and provisions of upgrades/
add-ons to its products, especially those
required for capacity expansions have
been a key element in the Indian food
processing industry, which is undergoing
huge transformations.
‘India is primarily an agrarian
economy’; Buhler has converted this
textbook-line into strategic business
plans. Tapping this potential favourably
can make India a preferred sourcing
destination for food products globally.
Buhler India is equipping this vision.
Email: [email protected]
We follow the principles of Total Quality Management (TQM), which is an integrative philosophy
of management, for continuously improving the quality of products and processes along with modern supply chain concepts to reduce inventory.Dipak ManePresident – Region South Asia
The RoastMaster 20 coffee roaster
Buhler India Pvt Ltd
Courtesy: B
uhler India
INSIGHT & OUTLOOK
41
FOOD PACKAGING ECOFRIENDLY PACKAGINGRiding on the green wave .............................42
TIN PACKAGINGAligning design with quality .........................46
CONVEYOR SYSTEMSUpping the bottling line efficiency ...............52
RFID SOLUTIONSFood inventory tracking made easy ..............54
November 2011 | Modern Food Processing 41November 2011 | Modern Food Processing
INSIGHT & OUTLOOK Eco-friendly packaging
Modern Food Processing | November 201142
Riding on the GREEN wave
Unless widespread awareness on the benefits of eco-friendly packaging becomes the norm, the concept will be difficult to catch up in India. Eco-friendly packaging needs
volume to sustain as it is expensive. Absence of clear-cut regulations has further compounded the problem.
Prasenjit Chakraborty
Wi t h i n c r e a s e d
consumption of
processed food, the
demand for packaging
has also grown manifold. Today, for
processed food manufacturers, packaging
is as important as their products (food).
Since eco-friendliness has become a
buzzword and many products, processes
are going the eco-friendly way, it is
imperative to look for ways and means in
which packaging can become eco-friendly.
Across the world, corporations have started
making efforts towards finding eco-
friendly solutions for packaging. “In this
era of enhanced environmental awareness,
eco-friendly packaging is a suitable
way for brands to emotionally connect
with the customer and build goodwill.
It is a good means to communicate
that the brand believes in responsible
behaviour towards the environment and
has its heart in the right place,” says
Vimal Kedia, Managing Director,
Manjushree Technopack Ltd.
In fact, the more a society develops
the better and refined its packaging
becomes, thus truly reflecting the progress
its economy has made. It is, therefore,
essential that the growth in packaging is
balanced with the impact it makes on the
eco-system around it, which is primarily
the affect it has on its environment.
“Contemporary consumer packaging is
largely dominated by plastics followed by
paper. Both these materials have a profound
impact on the environment, while the
former bring in challenges of its effective
disposal & waste management, and the
latter on deforestation & recyclability to
conserve this scarce resource,” points out
Skand Vikram Singh, Vice President -
Business Development & Marketing, Kris
Flexipacks Pvt Ltd.
Progress of eco-friendly packaging in IndiaFood wastage is colossal in India, which
can be reduced by using proper packaging
solutions. Moreover, the consumption of
processed food is increasing in India. In
view of this, it is prudent to take steps
to promote eco-friendly packaging from
the beginning. “Eco-friendly packaging
as understood in the modern context is a
nascent concept in India. However, if we
were to look at traditional concept, then
even today in hinterland and numerous
towns, we can see earthen utensils and
pots in use for local processed foods.
These traditional packages and earthen
cups are fast disappearing with the
onslaught of the more modern and
colourful packaging based on plastics,
foil and paper materials,” points out
Singh. However, there are several issues
resulting from the use of these modern
packaging formats, and India is still in
the stage of transiting to higher per capita
consumption of packaging materials; the
reason being general awareness of eco-
friendly packaging is not matured.
Echoing a similar sentiment, Kedia
says, “India has not made any significant
progress with eco-friendly packaging,
primarily because there is no governing
A REALITY CHECK The concept of eco-friendly packaging
is at a nascent stage in India
Mass awareness is the cornerstone
Only volume can give a direction to
the initiative
It is time to have a regulatory body
An attempt can be made to start with
non-food packaging
Modern Food Processing | November 201144
body to regulate production and encourage
the use of eco-friendly packaging. Though
the FMCG industry has shown keen
interest in packing products in eco-
friendly materials, ie packages that are
biodegradable, it is still only at a dialogue
level for some time now.” Today, the
market has been increasingly witnessing
carry bags and trash bags made of 100
per cent recycled plastics, which is a good
move. However, there is little in terms of
actual product packaging. “Unless a large
population of the country is made aware
of the need for green packaging, we will
not see a big change in demand. And
without such demand, investments and
R&D efforts will be hard to come by,”
points out Kedia.
Impediments on the wayCost is a serious issue for the promotion
of eco-friendly packaging in India. It
is indeed a barrier as the Indian market
is price-sensitive. According to Kedia, it
is like the chicken or egg scenario at play
here. He says, “On one hand, the market is
price-sensitive and on the other, for prices
to come down there has to be volumes.”
There have been significant
developments in the area of recycled and
biodegradable plastics, which command a
slight premium over virgin plastics, as the
technology and know-how is expensive.
Here comes the role of awareness. Today,
consumers in developed countries demand
eco-friendly packaging from the retailers
or FMCG companies. The scenario is
quite contrary with respect to India. The
lack of awareness is another stumbling
block in popularising/promoting eco-
friendly packaging in India.
Most of the people understand eco-
friendly packaging as one of the formats
of bio-degradable packaging. “If this is the
case, then there are limited technology
options available, which are viable and
sustainable. Currently, all plastic packaging
biodegradable solutions are actually
compostable, which means that we cannot
simply use and throw the packages as we
have been doing now,” explains Singh.
Again compostable packaging demands
controlled conditions for the bio-degradable
process to start and complete, which would
eventually mean having a good waste
management solution and the collective
will power to make it succeed through
public-private partnerships. Further, it is a
fact that the current bio-degradable plastic
packaging solutions are beyond the reach
of common usage. Besides, there is a larger
ethical question associated with it. “It is one
of conscientiously reviewing the origin of
bio-degradable plastics, which is from food
source, when half the world is suffering
as a result of hunger and malnutrition.
In a country like ours, we need to look at
alternatives of eco-friendly plastic packaging,
which is not food-based and also not water-
intensive,” exhorts Singh.
Initiatives takenAnticipating future demand for eco-
friendly packaging, reputed companies
in India are taking effective steps in this
direction. For instance, Kris Flexipacks
has introduced PETG Shrink Sleeves over
the last two years to replace PVC-based
ones. This is an endeavour along with
the customers to have more eco-friendly
label options. It is also developing several
specialty films, which could replace rigid
with flexi packs as well as down gauge
laminates including mono-film structures
for both bulk and processed foods.
Similarly, Manjushree’s vision 2020 is
to create earth-friendly and sustainable
packaging solutions. Working backwards,
it has kept aside a certain amount of its
budget at the beginning of this financial
year towards research and development
on recycled PET and bio-degradable
additives. “We are in active dialogue with
a UK-based company that makes bio-
degradable additives which, when mixed
in a percentage with regular PET resins,
will produce bottles that bio-degrade/
decompose in four to five years, subject to
sunlight and oxygen,” reveals Kedia.
Taking the right direction A closer look tells that the packaging
industry is little confused in the absence of
any clear-cut guidelines. According to Kedia,
the industry (and representatives) should
work along with the government to form a
regulatory body, which will govern rules and
regulations with regard to promoting eco-
friendly packaging. He suggests, “To start
off with, it could be made mandatory to use
eco-friendly packaging at least for all non-
food applications like motor oil lubricants,
chemicals, etc.” This approach could
encourage and even germinate into using
eco-friendly packaging for food applications
too. Singh emphasises on the practice of using
lesser plastics per gram on packaged product.
“The process has to develop through better
solutions where multi-layer structures could
start to move towards mono-layer structures
or at least have lesser layers with progress of
technology,” he opines.
Finally, it is consumer demand,
which is the only effective means of
ensuring that marketers offer eco-friendly
packaging. Legislation or regulatory body
could only facilitate the entire process.
So far, the demand for eco-friendly
packaging from end- consumers in India
is virtually non-existent.
Email: [email protected]
Eco-friendly packaging as understood in the modern context is a nascent concept in India. However, if we
were to look at traditional concept, then even today in hinterland and numerous towns, we can see earthen utensils and pots in use for local processed foods.
Skand Vikram SinghVP - Business Development & Marketing, Kris Flexipacks Pvt Ltd
In this era of enhanced environmental awareness, eco-friendly packaging is a suitable way for brands to emotionally connect
with the customer and build goodwill. It is a good means to communicate that the brand believes in responsible behaviour towards the environment and has its heart in the right place.Vimal KediaManaging Director,Manjushree Technopack Ltd
Eco-friendly packaging
INSIGHT & OUTLOOK Tin packaging
Modern Food Processing | November 201146
Aligning DESIGN with QUALITY
Photo: Dileep Prakash
Prasenjit Chakraborty
The tin packaging market
worldwide is making rapid
strides because of its shelf
appeal, design aspects,
durability, eco-friendliness, handling and
distribution ease, etc. Recently, Visiongain,
the UK-based company has come out
with a comprehensive report (2011-2021)
on packaging market. According to the
report, in 2011 the global expenditure
on tin packaging is estimated at $ 31.79
billion, a figure that is expected to rise
considerably as demand continues to
grow in emerging markets.
Having achieved a solid base in the
developed markets, where consumption
of tin packaged products is high,
packaging companies are now gaining
a foothold in the lucrative emerging
markets. Enhancements in consumer
living standards and preferences, coupled
with impulse purchases & convenience,
have been the key factors propelling
market expansion. The tin packaging
market has been buoyed by the trend for
ready-to-eat and economical food, with
tin packaging manufacturers quick to
meet increasingly sophisticated demands
from the consumer. Increasingly, tin
packaging market leaders are producing
a plethora of products to meet these
growing demands, such as single-serve,
aesthetically pleasing, and convenient,
re-sealable & sustainable packaging.
The US has been at the forefront
in the area of tin packaging for over a
decade. The report identifies Asia-Pacific,
Eastern Europe and South America as
key regional markets to look out for –
owing to the robust growth path of their
economies, which is stimulating domestic
demand for packaged products. Throwing
light on beverage can market in India,
Graham Chipchase, Chief Executive,
Rexam PLC, says, “We were first in
India to set up our joint venture with
Hindustan Tin Works in 2006 and have
good knowledge of this exciting market.
The investment is consistent with our
emerging market strategy. The country has
enjoyed considerable growth over the last
decade, with rising incomes and a young
India is way behind in terms of per capita consumption of tin packaging when compared with that of the developed world. In the recent past, beverage can segment registered a healthy growth in the country. It is imperative to encourage cannery for reducing wastage of food and giving a boost to tin packaging.
Modern Food Processing | November 201148
middle class, and this trend is expected
to continue. Per capita consumption
of beverages lags substantially behind
the rest of the world, but the beverage
packaging market is growing rapidly and
one of the fastest growing packages is the
beverage can.”
Domestic marketIn the Indian context, the tin packaging
segment is at an embryonic stage.
However, the affinity for tin packaging
for food products, beverages (alcoholic
and non-alcoholic) is increasing day
by day. The tin packaging market is
categorised broadly into food and
non-food business. “Processed food,
beverages, baby food products, cereal,
nutritional powder, etc fall in the tin
packed food category. From demand
point of view, people consider ti as the
best packaging material because of shelf
appeal, printability, shelf-life, etc. If we
look at the growth of metal packaging, it
is the FMCG segment, which is driving
the demand,” says Saket Bhatia, Senior
Vice President - Marketing, Hindustan
Tin Works Ltd.
A closer look says that the growth
parameter of metal packaging is linked
to the growth trend of FMCG segment.
According to Saket, metal packaging is
growing year-on-year at 6 to 7 per cent
in India. “Every packaging has its own
place in the market but from technical
point of view metal packaging is the best.
For instance, suppose an identical quantity
of nutritional powder is packed in three
different types of packaging, which includes
tin. If price of all the products are same,
then people will automatically pick up tin
packaging. Because it looks good, is safe
and has reusable value. For end-consumers
reusability is an important factor. When it
comes to preference, it is always rigid pack
in metal,” explains Saket.
Beverage can segmentOf late, India has witnessed tremendous
growth in beverage can area. This is
evident from the joint investment of
Rs 220 crore by the UK-based Rexam
Plc and Hindustan Tin Works Ltd. The
investment aims to expand its beverage
can manufacturing facility to cater to the
fast-growing Indian market. The company
is introducing a new manufacturing line
at the existing facility at Taloja, Navi
Mumbai. With this, it will increase the
total capacity to 850 million cans per
year from the present 300 million cans.
Production from the new line is slated
to start from the last quarter of 2012.
“If you look at the growth of beverage
can market (in India) in the last four to
five years, the demand has grown from
50 million to close to 700 million,”
says Atit Bhatia, Senior Vice President,
Hindustan Tin Works Ltd. The beverage
can market in India is witnessing an
annual growth of around 30 per cent.
