modern marketing for engineers and...
TRANSCRIPT
Dr Hooman Attar Managing Partner at Coach Group LLC
Partner with Broadleaf (Sydney, Australia)Owner of Lorna Jane Iran
www.hoomanattar.com 97-12-13
Modern Marketing for
Engineers and Entrepreneurs
Defined an integrated risk management approach for a major multi-billion dollar energy firm, 2013 – 2014
Designed an ERM framework for one of the largest telecoms in the MENA region, 2014 – 2015
Defined an integrated ERM framework for a major bank in the MENA region, 2013
Proposed an integrated risk-based auditing approach for a major multi-billion dollar investment firm, 2015
Developed marketing strategy for a multi-million dollar oil and gas company, 2014
Developed market strategy for two global auto manufacturers, 2015
Developed a strategy plan for a major global manufacturing firm
Developed a strategy plan and implemented an innovation model for a telecom company, 2011 – 2013
Senior consultant for developing risk strategy framework for two major banks in Australasia 2008 – 2009
Designed a marketing plan for a national TV channel, 2011
Designed a strategy and risk management plan for a retail company, 2012
Developed more than 10 business and strategy plans and 4 integrated risk management frameworks for SMEs, 2011 – 2014
Bio Selected consulting project/workshop experience
Dr Hooman AttarBio & Consulting Experience
PhD in Risk Management from Macquarie Graduate School of Management: www.mgsm.edu.au , ranked amongst world’s top 100 business schools
Deputy Dean and Director of MBA Program at Amirkabir University of Technology, Faculty of Management
Managing Partner at Coach Consulting LLC
Designing and developing management solutions of which some invented and introduced for the first time to the Iranian market (services include: enterprise risk management [ERM] including COSO methodology and Basel II, innovation and marketing strategy and planning, performance improvement through customized KPIs, KRIs, and KCIs)
Partnership with Broadleaf Capital International in Australia (www.broadleaf.com.au)
Exclusive partnership with CURA (www.curasoftware.com) risk management software (partner with the big four & world’s top 10 risk software according to Forrester)
Analyzed market entry strategies and negotiated business partnership potentials with major consulting firms for Iran’s market: KPMG Nederland (auditing & performance improvement), BCG Switzerland (risk management), and the Brand Union (branding)
Organized more than 100 executive workshops of which some introduced for the first time to the market
Global Iran
Selected Clients
Marketing DifferenceDifference is Marketing
Modern Marketing is to be “Different”
You are your business card!
Your new business card?
What U can + How U present = Your level of difference
Marketing vs. MathematicsEntrepreneurship vs. Engineering
Marketing could be as basic as BasketballLearning a sport less complex than buying a BMW
Marketing is about entertainment + education
not reputation by repetition
Marketing is about smart giving not sampling begging
Marketing is a smart game you learn again and again how to be cool and confident for the audience
You can hardly sell when you fear
Many (Engineering) schools insist to teach calculus but communication more essential for life, business, and beyond
The 4F for Business
Finance Formula Flexibility Fortune
Starting &
Developing Business
Money: Find, study, join, create and exit communities
Vision, Mission, Marketing, and Brand
Visionچی میخوای باشی یا بعدا بگن هستی
Mission (Strategy)چطور میخوای انجامش بدی
Marketingچی و چطور سر و صدا در میاری
Brandچی میگن پشت سرت
Marketing Metamorphosis in Iran
تامین
تنوع
تفاوت
4تعریف بازاریابی در دهه گذشته دستخوش تغییر بوده و برخی از
یده رس« تنوع»به « تامین»زم اند مانند لبنیات و لوا
مجموعه های . خانگی ا دولتی مانند دانشگاهه
ولید اکثرا در فاز تامین و تمعدودی .در جا میزنند
د مجموعه کارآفرین مانننا کاله ، سینره ، گروه مپ
رستوران هانی( تا حدی)، کیا گالری ، سینمایاجتماعی، شبکه های
اکس تلویزیونی ، کوکی ب، دیجی کاال ، و دیوار
وارد فاز تفاوت شده... و . اند
تولید
1358 – 67 1368 – present 1378 – present 1386 – present
New
ness
Time
Learn trade-offs, leave perfectionismLearn how to learn again
Do things sometimes that scares youSuccessful McKinsey Partners had more bad luck!
Meaning that: You should take more risks
“Luck” can wreck even the most brilliant business plan. Luck favors the brave and adventurous!
First learn the rules better than other then you may bend/change the rules
Business a risky game to learn and to loveAre you prepared to lose at times?
