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MODERN SALON Media 2015 Programs, Specs and Calendars for print, digital and social

We’ve

2015 MEDIA KIT

MODERNSALON.COM

BESTREACHStylists, owners,

students and distributors

frequency!MODERN delivers more

content, more often

Hair: Kien Hoang, photo by Roberto Ligresti

CUSTOM SOLUTIONS

MODERN innovations at your service

#1 focus and benefit

EngagingCONTENT across all platforms is our

Coveredgot you

M O D E R N S A L O N | S A L O N T O D A Y | F I R S T C H A I R | M E M O | T E X T U R E

D I G I T A L I N N O V A T I O N | C U S T O M S E R V I C E S | S P E C I A L I S S U E S | E D U C A T I O N

MEDIASALON

Hair: Antonio Corral Calero | Photography: Roberto Ligresti | Make-up: Nico G P | Fashion styling: Rod Novoa

MODERN COVERS

PROFESSIONAL BEAUTY

AND CONNECTS BEAUTY

PROFESSIONALS BETTER

THAN ANYONE ELSE. OUR

RESULTS AND MARKET

SHARE PROVE IT.

»MODERN SALON Media has you covered in 2015

HC Studio. Brookline, MA

To get your message out to the salon world, you need

a media partner who “gets it.” Gets the passions of the

stylist, the salon owner, the student.

MODERN SALON Media gets beauty

We get your challenges, and we have solutions.

We’ve had a little work done

Just like beauty trends, MODERN keeps evolving.We

have a new look in print and a new online platform,

with responsive design and sponsored content options.

The rest of the story

Great peer-to-peer content is our first step in ensuring

the best engagement across all MODERN brands in

print, digital and social. We also deliver the best reach,

frequency, customization and service. It’s a simple

strategy, but beautifully effective.

WHATEVER YOU NEED, MODERN HAS IT COVERED

memo

Hair: Danny AmorimPhotography: Roberto Ligresti

Hair: Christ McMillan Photography: Roberto Ligresti

»Whoever and however far you need to reach,MODERN SALON Media has you covered

MODERN SALON Media’s reach is better,

stronger and smarter than any competitor.

Whether you need to connect with stylists, top

salon owners, students, distributors—or all of

the above—MODERN SALON Media delivers

the audience and engagement you need.

We go where you need to grow

MODERN is the only salon media company

that offers a full range of products and plat-

forms to allow you to completely cover and

saturate the market, or choose to focus on

a narrow segment of it.

MODERN’S REACH TAKES YOU FURTHER

PRINT more than 1,930,000 magazines

delivered annually

DIGITAL EDITIONS: more than 5.5 million page views

SOCIAL: more than 400,000 followers across

our vibrant and diverse platforms

E-LETTERS: More than 18 million deployed

annually (to specific communities)

ONLINE: fastest growing website network (exceeding 700,000 unique visitors monthly)

VIDEO: industry leader with 2.5 million views of original MODERN videos

LIVE STREAMING: exclusive NAHA broadcast to global audience

Our numbers don’t lieMODERN SALON Media produces more

content and distributes it to more salon industry professionals than anyone:

PRINT: 104,000 audited subscribers

FREQUENCY: Monthly, 12x

ONLINE: modernsalon.com; exceeding 700,000 unique visitors monthly

DAILY E-LETTER: 50,000+ subscribers

SOCIAL: industry-focused, growing communities on Facebook, Instagram, Pinterest, Twitter and YouTube

PRINT: 20,000, sourced from top tier revenue salons

FREQUENCY: 9x with 3 double issues, (Jan/Feb, July/Aug and Nov/Dec)

ONLINE: salontoday.com; focused reach; re-launch November 2014

TWICE WEEKLY E-LETTER: 18k subscribers

SOCIAL: The business conversationcontinues on Facebook and Twitter

PRINT: 50,000 distributed to students through AACS schools

FREQUENCY: Spring, Summer and Fall editions; 3x per year

CUSTOM EDITIONS: Cover branding or extra content options

DIGITAL: student-focused content on modernsalon.com

PRINT: 6,000+ receive extra demographic section

FREQUENCY: Monthly, 12x

ONLINE: MEMO content featured on modernsalon.com

E-LETTER: Launching 2015

PRINT: 104,000 MODERN SALON subscribers + bonus distribution at Premiere Orlando

FREQUENCY: Annualinsert (June MODERN) and year-round, multi-platform resource

ONLINE: Texture microsite on modernsalon.com; consumer impressions on NaturallyCurly.com

E-LETTERS: Texture Thursday campaigns

DIGITAL EDITION: Promoted year-round

PRINT: 104,000 MODERN SALON subscribers + bonus distribution at America’s Beauty Show

FREQUENCY: Annual insert (March MODERN) and year-round, multi-plat-form resource; monthly column in MODERN

ONLINE: Healthy Hairdresser microsite on modernsalon.com

WEEKLY E-LETTERS: HH Tuesday campaignsENGAGEMENT: Healthy Hairdresser ChallengeDIGITAL EDITION: Promoted year-round

memo

STYLISTS, OWNERS, “THE INDUSTRY”

TOP-PRODUCING, BUSINESS- FOCUSED SALON OWNERS

STUDENTS AND NEWLY LICENSED PROFESSIONALS

DISTRIBUTORS AND MARKET LEADERS

STYLISTS AND SALON OWNERS BUILD “CURL CONFIDENCE”

WELLNESS AND CAREER SURVIVAL FOR SALON PROS

HOLIDAY

PRINT: 200,000

FREQUENCY: Annual 13th issue of MODERN mails separately mid-August

ONLINE: Featured on modernsalon.com and CosmoProf digital and social sites

DIGITAL EDITION: Featured throughout holiday buying season

BY INVITATION ONLY

PRINT: 200,000

FREQUENCY: Annual themed supplement; inserts in May MODERN

ONLINE: Featured on modernsalon.com and CosmoProf digital and social sites

DIGITAL EDITION

BY INVITATION ONLY

MODERN SALON REACH PLUS COSMOPROF/ARMSTRONG

MCCALL DISTRIBUTIONMODERN SALON REACH PLUS

COSMOPROF/ARMSTRONG MCCALL DISTRIBUTION

SPRING INSERT

SMART BEAUTY BUSINESS

SEPTEMBER 2014 $10

THE NEW RULES OF

At Blo, Bryan Nunes designs a website that transforms the way clients interact with the salon before and after an appointment.

SALONTODAY.COMA MODERN SALON PUBLICATION

Club Intrigue’s

MEETING OF THE

MINDS

ENGAGEMENT

SHOW AND SHARE2014 STAMP Winners

TRIBUTE GARY

HOWSEA Purposeful Life

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Style and trend inspiration for the most-wonderful (and busy!) time of the year.

November 2014

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Hair: Victoria Casciola for Hotheads Hair Extensions

ever the gentleman

Polished ponies and runway classics at NY Fashion Week

trendreport

HauteHoliday

Lifestyle-based cuts and styling for today’s male clientele

Nutrient-packed products for happy hair and skin

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MODERNSALON.COM/TEXTURE

Meet the real-world celebrities who are transforming the texture community.

Cool

Hollywood Men

Curls Revealed

FrontWinterize Hair11 Products You’ll Love!

Ways to Use Less Heat

7

FALL 2014

Hair: Cesar Ramirez for Mizani

FCb_Texture_MS0914.indd 1 8/14/2014 11:23:50 AM

MODERN SALON 1

SEP 2014 memo BEAUTY MARKET

NEWS FOR DISTRIBUTORS, SUPPLIERS & INDUSTRY LEADERS

BEAUTY BUZZ INDEX Brands Making the News

Get your people and

brands featured in MODERN

SALON’s MEMO!

FEATURED IN THIS ISSUE• Alterna• American Association

of Cosmetology Schools

• Aveda• Beauty Changes

Lives• Beauty Systems

Group• Belvedere• Blo• CND• ColorProof• Conair• Cosmetologists

Chicago• CosmoProf• Crazy Color• Davines• DePasquale Co.• DryBar• Essie• Fisk Industries

• Hairdreams• HCT Packaging• Helen of Troy• Henkel• jcp salons• Joico• JRA and Associates• Kao Corp.• Kenra• Keune• The Kirschner Group• L’Oréal Professional

Products• Macadamia

Natural Oil• Matrix • Medinail Learning

Center• NovaLash• NYX• Obliphica• OPI Nail• Orly

• Pivot Point International

• Pravana• Professional Beauty

Association• Redken• Revlon Professional• Rusk• Sally Beauty Supply

LLC• The Sam Villa

Company• Sexy Hair• Skin Authority• Sola Salon Studios• Sprayco• Sundial Brands• Toly• Unite• Vi Nelson &

Associates• Wella North America• Zotos International

6Send your beauty market news and notes to West Coast Markets Editor Anne Moratto [email protected]

8

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M01-24_MEMO_MS092014.indd 1 8/27/2014 7:04:12 PM

60 May 2014 modernsalon.com

STYLE WATCH

Vintage VibeSalons set a trend with retro touches.

>>It was as if Jill Kuharic’s favorite brands customized their products for her.

“I’m ordering all of it,” Kuharic says in the Cosmo-Prof suite during America’s Beauty Show (ABS) as she admired a table showcasing promotions, repackaged tools and products created for CosmoProf’s Vintage Vibe, MODERN STYLE program. “We’ll stock all � ve of our stations, use the tools and then sell them at a discount to our clients. They love when we do that. If we use it, they buy it.”

The promotion � ts well with Kuharic’s salon, The Beehive in South Bend, Indiana, where the 1950s-60s vintage theme is carried out in the decor, logo and, of course, the name. The front room, which once served as a barber shop built onto a house, now welcomes The Beehive’s guests with a frequently changing selection of retail items.

“We’ve been talking about the new promotion, and the staff and clients are really excited,” Kuharic says. “We already retail some of the brushes and tools from the new promotion, and I love the lip glosses. The pack-aging and the colors are so perfect—these are going to pop off the shelves.”

Tapping into every salon’s timeless tradition, the Vintage Vibe promotion runs through May and June. Jeannine Adkins, � eld sales manager working with Paul Mitchell, re-ports that salons can have signage customized with their name.

“Order now,” she advises. “Get these promotions into your salon early to maximize the excitement.” See a complete collection of “Vintage Vibe, MODERN STYLE” products and trends in the special insert of this issue.

twitter.com/cosmoproffacebook.com/cosmoprofbeauty

SPECIAL SECTIONIN COLLABORATION

WITH COSMOPROF ANDARMSTRONG McCALL

Retro-inspired products add fun, flair to contemporary looks

BLASTFROM

THE PASTCool colors and

packaging forstyling tools, nails

and more!