Trends in tin packagingCurrent trends in the metal packaging
industry are towards down gauging and
providing the consumers value-added
products like shaped cans. There is major
growth in 2 piece beverage cans. Trends in
the beverage segment – both carbonated
and non-carbonated – are shifting focus
from the traditional modes of packaging
to new modern cans, which appeal to
the consumers as they are stylish and
attractive. “Few brand owners are taking
the route of introducing shaped cans for
brand differentiation. In a recent project
with one of our esteemed customers, we
have introduced shaped cans for special
flavoured single-serve rasgullas,” says
A Bhatia. However, though the industry
in India is slowly aligning itself to global
trends, metal packaging industry has a
long way to go.
But now 3 piece cans are being
preferred in tin packaging. This is
because, an aluminium 2 piece can is
drawn with thin walls and is a weak
can; it gets its strength from the
internal pressure of the beverage due to
carbonation. Though being the perfect
solution for carbonated beverages, the
thin walls of an aluminium can are not
able to withstand retorting, which the
food cans need to undergo. Hence, a
3 piece can that has strong walls with
all the required barrier properties is the
perfect solution for food packaging.
“Food packaging also requires flexibility
of design and shorter production runs,
which the 3 piece can manufacturing
process can offer,” says A Bhatia.
Industry experts strongly feel that the
promotion of cans help reduce wastage of
food significantly, which the developed
countries have done way back. Here is
an instance that supports this stance.
There is a huge wastage of orange in
Nagpur alone, and this could be reduced
drastically, if there are canneries. The
government is promoting cannery in the
mango belt of South India. If similar
approach is taken for orange & other
fruits, mushroom, etc, it would be a step
in the right direction.
Packed with prospectsSince India is a potential market,
competition is bound to grow over the
years among various packaging materials.
The preference will be governed by
myriad factors like convenience, eco-
friendliness and, of course, cost since
the Indian market is price-sensitive. At
present, countering the rising cost of raw
materials is the biggest challenge for metal
packaging sector. People associated with
metal packaging are apprehensive that
they might lose major share to other forms
of packaging, if corrective steps are not
taken immediately. More focus on R&D
could address the issue to a large extent.
Taking into account the advantages metal
packaging offers, it seems metal would
continue to play an important role in the
packaging sector of India.
Email: [email protected]
From demand point of view, people consider tin as the best packaging material because of shelf appeal, printability,
shelf-life, etc. If we look at the growth of metal packaging, it is the FMCG segment, which is driving the demand.
Saket BhatiaSenior Vice President - Marketing, Hindustan Tin Works Ltd
Tin packaging
INSIGHT & OUTLOOK Conveyor systems
UPPING the bottling line
EFFICIENCYThe importance of line control, modulation and integration for conveyors in beverage and bottling plants could not be more significant than it is today. If personified as the human body, conveyors act as the arteries and veins of the production line, where the filler would be ‘heart’ of the system. The more jams and stoppages on these conveyors, the more it affects the filler, and the rest of the line.
Courtesy: Clearpack India
Modern Food Processing | November 201152
A common user of conveyors
does not pay much attention
to their purpose. It is merely
just a system to move a
product from one point to another.
However, if utilised appropriately, it
can be exploited to raise the bar of a
manufacturing unit’s line efficiency to
a higher level. Over the years, there has
been a significant development in the art
and science of conveying systems, & some
multinationals have been investing millions
of dollars in these systems for improved
efficiency. An apt conveyor system design
allows the bottlers to reduce downtime,
rejects, maintenance cost in spares and
high wear & tear parts. It also gives the
bottlers the opportunity to truly automate
their line, thereby minimising the number
of operators. All this finally equates to a
sizeable saving for the business, especially
if the bottling line has an output of over
300 bottles per minute.
Factors determining line efficiencyThere are three essential considerations
for achieving good line efficiency, which
include design, quality & make, and line
control & modulation of the conveyor.
The first 30 per cent would be
attributed to the design of the conveyor
layout. Conveyor design starts with a
good lay out and there are two immediate
benefits to be observed:
People-friendly design essentially
takes care of man and material
movement. This gives priority to
reducing stress for operators and
keeps safety a paramount property.
Machine-friendly design layout
supplements the performance of
every machine by understanding the
necessity of every machine.
If either goes wrong, chances are, the
production team will have repeated
troubles in achieving the set line efficiency
goal. It also reflects the depth and
understanding of the conveyor supplier.
Another 30 per cent would be
attributed to the quality and make of
the conveyor. Like in all machines, the
components, quality of raw materials and
finish of the conveyor determines the
durability & life of the conveying system.
Details such as selecting wear strips,
materials for conveyor chains, rating of
the motors and frequency drives, design
of return rollers & guides – all have to be
thought about.
It is common for bottlers and suppliers
alike to save cost and investment by
choosing non-branded and inexpensive
material. More likely than not, these
materials do not last long. Cheap wear
strips can last 10 times shorter than a good
one, dramatically increase the friction
of the conveyor chains, and thereby
increase the load of the
conveyor motor, which
s i gn i f i c an t l y
53November 2011 | Modern Food Processing
reduces its life span. That means one will be required to invest
in replacing the wear strip, conveyor chain and motor frequently.
All these troubles are the result of poor material choice.
The remaining 40 per cent of the conveyor solution is
attributed to the line control and modulation. This is the
heart of the system, and hence top companies would pay
millions of dollars on this to ensure that their line never stops.
Line control and modulation is actually the programming
that takes into account many different scenarios based upon
inputs from the performance of the machine, sensors placed at
key points throughout the line, and the behaviour of variable
frequency drives and other devices based on these inputs.
Case in pointConsider a scenario where a bottling line churns
out 400 bottles per minute. Now imagine a case packer
that has stopped because of a fallen bottle. The operator
now needs to go to the machine and take care of the
bottle & restart the system, which may take 30 seconds.
But within that time, another 200 bottles get accumulated
in the accumulation between the packer and the upstream
machine. When the case packer starts, it now has to ensure
that it can take into account the 200 bottles that have got
accumulated, on top of the 400 bottles that come out of
the filler every minute. Therefore, it now has a total of
600 bottles on hand. Usually, downstream machines have
20 per cent more capacity than the previous machine, so the
maximum speed of the case packer would be, in this case, 480
bottles per minute. This means that it will take 2.5 minutes
for the case packer to clear the 200 bottle accumulation on
top of its current capacity.
So how does a manufacturer’s conveyor fits into this?
The conveyor has to make sure it can ramp up faster than
the speed of the case packer to ensure it is not starved at a
speed of 480 bottles per minute, while ensuring that there
is no significant back-pressure building up on the machine
from the force of the bottle accumulation at speeds of 400
bottles per minute. The conveyor also needs to convey to the
upstream machines that it may have to slow down gently for
preventing further accumulation of bottles.
Maintaining the smooth flowTo conclude, conveyors in today’s production line cannot be
taken for granted. Conveyors as a total system is as complex
and equally rewarding as any other blow-moulder, filler,
labeller, packer machine on any other line. If the conveyor
acts as blood stream for the lines, then it is the duty of the
bottler to ensure that it always flows smoothly. Using the
correct design, materials and smart programming, this can be
done seamlessly.
Courtesy: Clearpack India Pvt Ltd
For details, contact on email: [email protected]
Conveyor systems
INSIGHT & OUTLOOK RFID solutions
Modern Food Processing | November 201154
Andrew Tay
Driven by customer
demands and industry
regulators’ requirements,
manufacturers & suppliers
are constantly reviewing their food
processing practices to ensure that their
offerings meet industry and consumer
requirements. To address these concerns
throughout the supply chain, the food
processing industry is increasingly
turning to automated traceability systems,
particularly the use of RFID.
Essentially an automatic identification
solution, RFID system allows data to be
transmitted by a device, or tag, which
can be directly applied to an individual
product, pallet, or other type of shipping
container. RFID tags may also be applied
to mobile equipment to track its usage
and location in a factory or warehouse.
The tag transmits a signal, which is read
by an RFID reader and converted into
data providing product identification,
location information, or pertinent product
details such as price, date of purchase/
manufacture and supplier information.
Capable of storing and remotely
retrieving comprehensive product
information, RFID can support the
flow of information along the entire
production and distribution chain, from
the receipt of raw materials, right up
to distribution of the finished product.
This provides real-time visibility of
information regarding the product and
processing, including traceability &
location of goods.
During the delivery phase, RFID
enables businesses to verify the sender’s
data and trace raw materials’ sources.
RFID can also monitor food safety
standards during processing and trace
the entire supply chain’s distribution,
improving the efficiency of food inventory
tracking & management to ensure
that products are delivered, stored and
consumed at the optimal time. Tags can
be fitted with sensors, which are able to
memorise climatic factors (temperature,
pressure, humidity) of the environment
they are in.
Applications and expected benefits for F&B industryDelivering some of the clearest benefits
and fastest return on investment (ROI),
asset tracking is one of the leading
RFID applications. Beyond complying
with evolving government regulations
regarding food safety, businesses can
harness accurate asset tracking and
security capabilities with RFID &
real-time location systems (RTLS).
Businesses can realistically expect full
ROI for RFID-based processes in
30 months, and sometimes as low as
18 months, according to a study
conducted by Aberdeen Research.
Asset tracking also translates into
improved inventory management, which
brings about increased cost savings
from waste reduction and better risk
management, especially when it comes to
product recalls. Recalls are a fact of life for
the food industry, and RFID traceability
can help minimise their impact. Recalls
involve the whole supply chain from
suppliers to the grocery chain and often
cause huge disruptions. Whole-chain
traceability with RFID narrows the scope
of recalls and minimises the associated
costs. Additionally, RFID traceability
creates opportunities to protect corporate
reputation while enhancing and assuring
brand value by providing businesses
with necessary information to effectively
communicate to the general public when
food safety issues arise.
Focus areas during implementationBefore RFID can be fully deployed by
the F&B industry, several factors need to
be addressed:
In response to rising safety standards and the growing complexity of the food supply chain, food manufacturers are focussing on ensuring the safety and quality of their products. Radio-frequency Identification (RFID) acts as an effective tool in their quest for efficiency throughout supply chain operations.
Food inventory TRACKING MADE EASY
Courtesy: Zebra Technologies
55November 2011 | Modern Food Processing
Standards: Electronic Product Code™ (EPC) global is
leading the development of industry-driven standards for
EPC to support the use of RFID globally – currently this
standard has not been ratified in India.
Collaborative trading networks: All partners in a
supply chain must be fully enabled with the electronic
communications for RFID to work effectively. They need
to be capable of handling RFID information, such as the
parent-child relationship of a pallet to a carton, to be
relayed through the supply chain. Today, companies still
have issues with barcode technology and serial shipment
container codes because they do not have such infrastructure
in place. Moreover, apart f rom investing in RFID
technologies, trading partners should look into sharing
the cost with suppliers for truly integrated deployment.
Data synchronisation: All parties must agree to a
common data format. This enables anyone in the supply
chain to be able to identify a unique ID so that it can be
read and associated to that original supplier. Once standards
are ratified, Global Tracking Identification Numbers for
both the product and the supplier come into play.
Supply chain integration: To maximise effectiveness,
RFID technology is best deployed as part of
integrated Supply Chain Management (SCM). Trading
partners that have already integrated barcode type
technology with their SCM are in a good position to
rapidly adopt RFID.
Efficiency at its bestThe demands placed on quality and documentation in
the food and beverage sector have grown considerably.
Continuous traceability and comprehensive analysis of all
ingredients are required by customers & legislators alike.
At the same time, the logistics systems must ensure prompt
delivery of perishable goods while complying with all
transport regulations.
RFID enables complete documentation of
every ingredient for every product – generated
automatically without any additional process steps
– and an optimised distribution of goods to consumers.
RFID systems are capable of delivering business
benefits and ensuring customer safety. RFID certainly
has huge potential to support traceability and quality
assurance in the food industry; and given the ability for
RFID technology to increase efficiency throughout all
supply chain operations, widespread adoption is only a
matter of time.
Andrew Tay is APAC President of Zebra Technologies
Corp, and is mainly responsible for the market
exploration and company management in the APAC
market of Zebra Technologies Corp. For details
contact, Janice Hon on email: [email protected]
RFID solutions
AUTOMATION TRENDS Low-cost automation
Modern Food Processing | November 201156
Rakesh Rao
Indian food industry mainly
comprises small & medium
enterprises (SMEs), which
manufacture wide range of food
and beverages using manually-operated,
minimally-automated machinery. One
may think that these companies are too
small or under-resourced to automate.
But this can be a myth if one adopts
new methods to improve infrastructure
efficiency, modify machinery to increase
output, incorporate flexible solutions to
handle new project, etc – all at a low cost.
“Indian food processing sector is
dominated by SMEs, which have limited
resources. Low-cost automation (LCA)
can be of immense help to them as it
increases processing line efficiency and
reduces the overall cost. LCA is not only
cost-effective, but its overall impact on the
line is also high. Since LCA is a simple
device or solution, it is easy to comprehend
by operators. Thus, it takes lesser time to
train the user,” informs Didier Lacroix,
Senior Vice President - Worldwide Sales
& Marketing, Cognex Inc.
Advantages of LCATo stay competitive in the market,
companies have to provide high-quality
products consistently. “With products
being exported to Western Europe and
North American countries from India,
manufacturers have to produce the
best for their overseas as well as Indian
consumers; and to remain competitive
they need to opt for LCA,” observes
Sunil Khanna, Vice President - Strategic
Relations, Emerson Electric Company.
Any new product is designed
keeping in mind safety and risk-analysis
requirements of the industry. Traditionally,
automation solutions were designed
for high-risk, hazardous applications in
industries such as oil & gas, power, etc.
These products have to meet the rigorous
safety and quality standards & hence,
are high priced since huge investments
are required for design, manufacturing,
certifications, etc of such products.
“The food sector may not require
such high-end, high-cost automation
solutions right now as the level of
hazards is much lower compared to oil
& gas and power industries. Hence,
automation vendor needs to scale down
those systems & products (designed for
hazardous applications) to be used in
food industry. Automation manufacturers
need to think about products that can
address the concerns of food processors.
There is definitely a big market for LCA
WHY GO FOR LCA?Food manufacturers can adopt LCA as it offers the following benefits:
Improves efficiency with low
investment
Requires minimum training for
the user compared to high-cost
automation
In-house experts can operate,
maintain and modify LCA
Easy-to-incorporate in the
existing manufacturing facility,
with minimum disruption of
production time
Low-cost automation has the potential to enhance productivity by improving manufacturing methods without going for costly machinery.
57November 2011 | Modern Food Processing
products,” says Khanna. Currently, the big automation players
are addressing the concerns of larger industries like oil & gas,
power, etc. But, there are some successful manufacturers in
India who are focussing on LCA products.
Getting ready to adopt In lower-end process industries such as food, programmable
logic controllers (PLCs) are best suited as they provide
sequential logic control for round-the-clock operations,
which are common in these industries. “PLCs are good
solutions for the food industry as primarily the inputs are
discrete. It is more of machine control rather than continuous
process control. Manufacturers should look at PLC-based
solutions, which can do recipe management. They should
be able to manufacture multiple products, with the same
plant and structure, but little bit of modification. So, food
manufacturers should look at flexible automation by which
they can change the recipe of the plant with a click of button
for a new product range,” says Khanna.
Pharmaceuticals industry has been using recipe
management to improve manufacturing efficiency of the plant.
Food manufacturers can take a cue from some of the success
stories in pharmaceutical industry in recipe management and
adopt it in their facility. For example, if a chips manufacturer,
which produces five to six varieties of chips, wants to introduce
a new variety, he can do that with just few changes in the
recipe control program.
However, what concerns the food manufacturers is
that control systems (logics, software, etc) are primarily
built by automation manufacturers, and cannot be
changed. Tomorrow, if they want to change/modify the
software, they would have to call the high-cost engineers
from the automation companies to do it. They are also
apprehensive about going for annual maintenance contract,
which are expensive. “If these concerns are addressed by
automation solution providers, then the demand for LCA will
grow manifold. So food manufacturers have to adopt flexible
automation, in terms of usability and flexibility of the front-
end software, which can be modified by food processor itself
rather than calling the expert engineer,” opines Khanna.
With rising consumer awareness, every manufacturer
has to ensure that quality products are reaching the
market at the right time. “It is here that LCA plays a critical
role. LCA ensures that right-quality products reach the
consumers and that too at a reduced running cost for the
food manufacturer. There is a huge requirement for LCA,
especially during the inspection process, where food industry
is facing several challenges,” opines Lacroix.
According to Khanna, future of LCA is bright,
provided automation manufacturers interact with food
processors on a regular basis to offer customised solutions to
this industry.
Email: [email protected]
Low-cost automation
Modern Food Processing | November 201158
PRACTICAL TIPS
With the aim to reduce fuel
consumption and optimise energy
utilisation, HTWL adopted the
following steps:
U p g r ad i n g e q u i pm e n t and technology of the can manufacturing
More emphasis on automation
Lesser use of generator
Shifting to 33 KV line from the existing 11 KV line
Modifying the plant layout to address the distribution loss
Transition from LPG to PNG
Prasenjit Chakraborty
Food production and packaging
industries are energy-intensive.
As utility costs continue to
rise, such industries have no
choice but to address the issues related
to energy management in order to
stay competitive. It has been seen that
decreasing the overall loads by even 1-2
per cent can significantly reduce energy
costs for companies in these sectors.
There are three ways to address the
issue – energy efficiency, demand control
and demand response. Participating in
energy-efficient practices and demand
response programmes can lower costs
further. For a modest investment, one can
realise sizeable returns.
In India, energy efficiency is
increasingly seen as a viable option that
is cost-competitive, supplemental and
environmentally sound. However, an
integrated and co-ordinated approach
for technological improvements, policy
measures & institutional development
are essential to improve energy efficiency
in various sectors of the economy. The
first step towards building this approach
is to understand the concept, identify
the issues and challenges involved, and
thereafter arrive at solutions.
When it comes to food production
and packaging industries, efficient
energy management is must. This is not
a must only from environment point
of view, but also to remain competitive
and keep the firm’s current marketshare
intact. Take the example of tin packaging
segment. Addressing the issue of rising
raw material costs remains a major
challenge for the segment today. “If
raw material costs continue to grow,
tin packaging segment might lose its
share. People might shift to other forms
of packaging,” says an expert, who is
closely monitoring the situation. Hence,
tin packaging manufacturers have taken
several steps to remain competitive in the
market. Efficient energy management is
one of them. Rising raw material costs
have a cascading effect on the final
product. If energy is optimally used, the
cost will be less, which will ultimately
Higher automation, modifying the plant layout, shifting to higher KV line, etc, are some of the measures adopted by Hindustan Tin Works Ltd (HTWL) to optimise energy consumption in its plant and remain competitive in the market.
Case StudyENERGY MANAGEMENT
59November 2011 | Modern Food Processing
benefit tin manufacturers, their customers and
end-consumers.
Setting an exampleThe Delhi-based HTWL is all set to change its energy
monitoring systems at its factory near Murthal in Haryana.
In this direction, it is planning to upgrade equipment and
the existing technology. “We have applied for natural gas
pipeline; the facility will soon be available in our area. We
will be converting from Liquefied Petroleum Gas (LPG) to
Pipe Natural Gas (PNG). This will benefit us in the sense
that we do not need higher calorific value that one gets in
LPG,” says V Padmanabhan, Vice President - Operations,
Hindustan Tin Works Ltd. With this, incremental energy
requirement is reduced. “With PNG, we hope to reduce our
energy cost. This is because we will be using low-cost energy
product,” he adds.
The next step for HTWL is to shift to 33 KV line from
the existing 11 KV line. Once implemented, its line losses
could be minimised. It means that the use of generator will be
reduced drastically, hence result in cost savings. Lesser use of
generator means minimum wastage of power. “If anyone needs
just one line, it calls for use of generator. Similarly even for
five lines, one needs to start generator,” quips Padmanabhan.
With 33 KV line, the quality of power will improve, and at the
same time, there will be less interruptions in power supply.
On consumption side, HTWL has specific plans, as it
is increasing the automation level. Besides, it is modifying
the plant layout so that distribution losses are reduced. “If a
machine is located far away from the point of power supply,
then there will be some amount of power losses referred
to as distribution loss. Our new plant layout takes care of
distribution losses,” he says.
Moreover, with higher automation, the movement of
cans inside the factory during operation is also reduced. So,
consumption of energy will be less. Padmanabhan strongly
believes that transition from LPG to PNG will save 20-25 per
cent cost of gas. Similarly, the shift to 33 KV line may save
up to 10-15 per cent on power consumption. For this, cabling
is already completed. “We had conducted energy audit in 2009
and followed the suggestions that came out from the audit.
Recently, experts from a reputed IT company (for energy
management) came to study our system. They have given us
quotation and we are evaluating it. Once everything is done,
we will switch over from paper-based system to electronic
system,” he proudly says.
Against the backdrop of shortfall of power throughout
the country, such measures for optimum use of energy will
help the company to a great extent. It can save cost and serve
its customers better. This is a right step in the right direction
at the right time. Other companies can emulate this to reap
huge benefits.
Email: [email protected]
Case study
POLICIES & REGULATIONS RBI’s monetary policy
Modern Food Processing | November 201160
Is raising interest rate a right tool to control infl ation?
Avani Jain
With the inflation
level moving closer
to the double-digit
mark, the RBI is left
with no other option but to tighten
its monetary stance. It is assumed that
until and unless the inflation scenario
sees a significant downward progress,
RBI would continue with this move.
This rising interest rate has impacted
all the industries and the food industry
is not an exception.
Elaborating on the
impact of rising
interest rates on the food industry,
Krinal Shah, Equity Research Analyst,
Edelweiss Financial Advisory Ltd,
opines, “The interest rate is hiked due
to food inflation (having 14.34 per
cent weightage in total wholesale
price index or WPI), which
jumped above 20 per cent
in December 2009, and
compelled the RBI
to look at interest
rates to tame
the elevated
price levels.
T h e
current interest rate cycle started in
March 2010, wherein RBI raised key
policy rate, repo rate by 25 basis points
(BPS) at 5 per cent.”
Shah further explains, “At present,
the reason for high food inflation is
the shift in consumers’ preference to
protein-based items such as fruits,
vegetables, milk, fish, egg, etc,
which can be attributed to the rise
in their income level on account
of increase in minimum support
prices and wage revisions. This
has led to increased demand
for various food products as
compared to supply. Moreover,
The phenomenon of frequent price rise; and the slowing down of industrial growth are taking a toll on India’s economic prospects. The rise in interest rates by the Reserve Bank of India (RBI) is adding to the woes, as it has affected almost every industry. A look at its impact with special reference to the food sector…
Modern Food Processing | November 201162
rising oil and commodity prices at
global level have also continued to pose
a challenge for the Central bank to
manage overall inflation, despite several
revisions in the interest rates.”
Challenges posedThe rise in interest rate posed several
challenges for the companies in
general. Shah points out, “It has led to
high cost of borrowings that in turn
adds to the cost to the companies. The
companies have to pay more for the
debt as well as for the working capital
requirement and the additional cost
has to be passed on to the end-users
to sustain their margin, if cushion is
not available. In addition, the overall
high price levels restrain the demand
and companies have to rework on their
strategies to boost the demand. So
the margin pressure would be there
followed by profitability and growth.
The Capex plans also have been
impeded due to the same; consequently
delaying industrial as well as economic
growth, if such environment lasts for a
longer duration.”
She adds further, “If we talk about
the food industry, in particular, then
food inflation will remain a major
concern as higher raw material costs
(milk, edible oil, etc) are compelling
regular price hikes in order to retain
profit margins. However, demand is
expected to be buoyant and companies
need to focus on sustainability of
their margins.”
Feeling the impactThe elevated price levels across the
commodity basket have resulted in
increased input cost, which ultimately
boosts the price of final products.
Shah opines, “The credit demand
for new projects has also remained
subdued for the current year so far as
the companies have put the projects
on halt considering the rising costs.
Though any significant risk to export
activities is not visible at this point
of time, it is likely to be dampened
by the global uncertainties and weak
growth prospects of both developed
and emerging economies. In this
present scenario, when domestic funds
have become costlier, corporates have
started to opt for external borrowings;
even the RBI recently relaxed External
Commercial Borrowing (ECB) norms
to promote and support the financial
needs of the corporates. However, it
may be affected by increased risk
aversion by global investors due to the
uncertain global economy.”
While business analysts feel that the
rise in interest rate will adversely affect
the food companies, Devanshu Gandhi,
Managing Director, Vadilal Industries
Ltd, & Co- Chairman - West Zone,
All India Food Producers’ Association,
says, “The increase in interest rate will
not have much impact on the food
industry as food is an impulsive product
and the buying decision is not planned
in advance. This rise in interest rate
will only affect the consumer durables
segment, where the buying decision is
taken well in advance.”
He further adds, “Commodity price
might be affected to some extent but
since monsoon have been good this
time, I do not think that even that will
happen. As such, food industry will not
be impacted by this rise in interest rate.”
However, Gandhi agrees with Shah that
the exports might be impacted by such
a rise in interest rate.
Fighting the food inflationFood prices at domestic f ront and
commodity prices at global level are
the major drivers of inflation in the
country. As international factors are out
of the purview of Indian Government,
it is trying to control food inflation
through incessant hike in interest rate;
but it is unable to do so.
Shah notes, “Food inflation, barring a
few instances, has refused to come below
nine per cent since June 2009. And the
trigger point that should be addressed is
the supply side issues where limited efforts
are initiated. I think the government
should address the issues related to
procurement, storage facility and supply
chain management.”
Further, as incomes have risen in India,
the demand for food has become more
diversified. More people can afford fruit,
vegetables and milk than before and the
share of cereals in people’s diets have
reduced. Estimates suggest that demand for
milk and milk products is growing between
three to five times than the demand for
cereals. Taking cue from market signals,
the government needs to initiate the right
strategy to accelerate the production of
milk and horticulture products.
Shah concludes, “With no
alternatives left with the Central bank,
as the supply side management calls for
a medium to long-term strategy, it is
expected to continue with its hawkish
stance until inflation shows sustained
signs of moderation. I think it will take
time for the overall inflation to settle in,
depending upon global price trend; and
hence another 50-75 BPS hike in key
interest rates by the Central bank cannot
be ruled out for the prevailing year before
it takes a reverse turn.”