CLASSICAPPEALHow to create “throwback” looks today’s clients want

MODERNSTYLE


MODERNSTYLE

RevJPMS_VINTAGE-FINAL_2014.indd 1 4/7/2014 3:44:19 PM

The Beehive Salon in South Bend, Indiana.

• New! Diamond coated plates gl isten and gl ide smoothly throughout hai r.• Prevents spl i t ends and f r izz by seal ing the cut ic le.• Heats up to 450 degrees.

Buy onl ine, or f ind a distr ibutor near you

hairartproducts.com888.hairart

CLASSIC NEvER GOES OUT Of STYLECelebrating 13 years and sti l l on top

046-60_StyleWatch__May2014.indd 60 4/18/2014 2:42:18 PM

MODERNSALON.COM

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LET ITGROW!Sales-boosting

innovations in styling, color,

nails and tools

HOLIDAY 2014

SALONHOLIDAY

SocialSeason

Build buzz, drive biz with online ideas

ON THECOVER

Freeze, baby! Luis Alvarez of

Aquage creates cool options for

Holiday 2014

MAKE YOUR

LIST Stock up on gift kits and special editions

Merry BrightAND

Delight clients with bold new beauty trends,

techniques and tips.

COLD OUTSIDE,HOTIN-SALONPrep for winter with soothing services and problem-solvers

ONE BUY

WITH MODERN

GETS YOU EVERY

PLATFORM AND

EVERY AUDIENCE

SEGMENT

YOU NEED

Hair by Ted Gibson, photo by Roberto Ligresti for MODERN SALON December 2014


Meet the real-world celebrities who are transforming the texture community.

Cool

Hollywood Men

Curls Revealed



7

FALL 2014


FCb_Texture_MS0914.indd 1 8/14/2014 11:23:50 AM

»When you need to make a strong impression,MODERN SALON Media has you covered

More content, more quality

To make sure your story gets told, your events are covered

and your products are featured frequently across all these

platforms, MODERN has the largest and most productive

content team in the market. All develop salon-relevant

coverage in “real time” to ensure your products and news

are always trending.

MONTHLY, MARKET-LEADING, MASS MAGAZINE

(MODERN SALON)

NICHE MARKET TITLES ON REGULAR SCHEDULE

(SALON TODAY, FIRST CHAIR, TEXTURE, HEALTHY HAIRDRESSER)

DAILY E-LETTERS (MODERN SALON,

SALON TODAY, HEALTHY HAIRDRESSER)

HUNDREDS OF ORIGINAL ONLINE ARTICLES POSTED

MONTHLY

1,000+ ORIGINAL SOCIAL

MEDIA POSTS MONTHLY


SEPTEMBER 2014 $10

THE NEW RULES OF



Club Intrigue’s

MEETING OF THE

MINDS

ENGAGEMENT


TRIBUTE GARY


FC3_ST0914.indd 1 8/22/2014 5:04:29 PM

To influence beauty decision makers,

it’s important to get your message in front of them often

and regularly. MODERN SALON Media connects with

salon professionals more consistently both in print and

online, than any other professional beauty media source.

No one else delivers this complete of a package or as

many touchpoints:

AT MODERN, FREQUENCY COUNTS

HC Studio, Brookline, MA, SALON TODAY, June 2014

AS THE FREQUENCY

LEADER, MODERN OFFERS

MORE OPPORTUNITIES TO

TELL AND REINFORCE

YOUR BRAND STORY.


November 2014

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WHO WILL BUY YOUR PRODUCTS?

THE PROFESSIONALS WHOENGAGE WITH OURS!

MODERN SALON Media provides

marketers with innovative and targeted opportunities for promotion,

contests, special-impact sections, sponsored content and more.

Stay connected, get focused

MODERN SALON Media stays connected

to salon professionals throughout their careers.

MODERN SALON magazine and modernsalon.com

are resources for every salon audience segment, but

no other media group also offers a complete mix of

dedicated content and communities targeted to:

BUSINESS-FOCUSED, LEADING SALON OWNERS (Salon Today)

STUDENTS AND NEWLY LICENSED PROFESSIONALS (First Chair)

DISTRIBUTORS AND INDUSTRY LEADERS (MEMO)

CHAIN SALON GROUPS (through custom programs)

CREATIVE ARTISTS (NAHA programming and Artist Session)

SCHOOL OWNERS (Excellence in Education program)

PROFESSIONALS FOCUSED ON PERSONAL WELLNESS (Healthy Hairdresser initiative)

NATURAL HAIR/CURL SPECIALISTS (Texture! collaboration)

COLORISTS (Process section)

RECOGNITION-FOCUSED OWNERS (Salon Today 200, Salons of the Year, S.T.A.M.P Marketing awards)

AS BEAUTY CAREERS EVOLVE, MODERN COVERS EVERY PATH

»Whatever conversation you need to have,MODERN SALON Media has you covered

Hair by Kazushi Yamamura, photo by Roberto Ligresti for

MODERN SALON, September 2014Photography by Roberto Ligresti for MODERN SALON Artist Session

New for 2015!Digital makeover, Texture update and the Healthy Hairdresser challengeExciting changes keep happening at MODERN, and your brand can be part of them all.

The best in beauty

Salon professionals trust MODERN SALON to

connect them to the best info on the latest head-to-

toe beauty trends, services and products. MODERN

SALON is the respected industry leader and the flag-

ship of the MODERN SALON Media communities.

Engaging content creates opportunities

Your message in MODERN reaches a quality audi-

ence and is immersed in valued content that informs

and educates salon pros on how and why to use your

products. Our content team collaborates with your

educators and leaders to craft exclusive step-by-step

education, unparalleled event coverage, timely trend

reports and product news.

Keeping it real

MODERN does what salon professionals do: cut hair,

specialize in color and cover a full range of profes-

sional services—texture, extensions, nail care, skin

care, men’s business and more. And with every online

article, social post and page of the magazine, we

showcase and demonstrate the products and tools to

help salons best meet clients’ needs.

MODERN COVERS THE TRENDS THAT MATTER

Our formula and technique

The MODERN team knows what salon profes-

sionals want: how-to education, creative inspira-

tion, opportunities for collaboration, and valida-

tion of their work and passion. Our commitment

to engaging, peer-to-peer and user-generated

content is how we deliver.

With a balance of industry expertise and new

generation media leaders, MODERN’s content

team is always on top of the trends.

»When you need to engage salon professionals, MODERN SALON has you covered

MODERNSALON.COM

JULY 2014 $10

smooth How to answer your clients’ hair removal questions

shapes with structure

Precision cuts with defined edges

ULTIMATE multitaskers

All-in-one products

hair DETOXYour favorite clarifying shampoos

ways to7

When a strong cut, bold color and styling products unite, the results are pure magic.

Volt collection by Luis Alvarez for Aquage


Meet the real-world celebrities

who are transforming the

texture community.

Cool

Hollywood Men

Curls Revealed



7

FALL 2014


FCb_Texture_MS0914.indd 1

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Did you know?...MODERN SALON is the ONLY salon media audited by the Alliance for Audited Media—the same agency that audits Vogue and other consumer beauty media.

Hair by Victoria Casciola, photo by Roberto Ligresti for MODERN SALON November 2014

audience: Salon professionals

reach: 104,000 audited print subscribers700,000+ online visitors monthly

frequency: Monthly in printDaily online, eletters, social

?

NEW ONLINE OPPORTUNITIES MODERN’s redesigned, responsive-format website increases engagement and offers exciting new sponsored, promoted and native content programs

THE BEST OF TEXTURE! MODERN’s popular curl market collaboration with Texture Media, Inc. and consumer site NaturallyCurly.com is evolving into an annual, expanded guide and year-round online resource

HEALTHY HAIRDRESSER EVOLVES MODERN’s industry advocacy campaign is adding an interactive, sponsored “challenge” series and careersustainability guide to help salon professionals take better care of themselves


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5TH AVENUE • A NEW BEGINNING • AABANI SALON • ACAPELLO SALONS INC. • ADORA SALON • ALEXANDER’S HAIR + SKIN • ANIMARE SALON & SPA • APPEARANCES

HAIR COLOR & DESIGN STUDIO • ARTBEAT SALON & GALLERY • AS YOU LIKE IT SALON • AURA SALON • AURA SALON & DAY SPA • AVALON SALON AND DAY SPA •

AVANTGARDE SALON • AVEDA ACADEMY DENVER & PURE TALENT SALONS • AVEDA FREDRIC’S INSTITUTE • AVEDA INSTITUTE DENVER • AVEDA INSTITUTE NEW MEXICO •

AVEDA INSTITUTE PROVO • AVEDA INSTITUTE TUCSON • BELL TOWER SALON, MEDI-SPA AND STORE • BELLA BETHESDA SALON • BELLA BRONZE STUDIO’S • BELLA LAGO

SALON & SPA • BELLA SALONS AND SPAS • BERENICES • BIJIN SALON & SPA • BIJOU SALON • BLO • BLU SALON AVEDA • BOB STEELE SALON • BOHEME SALON AND SPA

• BREEZE SALON & SPA • BRIO SALON INC. • BROWN AND DELINE • CARUH SALON & SPA • CATWALK HAIR STUDIO • CENTRE SALON & SPA, ARVADA • CENTRE SALON

& SPA, CALABASAS • CENTRE SALON & SPA, TIFFANY PLAZA • CENTRE SALON & SPA, WESTMINSTER • CENTRE SALON, FASHION PLACE • CENTRE SALON, LAKEWOOD •

CHEMISTRY HAIR SALON • CLIVE AND CO. • CORTELLO SALON • CRAIG BERNS SALON SPA • CUTTING LOOSE SALON • DAWNS PIZZAZZ/DPZ GROUP • DOUGLAS CARROLL

SALON • DR. FLYS SALON • DV8 THE SALON • ECCO SALON • EDEN SALON & SPA • EDGE HAIR DESIGN • ELAN HAIR STUDIO • ELAYNE JAMES SALON & SPA • ELEMENTS

SALON • ERIC FISHER SALONS • EUPHORIA SALON AND DAY SPA • EVAN TODD SPA & SALON • EVOLVE SALON AND SPA • FIVE SENSES SPA AND SALON • FLYING SCISSORS

SALON • FRINGE • FRINGE HAIR SALON • G MICHAEL SALON • GARBO A SALON & SPA • GARY MANUEL SALON • GARY PATRICK SALON • GAVIN SCOTT SALON & SPA •