Email: [email protected]
The interest rate is hiked due to food inflation, which jumped above 20 per cent in December 2009, and compelled
the RBI to look at interest rates to tame the elevated price levels. The current interest rate cycle started in March 2010, wherein RBI raised key policy rate, repo rate by 25 basis points at 5 per cent.
Krinal ShahEquity Research Analyst, Edelweiss Financial Advisory Ltd
Rates (%) Current Feb-10 % Change Changes in BPS
Repo 8.25 4.75 3.50 350
Reverse Repo 7.25 3.25 4.00 400
WPI 9.78 9.65 0.13 13This data is as on October 22, 2011
RBI’s monetary policy
STRATEGY Contract farming
REINFORCINGsupply chain management
Modern Food Processing | November 201164
Avani Jain
In the last decade, food processors
in the country witnessed
considerable growth in terms
of production capacities. This
brought along many problems and one
of them was related to procurement of
quality raw materials for processing.
A substantial number of farmers in
India belong to the small and marginal
category and this added to the problem.
The processing firms faced several
challenges pertaining to supply chain
such as high cost, lack of adequate
availability, and poor quality & timeliness,
among others. However, with the rise
in exports and entry of many domestic
& multinational food processors after
the opening up of the Indian economy,
contract farming that was not so popular
earlier has become one of the preferred
modes for raw material production and
procurement, thus strengthening the
food supply chain.
Devanshu Gandhi, Managing
Director, Vadilal Industries Ltd, & Co-
Chairman - West Zone, All India Food
Producers’ Association, says, “Earlier,
whenever we received big orders from
customers and asked farmers to get
good quality of products in bulk for us,
immediately the price would shoot up.
This was one of the major bottlenecks
faced by us, but now contract farming
has resolved these problems.”
Strategising the conceptContract farming is essentially defined
as an agreement between a farmer and
a company for production & supply of
agricultural/horticultural produce at a
predetermined price. The basis of the
relationship between the parties is a
commitment on the part of the farmer to
provide a specific commodity in quantity
and quality standards determined by
the purchaser & an undertaking by
the sponsor to support the farmer’s
production activities as well as purchase
the commodity.
At present, many companies in
India have adopted the contract farming
strategy to ensure effective supply chain
management. K S Narayanan, Managing
Director, McCain Foods India, observes,
“As the Indian subsidiary of McCain
Foods Canada, we adhere to the highest
benchmarks for producing world-class
quality of frozen French fries and
specialty potato-based products in India.
However, for a perfect product, we need
the right kind of potato varieties and
sizes that are low in sugar, high on solids,
suitable for making commercial quality
French fries. Thus, we decided to focus
our agronomy programme in the potato
growing areas in North Gujarat.”
He further adds, “We often met the
farmers to introduce them to the best
agronomy practices. So be it modern
planting techniques, water-efficient
irrigation systems, objective methods
of fertiliser and pesticide applications,
McCain agronomists would work closely
with farmers, which translated into
tangible improvements both in terms of
crop quality and yield. The results were
quite apparent. Potato yields were up
from 16 T/ha (national average) to about
25-35 T/ha.”
Further, it is seen that the companies
in India are mainly embracing contract
farming to support their export demands
where they have to ensure products with
certain specifications. Gandhi states, “We
resorted to contract farming mainly for the
exported frozen food products category
because the international customers require
products that are consistent in colour, size
etc. Further, they are concerned about the
quantity of fertiliser used. This is because,
often, even after washing the vegetables
and fruits, some residue is left behind,
which is not acceptable in several countries.
So, in order to meet export quality
requirements and standards, we initiated
contract farming for okra and other leafy
vegetables. As for the domestic market, we
produce only sweet corn through contract
farming because consumers demand a
particular variety. Therefore, we provide
a specific seed variety to the farmers to
produce that variety for us.”
Overcoming the challengesContract farming is not free from certain
limitations and challenges. Gandhi notes,
“The biggest challenge is pertaining to
Contract farming, a concept that was not so popular until a few years ago, is now proving to be a smart strategy for food processors to ensure effective supply chain management. Through this kind of agreement, processors can ensure production of desired goods without having to enter into production themselves, thereby obviating the necessity of owning a large chunk of land and managing huge labour force.
65November 2011 | Modern Food Processing
providing quality seeds to farmers and ensuring that the seeds are
used for the production and not sold by the farmers as it happens
in many cases. Moreover, it is necessary to enlighten the farmers
about proper cultivation, sowing methods, etc.”
He further adds, “On farmer’s side also, there are certain
problems. Farmers are highly skeptical about the processors, ie
whether the companies will buy their product or not and will
they have to bear losses when the price shoots up.”
In order to deal with such challenges, companies are taking
several measures. “Firstly, we select the land, taking into account
the climate and soil. We also monitor the various processes
at the farm level. Further, if the prices are increasing beyond
certain limits, then we too increase the price offered to farmers.
We do take care to provide this kind of flexibility to farmers,”
claims Gandhi.
To this, Narayanan adds, “In order to be fair to the farmers
and maintain transparency, McCain discusses price aspects of
the produce every year before planting. It is a mutually agreed
decision between the farmers and McCain, & is also dependent
on prevailing market prices. This sustained investment, both in
monetary terms as well as the time spent, resulted in a win-
win partnership for farmers and the company. Through the
efforts taken by McCain, the farmers are finally realising that
they are producing more in the same patch of land with
appropriate input cost in terms of controlled use of chemicals/
fertilisers and water. ”
A win-win situationContract farming is extremely beneficial for companies
involved in it, as they stand to gain by way of stable and
steady supplies, doing away with price risk fluctuations, non-
investment in big resources like land, product risk-sharing,
etc. Indeed with effective management, contract farming can
be a means to develop markets and bring about the transfer
of technical skills in a way that is profitable for both the
companies and the farmers.
In terms of benefits for the farmers, the contractual
agreements can provide them with access to production
services and credit as well as knowledge of new skills &
technology. Some contract farming ventures give farmers the
opportunity to diversify into new crops and new markets.
“Further, contract farming increases the yield of the particular
farm. Due to the agreement, the farmers are assured that the
company will buy the produce and they will get timely supply
of quality seeds. As for the processor or buyer, he is also
assured that he will get the product at the agreed price even if
there are variations in the market. So the export commitments
of the company will also be fulfilled on time,” notes Gandhi.
Thus, contract farming as a strategy adopted by food
processors is gaining prominence in India due to steady progress
in the economy, rising food demand, organised retail boom and
an increasing shift towards branded food consumption.
Email: [email protected]
Contract farming
TIPS & TRICKS Lubricant selection
Modern Food Processing | November 201166
Criteria to choose the right lubes for machinery
Recalls of food and beverage products due to contamination concerns have risen significantly over the last decade. This calls for utmost precaution in every process undertaken by food processors, which includes lubrication of food machinery. Here are some do’s and don’ts for getting the lubes right…
In today’s increasingly competitive global economy, food and beverage processors are under more pressure than ever to
ensure the safety of their products, protect their brand reputation, enhance their company’s productivity and expand profit
margins in the face of tightening economic times. In this direction, food and beverage processors need to focus on food
safety and hygienic processing environment. To achieve this, lubrication plays an important role. Hence, the right selection
of lubricant is of utmost importance. Based on the toxicologists’ analysis, a lubricant can be categorised as H1, H2 or H3. And
each category of lubricant is applied in different areas of operations. Here are some handy tips for preventing food contamination
on account of lubricants.
It is essential to use lubricants from
certified agencies.
Food process units should use H1
lubricants, which are formulated with base
oil; and approved for applications in
machinery that could potentially have
‘incidental contact’ with the food or beverage being manufactured.
H2-approved lubricants can be used on machinery in a food and beverage processing facility where there is no possibility that the lubricant or lubricated part will come in direct contact with food. H2 lubricant can also be used for forklift trucks, transportation equipment, and gearboxes, compressors & hydraulics that do not come into contact with the food/beverage products or components.
H3 lubricants are soluble oils that are used for rust prevention on trolleys and similar equipment, but must be removed before food comes into contact with the equipment.
Selection of right kind of lubricant helps food processors fulfil customers’ expectations and hygienic processing environment.
The benefits of using right kind of lubricants are immense. In case of incidental contact with such lubricants during processing, chances of recalling the product is minimised Hence, this helps maintain brand image in the market.
Lubricants enhance equipment performance and help achieve full capacity utilisation.
It is important for plant managers
and maintenance professionals to
itemise each piece of equipment and
accurately assess the risk of food
contamination potentially caused by
the lubricant for every application.
InvItatIon
invites you to
PUNE18 - 21 Nov 2011
Auto Cluster Exhibition Centre
10 am - 7 pm
CU
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new busIness opportunItIes
Auto & Auto Components | Light & Medium Engineering | Chemicals & Allied Products | Electrical & Electronics | Hydraulics & Pneumatics | IT Products & Services | Automation & Instrumentation | Material Handling Eqpt | Packaging Machinery | Wires & Cables | Machine Tools & Acc. | Pipes & Fitting | Plastics & Polymers | Safety & Security
| Process Machinery & Eqpt | Testing & Measuring Instruments
Exhibitor Profile
Engineering Expo organised by Infomedia18 is one of the engineering industry’s biggest events in country. The 2010-11 edition of Engineering Expo saw business transactions worth over Rs. 161 crores. Launched in Ahmedabad in the year 2002, the event today boasts of a fabulous visitor turnout. The Expo is a preferred destination for SME’s and manufacturing & engineering companies to transact, network, tie-up
and exchange ideas for the growth of the industry.
Brought to you Online Media Partners
For Further Details, Call Varsha + 91 98195 52270 Or Email [email protected]
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PROJECTS
Modern Food Processing | November 201170
Cattle feed unitModi Naturals LtdProject typeNew facilityProject newsModi Naturals is currently implementing a cattle feed manufacturing project at Pilibhit in Uttar Pradesh with a cost of ` 10 million.Project locationPilibhit, Uttar PradeshProject cost` 10 millionImplementation stageIn progress
Contact details:Modi Naturals LtdBisalpur Road, Pilibhit 262 001Tel: 05882-257 131 Fax: 05882-256 741Email: corporate@modinaturals.com---------------------------------------------Floating fish feedAbis Exports (India) Pvt LtdProject typeNew facilityProject newsAbis Exports is planning a 1,200 tpd capacity floating fish feed (soya-based) manufacturing unit in Chhattisgarh.Project location Rajnandgaon, ChhattisgarhProject costNot knownImplementation stagePlanning
Contact details:Abis Exports (India) Pvt LtdBaldeo Bag, Rajnandgaon, Madhya Pradesh Tel: 07744–227683, Fax: 07744–276175Email: mail@ibgroup.co.in---------------------------------------------Grain-based distilleryTilaknagar Industries LtdProject typeNew facility
Project newsTilaknagar Industries is in process of setting up a grain-based distillery unit with a capacity of 100 klpd at Shrirampur (Ahmednagar district), Maharashtra. This multi-feed grain-based facility will enable the company to manufacture more premium quality of brands along with better adaptability to safeguard itself against the variations in prices of molasses.Project locationAhmednagar, MaharashtraProject costNot knownImplementation stageIn progress
Contact details:Tilaknagar Industries LtdIndustrial Assurance BuildingChurchgate, Mumbai 400 020Tel: 022-2283 1718, Fax: 022-2204 6904Email: tilliquour@bom8.vsnl.net.in---------------------------------------------Mango pulp processingKKP Marketing India LtdProject typeNew facilityProject newsKKP Marketing India is planning a mango pulp-processing unit in Kutch district of Gujarat at a cost of ` 200 million.Project locationKutch, GujaratProject cost` 200 millionImplementation stagePlanning
Contact details:KKP Marketing India LtdBalaram complex, Nr. ICICI BankStation Road, Bhuj – Kutch 370 001Tel: 02832-224411Email: [email protected]
Naan and tortillas processing unitHoneytop Speciality Food (India) Pvt LtdProject typeNew facilityProject newsHoneytop Speciality Foods (India) is planning naan and tortillas processing unit in Uttar Pradesh. Project locationUttar PradeshProject costNot knownImplementation stagePlanning
Contact details:Honeytop Speciality Foods (India) Pvt LtdSamarth Cooperative Industrial Estate Plot no-245, A/1, Mukhed Road Pimpalgaon, BasawantTaluka Niphad, Nashik 422 003 Mob: 080556 06999Email: sandesh.joshi@honeytopindia.com---------------------------------------------Pulse ProcessingAdani Wilmar LtdProject type New facilityProject newsAdani Wilmar is planning a pulse processing unit in Mundra SEZ, Gujarat.Project locationMundra SEZ, GujaratProject cost Not knownImplementation stagePlanning
Contact details:Adani Wilmar LtdFortune HouseNear Navrangpura Railway Crossing Ahmedabad 380 009Tel: 079-2555 5650Fax: 079-255 55621Email: [email protected]
New projects and expansion activities are the barometers of industrial growth. These also present business opportunities to service providers like consultants, contractors, plant & equipment suppliers and others down the value chain. This feature will keep you updated with vital information regarding new projects and capacity expansions being planned by companies in the food & beverages industry.
EVENT LIST
Modern Food Processing | November 201172
NATIONAL
Meet the Vendor on Safety Equipments TechnologyA focussed event on fire safety devices used
in industries such as chemical, pharma,
foods, breweries, etc; November 9, 2011; at
Rang Sharda Hotel, Bandra, Mumbai
For details contact:
V P Ramachandran, Secretary
Process Plant and Machinery
Association of India
Masjid (E), Mumbai 400 009
Tel: 022-2348 0405
Fax: 022-2348 0426
Mob: 98192 07269
Email: [email protected]
Annapoorna - World of Food India 2011An international exhibition for the food and
beverage industry; November 16-18, 2011;
at Bombay Exhibition Centre, Mumbai
For details contact:
FICCI, Tansen Marg, New Delhi 110 001
Tel: 011-2373 8760-70; Fax: 011-3091 0411
Email: f [email protected]
India Converting Show 2011Exhibition is aimed at package converters;
November 23-26, 2011; at Bombay
Exhibition Centre, Mumbai
For details contact:
Print-Packaging.com Pvt Ltd
International Infotech Park
Vashi, Navi Mumbai 400 705
Tel: 022-2781 2093, Fax: 022-2781 2578
Email: [email protected]
Sweet & SnackTec India 2011An event for sweet & snack processing
industry to be held along with Dairy
Universe India; December 06-08, 2011; at
Bombay Exhibition Centre, Mumbai
For details contact:
Koelnmesse YA Tradefair Pvt Ltd
501/502, Kemp Plaza, Off. Link Road
Malad (W), Mumbai 400 064
Tel: 022-4210 7801-11, Fax: 022-4003 4433
Email: [email protected]
India Packaging Show 2011The show is aimed at manufacturers of
machinery, materials and services for
packaging industry; December 07-10, 2011;
at NSIC Exhibition Centre, Okhla
Industrial Estate, Delhi
For details contact:
Print-Packaging.com Pvt Ltd
International Infotech Park,
Vashi, Navi Mumbai 400 705
Tel: 022-2781 2093, Fax: 022-2781 2578
Email: [email protected]
Food & Bev Tech 2012International exhibition & conference for
the food and beverage processing industry;
April 25-27, 2012; at Bombay Exhibition
Centre, Mumbai
For details contact:
Saurabh Rajurkar, CII (WR)
105, Kakad Chambers, 132, Dr A B Road
Worli, Mumbai 400 018
Tel: 022-2493 1790
Fax: 022-2493 9463
Email: [email protected]
The information published in this section is as per the details furnished by the respective organiser.
In any case, it does not represent the views of Modern Food Processing
India’s premier industrial trade fair on products and technologies related to Machine Tools, Hydraulics & Pneumatics, Process Machinery & Equipment, Automation Instrumentation, Packaging & Auxiliaries, IT Products, Electrical &
Electronics, Material Handling and Safety Equipment.
For details
Infomedia 18 LtdRuby House, 1st Floor, J K Sawant Marg, Dadar (W), Mumbai 400 028.
• Tel: 022 3003 4651 • Fax: 022 3003 4499 • Email: [email protected]
CHENNAITamil Nadu,
Dec 8-11, 2011,
Chennai Trade
Centre
INDOREMadhya Pradesh,
Jan 6-9, 2012,
Poddar Plaza,
Nr Gandhi Hall
AURANGABADMaharashtra,
Feb 17-20, 2012,
Garware Stadium
PUNEMaharashtra,
Nov 18-21, 2011,
Auto Cluster
Exhibition Centre
INTERNATIONALSIMEI 2011An enological and bottling equipment
exhibition; November 22-26, 2011; at
Fiera Milano City, Milan, Italy
For details contact:
Ente Mostre Enologiche (EME)
Via San Vittore al Teatro 3
20123 Milano, Italy
Tel: +39 02 7222281, Fax: +39 02 866226
Email: [email protected]
DDTE 2011The Dubai Drink Technology Expo
(DDTE) will showcase latest processing
& packaging systems, light machinery,
equipment and technology for beverages;
November 29-December 01, 2011; at
Dubai, UAE
For details contact:
Index (Conferences and Exhibitions
Organisation Est)
P O Box 13636, Dubai, The UAE
Tel: +971 4 3624717, Fax: +971 4 3624718
Email: [email protected]
SIFSE 2011The Shanghai International Fisheries &
Seafood Expo (SIFSE) for fish processing
industry; December 08-10, 2011; at
Shanghai Everbright Convention &
Exhibition Center, China
For details contact:
Shanghai Gehua Exhibition Service
Rm.1206-1208, Xin’an Building
Shanghai, 200233, China
Tel: +86-21-54451166
Fax: +86-21-54451968
Email: [email protected]
EVENT PREVIEW Sweet & SnackTec India 2011
Modern Food Processing | November 201174
PROSPECTING for new businessAVENUESWith several advancements happening in the food world in the area of technology, new products, etc, Sweet & SnackTec India 2011 is all set to provide a unique opportunity for the sweet and snack industries to have a glimpse of the latest trends in processing & packaging technologies.
In the recent past sweet, snack
and dairy segments in India have
made significant progress. Taking
this into account, Koelnmesse YA
Tradefair Pvt Ltd is organising Sweet
& SnackTec 2011, along with Dairy
Universe 2011, from December 6-8,
2011, at Bombay Exhibition Centre,
Goregaon, Mumbai. Dairy Universe India
focusses on dairy processing, packaging
& distribution technology, equipment &
supplies. Similarly, Sweet & SnackTec
India is focussing on sweet & snack
processing and packaging technology,
equipment & supplies.
It’s snack time!Sweet & SnackTec India will cover
all aspects of sweet, snack and
confectionery industry like processing
technologies, packaging solutions,
ingredients, distribution, refrigeration,
quality management, etc. Factors like
sheer size of the population, changing
food habits, preference for convenience
foods, increase in disposable income, etc,
offer a huge potential to transform the
sweets and snacks market in India into
a vibrant industry. What is needed is a
serious effort to develop the relevant
technology to manufacture, package
sweets and snacks on a larger scale,
besides developing good distribution
solutions. Sweet & SnackTec India plays
an important role in this effort by being
an ideal platform for the industry to
discuss the latest trends and challenges
being encountered.
On a milky wayDairy Universe India is jointly
organised by Koelnmesse YA Tradefair,
Indian Dairy Association (West Zone)
and German Agricultural Society
(DLG). This edition is receiving good
participation from both India and
abroad. Exhibitors who have already
confirmed their participation covers the
entire technological process right from
processing to packaging to distribution.
On the second day of the event, Indian
Dairy Association (West Zone) will
organise an one-day seminar on ‘Ice
cream for all seasons’ concurrent with
this fair, which will focus on the issues
related to ice cream manufacturing,
packaging and distribution.
A technology forumThis event is expected to witness
around 150 exhibitors from around
13 countries (Austria, Belgium, China,
Denmark, France, Germany, India,
Italy, Poland, Russia, Spain, Turkey and
the US). They will display products
and services that cater to the requirements
of dairy, sweets and snacks industries.
The exhibition will cover an area of 6,000
sq mt. “An extensive visitor promotion
campaign is already on to make sure
the presence of large number of quality
business visitors at this event. We would
like to take this opportunity to invite
all the stakeholders of dairy, sweets and
snacks industry to be part of this event,”
says Ashwani Pande, Managing Director,
Koelnmesse YA Tradefair Pvt Ltd.
Email: [email protected]
HIGHLIGHTS OF THE SHOW
150 exhibitors from 13 countries
Sprawling over an area of 6,000 sq mt
Seminar related to ice cream
manufacturing
EVENT PREVIEW India Packaging Show 2011
75November 2011 | Modern Food Processing
En route to advanced technologyPackaging sector is expected to attain dazzling growth in India due to increasing consumerism and rising purchasing power. Tracking these changes and their impact on the sector will be the forthcoming India Packaging Show 2011.
According to recent study by
the Associated Chambers
of Commerce and Industry
of India (Assocham), India’s
packaging industry is expected to surge
to ` 22,950 crore by 2015 from ` 14,000
crore currently, since the consumers
are moving towards green packaging
practices amid surging environmental
concerns. The study has estimated that
the industry will grow at 20 per cent
annually. The large growing middle
class, liberalisation and organised retail
sector are the catalysts to growth in
packaging. More than 80 per cent of
the total packaging in India constitutes
rigid packaging, while the remaining
comprises flexible packaging.
In this background, Print-Packaging.
com Pvt Ltd will be organising India
Packaging Show from December 7-
10, 2011, at NSIC Exhibition Centre,
Okhla Industrial Estate in New Delhi.
The exhibition will bring together the
Packaging Zone, Processing Zone and
Supply Chain Zone together in one
show. The Converting Zone will not
be a part of the India Packaging Show
2011 as it will move to Mumbai to
be held separately in November. “The
separation of the converting segment
from end-user packaging for a year is
being done in deference to the exhibitor
feedback and will help us renew our
focus on the distinct visitor segment
that we target for our exhibitors with
varying clientele. This should help us
give more value to both our exhibitors
and visitors not only in this show but
also in the future when the segment
goes back into the fold of PackPlus,”
says Neetu Arora, Director, Print-
Packaging.com.
The food showMeanwhile, the focus at India Packaging
Show 2011 will also be on the Food
Technology Show that is being held
in collaboration with the All India
Food Processors’ Association (AIFPA).
Rising consumer demand, a fast growing
food retail sector, new technology,
and greater investment by domestic
and international companies in the
food packaging market have all been
attributed as factors to India’s growth.
The show aims to bring together the
worldwide manufacturers and providers
of machinery, materials & services for
food, pharma and packaging industry
from India & neighbouring countries.
PackAge 2011The annually held PackAge Conference, to
be held concurrently with India Packaging
Show, will be spread over three consecutive
days. The seminar on the first day will
focus on trends in packaging, including
topics like anti-counterfeit, plastics waste
management, global trends in sustainable
packaging and compliance. The conference
on the second day, focussing on benefits of
automation in packaging & food handling,
will be held in association with Automation
Industry Association (AIA). In addition,
on the third day AIFPA, along with Print-
Packaging.com, will organise a conference
on food processing technology.
Well-packaged show Demand for packaging in India is expected
to rise in the coming years due to the increase
in sales of packaged goods. The growth will
be aided by the advent of novel technologies
and launch of several new products such as
food & beverages, home care, personal care,
etc. And India Packaging Show, along with
a host of concurrent events, will offer an
opportunity for buyers & sellers to interact
and trade.
Email: [email protected]
SHOW HIGHLIGHTS To bring together Packaging Zone,
Processing Zone and Supply Chain Zone under one roof
Food Technology Show, to be held in collaboration with the AIFPA
PackAge Conference to focus on latest trends
Conference focussing on benefits of automation in packaging & food handling to be held in association with AIA
EVENT REPORT Fi India 2011
Modern Food Processing | November 201176
Prasenjit Chakraborty
Against the backdrop of rapid
growth in the food industry
in India, Food Ingredients
India (Fi India) 2011,
organised by UBM India, has emerged
as an important show for the food
sector. This was evident at the Fi India
2011 exhibition held from October 3-
4, 2011, at Bombay Exhibition Centre,
Goregaon, Mumbai.
The two-day event was inaugurated
by Satej Patil, Minister of State for
Home, Rural Development and Food &
Drug Administration, Government of
Maharashtra. In his inaugural address,
Patil said, “The recently amended Food
Safety Act brings into focus again, how
food ingredients industry would play
a vital role in establishing safety standards.
The Government of Maharashtra
would do its utmost to provide a level-
playing field for companies in this
sector and would also create a conducive
business environment for attracting
foreign investments.”
India’s food ingredients market is
expanding at a 9 per cent growth rate
year-on-year, well above the 5-6 per
cent global average. Sanjeev Khaira,
Managing Director, UBM India, said,
“The factors aiding this growth include
changing lifestyle and eating habits,
increased per capita income and growing
nutritional awareness, which have led to
the demand for healthy, nutritious, and
cost-effective convenience foods.”
The event witnessed over 120
exhibitors, nearly 4,500 industry visitors,
including those from the US, Singapore,
UAE, Australia, Malaysia, Bangladesh,
Dubai, Taiwan, Korea, Italy, Belgium
and France.
Knowledge sharing forums and other attractionsWith four, half-day seminars covering
the most critical issues in the Indian F&B
industry, the exhibition provided valuable
strategic and practical guidance on the
fast-changing regulatory requirements,
both in India and the world over.
The conferences aimed at guiding the
food and beverage processing business
in India to reach the next level with
sessions covering innovations in bakery,
dairy, ingredients, health & wellness.
The highlight of this year’s exhibition
was Nutraceuticals Pavilion, which
constituted functional food ingredients and
nutraceutical products. The nutraceutical
sector is fast gaining acceptance globally
for its ability to address demand generated
by the burgeoning wellness industry.
Fi India 2011 featured two specialised
pavilions on China and the nutraceutical
sector at the exhibition.
Bipin Sinha, Project Director,
Fi India, said, “The exhibition is getting
bigger and stronger with each passing
year. In addition to local participants,
we also saw significant number of global
participants in this edition. Now, global
players are coming to India to explore
new business possibilities.” He strongly
believes that through this exhibition,
they have offered a tremendous value to
the whole chain of food manufacturers
in India. When asked to comment on
the future plans, Sinha replied that they
would add more pavilions to the next
edition of Fi India.