GINGER BAY SALON & SPA • GORDON SALON • HAIRCOLOR XPERTS • HEADLINES THE SALON • HOLLYWOOD HAIR • HQ SALON AND SPA • HUE SALON & SPA, AVEDA

LIFESTYLE • IHLOFF SALON AND DAY SPA • IMPRESSIONS • INDRA SALON AND CHILL SPA • INSPIRE SALON • INTERLOCKS • JACKSON RUIZ SALON • JIVA SALONSPA • JOHN

ROBERT’S SPA • JOLI SALON & SPA • JOLIE SALON & DAY SPA • JÓN ALAN SALON • JONATHAN KANE SALON & SPA • JOSEPHINE’S DAY SPA AND SALON • KAI SALON AND

SPA • KAREN ALLEN SALON AND SPA • KCHARLES&CO • KRISTEN SALON • LA JOLIE SALON & SPA • LA TIERRA SALON & DAY SPA • LAVISH COLOR SALON • LEMON LIME

SALON FALMOUTH • LEMONGRASS SALON • LEVEL SALON AND SPA • LIFE SALON AND SPA • LYNDON’S SALON SPA • MAGGIE THE SALON • MANE ATTRACTION SALON

• MANGO SALON • MARSHALL & COMPANY HAIR AND BODY WELLNESS • MATTHEW MICHAELS SALON & SPA EXPERIENCE • MAUDE A BOUTIQUE SALON • MAXIME •

MENSROOM SALON INC • METRO FOR MEN • MICHAEL HELENE SALON GALLERY • MODERN SALON AND SPA • N STYLE SALON • NAMASTE PURE DESIGN SALONS AND

SPA • NEROLI SALON & SPA • NEW IDENTITIES HAIR STUDIOS OF TAMPA • NUOVO SALON GROUP • NURTUR THE SALON AND SPA • NVS SALON & SPA • OMAGI SALON

& SPA • ON THE GREEN SALON AND DAY SPA • ORIGINA SALON • PARIS PARKER SALONS & SPAS • PAUL KENNETH SALON & SPA • PEPPER’S SALON • PHIA • PRINCETON

SALON AND SPA • PRODEDGY SALON • PURE SALON SPA • PYARA SPA AND SALON • R SALON & SPA • RANDOLPH’S SALON • RAZMATAZ SALON • RED 7 SALON • REJUVE

SALON SPA • REMEDEZ HAIR SPA • RITUALS SALON-SPA • ROSE COLORED GLASSES SALON AND SPA • RUMORS SALON AND SPA • SAGITTARIUS SALON & SPA • SALON 01

• SALON 124 - GENESIS SALONS • SALON 2000 • SALON ALLURE INC • SALON BIYOSHI • SALON CENTRAL • SALON DISEGNO • SALON ESTIQUE • SALON JOVON • SALON

LAURIE AND COMPANY • SALON NOUVEAU • SALON RED • SALON ROOTZ • SALON SKANDA • SALON SOCA • SALON SPA W • SALON THAIRAPY • SALON VERVE • SALON

WEST OF LARGO INC • SALON YA YA • SALONAMOUR’ • SERENITY COUTURE AVEDA LIFESTYLE SALON SPA • SHEAR ART SALON AND SPA • SHEAR UNITY SALON AND SPA

• SIGNATURES SALON • SIN 7 SALON • SOLARIS • SPA MIZAN • SPA NIJOLI & SALON • STEM HAIR AND BODY SALON • STUDIO BE SALON • STUDIO WISH SALON • STYLE

DOWNTOWN • TAJ SALON & SPA • TANGERINE SALON AND SPA • TANGLES FULL SERVICE SALON • TEDDIE KOSSOF SALON SPA • THE ARTISTIC SALON • THE BLACK CAT

SALON + SPA • THE CHANGING ROOM • THE CHARLES PENZONE SALONS • THE CIRCLE SALON • THE HAIR COMPANY • THE ROOT SALON • THREE CUTTERS ON PEARL •

TRUE BLUE SALON • TRUU SALON • TULIP SALON & SPA • URBAN BETTY • URBANEVE • VON ANTHONY SALON • WARMSPRINGS SALON & SPA • WATERCOLOR SALON SPA

5TH AVENUE • A NEW BEGINNING • AABANI SALON • ACAPELLO SALONS INC. • ADORA SALON • ALEXANDER’S HAIR + SKIN • ANIMARE SALON & SPA • APPEARANCES

HAIR COLOR & DESIGN STUDIO • ARTBEAT SALON & GALLERY • AS YOU LIKE IT SALON • AURA SALON • AURA SALON & DAY SPA • AVALON SALON AND DAY SPA •

17TH ANNUAL





HONORING SALON GROWTH AND BEST PRACTICES

• BREEZE SALON & SPA • BRIO SALON INC. • BROWN AND DELINE • CARUH SALON & SPA • CATWALK HAIR STUDIO • CENTRE SALON & SPA, ARVADA • CENTRE SALON




SALON • ERIC FISHER SALONS • EUPHORIA SALON AND DAY SPA • EVAN TODD SPA & SALON • EVOLVE SALON AND SPA • FIVE SENSES SPA AND SALON • FLYING SCISSORS SALON • ERIC FISHER SALONS • EUPHORIA SALON AND DAY SPA • EVAN TODD SPA & SALON • EVOLVE SALON AND SPA • FIVE SENSES SPA AND SALON • FLYING SCISSORS

HONORING SALON SALON • FRINGE • FRINGE HAIR SALON • G MICHAEL SALON • GARBO A SALON & SPA • GARY MANUEL SALON • GARY PATRICK SALON • GAVIN SCOTT SALON & SPA • HONORING SALON SALON • FRINGE • FRINGE HAIR SALON • G MICHAEL SALON • GARBO A SALON & SPA • GARY MANUEL SALON • GARY PATRICK SALON • GAVIN SCOTT SALON & SPA •
















GROWTH AND GINGER BAY SALON & SPA • GORDON SALON • HAIRCOLOR XPERTS • HEADLINES THE SALON • HOLLYWOOD HAIR • HQ SALON AND SPA • HUE SALON & SPA, AVEDA GROWTH AND GINGER BAY SALON & SPA • GORDON SALON • HAIRCOLOR XPERTS • HEADLINES THE SALON • HOLLYWOOD HAIR • HQ SALON AND SPA • HUE SALON & SPA, AVEDA

BEST PRACTICESLIFESTYLE • IHLOFF SALON AND DAY SPA • IMPRESSIONS • INDRA SALON AND CHILL SPA • INSPIRE SALON • INTERLOCKS • JACKSON RUIZ SALON • JIVA SALONSPA • JOHN BEST PRACTICESLIFESTYLE • IHLOFF SALON AND DAY SPA • IMPRESSIONS • INDRA SALON AND CHILL SPA • INSPIRE SALON • INTERLOCKS • JACKSON RUIZ SALON • JIVA SALONSPA • JOHN


JANUARY/FEBRUARY 2014











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FC_ST200_0114.indd 1 12/20/2013 12:23:29 PM

SALON TODAY MEANS BUSINESS FOR TOP SALONS

»

Reach the 20 percent

SALON TODAY is the professional beauty

industry’s ONLY business- and technology-focused

media brand and community. The owners and

managers of the 20,000 top-producing independent

salons doing 80% of the business. They count on

SALON TODAY to connect them to market-leader

ideas and peer-based conversations on best practices.

And to companies that want to be strategic partners

in growing business.

Connect in an exclusive environment— in print, digital and social

SALON TODAY’s focused content and platforms

create unique opportunities for you to communicate

to top salons the benefits of doing business with

your company. Through ads, editorial support and

sponsored content options, you can showcase brand

loyalty programs, spotlight special marketing solu-

tions, introduce retail tools, profile best customers

and much more.

Change the conversation

SALON TODAY is a perfect complement to a

MODERN SALON buy. Through MODERN you

reach both the owner and the stylist to make your

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connect purposefully with the industry’s leading

decision makers and promote your business

programs, technology innovations, and partner

benefits through SALON TODAY.

When you want to partner with leading salons, SALON TODAY has you covered

SALON TODAY produces a range of “must-read” special issues and recognition programs celebrating smart business practices of successful salons. These are referenced year-round online and in print, with expanded content available via SALON TODAY’s web site, e-letters and social networks.

SALON TODAY 200• 2015 honorees profiled: Jan/Feb 2015• 2016 applications available:

May 2015 on salontoday.com• 2016 applications due: August 31, 2015

SALONS OF THE YEAR• 2015 applications available:

October 2014 on salon today.com• 2015 applications due: January 31, 2015• 2015 honorees profiled: June 2015

2015 S.T.A.M.P. (Salon Today Annual Marketing and Promotion awards)• Honorees profiled: September 2015• 2015 applications available:

February 2015 on salontoday.com• 2015 applications due: May 31, 2015

TECHNOLOGY GUIDE• Annual issue and resource:

July/August 2015• Submissions due: May 20, 2015

CONSULTANTS GUIDE• Coaches and consultants profiled:

November/December 2015• Sponsored profiles due:

September 25, 2015

Design DilemmasOur panel tackles

the tough questions

NAHA FinalistsSee the work, sign up to watch it live!

modernsalon.com/naha

Salons of the Year

Return of the

Social Salon20 Gorgeous Spaces that

Redefi ne Community

GRAND-PRIZE WINNER

6 Salon Birmingham, Michigan

JUNE 2014 $10


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A MODERN SALON PUBLICATION

2014

FCfinal_ST0614.indd 1

5/23/2014 3:55:02 PM


SEPTEMBER 2014 $10

THE NEW RULES OF



Club Intrigue’s

MEETING OF THE

MINDS

ENGAGEMENT


TRIBUTE GARY


FC3_ST0914.indd 1 8/22/2014 5:04:29 PM

Salon owner Brian Nunes of Blo Salon, SALON TODAY September 2014

audience: Salon owners and managers

reach: 20,000 top-producing salons

frequency: 9 times per year in printDaily online and socialTwice weekly eletters

Build your brand’s future

FIRST CHAIR is the salon industry’s only media

platform and community crafted exclusively for

cosmetology students and recently licensed salon

professionals. The program includes content-rich

print guides published three times a year, plus

digital editions, all produced in cooperation with the

American Association of Cosmetology Schools.

Good salon habits start here

A “starter’s guide to a beautiful career,” FIRST

CHAIR helps students transition to salons, by

complementing a school’s curriculum with extra

support on life skills and salon business education.

Topics range from scouting salons, personal finance,

consultation skills, building a portfolio and more.

A firstchair.com section on MODERN’s site makes

it easy to find more content just for new talent.

FIRST CHAIR IS WHERE THE CONVERSATION STARTS

Hook and hold

FIRST CHAIR keeps the student body involved

across print and digital media. New professionals

actively post work to Stylist Submissions on

modernsalon.com, as well as across our social

platforms. Through FIRST CHAIR, they are

pointed toward a world of opportunities with

sponsors, potential employers and the MODERN

SALON community. Advertise year-round to

constantly connect with a new crop of beauty

professionals at different points in their journeys!

»When you want to influence new stylists, FIRST CHAIR has you coveredHair: Damien Carney | Color: Sue Pemberton, assisted by Stella Livoti | Photography: Roberto Ligresti

Winter IssueCAREER DEVELOPMENTTOPICS | Advanced Education,

Certifications, Industry OptionsCLOSING: Jan. 28MATERIALS DUE: Feb. 13

Spring IssueGETTING HIREDTOPICS | Interview & Resume

Skills, Portfolios, Scouting SalonsCLOSING: May 1MATERIALS DUE: May 22

Fall IssueINDUSTRY PATHSTOPICS | Specialty Services and

Platform, Stage or ClassroomCLOSING: Sept. 1MATERIALS DUE: Sept. 18

FIRST VIEW | How Industry Leaders Made It Big (and How You Can, Too!)

FIRST SKILLS | Cutting, Color, Nails, Skincare and Business—Master the Skills

You Need to Build Your Own Clientele

SIGNATURE STYLE | Special Messages from Industry Icons

TIPS FROM THE TOP | Advice To Hit The Ground Running

In Every Issue

.com

summer 2014

FIRSTCHAIR.COM A MODERN SALON PUBLICATION

A Starter’s Guide to a Beautiful Career

The prep, the plan, the big day

Your hairstrology horoscope

Getting over the fear of selling

It’s in the Stars

Retail Details

Your First Photoshoot

NAHA’s Newest Talent See the work of the Student fi nalists

Clear Skies Ahead

Create a post-grad plan now to ensure you’re set

for success!

spring 2014


FIRSTCHAIR.COMA MODERN SALON PUBLICATION

HOW do I do that?!

Getting started on choosing a specialty, making more money,

opening your own salon and even launching a product line

.com

How industry iconsgot their big break

A day in the life of a hair extensionist

Expert advice for success

FC_Cover_Spring2014.indd 3 2/28/14 1:04 PM

.com

fall 2013 fall 2013


BEAUTYIN BLACK & WHITE

The tough questions,the smart answers,the right approach


First Skills Design, color, skin care and business

Tips from the Top Advice from industry experts

Star Power How celebrity stylists got their big break

Perfect Pixies Coifi ng the crop

audience: Students and new professionals

reach: 50,000 print through AACS schoolsplus digital edition, online section and social

frequency: 3 times per year in printDaily online and social

TransitionSFrom Classroom To Clinic To Salon

Essential Extensions

First Skills

Student Submissions

A Day in the Life. . .


spring 2012

EExxttensioonsBuild your clienteleand earn more moneyby learning extensions

SkillsDesign, color,

esthetics, business

misssionsYour work on

our pages

the Life. . . . . .of a successful new stylist

.comA Starter’s Guide to a Beautiful Career

SCHOOL OWNERS AND EDUCATORS READ AND USE FIRST CHAIR CONTENT

SHOW YOU CARE WITH HEALTHY HAIRDRESSERShaping up beautifully in 2015

MODERN SALON’s Healthy Hairdresser program

to promote health, wellness and career survival for

salon professionals is growing—and your company

can get involved!

New! Healthy Hairdresser Head-to-Toe Guide

This comprehensive, annual wellness supplement

will be inserted into March MODERN SALON

with bonus distribution at America’s Beauty Show

and other events.

Introducing MODERN SALON’S “Healthy Hairdresser Challenge”

Throughout the year, MODERN will issue interac-

tive challenges to salon professionals to help them

sustain their career and wellbeing. A limited number

of sponsorships are available at just $12,000 for a

year’s worth of exposure and benefits. Ask your sales

manager for details.

Year-round, multi-platform program

MODERN SALON’s Healthy Hairdresser will

also continue all the popular content programs

launched in 2014, including the Healthy Hair-

dresser Tuesdays eletter, the monthly column in

MODERN SALON, a collaboration with City of

Hope and a Healthy Hairdresser resource center

and archive on modernsalon.com.

»When you want to support salon professionals, MODERN SALON Media has you covered

JanuaryHEALTHY HAIRDRESSER CHALLENGEGeneral weight, nutrition, wellness

FebruaryAVOIDING CARPAL TUNNELErgonomic ideas and exercises

MarchTAKING CARE OF YOU: HEAD-TO-TOE GUIDESpecial supplement

AprilRELAX YOUR BACKProtecting back and neck

MaySKIN CARE & MELANOMA AWARENESS

JuneSTROKE AWARENESSWarning signs, what to look for

JulyCITY OF HOPE SPOTLIGHTHonoree’s campaign focus

Healthy Hairdresser content and challenges are tied to topics recent research shows are of greatest concern to salon professionals.

AugustBREATHE EASIERRespiratory issues, solution-focused strategies

SeptemberSTILL STANDINGLeg health, varicose veins

OctoberPLANNING TO BE WELLWhen to get key tests, tools for commitment, strategies, goal setting

NovemberCOPINGDealing with stress, depression when have to be “on” for clients

DecemberRECIPES FOR HEALTHFun ideas for eating well in-salon

MODERN SALON 103

Continued

Hair: The Salon at Ulta Beauty Artistic TeamMakeup: Monica Vazquez, Samantha ManuzakFashion styling: Colleen McCann, assisted by Eva MarcusPhotography: Taggart Winterhalter for Purely Visual

With a message of hope and optimism, The Salon at Ulta Beauty Artistic Team unveils an inspirational

collection of looks. Each offers a courage-filled and cure-bent vision in honor of Breast Cancer Awareness

Month. For this series, the talented artistic team created an eclectic mix of textures, shapes and finishes for

the hair and makeup while tying in an unmistakably vintage vibe with the fashion.

102-104_HealthyHairdresser_MS092014.indd 103

8/26/2014 4:54:31 PM

102 MODERN SALON / September 2014

hen Sherri Martens-Curtis and her

mother, Linda Martens, owned a Miami

beauty distributorship together, the

late Paul Mitchell dubbed them the

“dynamic duo.” Martens was the creative

force—an artistic hairdresser who was

passionate about this industry—while her daughter took care

of the managerial duties. When Martens was diagnosed with

breast cancer in 2005, the pair added an important piece to their

workday: breast cancer fundraising and activism.

Servicing more than 1,500 salons in south Florida, they had a

good place to start. Although they’d always brought their customers

into all types of charitable campaigns, this one was different.

“We had taken our own health for granted,” Martens-Curtis

says. “We didn’t stay vigilant with mammograms. So we decided to

involve the salon community when we became very active in our

local Susan G. Komen (SGK) affi liate.”

The fi rst year, their efforts raised $20,000. But as Martens

Martens grew increasingly ill, neither woman had as much time

and energy to devote to the cause. Although her mom’s death

in 2006 was devastating, Martens-Curtis has carried on. Today,

through her elitepinkmiami.org, Martens-Curtis holds annual

Pink Parties to raise funds and awareness. Paul Mitchell top guest

artists are on hand, and everything is donated or discounted—

from the DJ and live performances to fl owers, linens and

publicity. Along with the annual cut-a-thons she organizes, the

Pink Parties raised $316,000 for SGK as of the end of 2013.

Martens-Curtis sold the distributorship but has steadily

expanded her Elite Pink Miami efforts, rounding up 60 stylists to do

the upcoming October 6 cut-a-thon at the Paul Mitchell School in

Miami. She’s doubled her goal as well, aiming to raise $10,000.

“I meet new people every year who either have lost someone

or are survivors themselves and don’t know how to get involved,

so I give them a way to help,” Martens-Curtis says. “We

collaborate and make it happen. I miss my mom every day, but

this helps me be less sad and pay honor to being her daughter.”

Hairdressers in the Pink

Salon pros feel a connection

both personally and professionally

to breast cancer causes.

BODY • SPIRIT • BUSINESS

HEALTHY HAIRDRESSER

WBy ROSANNE ULLMAN

City of Hope’s Clinical Trials

You Might QualifyGood news in the breast cancer battle of the

21st century is found on two fronts: The rate

of diagnosis has stabilized, and the mortal-

ity rate has decreased. Without people

volunteering for clinical trials, this type of

progress would be in jeopardy. Healthy

people participate in order to help others,

while patients want to be part of clinical trials

in order to potentially benefit from advanced

treatments not yet on the market.

The City of Hope (COH) website offers

an online form you can fill out to see wheth-

er you qualify for one of the many COH

trials. COH currently is seeking participants

for a clinical trial testing whether low-dose

tamoxifen can reduce the risk of breast

cancer in women who underwent cancer

treatment at a young age. For more informa-

tion on this or any COH clinical trial, go to

clinicaltrials.coh.org. To read COH’s breast

cancer survivor stories, go to cityofhope.org/

breast-cancer-awareness.

102-104_HealthyHairdresser_MS092014.indd 102

8/26/2014 4:54:06 PM

66 MODERN SALON / August 2014

lenn and MaryAnn Guer-riero already had been putting in long hours on the salon fl oor for years leading up to 2003 when they launched their own

salon, Brooklyn Attitude Hair & Bodyin Saratoga Springs, New York. In the 11 years since then, the workload has not eased up.

“Thankfully, from the opening of our doors we have always been a very busy salon,” Glenn says. “But it has taken a toll.”

Now in their 50s, the Guerrieros have experienced the typical aches

and pains that plague hairdressers. Glenn’s sore left shoulder, leg fatigue, troubled knees and stinging back have all been alleviated by a heavily used gym membership. However, MaryAnn has had a knee replacement and sur-gery for carpal tunnel and a bulging disc in her neck. She may soon be fac-ing hip surgery as well.

If you’re nodding in empathy, it’s because Glenn and MaryAnn Guer-riero unfortunately represent their profession. Research conducted by MODERN SALON through the Healthy Hairdresser initiative reveals that a worrisome percentage of hair-dresser respondents are currently ex-periencing mobility limitations: 45 percent report back or neck problems, 37 percent have sore legs or feet, about 15 percent suffer from varicose veins and another 15 percent struggle with carpal tunnel issues.