Email: [email protected]
Satej Patil lighting the inaugural lamp at Fi India 2011
ADDING the
The recently held food ingredient show, Fi India 2011, provided a competitive edge to the players associated with the food industry. The Nutraceuticals Pavilion was one of the major attractions at the event.
SUCCESSINGREDIENT for
BOOK REVIEW
77November 2011 | Modern Food Processing
This book presents a complete set of guidelines on how to start and implement a quality control & assurance system in a microbiological laboratory. Perspectives on future development and the potential of the rapid methods in food diagnostics are discussed resourcefully. It has been written with the express objective of using simple but accurate diction so as to cater to the requirements of students as well as professionals in the field of microbiology. To facilitate reading, specialised features (like statistical treatments) have been added as an annex to the book. This book gives a detailed overview of new trend analysis in order to prevent emerging risks in the management and monitoring of microbial load. Overall, this book is a ‘must have’ for students as well as microbiology professionals.
Available at: Wisdom Book Distributors, Hornby Building, 1st floor, 174, D N Road, Mumbai 400 001Tel: 022-2207 4484/6631 8958, Telefax: 022-2203 4058, Email: [email protected]
Microbiological analysis of food and water
Editors: N F Lightfoot and E A Maier
Price: ` 8,280
This book offers a comprehensive review of nonthermal processing technologies that are commercial, emerging or over the horizon. In addition to the broad coverage, leading experts in each technology serve as chapter authors to provide depth of coverage. Technologies covered include physical processes such as high pressure processing (HPP), electromagnetic processes such as pulsed electric field (PEF), irradiation, and UV treatment. Additional techniques such as ozone and chlorine dioxide gas phase treatment; and combination processes are also covered efficiently. Of special interest are the deliberations that focus on the ‘pathway to commercialisation’ for emerging technologies. The book also features appropriate examples and case studies. On the whole, it provides systematic knowledge with numerous examples of process design to serve as a reference book. Researchers, professors and students would find the book a valuable text on the subject.
Nonthermal processing technologies for food
Editors: Howard Q Zhang, Gustavo V Barbosa-Cánovas, V M Balasubramaniam, C Patrick Dunne, Daniel F Farkas and James T C Yuan
Price: ` 14,000
Reviewed by: Rini Ravindran, Lecturer, Department of Biochemistry & Food Science and Quality Control, Ramnarain Ruia College, Mumbai
PRODUCTS
Modern Food Processing | November 201178
Industrial inkjet printers
Jay Instruments & Systems offers most
rugged and cost-effective small character
industrial inkjet printers (model Z4500)
manufactured by Zanasi, Italy. These injket
printers are used for marking on packages
to identify any sort of industrial product
contained in consumers’ packages as well as
in traded packages. The injket printers can mark on almost every kind of
surfaces, positioning the print head in all moving directions. These can
perform high-degree of IP protection for use in all arduous industrial
environments. The inkjet printers are suitable for multiple shifts per
day with no interruption for greater productivity, advanced hydraulic
system for quick and easy startup. They are also suitable for production
lines with long stops. Basic printing characteristics are: up to 4 line of
printing; character height from 0.8 mm to 12 mm; store 150 messages
with names; 255 characters per message; in-built logo creating software;
and 50 logo storage. Features include: support negative printing; support
tower printing (text rotation of 900); support DIN printing for cable
sector; and maximum throw diameter up to 90 mm.
Jay Instruments & Systems Pvt Ltd
Mumbai - Maharashtra
Tel: 022-2352 6207/08, Fax: 022-2352 6210, Mob: 09004279992
Email: [email protected]
Chocolate suction pad
Schmalz India offers the SPG suction pad.
It has an extremely thin and supple sealing
lip that provides an optimal seal for both
smooth, glazed chocolate bonbons and
structured surfaces. The tapered suction
pad geometry ensures that round and square chocolates are completely
enclosed and securely held under maximum dynamic pressure. Even
chocolates with fillings are moved at high process speeds without being
broken. The bell shape securely encloses the chocolate while low vacuum
values of -100 mbar prevent the fluid that is underneath the chocolate
shell from leaking. The high nominal flow of the suction pad ensures that
the required operating vacuum is quickly formed and the leaks that occur
when moving highly-structured chocolates are optimally compensated.
Manufactured from FDA-compliant silicone, the SPG is authorised for
direct contact with food. It complies with applicable hygiene regulations
because it can be replaced without causing contamination. A mounting
aid that is integrated in the shaft enables one to mount or remove the
suction pad without touching the sealing lip. This can also be steam
sterilised and cleaned using industry-standard cleaning agents.
Schmalz India Pvt Ltd
Pune - Maharashtra
Tel: 020-4072 5500, Fax: 020-4072 5588
Email: [email protected]
PRODUCTS
79November 2011 | Modern Food Processing
Spectrometers
Jay Instruments & Systems
offers the new advanced
spectrometers (model CM-
5) from Konica Minolta,
Japan. These are all-in-one
versatile standalone top-port
instruments with innovative
easy operation. The innovative
operation of the CM-5 makes colour measurement simple for everyone.
Calibration is automatically performed immediately after power is
switched on each time. Despite its simple operation, the CM-5 is
equipped with a full range of advanced functions for standalone
operation. Measurements of both reflectance and transmittance are
possible with this instrument. For the chemical and pharmaceutical
industries, the CM-5 includes the ability to take measurements according
to several standard indices: Gardner, Hazen/APHA, Iodine Color
Number, European Pharmacopoeia, and US Pharmacopeia using built-
in calibration curves colour space results, such as L*a*b*, L*C*h, Hunter
Lab, Yxy, XYZ, Munsell, whiteness and yellowness index.
Jay Instruments & Systems Pvt Ltd
Mumbai - Maharashtra
Tel: 022-2352 6207/08, Fax: 022-2352 6210, Mob: 09004279992
Email: [email protected]
PRODUCTS
Modern Food Processing | November 201180
Lined carton machines
Rollatainers offers fully-
automatic lined carton
machines (model RT-12) that
are specially designed filling
machines to handle liquids,
powder, granules for both food
and non-food products. These
machines are available with 14
stations and all operations are
driven mechanically. An easily
accessible magazine holds approximately 150 cartons ensuring 12
minutes of running time. The machines are ergonomically designed
to reduce fatigue for the operator. Features include: easy & quick
changeover for carton size with same cross-section preset exchange
parts, centralised lubrication & main drive with safety clutch, etc.
The lined carton machines have fill accuracy of ±1 per cent for 1
litre/gm. A number of safety switches supervise faulty operation
and prevents break-down. These machines are designed to ensure
hygienic filling and easy access for cleaning and servicing.
Rollatainers Ltd
Faridabad - Haryana
Tel: 0129-409 8800, Mob: 098115 66112
Email: [email protected]
Bulk cooler modules
IDMC offers complete
bulk milk collection
centre modules
comprising automated
milk receiving and
weighing, milk testing,
analysing and payment
system, bulk milk cooler,
DG sets, solar/electrical
hot water system, CTP and purification system. The open and
closed direct expansion bulk milk cooler modules are available up to
5 kl capacity with accessories. Bulk coolers up to 16 kl capacity in
standard version and other configuration like vertical silos, mobile
units, etc, can be designed and manufactured on request. These
coolers conform to ISO 5708 standards for 2/3/4 milking and fitted
with air-cooler condensing units working on R22, R134A and R407c
refrigerant. The company also offers automated CIP, refrigeration
chiller packages for specialised applications, waste heat recovery
system, and milk analysis module.
IDMC Ltd
Vithal Udyognagar - Gujarat
Tel: 02692-236 375, 229 917, Fax: 02692-234 397, 236
164Email: [email protected]
PRODUCTS
81November 2011 | Modern Food Processing
Air-cooled chillers
Batliboi manufactures and
offers air-cooled chillers that
have capacity ranging from 7.5
TR to 80 TR in air and water-
cooled options. These chillers
are factory built and factory
tested with minimum work
at site. They are suitable for
outdoor installation either on rooftop or at ground level. The air-
cooled chillers come with high efficiency semi-hermetic compressors
and multi-step capacity control for partial load operation. These units
are painted for corrosion resistance. High efficiency liquid coolers
have copper tubes with aluminium twisted star inserts. Liberally
sized condensers in air-cooled version for operating under high
ambient temperature are also provided. The air-cooled chillers have
low noise level even in air-cooled version by using more fans of small
diameter instead of few bigger diameter noisy fans. Microprocessor-
based controllers are available as optional. The air-cooled chillers are
tested and certified for compliance with ISO:9001 standards.
Batliboi Ltd
Mumbai - Maharashtra
Tel: 022-6637 8200, Fax: 022-2264 4430
Email: [email protected]
PRODUCTS
Modern Food Processing | November 201182
Volumetric cup feeders
Simple Packolutions offers volumetric
cup feeders for packaging homogenous
granular products, like avla, supari, whole
spices, foodgrains, etc. These feeders are
provided with auto strip cutting system
and do not require compress air for
machine operations. All contact parts
are in SS-304/316 and are available with
complete powder coated base frame
structure. The cup feeders are equipped
with castor wheel for ease of cleaning
beneath the machine and for relocating.
Auto-detect type photo-cell ensures no
change of gear for change in pouch length.
These are also available with stamp type
contact coding system and nitrogen gas flushing attachment for
enhance product shelf life. The volumetric cup feeders have an output
capacity of 15 PPM to 100 PPM, depending upon the product,
weight per pouch and pouch size.
Simple Packolutions Pvt Ltd
Mumbai - Maharashtra
Mob: 099690 00116, 098206 43731
Email: [email protected]
Screening machines
Allgaier Werke offers tumbler
and vibration screening
machines according to GMP
and FDA-regulations for
applications in pharmacy, food
and fine chemicals. These
specialised machines are used
for the treatment of valuable
powders, pellets and granules.
The hygienic design includes
solutions for WIP-cleaning
devices and ATEX certification. Tumbler screening machines are
high-performance screening machines for fractionating, protective
screening and dedusting. The three-dimensional tumbling movement
creates exceptional fine cuts for the bulk solids. Modular design
allows the production of additional fractions through additional
screening desks in one machine. For simple applications vibration
screening machines (type VTS or Vibrall) are economic alternatives
(claims the company).
Allgaier Werke GmbH
Uhingen - Germany
Tel: +49-7161-301353, Fax: +49-7161-34268
Email: [email protected]
PRODUCTS
83November 2011 | Modern Food Processing
Chain die-forming machines
AMP-Rose India offers high
output chain die design specifically
suited to fill products where high
filling ratios are required up to
35 per cent. The linear forming
geometry of a chain die set has
established a clear advantage over
the rotating uniplast technology
when considering filled product
or softer toffees. Model SFB
1500 can achieve outputs up to
1,500 kg/hour at rope speeds up
to 120 M/min. Its robust simple
design guarantees exceptional long-life for the machine and die set.
Due to the zero relative motion between the die plungers and the
pressure chain, die wear in this area is all but eliminated ensuring
longer die life, quieter operation and a longer dwell time for the
compression cycle.
AMP-Rose India Pvt Ltd
Bengaluru - Karnataka
Tel: 080-2847 3611
Fax: 080-2847 3615
Email: [email protected]
PRODUCTS
Modern Food Processing | November 201184
Homogenisers
Goma Engineering offers high-pressure homogenisers that are
available in capacities ranging from 20 LPH to 20000 LPH. The
lubrication and air cooling system of these homogenisers ensures
optimum temperature for continuous duties. The homogenisers are
equipped with hydraulically-operated two-stage homogenising head,
specially designed homogenising valves, plunger made of special
steel with wear resistant coating, special surface treatment, specially
designed ball/poppet valves of stellite/ceramic for viscous products,
etc. The one-piece forged cylinder block is ultrasonically tested for
long life. These homogenisers come with plunger cooling system
with low water consumption, easily replaceable plunger seals, SS-
316 imported diaphragm type glycerin filled pressure gauge. The
machinery is designed according to 3A standard & CE marked.
Goma Engineering Pvt Ltd
Thane - Maharashtra
Tel: 022-2173 1801-02, 4161 4161
Fax: 022-2173 1803, 4161 4162
Email: [email protected]
Mixing & seasoning machines
Kinn Shang Hoo Iron Works
offers universal mixing and
seasoning machines (model KUP-
60) that are used for stirring rice,
noodles, vegetables; for drying
peanuts, sesames, coffee beans;
mixing salt, sauce, rice, meat; for
massaging meat; and for stirring
and drying Row-Su (fish, pork,
and chicken). These machines
have automatic shot off system for
gas (in case fire blows of ) and one pushbottom knob to completely
stop the machines, including the gas and electricity. The mixing and
seasoning machines also have automatic controllable temperature and
automatic re-starting initiate fire system. These machines also have
easy loading and discharging facility.
Kinn Shang Hoo Iron Works
Kaohsiung - Taiwan
Tel: +886-7-551 5397, Fax: +886-7-521 4538
Email: [email protected]
Name:___________________________________________________Designation:_________________________________________
Company:_______________________________________________________________________________________________
Address:_______________________________________________________________________________________________
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1 See the index page in this issue. Every product carries a number.2 Choose products of your choice from the list.3 Write their serial numbers (as per the index page) of your chosen product/s one-by-one in the boxes.4 Fill in your complete contact details. 5 Send it to us at the address printed overleaf.