Prevention Is KeyDon’t wait for the pain to start. Estab-lish good habits, and maybe you’ll be able to avoid mobility problems for an entire career in hairdressing. Alter-native Integrated Medicated Services (AIMS) in East Brunswick, New York, recommends:• Maintain proper posture. That

means not bending over to shampoo or apply product. Keep your weight evenly distributed between your left and right sides.

• Choose exercises and stretches that help you to develop strong core muscles.

• Consider using an adjustable stool or hydraulic chair; or at least position yourself so that your arms work at chest height.

• Stand on an anti-fatigue mat.• Vary your position and take

frequent breaks.

Stay Mobile

To sign up for the Healthy Hairdresser e-newsletter go to modernsalon.com.

We’ll share exercises you can do to help

prevent mobility problems.

Your legs are swollen, your wrist is infl amed and your back is begging you to curl up on a sofa. Who knew that doing hair could break the body?

Continued

BODY • SPIRIT • BUSINESSHEALTHY HAIRDRESSER

G

MODERN SALON’s Healthy Hairdresser supports City of Hope (cityofhope.org), a salon industry partner and innovator transforming the future of health.

By ROSANNE ULLMAN

Brian Alls Photography

Rowena Yeager, owner of Studio Wish Salon, and her fi t salon team.

066-68_HEalthyHairdresser_MSAug14.indd 66 7/22/2014 11:43:27 AM

Did you know?...MODERN SALON’s Healthy Hairdresser initiative supports and collaborates with City of Hope, a salon industry partner transforming the future of health.

?

IT’S TIME HAIRDRESSERS

TAKE BETTER CARE OF

THEMSELVES! AS A HEALTHY

HAIRDRESSER SPONSOR, YOU

CAN HELP THEM SUSTAIN A

LONG, BEAUTIFUL CAREER.

In the 90 years that MODERN SALON Media has been serving hairdressers’ professional needs, one thing hasn’t changed: people in

the salon industry are dedicated to their profession and to their clients. They give and give and give. Owners nurture their teams; stylists nurture their clients. Yet often they have little time or energy left to take care of themselves.

In recent years, as the industry has aligned more closely with wellness and the entire country has zeroed in on staying healthy, at MODERN SALON and SALON TODAY we’ve wanted to start a conversation with hairdressers about their own health. At

the start of 2014, we launched MODERN SALON’s Healthy Hairdresser, an initiative that presents, both in print and online, information that can help salon pros in efforts to maintain a long, pain-free career. From carpal tunnel risks and varicose veins, to salon ventilation, hairdressers have job-specifi c worries in addition to the diet and fi tness challenges we all face.

Building on a 30-year relationship with City of Hope, the salon industry is now linked even more closely with COH through Healthy Hairdresser. We are grateful to COH for providing resources that anchor Healthy Hairdresser’s reports on medical advances as well as physicians’ opinion on health topics in the news.

This summer we’ve taken our commitment to Healthy Hairdresser one step further, conducting original research by surveying MODERN SALON and SALON TODAY readers about their health concerns. Some of the major points that emerged from this research are highlighted here, and throughout the fall and 2015 we will roll out a comprehensive analysis and will be presenting fi ndings at industry events.

In 2015, Healthy Hairdresser will expand with a special resource guide for salon professionals and the launch of the Healthy Hairdresser challenge. Stay tuned for ways to get involved! In the meantime, go to modernsalon.com to sign up for the Healthy Hairdresser e-letter to stay connected. >>

SPECIAL REPORTMODERN SALON’s Healthy Hairdresser partnered with City of Hope to poll salon pros about their own wellbeing and their concerns regarding the future of their health.

72 April 2014 modernsalon.com

HEALTHY HAIRDRESSER

I was the kind of hairdresser who was putting in 65 hours a week,” says Graciela Nowik, owner of Hair

Base in Chicago. “Then I had kids, and I scaled back to 30 hours. That’s almost a normal work week, but it felt like I was hardly working!”

Young, energetic new stylists put in the time it takes to build their book un-til they can raise their rates, and then they work even longer hours to main-tain their clientele and generate higher tickets. But sooner or later, life begins to happen.

“In my 20s, I was the one always staying late or coming in early to ac-

commodate clients’ schedules,” says Jenny Strebe, 32, who has two toddlers and works 25 hours a week in six- or seven-hour shifts at Salon Stylush in Scottsdale, Arizona. “Now, I’m the one who can’t come in because I’m with my children. But over the five or 10 years my clients have been coming to me, we’ve built a trust. They understand. Sometimes you do lose a client in the process, but happiness and your family are more important. And who wants a client who can’t be understanding?”

When a client has a true hair emer-gency, Strebe doesn’t disappoint.

“I’m a big-time softie,” she admits.

“I’m lucky to have a strong support sys-tem, so if I have to tend to a client I can call a relative to watch my children. I live close to the salon, so that helps.”

Hair Base clients are encouraged to use more than one stylist, partly just for this reason.

Nowik explains, “We tell clients, ‘You need backup. If your stylist isn’t available for you, you’ll want to feel comfortable letting someone else care for you.’ This approach has worked very well for us.”

Some members of Nowik’s team have been together for as long as 25 years. As with clients, that built-up trust ensures team members also understand one an-other’s individual family situations.

“Everyone in our salon is going through a different stage,” Nowik says, adding that one of her own children had a life-threatening disease, giving her a highly empathetic vantage point. “We have stylists with little kids and stylists with parents who have end-of-life issues. It all comes down to toler-ance. The owner has to be tolerant of these needs, and the team member can’t abuse that tolerance.”

Strebe mentions a stylist who is a single mom and must get her teen-aged son to football practice.

“She does a lot of running around in between appointments,” Strebe says. “Hairdressers can do that.”

One of Nowik’s stylists has contin-ued to work even though financially she only breaks even after paying for childcare. She does it as an invest-ment in the future—so there will be no gap in rebuilding a clientele when her children start school and she goes back to work.

The Balance of Life and Work

Hairdressers face unique challenges and benefits when juggling a career with a growing family.

By Rosanne Ullman

Join the Conversation! Email your health goals, tips and personal stories to [email protected], or post them using #healthyhairdresser on Facebook and Instagram.

Photography: Kira Jarmer, Ell Photography, Albuquerque, NM

Continued >>

“

Graciela Nowik

Jenny Strebe

072-74_HealthyHairdresser_Aprr2014.indd 72 3/18/2014 4:41:40 PM

“I’m lucky to have a strong support system, so if I have to tend to a client I can call a relative to watch my children. I live close to the salon, so that helps.”

Hair Base clients are encouraged to use more than one stylist, partly just

Nowik explains, “We tell clients, ‘You need backup. If your stylist isn’t available for you, you’ll want to feel comfortable letting someone else care for you.’ This approach has worked

Some members of Nowik’s team have been together for as long as 25 years. As with clients, that built-up trust ensures team members also understand one an

“Everyone in our salon is going through a different stage,” Nowik says, adding that one of her own children had a life-threatening disease, giving her a highly empathetic vantage point. “We have stylists with little kids and stylists with parents who have end-of-life issues. It all comes down to tolerance. The owner has to be tolerant of these needs, and the team member

Strebe mentions a stylist who is a single mom and must get her teen-

The Balance of Life and Work

Hairdressers face unique challenges and benefits when juggling a career with a growing family.

By Rosanne Ullman

When yet another staff mem-ber or client comes up with a diagnosis of cancer it can feel

as if the cancer cloud has taken up per-manent residence over the salon indus-try. But we’re not alone. Cancer is the number-two cause of death in the Unit-ed States after heart disease, accounting for more than half a million deaths each year, according to City of Hope, a salon industry partner designated as a Com-prehensive Cancer Center, the National Cancer Institute’s highest recognition. Today’s frustrating statistic predicts that nearly one in every two men and more than one in every three women will de-velop cancer sometime.

But while every industry is part of the general population facing that cur-rent reality, as a close-knit community of caring service providers, salon pro-fessionals have the advantage of a valu-able support network. From supplying educational pamphlets and offering free wig services to sponsoring a team for a charity walk or holding a cut-a-thon to help a diagnosed stylist or cli-ent pay bills, salons have been on the front lines of the cancer battle since the beginning.

90 June 2014 modernsalon.com

HEALTHY HAIRDRESSER

Cancer Support at the SalonAs a close-knit community of caring service providers, salons have been on the front lines of the cancer battle by helping fellow stylists and clients through struggles and triumphs.

By Rosanne Ullman

For the past two years, celebrity stylist José Eber has brought his team to City of Hope to provide patients with wig fittings, hair consultations and styling and cosmetology tips. “I feel alive again,” says one patient after receiving her new wig.

RACHEL GALLAGHER

LOVE LETTER TO THE SALONShe’s a hairdresser who decided to be bald.

“I decided not to wear a wig,” says Rachel Gallagher, a stylist at Salon Legato in Farmington, Michigan, about her treatment last year for ovarian cancer. “I thought it was important to show my clients that even though I am a hair stylist, hair did not define me. I cut my hair about two inches every week or so until it was very short. My clients loved seeing all the wild changes to my hair!”

The salon’s owner, Diane Cassidy, sat beside Gallagher in the doctor’s office when she learned that she would have a total hysterectomy, and the team sent gifts, offered monetary help and visited Gallagher throughout her treatment.

“I was told over and over again that this was going to be hard,” Gallagher says. “But the truth is, it really wasn’t. I had so much support from my family and coworkers that I was back to work in four weeks. I never missed one day of work during chemo-therapy. My coworkers spoiled me all day long, making it all so easy. I owe my life to my salon owner and BFF Diane Cassidy and the lovely ladies of Salon Legato.”

“ My clients loved seeing all the wild changes to my hair!”

—Rachel Gallagher

Continued >>

090-96_HealthyHairdresser_May2014.indd 90 5/15/2014 9:24:01 AM

MODERN SALON’s Healthy

Hairdresser launched in 2014 to support and

encourage salon professional

wellness

Respondents are stylists, owners or owner/stylists representing urban, suburban and rural salons all over the U.S. They’re serious about their craft, working long hours; nearly half are the primary income earner in the family.

About Our Sample

84%

16%

24%20%

54%

2%

44%40%

20%4%

29%

15%

56%

HAIRDRESSER AGE

35 or younger 20%36-55 54%56 or older 24%No answer 2%

HAIRDRESSER GENDER

Female 84%Male 16%

SALON DESCRIPTION

Luxury 4%Upscale 40%Mid-market 44%Value 12%

HOURS WORKED PER WEEK IN SALON

20 hours or less 15%21-40 hours 56%More than 40 hours 29%

*Source: MODERN SALON Healthy Hairdresser Survey 2014, in cooperation with City of Hope *Source: MODERN SALON Healthy Hairdresser Survey 2014, in cooperation with City of Hope

bHealthyHair_COH_jul2014.indd 2-3 7/2/2014 4:23:47 PM

MODERN DIGITAL = GROWTH AND RESPONSE

SITE STATS:MORE THAN 700,000

SALON PROFESSIONALS VISIT MODERN SALON SITES MONTHLY.

MORE THAN 70% DO SO FROM MOBILE DEVICES. RESPONSIVE DESIGN MAKES A BEAUTIFUL

DIFFERENCE!

NEW! Mobile-optimized, responsive design

The next generation of modersalon.com and salon-

today.com is here! Our revamped platforms feature

the latest in responsive design technology, meaning

visitors have a great experience on any device, and

MODERN sites will continue with record-break-

ing increases in traffic (more than 700,000 unique

visitors, September 2014).

Simple, social, smart

Our new sites feature a simplified navigation that

looks and feels more like the social media commu-

nities our MODERN audiences belong to and enjoy.

They especially love the improved visual presenta-

tion of the popular how-to and portfolio sections.

Best content, better tools,more engagement

MODERN SALON Media sites have more

content than any other industry source. We’ve

added enhanced tools for community engage-

ment, commenting and social sharing.

Native advertising, your Brand Voice

MODERN’s new platforms offer innovative

sponsored options to embed your message

directly within our content formats. Ask your

sales manager for details.

»When you need innovative digital media solutions, MODERN SALON Media has you covered

OUR ELETTERS ARE UPDATED, TOO!

ALL ARE MOBILE RESPONSIVE, SO CONTENT IS EASILY VIEWED ON A PHONE.

Advertising and custom content options available now!

YOUR ONLINE MESSAGE OPTIONS

Banner Advertising: 3 choices, one price!• TOP BANNER• RECTANGLE BANNER• SUPERSIZED BANNER

Native Advertising: your content on our sites• BRAND VOICE: your article (up to 1,000 words) • SPONSORED CONTENT: your image and message (50 words max)

Custom Eblast: your message sent directly to our digital audience

Brand Voice Eletter: An edition of MODERN SALON’s or SALON TODAY’s eletter devoted exclusively to your brand

Eletter Advertising• RECTANGLE BANNER• NATIVE ADVERTISING: your content in our eletter

MODERN SOCIAL ISALWAYS TRENDING

Click, post, share, repeat

With the fastest growing and broadest assortment

of social communities—across Facebook, Instagram,

Pinterest, Twitter and YouTube—MODERN SALON

is the social media leader in professional beauty. Our

vibrant platforms allow us to engage with dedicated

fans on a one-to-one, 24/7 basis. We’re always work-

ing to inspire, validate and educate the hundreds of

thousands of salon professionals who follow us.

User-generated content

MODERN editors have their fingers on the pulse

of social engagement. They apply their expertise to

encourage an unparalleled amount of sharing and

celebration of the techniques, trends, formulas, best

practices and artistry

of working salon pro-

fessionals. Our editors

curate this peer-to-peer

conversation, then con-

vert it to an interactive

showcase of talent across

all MODERN digital and

print platforms.

»When you want salon professionals to like your content, MODERN SALON Social Media has you covered

»SOCIAL CAMPAIGNS, CONTESTSHere are just a few of the ways your

brand can leverage MODERN’s social

media expertise and engagement, and

get involved with our communities:

PROMOTED POSTS

CUSTOM CAMPAIGNS AND CONTESTS

LIVE EVENT COVERAGE

EVENTS

GIVEAWAYS

ANNOUNCEMENTS

HOW-TO EDUCATION

COMPETITION ALERTS

PHOTO SHOOTS/COLLECTIONS

BREAKING NEWS!

Another highly visual platform and MODERN is THE professional beauty leader!

21,900,000 impressions over 3 months

What’s better than reading about the latest trends in beauty? Reading about in in 140 characters or less!

MODERN’s Twitter communities have the highest following of any professional beauty media


At every industry event, MODERN editors are recording the action with video, sound and images. After uploading, we link and share through our websites, eletters and social media.

The most community supplied video

More than 2,000 original MODERN videos

More than 2,500,000 views

On this popular platform, MODERN remains the most active, relevant and engaged, with more than 340,000 dedicated Facebook followers who share their work and comments on our pages.

Our following has skyrocketed in the past 12 months!


Great opportunities for promoted posts and other special campaigns

Hairdressers are visual people, so MODERN focused on Instagram’s “life in pictures” platform in 2014. Much of our digital and print content comes directly from those who share and post with us through Instagram.

#MODERNSALON—thousands of hairdressers use this hashtag daily in the hope of getting published

#HAIRDRESSERMAGIC—More than 65,000 stylist-submitted images have been posted with this exclusive MODERN hashtag

More than 85,000 followers and growing!

FACEBOOK INSTAGRAM

PINTEREST TWITTER YOUTUBE

48 | JULY/AUGUST 2014 salontoday.com

THE 2014 SALON

TECHNOLOGY STUDY

ASKED & ANSWERED

Armed and Ready to ServeWe initiated the technology survey by querying beauty professionals about which technologies they used for salon business. Smartphones are the preferred weapon of choice, as 82% of owners reported having mobile phones with internet access, followed by 72% using personal computers; 62% accessing laptops; 52% bringing tablets to work and only 9% relying on phones with no internet access.

Mobility in ActionMuch like a personal assistant, salon owners are putting those mobile phones to work. The top four ways owners use their phones on a regular basis include texting (88%), accessing email (84%), accessing the internet (83%), and taking pictures (83%). Other reported uses included downloading/using Apps (73%) and reading email newsletters (51%). Only 4% of owners reported using their phones to receive and make phone calls only.

Bells and WhistlesWhen it comes to technology, we wanted to see how well today’s salons are equipped. Wireless rules, with 73% of owners reporting they made internet access available for staff, and 77% reporting they made it available for clients. Of the owners who responded, 65% said they had salon software/management systems, 37% had television available in client areas, and 10% incorporated paging systems for stylists.

Decision MakersWhen it comes to purchasing salon management software, what’s the most important criteria in the decision-making? Ease-of-Use with 42% of respondents was the landslide winner, with other ranking criteria including Compatibility with Existing Technology (16%), Cost (12%), Recommendation (10%) and Flexibility (10%). (10% of respondents checked “Other.” )

Just the Stats, M’amOf the owners surveyed, 95% reported they maintain a client database. Of those, 52% collect information through their salon software management system; 37% leverage a web-based program/App like Schedulicity; 15% rely on Notebooks/Notecards; 11% ask stylists to manage their own client data; 8% use a Microsoft Excel spreadsheet; and 3% rely on a Microsoft Access Database. Most owners tend to record quite a bit of information on their clients. Take a look at what they collect:

Features and BenefitsAppointment management continues to be beauty professionals’ most coveted feature of salon software management systems. Both owners/managers (59%) and stylists/colorists (64%) listed it as the number one benefit. Following, owners/managers selected Management and Reports/Goalkeeping as the second biggest benefit (18%), while stylists/colorists (14%) relied on software for Inventory Management.

What is the greatest benefit provided in a salon software management system?

OWNERS/MANAGERS

59% Staffing/Appointment Management

18% Management Reports/Goal Keeping

11% Bookkeeping/Financial Analysis

2% Inventory Management

19% Other

STYLISTS/COLORISTS





3% Other

What client information do you collect in your database?

OWNERS/MANAGERS

95% Name

93% Mobile Phone Number

93% Email Address

92% Phone Number

88% Client History

78% Address

68% Contact Preference

66% Hair information/preferences

66% Gender

39% Age

22% Social Media Preference

17% Photo

7% Other

42%

12%

10%

10%

10%

16%

59%

19%

18%

11%

2%

64%

14%

11%

8%

3%

>>046-52_Survey_July2014.indd 48 6/30/2014 6:41:29 PM

48 | JULY/AUGUST 2014 salontoday.com

THE 2014 SALON

TECHNOLOGY STUDY

ASKED & ANSWERED

Armed and Ready to ServeWe initiated the technology survey by querying beauty professionals about which technologies they used for salon business. Smartphones are the preferred weapon of choice, as 82% of owners reported having mobile phones with internet access, followed by 72% using personal computers; 62% accessing laptops; 52% bringing tablets to work and only 9% relying on phones with no internet access.

Mobility in ActionMuch like a personal assistant, salon owners are putting those mobile phones to work. The top four ways owners use their phones on a regular basis include texting (88%), accessing email (84%), accessing the internet (83%), and taking pictures (83%). Other reported uses included downloading/using Apps (73%) and reading email newsletters (51%). Only 4% of owners reported using their phones to receive and make phone calls only.

Bells and WhistlesWhen it comes to technology, we wanted to see how well today’s salons are equipped. Wireless rules, with 73% of owners reporting they made internet access available for staff, and 77% reporting they made it available for clients. Of the owners who responded, 65% said they had salon software/management systems, 37% had television available in client areas, and 10% incorporated paging systems for stylists.

Decision MakersWhen it comes to purchasing salon management software, what’s the most important criteria in the decision-making? Ease-of-Use with 42% of respondents was the landslide winner, with other ranking criteria including Compatibility with Existing Technology (16%), Cost (12%), Recommendation (10%) and Flexibility (10%). (10% of respondents checked “Other.” )

Just the Stats, M’amOf the owners surveyed, 95% reported they maintain a client database. Of those, 52% collect information through their salon software management system; 37% leverage a web-based program/App like Schedulicity; 15% rely on Notebooks/Notecards; 11% ask stylists to manage their own client data; 8% use a Microsoft Excel spreadsheet; and 3% rely on a Microsoft Access Database. Most owners tend to record quite a bit of information on their clients. Take a look at what they collect:

Features and BenefitsAppointment management continues to be beauty professionals’ most coveted feature of salon software management systems. Both owners/managers (59%) and stylists/colorists (64%) listed it as the number one benefit. Following, owners/managers selected Management and Reports/Goalkeeping as the second biggest benefit (18%), while stylists/colorists (14%) relied on software for Inventory Management.

What is the greatest benefit provided in a salon software management system?

OWNERS/MANAGERS





19% Other

STYLISTS/COLORISTS





3% Other

What client information do you collect in your database?