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PRODUCTS
89November 2011 | Modern Food Processing
Handy coder/marker
Process Instrumentation &
Controls offers handy coder/
marker. This is a hand operated
coder that can be used to mark/
code on corrugated cartons,
plywood, wooden crates, paper
bags, cement, fertiliser bags, leather, cloth, etc. This is a
light weight & hand-held coder reliable for continuous &
prolonged use and is extremely sturdy. The handy coder comes
in various sizes and has the spring-return arrangement. This
has separate rollers (which hold the ink) and the type of ink
the rollers has, depends on the coding requirement (non-
porous/porous). The stereo sets are grooved types and come in
various sizes. Each set of stereo (types) contains a set of letters,
alphabets and special characters for marking. This is a reliable
and versatile coding/stamping machine and is an innovative
system designed with criteria of hand-operated system used
for a variety of applications in secondary packaging. It is easy
to operate, durable and economical.
Process Instrumentation & Controls
Vadodara - Gujarat
Tel: 0265-235 7228, Fax: 0265-235 5429, Mob: 098251 39846
Email: [email protected]
PRODUCTS
Modern Food Processing | November 201190
Screw blancher
Filtron Engineers offers
screw blancher with
discharge screw. The
blancher handles the
product very gently,
conveys and improves the
product yield. Blanching
is done by hot water at
required temperature and accordingly controls are provided.
Hot water circulation is done by a pump and is distributed at
several points for uniform temperature. A filter is provided at
the suction of the pump. The blancher has removable cover
along the full length at the top. The drives of screw shaft and
the discharge screw are driven by geared motor with variable
frequency drive. Its speed can be adjusted to balance the time.
The screw also has false cover of perforated sheet to ensure that
floating mangoes are held down. Besides, it has temperature
control system and its heat transfer system optimises product
quality. It also offers easy access for cleaning.
Filtron Engineers Ltd
Pune - Maharashtra
Tel: 020-2433 8642, Fax: 020-2433 7913
Email: f [email protected]
Coffee maker
Fresh & Honest Café offers sleek,
portable, sophisticated and easy-
to-use coffee machine Blue LB 850
Lavazza from Italy. The machine
is ideal in rooms & hotel suites
and works on the patented capsule
technology. These capsules contain
ground coffee powder, packed in
inert atmosphere and sealed to lock
the freshness & aroma. The coffee
maker is a classical gift for every
coffee connoisseur as one can surely
brew the finest Italian espressos, lattes and cappuccinos. Consumers
just need to pop in a coffee capsule & press a button, and have the
favourite cup of authentic espresso ready. The Lavazza LB 850 is not
only perfect for hot coffee but one can beat the heat this summer
with variety of cold coffees by chilling the cup of espresso and
blending it with scoops of ice cream/ milk/ whipped cream.
Fresh & Honest Café Ltd
Chennai - Tamil Nadu
Tel: 044-2462 2595
Fax: 044-2462 2596
Email: [email protected]
PRODUCTS
91November 2011 | Modern Food Processing
Can seamer
Shini-I Machinery Works
offers S-M446 automatic
irregular can seamer with
clincher, which is specially
designed for irregular can
closing. Filled can is fed
forward through a timing
screw and a turret to meet
with end. Clinching chuck
and two clinching rollers
push food down and clip end & can body together. Then, clinched
can is carried by a turret and chain to enter seaming station. Four
seaming rollers undertake seaming operation. A concise seaming head
with adjustable chuck set makes seaming quality meet international
standards. Each seaming arm is controlled by an individual seaming
cam and a copy disc is used to guide rollers turn accordingly. This
has simple structure and multiple safety devices, is easy to operate
and maintain.
SHIN-I Machinery Works Co Ltd
Taichung - Taiwan
Tel: +886-4-2623 8181
Fax: +884-4-2623 2129
Email: [email protected]
PRODUCTS
Modern Food Processing | November 201192
Fluid bed dryer
Aero Therm Systems offers fluid bed
dryer. This has a batch capacity of
15 kg to 500 kg. The digital
temperature indicator controller gives
accurate temperature control. Control
action can be on-off or PID as per
control accuracy required. Container
of fluid bed dryer is made out of MS
/ SS304 / SS316 / aluminium as per
requirement. The perforated sheet &
fine wire mesh screen is provided at
the bottom for proper air distribution. Flame-proof & spark-proof
version is also available. Heating can be electrical/thermic fluid or
steam radiator/oil fired hot air generator.
Aero Therm Systems Pvt Ltd
Ahmedabad - Gujarat
Tel: 079-2589 0158, Fax: 079-2583 4987
Mob: 098250 08720
Email: [email protected]
Food slicing machine
Global Technology offers food slicing machine manufactured by
Weber, Germany. It processes sausage, ham, meat and cheese. This
slicing machine can be extended to form automatic processing line
that includes feeding, scanning, cutting, portioning, weighing, sorting,
buffering and automatic transport in packaging machine. It slices up
to 2.5 tonne of sausage or cheese per hour, which is the equivalent of
8,000 slices per minute. The ‘Slicer 904 MCS’ with overlapper joins
the portions cut next to each other and places them on top of each
other. The portions are then fed into the packing machine on a fully
automatic basis. The machine is equipped with the ‘Pac-Drives C400’
and ‘C600’ for all motion control, logic and technology functions in the
slicer. Up to 17 frequency inverters, 100 digital inputs & 100 digital
outputs, the check weigher and the optical weigher are networked via
a CAN network over approximately 50-m length. It is provided with
20 seven-digit weight displays, which indicate the package weight and
are located above the packaging machine, where the machine operator
can check whether to add or take off slices.
Global Technology
Mumbai - Maharashtra
Tel: 022-6699 5218, Fax: 022-2822 6570
Email: [email protected]
Axial flow fan
Vacunair Engineering offers an axial
flow fan. To achieve high efficiency
this axial flow fan has a defined
hub ratio of 71 to 25 for a given
capacity, pressure and speed. This
is available in 22 sizes from 225
to 2500 mm in each type. Drive
available for direct mounting/vee
belt drive. The impeller blades are adjustable type and rest at designed
angle to suit capacity & in series for higher pressure. The impellers are
made or aerofoil profile from cast aluminium alloy. Bifurcated type fan is
available for handling corrosive gases. The range covers fans in capacity
up to 3,00,000 m3/hr and pressure up to 100 mm of WG.
Vacunair Engineering Co Pvt Ltd
Ahmedabad - Gujarat
Tel: 079-2291 0771, Fax: 079-2291 0770
Mob: 098240 36375
Email: [email protected]
Pulveriser
Jas Enterprises offers impact
pulveriser. It is a versatile
grinding unit of heavy and
rugged construction and built
for continuous operation day
after day. The unit is especially
designed for the medium fine,
and fine size reduction. It meets
most capacity requirements and enables a wide degree of adjustments
with fineness of the finished product ranging from about 60 mesh to
bulk passing through 325 mesh, depending on a considerable extent to
the particular material being handled. The impact pulveriser combines
grinding, classifying and conveying all in one single unit. It consists of
an encased rotor carrying swing hammers, whizzer classifier for fineness
regulation, and blower fan mounted on a solid shaft. Raw material to be
pulverised enters the crushing chamber through the hopper and automatic
rotary feeder. The impact of the hammer on the feed material against the
liner plates reduces it into fine powder. The ground material is carried
towards the whizzer classifier for classification and the oversize particles
are rejected by the classifier and returns to the crushing chamber for
further grinding. The classified material is then conveyed into the cyclone
for collection and bagging. A dust collector is provided in the system for
ensuring dust-free operation and no loss of ground powder.
Jas Enterprises
Ahmedabad - Gujarat
Tel: 079-2274 3454, Fax: 079-2274 5062
Mob: 094274 17384
Email: [email protected]
PRODUCTS
93November 2011 | Modern Food Processing
Digital colour mark sensor
Lubi Electronics offers ‘Sunx
LX-100’ series digital colour
mark sensor. This can detect
any marking because the
sensor is equipped with red,
green and blue Light Emitting
Diode (LED) element.
Furthermore, to expand the
functionality the sensor comes
with dual mode, ie, mark
mode (ultra high-speed response) & colour mode (high-
precision mark colour discrimination) to suit any application.
This sensor comes with Mode Navi technology for enhancing
features and easy to use. It is provided with 4-digit digital display,
12-bit A/D converter, D-code, key lock, timer, NPN or PNP outputs,
IP67 protection, etc. It is used in many applications/industries,
especially in packaging, food, pharmaceuticals, textile, plastic & many
more.
Lubi Electronics
Ahmedabad - Gujarat
Tel: 079-2220 5471, Fax: 079-2220 0660
Mob: 093274 97006
Email: [email protected]
On-line digital printing technology
M&M Technologies offers online
digital printing technology. It provides
the printers with high-resolution Piezo
ink-jet technology, thereby offering the
packaging industry the most efficient
and state-of-art-technology in terms
of hardware, software, accessories,
consumables. In terms of application, it is
the most cost-effective modern technology, used for marking, printing
and traceability. It is a user-friendly, robust and compact technology.
The simplified operation at each level of production process is versatility
in application software to design the logos, text, barcodes, variable and
fixed data field, option for multi-colour printing, standalone or network
printing. Low maintenance and easy operability makes the system more
userfriendly. The printing can be done on coated or uncoated corrugated
boxes, aluminium foil, glass, metal for address printing, pharmaceutical
primary, secondary package printing as well as on pallets. This system
can also be linked into multi-plant and multi-location with Wi-Fi and
Internet connection.
M&M Technologies Pvt Ltd
Navi Mumbai - Maharashtra
Tel: 022-2778 1580
Email: [email protected]
PRODUCTS
Modern Food Processing | November 201194
Fried type extruder
Malik Engineers offers fried type
extruder (medium shear type) suitable
for producing fried type corn collets or
curls from de-germinated corn meal or
grits. The extruder consists of a horizontal
auger screw driven through a geared motor
to transport the moisturised corn raw-material. Due to its special design
it is suited for producing only kurkure type product or curls. The screw
continuously feeds between a stator (fixed) brass plate and rotating brass
plate spinning at high speed by a separate high power motor. The shear
applied to the material is determined by the speed of rotation of feed
screw, the rotor spinning speed and the gap between the two brass plates.
Due to friction and mechanical working of corn material, high shear is
applied to raw materials which cooks them around 120°C and converts
the raw-material to plasticised mass or dough. The length of product
can be controlled by varying the knife speed. The width (thickness) of
product can be varied by adjusting the gap between the two bronze plates.
The rotor is driven through high power AC motor of 30 HP and feed
screw is driven through geared motor with 5 HP power. A large capacity
hopper is provided above the feed screw to hold the moisturised corn
meal/grits. The wet product is transported via elevators/conveyors through
downstream equipment, viz, sifter (separator) to separate crushing and
small pieces/incomplete expanded material from properly sized collets.
The fryer helps in removing the excess moisture and final expansion.
Malik Engineers
Thane - Maharashtra
Tel: 0250-239 0839
Fax: 022-2883 0751
Email: [email protected]
The information published in this section is as per the details furnished by the respective manufacturer/
distributor. In any case, it does not represent the views of Modern Food Processing
Air compressors
Eskay Engineering Systems offers
20 HP pet blowing air compressors
that are widely used in food
industries, pet blowing machines,
paramedical industries and plastic
industries. Salient features of the
range of air compressors include:
sturdy construction, higher efficiency,
longer functionality, air-cooled & water-cooled, auto drain valves,
auto unloader systems, hydraulic tested air receivers, and 400-1100
bottles/hour.
Eskay Engineering Systems
Coimbatore - Tamil Nadu
Tel: 0422-6532890
Fax: 0422-2564565
Mob: 09442113911
Email: [email protected]
Cooking mixer
Tricon offers cooking mixers from Stephan, Germany. These
mixers perform automated processes via PLC, which include
mixing, dispersion, de-aerating (vacuum), indirect steam cooking
and jacket cooling. Significantly shorter batch times are possible
resulting in tremendous savings in energy and time. The
advantages offered by the mixers are minimum space, the
tilted vessel design ensures easy filling & emptying of vessel,
the rotating scraper optimises mixing, prevention of oxidation,
retention of flavours & colours, easy operation & cleaning . These
cookers are ideal for cold & hot process – frying of onions/spice
pastes, currys, meat, poultry, ketchup, pizza sauces, dressing,
mayonnaise, marinades, baby food, hommus, saag/spinach pastes,
chilly sauces, soups, rice and vegetables. These are available in
400, 800, 1,200 ltr sizes corresponding capacities 800,1,600 and
2,400 litrs/hr. The company also offers cookers in models KM,
UM/SK and VMC with emulsion process.
Tricon
Pune - Maharashtra
Tel: 020 -2565 2205/2451
Mob: 098901 92832
Email: [email protected]
Peanut paste-making grinding mills
Atlas Exports offers 11 A peanut
paste-making grinding mills. These
grinding mills are modern day
answer for cost-effective grinding
of peanuts and sorghum. The
machines are simple in operation
and easy in maintenance. They are
specially designed for wet grinding
of peanuts and sorghums. Technical
specifications include: driven by
1.5 HP 1440 RPM electric motor;
output 20-25 kg per hour; pulley size 12 inch; and net weight
around 33 kg.