OWNERS/MANAGERS

95% Name

93% Mobile Phone Number

93% Email Address

92% Phone Number

88% Client History

78% Address

68% Contact Preference

66% Hair information/preferences

66% Gender

39% Age

22% Social Media Preference

17% Photo

7% Other

42%

12%

10%

10%

10%

16%

59%

19%

18%

11%

2%

64%

14%

11%

8%

3%

>>046-52_Survey_July2014.indd 48 6/30/2014 6:41:29 PM

MODERN CUSTOM ISYOUR STORY, YOUR WAY

The leader in custom solutions

For 15 years. MODERN SALON Media has been

the industry leader in providing custom media

solutions. Our clients include leading manufacturers,

major distributors, large and niche chain salon groups,

associations and more. Target audiences range from

salon staff to best customers to consumers.

Your vision, our expertise

Put MODERN’s experience and knowledge to

work for your brand! We understand the nuances

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project management to a’ la carte content, design or

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Whatever you imagine…

MODERN SALON Media’s Custom Publishing

Group can help you get the job done and your

message across, on any platform.

»When you need custom communication solutions, MODERN SALON Media has you covered

»HERE ARE JUST A FEW WAYS MODERN CAN BE A CUSTOM PARTNER AND HELP YOU:

LAUNCH YOUR OWN E-LETTER

BUILD A MICROSITE

CREATE FRESH CONTENT

DO PROPRIETARY RESEARCH

PUBLISH YOUR OWN MAGAZINE

SPONSOR A SUPPLEMENT

EXPAND YOUR SOCIAL MEDIA

DESIGN A CONTEST

MAY– JUNE 2014

SPECIAL REPORT:

Winning the War on

Diversion

FORECASTBRIGHT

Build sun-season tickets with blonde services and hot products

REPORT:

SMOOTHNESS

Luxe Oil reconstructs

hair from theinside out

INNOSENSEFinally—vibranthair color for sensitive clients

REDEFINED

The Age of

RESEARCH

CUSTOM PUBLISHINGPRINT AND DIGITAL

VIDEOS/LIVE STREAMING

60 May 2014 modernsalon.com

STYLE WATCH

Vintage VibeSalons set a trend with retro touches.

>>It was as if Jill Kuharic’s favorite brands customized their products for her.

“I’m ordering all of it,” Kuharic says in the Cosmo-Prof suite during America’s Beauty Show (ABS) as she admired a table showcasing promotions, repackaged tools and products created for CosmoProf’s Vintage Vibe, MODERN STYLE program. “We’ll stock all � ve of our stations, use the tools and then sell them at a discount to our clients. They love when we do that. If we use it, they buy it.”

The promotion � ts well with Kuharic’s salon, The Beehive in South Bend, Indiana, where the 1950s-60s vintage theme is carried out in the decor, logo and, of course, the name. The front room, which once served as a barber shop built onto a house, now welcomes The Beehive’s guests with a frequently changing selection of retail items.

“We’ve been talking about the new promotion, and the staff and clients are really excited,” Kuharic says. “We already retail some of the brushes and tools from the new promotion, and I love the lip glosses. The pack-aging and the colors are so perfect—these are going to pop off the shelves.”

Tapping into every salon’s timeless tradition, the Vintage Vibe promotion runs through May and June. Jeannine Adkins, � eld sales manager working with Paul Mitchell, re-ports that salons can have signage customized with their name.

“Order now,” she advises. “Get these promotions into your salon early to maximize the excitement.” See a complete collection of “Vintage Vibe, MODERN STYLE” products and trends in the special insert of this issue.


SPECIAL SECTIONIN COLLABORATION

WITH COSMOPROF ANDARMSTRONG McCALL

Retro-inspired products add fun, flair to contemporary looks

BLASTFROM

THE PASTCool colors and

packaging forstyling tools, nails

and more!

CLASSICAPPEALHow to create “throwback” looks today’s clients want

MODERNSTYLE


MODERNSTYLE

RevJPMS_VINTAGE-FINAL_2014.indd 1 4/7/2014 3:44:19 PM

The Beehive Salon in South Bend, Indiana.

• New! Diamond coated plates gl isten and gl ide smoothly throughout hai r.• Prevents spl i t ends and f r izz by seal ing the cut ic le.• Heats up to 450 degrees.

Buy onl ine, or f ind a distr ibutor near you

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CLASSIC NEvER GOES OUT Of STYLECelebrating 13 years and sti l l on top

046-60_StyleWatch__May2014.indd 60 4/18/2014 2:42:18 PM

SALLYBEAUTY.COM

MAY 2014

special occasion From our suppliers:

Trends, tips and what’s in store

ye� ye� 50� e� at� g

� beauty

strong values

Our people, programs and

partners

world party

Sally Beauty Supply around the globe

special tribute section

FC3_SallyB0514.indd 145 4/29/2014 12:54:06 PM

CONTESTS

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LET ITGROW!Sales-boostinginnovations in styling, color,

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HOLIDAY 2014

SALONHOLIDAY

SocialSeason

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ON THECOVER

Freeze, baby! Luis Alvarez of

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Holiday 2014

MAKE YOUR

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Delight clients with bold new beauty trends,

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COLD OUTSIDE,HOTIN-SALONPrep for winter with soothing services and problem-solvers

CUSTOM EDITIONS & INSERTS

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probeauty.org/naha WINNERS PORTFOLIO

CongratulationsNorth AmericanHairstylist of the Year Alain Pereque

NAHA portfolio sponsored by

2014

EXPERIENCETHE PASSION

ENTER NAHA 2015!

WATCH THEAWARDS

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MEET THEartists,SEE THEIR WORK

years

STRONG

JanuaryNEW & IMPROVEDFresh start to planning new services, executing new trends and techniques.BEST SELLERS | BrushesFACE AND BODY | Hand protection for professionalsSPOTLIGHT | BlowdryersPRODUCT FOCUS | Leave-ins

CLOSING: November 21MATERIALS DUE: December 3

FebruaryBIG TICKET DESIGNMoney-making haircuts.TREND FOCUS | Flirty finishes SPOTLIGHT | Shears and razorsPRODUCT FOCUS | Thermal protection EXPANDED COVERAGE | Cleansing conditioners

CLOSING: December 29MATERIALS DUE: January 2

MarchSPRING AWAKENINGWhat shapes and styles are set to trend high? New looks and opportunities.TREND FOCUS | Lightening up: highlights that lighten and brightenPRODUCT FOCUS | Big launchesEXPANDED COVERAGE | Spring nail shades, tips and trends HEALTHY HAIRDRESSER SUPPLEMENT Taking Care of You: Head-To-Toe Guide

CLOSING: January 23MATERIALS DUE: February 3

AprilSPECIAL OCCASION ISSUEJust in time for prom and bridal season.TREND FOCUS | Braids, buns and twists; romantic silhouettesSPOTLIGHT | Colorful ironsPRODUCT FOCUS | Firm-hold finishers (sprays, gels, waxes)FACE AND BODY | Beach Bag Essentials for hair and skinEXPANDED COVERAGE | Extensions

CLOSING: February 25MATERIALS DUE: March 5

MaySUMMER COLOR PREVIEWThe industry’s top colorists and leading brands offer a summer formula round up.TREND FOCUS | Swatch watchSPOTLIGHT | Color tools and accessoriesPRODUCT FOCUS | Brass busters EXPANDED COVERAGE | Trending formulas from color educators

CLOSING: March 26MATERIALS DUE: April 2

JuneANNUAL MEN’S ISSUEThis month, MODERN puts a close eye on guys: cutting/clipper methods, color techniques to help them look their best and products to help them achieve their new look.TREND FOCUS | Grooming UpdateSPOTLIGHT | Make Scents (hair products that make a fragrant statement)PRODUCT FOCUS | New for MenEXPANDED COVERAGE | Introducing the NAHA 2015 finalists SPECIAL SUPPLEMENT | Texture!

CLOSING: April 24MATERIALS DUE: May 1

JulyEVERY AGEFrom youthful, flirty finishes to ageless classics and tried-and-true formulas.TREND FOCUS | Wear it well: In her 30s, 40s, 50s+SPOTLIGHT | Clarifiers PRODUCT FOCUS | Frizz Fighters

CLOSING: May 22MATERIALS DUE: June 3

AugustNEW AND RISING TALENTEmerging artists take center stage—from contest winners to rising stars, meet the next generation of stylists.TREND FOCUS | Hot ingredients PRODUCT FOCUS | Shower caddy essentials for college-bound clientsEXPANDED COVERAGE | Thinning hair solutions

CLOSING: June 25MATERIALS DUE: July 2

SeptemberFALL FORECASTAs influenced by Fashion Week Runway around the globe, time to take a fresh, autumn approach to services, cosmetics, nails and hair.TREND FOCUS | Major makeoversSPOTLIGHT | Fall nail shadesPRODUCT FOCUS | Pink productsfor breast cancer awareness

CLOSING: July 25MATERIALS DUE: August 3

OctoberFALL COLOR ISSUEDarker days and cooler nights mean one thing: clients will be headed into the salon for rich, decadent hair color. This issue delivers the in-demand formulas and techniques they’ll be requesting.TREND FOCUS | At-the-bowl hair treatmentsSPOTLIGHT | Clippers and trimmersPRODUCT FOCUS | Holiday retailing

CLOSING: August 21MATERIALS DUE: September 1

NovemberFESTIVE AND FUN!Winter trends and services are all about holiday! Clients will want to look their best for parties, pictures and gearing up to ring in the new year.PRODUCT FOCUS | Oil boomEXPANDED COVERAGE | New York Mercedes Benz Fashion Week

CLOSING: September 25MATERIALS DUE: October 2

DecemberTHE BEST OF THE YEAROur gift to you. The top trends and in-case-you-missed it headlines and hairlines of 2015.SPOTLIGHT | Curling irons and wandsEXPANDED COVERAGE | Smoothing treatment Q&A

CLOSING: October 23MATERIALS DUE: November 3

January/FebruaryTHE 18TH ANNUAL SALON TODAY 200The salon industry’s most prestigiouscompetition celebrating salon businessand sharing best practices. SERVICE SPOTLIGHT | Facials, Extreme HaircolorPERSPECTIVES QUESTION | Changes aheadMARKETING | Salon BlogsINDUSTRY ROUNDTABLE | Service menu trends

CLOSING: November 26MATERIALS DUE: December 3

MarchTHE DILEMMA ISSUEFrom Obamacare’s impact to managing millennials to competing against booth rental concepts. Sponsor Bonus: Manufacturer- based loyalty reward programs. SERVICE SPOTLIGHT | Spa Packages,Hair ExtensionsPERSPECTIVES QUESTION | Regulatory/leg-islative issues. MARKETING | Mobile-friendly websitesINDUSTRY ROUNDTABLE | Creative ways to offset the added expense of the Affordable Healthcare Act.