Atlas Exports
Rajkot - Gujarat
Tel: 0281-2382322,
Fax: 0281-2382322
Mob: 09824202885
Email: [email protected]
LIST OF PRODUCTS
95November 2011 | Modern Food Processing
Sl. No. Product Pg. No. Sl. No. Product Pg. No. Sl. No. Product Pg. No.
1 AC drive ............................................................... 832 AC motor .................................................................... 233 AC variable frequency drive ........................................ 834 Accoustic enclosure...................................................... 695 Agitator ........................................................................ 216 Air compressor............................................................. 947 Air cooler ..................................................................... 198 Air dryer ...................................................53,55,57,59,659 Air purifier ................................................................... 3310 Air-cooled chiller ......................................................... 8111 Almond cutting machine ............................................. 9112 Ammonia liquid chiller ................................................. 813 Animal feed technology ................................................. 514 Automatic filling machine ........................................... 9315 Automatic rescue device .............................................. 8316 Automatic scrubber dryer ............................................ 4317 Axial flow fan ..........................................................91,9218 Batch disperser ...................................................... 2119 Battery charger............................................................. 6320 Beverage canning ......................................................... 9321 Beverage packaging ...................................................... 9322 Blender and mixer ....................................................... 7823 Blower & fan ............................................................... 9124 Boiler ........................................................................... 7925 Boiling/stirring............................................................. 7826 Brake motor ................................................................. 2327 Brewing .......................................................................... 528 Brine chiller ................................................................. 8329 Bulk cooler module...................................................... 8030 Bulk milk cooler ............................................................ 831 Burner .......................................................................... 7932 Butterfly valve ................................................................ 833 Calorimeter ........................................................... 2134 Can cap making machine ............................................ 9335 Can making machine................................................... 9336 Can seamer .................................................................. 9137 Capillary copper tubing ................................................. 638 Capping & packaging production line ........................ 9339 Caramel bar line .......................................................... 9040 Carpet cleaning machine ............................................. 4341 Centrifugal air blower .................................................. 9142 Cereal bar line ............................................................. 9043 Chain die-forming machine ........................................ 8344 Chapati machine .......................................................... 9145 Chocolate ball mill ...................................................... 9046 Chocolate chips line .................................................... 9047 Chocolate conche ........................................................ 9048 Chocolate drop machine.............................................. 9049 Chocolate enrober ....................................................... 9050 Chocolate equipment ................................................... 9051 Chocolate lentils line ................................................... 9052 Chocolate melting tank ............................................... 9053 Chocolate mould ......................................................... 9054 Chocolate moulding machine ...................................... 9055 Chocolate pipe line ...................................................... 9056 Chocolate pump .......................................................... 9057 Chocolate refiner conche ............................................. 9058 Chocolate suction pad ................................................. 7859 Chocolate tempering machine ..................................... 9060 Chorafali making machine .......................................... 9161 Chow (noodles) making machine................................ 9162 Cleaning section equipment .......................................... 563 Chlorine gas cylinder/tonner ....................................... 8164 Coding and marking labelling machine ................. COC65 Coffee maker ............................................................... 9066 Colour masterbatch ..................................................... 7967 Colour sorting................................................................ 568 Compact moulding machine ....................................... 9069 Compressor ............................................................ 19, 9170 Controller for furnace .................................................. 8371 Conveying blower ........................................................ 9172 Conveying system ........................................................ 9073 Conveyor belt .............................................................. 8274 Cooking mixer ............................................................. 9475 Cooling tunnel ............................................................. 9076 Counter & power supply ............................................. 3177 Cutter/slicer ........................................................... 78, 9078 Dairy machinery ...................................................... 879 Daliya making machine ............................................... 9180 DC motor .................................................................... 2381 Dehumidifier ......................................................... 51, 8182 Dehydration equipment ......................................... 78, 9083 Digital colour mark sensor .......................................... 9384 Digital laser sorting machine ....................................... 1285 Disperser ...................................................................... 2186 Door............................................................................. 8987 Drawer magnet ............................................................ 8488 Drive & automation .................................................... 6389 Dry cum wet grinder ................................................... 9190 Dry van pump .............................................................. 6991 Dust collector system ................................................... 9192 Dust control door ........................................................ 8993 Electromagnetic feeder .......................................... 8494 Electronic brake ........................................................... 8395 Elevator controller ....................................................... 8396 Embedded system ........................................................ 6397 Emergency safety kit for cylinder/tonner .................... 8198 Encoder........................................................................ 3199 End cap machine ......................................................... 93100 Evaporating unit .......................................................... 19101 Event - IPACK-IMA 2012 ........................................ 35102 Exhibition - Engineering Expo .....................50,67,71,73
103 Exhibition - India Packaging Show 2011 ................... 40104 Extruded product ........................................................... 5105 Extruder for papad machine ........................................ 91106 Factory automation .............................................FIC107 Fat melter .................................................................... 90108 Filtration equipment ...................................................BC109 Filtration system .........................................................BC110 Fish processing technology .......................................... 78111 Fixed type extruder ...................................................... 94112 Flame proof motor ...................................................... 23113 Flange mounting B5/B35 motor ................................. 23114 Flexible transparent PVC strip door ........................... 89115 Flour mill ....................................................................... 5116 Flow control valve ....................................................... 37117 Fluid bed dryer ............................................................ 92118 Fluoropolymer tubing ...............................53,55,57,59,65119 Foil sealing machine .................................................... 80120 Food analysing & testing machine .............................BC121 Food forming machine ................................................ 78122 Food processing line ................................................78,90123 Food processing system ............................................ BIC124 Food slicing machine ................................................... 92125 Forced convection unit air cooler ................................ 19126 Fruits/vegetables processing......................................... 90127 Fuel burner .................................................................. 91128 Gas chloronical gravity & vaccum feed................... 81129 Gear pump ................................................................... 89130 Geared motor .............................................................. 23131 Grain handling system................................................... 5132 Gravy machine ............................................................. 91133 Grill magnet ................................................................ 84134 Grinding & dispersion technology ............................... 5135 Gyratory screen ............................................................ 84136 Ham processing ..................................................... 78137 Hammer machine ........................................................ 91138 Handy coder/marker .................................................... 89139 Heat resistant door ...................................................... 89140 Heater controller.......................................................... 63141 Heating bath ................................................................ 21142 High capacity bag palletiser ........................................ 17143 High pressure cleaner .................................................. 43144 High pressure homogeniser ......................................... 21145 High speed servo-driven bagging machine ................. 10146 Homogeniser ............................................................... 84147 Hopper magnet ............................................................ 84148 Hot air & water generator........................................... 79149 Hot plate...................................................................... 21150 Hygienic design cylinder ..........................53,55,57,59,65151 IBR steam boiler ................................................... 79152 Impact pulveriser ......................................................... 91153 Inclined conveyor system ............................................. 90154 Industrial automation .................................................. 47155 Industrial control & sensing device ............................. 31156 Industrial cooling system ............................................. 83157 Industrial door ............................................................. 89158 Industrial inkjet printer ............................................... 78159 Industrial type unit air cooler ...................................... 19160 Inline disperser ............................................................ 21161 Innovative automation system ..................................... 37162 Integrated food processing technology ........................ 37163 Inverter ........................................................................ 63164 Juicer .................................................................... 91165 Kneading machine ................................................. 21166 Laboratory reactor ................................................. 21167 Laboratory software ..................................................... 21168 Level controller ............................................................ 31169 Lined carton machine .................................................. 80170 Liquid filling/packing machine ................................... 93171 Liquid food processing ...............................................BC172 Liquid ring vacuum pump ........................................... 91173 Magnetic equipment .............................................. 84174 Magnetic plate ............................................................. 84175 Magnetic stirrer ........................................................... 21176 Magnetic trap .............................................................. 84177 Masala mill .................................................................. 91178 Mathiya making machine ............................................ 91179 Measuring & monitoring relay .................................... 31180 Meat ball forming machine ......................................... 78181 Meat processing ........................................................... 78182 Metal detector & separator ........................................... 7183 Mill .............................................................................. 21184 Mini dal mill ............................................................... 91185 Mini pulveriser with circulating system ...................... 91186 Mixer grinder ............................................................... 91187 Mixing & seasoning machine ...................................... 84188 Mixing machine ........................................................... 90189 Mixing processing ........................................................ 78190 Mixture for papad machine ......................................... 91191 Motion control ............................................................ 31192 Motor ........................................................................... 23193 Multi-axis motion controller ....................................... 10194 Multi-chamber pulveriser ............................................ 91195 Multi-fuel-fired IBR steam boiler ............................... 79196 Multistage centrifugal air blower ................................. 91197 Natural herbal sweetener ....................................... 32198 Neck sleeving machine ................................................ 80199 Non-IBR oil-fired steam boiler................................... 79200 Noodle making machine ............................................. 91201 Oil/coolant cooler ................................................. 83
202 Oil/gas firing equipment ............................................. 91203 Oil milling ..................................................................... 5204 Online B2B marketplace ....................................... 61, 95205 On-line digital printing technology ........................... 93206 Optical colour sorting machine ................................... 12207 Overhead stirrer ........................................................... 21208 Packaging machine ...........................................45, 49209 Palletising robot ........................................................... 17210 Panel air-conditioner ................................................... 83211 Panipuri making machine ............................................ 91212 Papad making machine ............................................... 91213 Pasta ............................................................................... 5214 Peanut paste-making grinding mill ............................. 94215 Peeler ........................................................................... 90216 Photo electric sensor .................................................... 31217 Pilot plant .................................................................... 21218 Plastic pellet ................................................................... 5219 Plate heat exchanger ...................................................... 8220 Plug valve ....................................................................... 8221 Pneumatic conveying system ....................................... 91222 Pneumatic cylinder ...................................53,55,57,59,65223 Pneumatic valve ............................................................. 8224 Portable loader ............................................................. 91225 Pounding machine ....................................................... 91226 Power controller .......................................................... 83227 Process tank ................................................................... 8228 Programmable logic controller .................................... 31229 Programmable terminal ............................................... 31230 Proximity sensor .......................................................... 31231 Pulveriser ..................................................................... 92232 Pump ................................................................ 69, 89,91233 Pumping filtering unit vacuum pump ......................... 91234 PVC strip door ............................................................ 89235 Rail tanker .............................................................. 8236 Railway product ........................................................... 63237 Rare earth tube ............................................................ 84238 Refrigerant pump ........................................................... 8239 Refrigeration .................................................................. 8240 Retort ........................................................................... 12241 Retort pouch ................................................................ 12242 RFID ........................................................................... 31243 Rice milling equipment ................................................. 5244 Roasting oven .............................................................. 12245 Roots blower ................................................................ 69246 Rotary evaporator ........................................................ 21247 Rotary gear pump ........................................................ 89248 Safety door ............................................................ 89249 Safety light curtain ...................................................... 31250 SCR power controller .................................................. 83251 Screening machine ....................................................... 82252 Screw blancher ............................................................. 90253 Screw compressor .......................................................... 8254 Security system ............................................................ 33255 Self-adhesive tape ........................................................ 84256 Shaker .......................................................................... 21257 Shrink film packaging machine ................................... 17258 Side channel blower ..................................................... 91259 Single disc machine ..................................................... 43260 Slipring crane duty motor............................................ 23261 Soft starter & digital starter ........................................ 83262 Solar power .................................................................. 63263 Solid-liquid mixer ........................................................ 21264 Special refrigeration equipment ................................... 83265 Spectrometer ................................................................ 79266 Spice mill ..................................................................... 91267 Stainless steel fitting .................................53,55,57,59,65268 Steam boiler ................................................................. 79269 Stirrer ........................................................................... 91270 Stretch film packaging machine .................................. 17271 Stretch wrapping machine ........................................... 17272 Sweeper ........................................................................ 43273 Switching relay ............................................................ 31274 Tank & silo............................................................. 8275 Temperature controller ................................................ 31276 Testing facility ............................................................. 37277 Thermal process ............................................................. 5278 Thermic fluid heater .................................................... 79279 Thermostat & vaccum dryer/mixer ............................. 21280 Timer ........................................................................... 31281 TPU masterbatch ........................................................ 79282 Trim handling system.................................................. 91283 Universal type unit air cooler ................................. 19284 UPS.............................................................................. 63285 Utility support equipment ........................................... 63286 Vacuum cleaner ................................................33, 43287 Vacuum booster pump ................................................ 69288 Vacuum system ............................................................ 69289 Valve ............................................................................ 37290 Vane damper ................................................................ 91291 Variable frequency drive ........................................ 31, 83293 Vegetable cutting machine .......................................... 91294 Ventilator ..................................................................... 84295 Vermicelli machine ...................................................... 91296 Vibration motor ........................................................... 84297 Vision sensor................................................................ 31298 Volumetric cup feeder ................................................. 82299 Water chiller ......................................................... 83300 Water purifier .............................................................. 33301 Water ring vacuum pump ........................................... 91302 Water wall membrane panel IBR steam boiler ........... 79303 Wood fire four pass thermic fluid heater .................... 79304 Wood fire thermic fluid heater ................................... 79
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Modern Food Processing | November 201196
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