CLOSING: January 23MATERIALS DUE: February 3

AprilWHAT’S NEXT FOR MY SALONSuccession Planning. Plus, a preview of ISBN and 2 to 10 events.SERVICE SPOTLIGHT | Body Services, Rejuvenating Hair TreatmentsPERSPECTIVES QUESTION Family business issuesMARKETING | Service MenusINDUSTRY ROUNDTABLE Long-term planning

CLOSING: February 25MATERIALS DUE: March 5

May50 EXPRESS SERVICES, ALL 30 MINUTES OR LESSBoosting revenue in 30 minutes or less.SERVICE SPOTLIGHT | Medi-Spa Service, UpdosPERSPECTIVES QUESTION | If you had to change a decision you’ve made in your career, what would you and why?MARKETING | Promotional CampaignsINDUSTRY ROUNDTABLE | In what ways is your company helping salons/stylists be more efficient with the time spent on each appointment?

CLOSING: March 26MATERIALS DUE: April 2

JuneSALONS OF THE YEARAn inside look at the 20 winners of the 2015 annual décor competition. Plus, top designers highlight the latest trends in equipment, furnishings and décor.SERVICE SPOTLIGHT | Cosmetic Service, Creative Nail ServicePERSPECTIVES QUESTION | Who hasserved as your professional mentor and what’s the best lesson they’ve taught you?MARKETING | Social Media Posts/CampaignsINDUSTRY ROUNDTABLE | Planning your brand image

CLOSING: April 24MATERIALS DUE: May 1

July/AugustTHE TECHNOLOGY ISSUEThe latest trends in technology that salon and spa owners are using to manage their business, motivate their staff members and market to clients. Plus, our annual Technology and Software Guide.SERVICE SPOTLIGHT | Massages,Highlighting ServicePERSPECTIVES QUESTION | Whattechnology trend is really shaping the way salons communicate with their clients and attract new ones?MARKETING | E-lettersINDUSTRY ROUNDTABLE | In the past five years, how has tech changed your company?

CLOSING: May 22MATERIALS DUE: June 3

SeptemberTHE MERCHANDISING COMPANIONToday’s top salon retailers will show owners how to design their retail space, build displays that grab attention, and stage promotional specials. Plus, the winners of our 4th annual STAMP competition. Sponsor Bonus: Point-of-purchase displays and retail promotions. SERVICE SPOTLIGHT | Facials, lashesPERSPECTIVES QUESTION | In terms of your professional career, what do you want to be remembered for?MARKETING | Merchandising DisplaysINDUSTRY ROUNDTABLE | As a company, how do you test your marketing messages?

CLOSING: July 25MATERIALS DUE: August 3

OctoberBUILDING A STARA guide to recruiting, training, then managing top talent for the salon. Plus, annual women’s section profiles the salon’s industry rising female business stars. SERVICE SPOTLIGHT | Upgraded color service; rejuvenating skin servicePERSPECTIVES QUESTION | The three most important qualities for a leaderMARKETING | Cross-promotional programsINDUSTRY ROUNDTABLE | How entry level positions have changed in the past 25 years

CLOSING: August 21MATERIALS DUE: September 1

Nov/DecTHE SUSTAINABILITY ISSUEBuilding salon profitability and ensuring long-term financial sustainability. Plus, our sixth annual Coaching and Consulting Guide. SERVICE SPOTLIGHT | Holiday Hair, Spa PackagePERSPECTIVES QUESTION | If you couldn’t work in professional beauty, what career would you choose? MARKETING | Holiday ProgramsINDUSTRY ROUNDTABLE | When to seek an outside perspective

CLOSING: September 25MATERIALS DUE: October 2

PLAN FOR A BEAUTIFUL YEAR

GROW SALON BUSINESS IN 2015

Did you know?...You can encourage your customers to enter SALONS OF THE YEAR, SALON TODAY 200 and S.T.A.M.P. For details, email Joyce Alverio at [email protected]?

STANDARD AD SIZES Width DepthOne Page ......................................... 7" ........................... 10"Spread .............................................. 15" ......................... 10"Two-Thirds Page ............................ 4.5625" ............... 10"Half Page (Vertical) ........................ 3.375" .................. 10"Half Page (Horizontal) .................. 7" ...........................4.875"Half Page (Island) ........................... 4.5625" ...............7.375"Third Page (Square) ...................... 4.5625" ...............4.875"Third Page (Vertical) ...................... 2.1875" ................. 10"Quarter Page .................................. 3.375" ..................4.875"

Width DepthFull Page........................................... 8.125" ................... 11"Spread .............................................. 16" ......................... 11"Half Page (Horizontal) .................. 8.125" ...................5.5"Half Page (Vertical) ........................ 4" ........................... 11"Third Page (Vertical) ...................... 2.75" ..................... 11"

Final Trim Size................................. 7.875" ................... 10.75"

Bleed Spread Measures: 16" x 11"Spread Trim Size: 15.75" x 10.75"

BLEED AD SIZES

MATERIAL SUBMISSION: Upload a hi-res PDF to

http://adupload.vancepublishing.com For upload instructions visit modernsalon.com/modern-salon-media-advertise.

ONLY ACCEPTABLE FILE FORMAT IS A HIGH RESOLUTION PDF SAVED USING THE “PDF/x-1a:2001” SETTING. Only CMYK or Grayscale colors allowed. All images should be 300dpi as used in the file for the best print quality. All fonts must be embedded in the PDF. Ad size must exactly match a bleed or standard size given to the right. Do not add printer marks of any kind. Bleed ads must maintain a 1/2" safety margin inside the bleed dimension. Do not add bleed to a non-bleed ad. One SWOP color proof made from the actual file submitted is required for the printer to match colors as close as possible. If a SWOP proof is not supplied, the publisher reserves the right to have one made at the advertiser’s expense. Vance Publishing accepts no liability for advertisement reproduction on files that do not comply with our specifications and/or are not supplied with a SWOP color proof that has been approved by the client. A list of SWOP proofing systems is available at swop.org. Printing is done on a heat-set, web-fed offset press, all colors wet. The printer uses the “U.S. Web Coated (SWOP) v2” color profile.

PRODUCTION CHARGES: No charge for properly supplied digital files prepared in accordance with publisher’s requirements. Advertiser will be charged for any work required to update advertiser’s provided files to meet our requirements. Any corrections are billed back to advertiser at publisher’s cost.

2015 PRINT SPECS

We will trim 1/8" from top, bottom, left and right sides.

Note: On bleed pages and inserts when preparing the material keep all live matter 1/2" within all four sides of bleed dimension to avoid possible loss in binding and trimming.

On spread advertisements, either run of book or inserts, have copy or images across the gutter, kept 3/16" from left and right of center line.

STANDARD AD SIZES Width DepthFull Page........................................... 6.625" ..................9.125"Spread .............................................. 13.25" ...................9.125"

Width DepthFull Page........................................... 6.875" ..................9.375"Spread .............................................. 13.5" ......................9.375"

BLEED AD SIZES

2 page Spread 1 page

1/2 page

Horizontal

1/3

page

2/3 page

1/2

page

Vertical

Jenny Barnette400 Knightsbridge Parkway Lincolnshire, IL [email protected]

SEND MATERIALS TO:


SEPTEMBER 2014 $10

THE NEW RULES OF



Club Intrigue’s

MEETING OF THE

MINDS

ENGAGEMENT


TRIBUTE GARY


FC3_ST0914.indd 1 8/22/2014 5:04:29 PM


November 2014

MODERNSALON.COM

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oil BOOM

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2015 DIGITAL SPECS

Top Banner • Appears at the top of the website• 728 x 90 or 970 x 90• 320 x 50 for Mobile views

Rectangle Banner• Embedded within the editorial content,

slideshows and video pre-rolls• 300 x 250

Supersized Banner• Embedded within the editorial content,• placed lower on the left• 300 x 600

Brand Voice (Article)• Your message as an article on our home page/content

feed with our editorial content • Featured in the MODERN SALON Daily eletter • Headline and article (up to 1000 words) with either a video or

up to 10 photos (for a slideshow) with appropriate photo credits• Images must be a model shot or product photo,

not a banner ad or logo• We review/approve your article before it gets posted,

up to two revisions• Links to your article on our website

Sponsored Content• Your image and message on our home page/content

feed with our editorial content• Headline (7 words max), body copy (50 words max)

and image (300 x 250)• Images must be a model shot or product photo,

not a banner ad or logo• Links to your website, or any other page you choose

WEBSITE

Rectangle Banner• 300 x 250 ad• Linked to your website, or any

other page you choose

Sponsored Content (Text Ad)• Your image and message included in

our eletter with our editorial content• Headline (7 words max), body copy (50 words max)

and image (300 x 250)• Images must be a model shot or product photo,

not a banner ad or logo• Links to your website, or any other

page you choose

ELETTER

1

2

3

4

5

TOP BANNER1

RECTANGLE BANNER

2

SUPERSIZEDBANNER

BRANDVOICE

SPONSOREDCONTENT3

4

5

ALL AD SUBMISSIONS MUST SPECIFY THE URL YOUR AD WILL LINK TO

1/4 page

Square

1/3 page

Square

MODERN SALON SALES TEAM

Steve [email protected] 847-634-4354

Gregg McConnellWest Region805-498-3475 [email protected]

Katharine CookMidwest/Southeast Region847-634-7869 [email protected]

Angela ReichEast Region203-775-5182 [email protected]

Sherry DelvecchioSales [email protected]

Rudy ZamoraMarketplace469-348-3621 [email protected]

»Contact MODERN to leverage the best reach, frequency, content and customized solutions to meet your brand goals

MODERN SALON EDITORIAL

Michele MusgroveAssociate Publisher/Editorial [email protected]

Alison AlhamedMODERN SALON Editor in Chief [email protected] 847-415-8084

Stacey SobleSALON TODAY Editor in [email protected]

WHATEVER YOU NEED IN 2015,MODERN SALON MEDIA HAS IT COVERED

memo


SEPTEMBER 2014 $10

THE NEW RULES OF



Club Intrigue’s

MEETING OF THE

MINDS

ENGAGEMENT


TRIBUTE GARY


FC3_ST0914.indd 1 8/22/2014 5:04:29 PM


November 2014

MODERNSALON.COM

MO

DE

RN

SALO

N N

OV

EMB

ER 20

14 Volum

e 100, N

umber 11 m

odernsalon.com

ed

ucatio

n n

insp

iration

n co

llabo

ration


ever the gentleman


trendreport

HauteHoliday



oil BOOM

FC4_MS01114.indd 1 10/13/2014 11:50:18 AM

modern salon salon today first chair - vance...

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