modern tv platforms
DESCRIPTION
An overview of modern TV platforms, including Smart TV, Android TV, Xbox, PlayStation, Apple TV, Amazon Fire TV, Roku and Chromecast. Contains key figures for each platform.TRANSCRIPT
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MODERN TV PLATFORMSPieter Siekerman,
OCTOBER 18, 2014
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/ INTRODUCTION
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⁄ ⁄ INTRODUCTION
PLATFORM CRITERIA
⁄ Hardware and OS
⁄ Apps
⁄ International
⁄ Mass market
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/ SMART TV
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⁄ ⁄
SAMSUNGSMART TV
PLATFORM: PLATFORM !CLIENT: CLIENT
Body text
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⁄ ⁄
LG WEBOSSMART TV
PLATFORM: PLATFORM !CLIENT: CLIENT
Body text
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⁄ ⁄
PHILIPS (TP VISION)SMART TV
PLATFORM: PLATFORM !CLIENT: CLIENT
Body text
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⁄ ⁄
SONYSMART TV
PLATFORM: PLATFORM !CLIENT: CLIENT
Body text
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⁄ ⁄
PANASONICSMART TV
PLATFORM: PLATFORM !CLIENT: CLIENT
Body text
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⁄ ⁄
TOSHIBASMART TV
PLATFORM: PLATFORM !CLIENT: CLIENT
Body text
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⁄ ⁄ SMART TV
BRANDS
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⁄ ⁄ SMART TV
NUMBERS
Sales: ±75 million in 2013
Launch: Around 2007
Technology: HTML/CSS/JavaScript, Android
App Store: Closed
Price: €200 - €20.000
!
Strength: Mass market
Weakness: Performance
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⁄ ⁄
Sales: 0 (not available yet)
Launch: 2015
Technology: Java/Android
App Store: Open
Price: ?
!
Strength: Android ecosystem
Weakness: Still in early development
!
Platforms: 2015 of Sony, TP Vision (Philips), Sharp
SMART TV
ANDROID TV (ON TV)
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/ GAMING CONSOLES
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⁄ ⁄
Sales: 5 million (April 2014)
Launch: 2013
Technology: XboxJS (HTML/CSS/JavaScript)
App Store: Closed, but getting more open
Price: €400
!
Strength: Gaming, Windows (Phone) 8
Weakness: Price
GAMING CONSOLES
XBOX ONE
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⁄ ⁄
Sales: 83 million (April 2014)
Launch: 2005
Technology: C#/XAML
App Store: Closed
Price: €200
!
Strength: Number of users
Weakness: End of life, C#
GAMING CONSOLES
XBOX 360
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⁄ ⁄
Sales: 10 million (August 2014)
Launch: 2013
Technology: HTML/CSS/JavaScript
App Store: Closed
Price: €400
!
Strength: Gaming
Weakness: Price
GAMING CONSOLES
PLAYSTATION 4
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⁄ ⁄
Sales: 80 million (November 2013)
Launch: 2006
Technology: HTML/CSS/JavaScript
App Store: Closed
Price: €200
!
Strength: Number of users
Weakness: End of life
GAMING CONSOLES
PLAYSTATION 3
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⁄
OTHERSGAMING CONSOLES
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/ SET-TOP BOX
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⁄
Sales: 20 million (April 2014)
Launch: 2007
Technology: iOS?
App Store: Closed
Price: €100
!
Strength: iOS, Airplay
Weakness: Video heavy, no Android
SET-TOP BOX
APPLE TV⁄
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⁄ ⁄ SET-TOP BOX
ROKU
Sales: 10 million (September 2014)
Launch: 2008
Technology: BrightScript
App Store: Open
Price: $50 - $100
!
Strength: 1800 apps
Weakness: Mostly US, BrightScript
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⁄ ⁄
Sales: ?
Launch: April 2014
Technology: Android
App Store: Open
Price: $100
!
Strength: Android, performance, voice search
Weakness: Just launched
SET-TOP BOX
AMAZON FIRE TV
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⁄ ⁄
Sales: ?
Launch: November 2014
Technology: Android TV
App Store: Open
Price: $100
!
Strength: Android, performance, voice search
Weakness: Just launched
SET-TOP BOX
GOOGLE NEXUS PLAYER
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⁄
OTHERSSET-TOP BOX
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/ MOBILE FIRST
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⁄ MOBILE FIRST
https://www.youtube.com/watch?v=HunXxeATwEs
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⁄ ⁄
Sales: Millions (March 2014)
Launch: July 2013
Source platform: iOS/Android/Chrome
Target platform: HTML/CSS/JavaScript
Price: €35
!
Strength: Cheap, flexible sender and receiver
Weakness: Relatively young, but gaining market share
and app support
MOBILE FIRST
CHROMECAST
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⁄ ⁄ MOBILE FIRST
AIRPLAY
Sales: 20 million (April 2014)
Launch: 2010
Source platform: iOS, Mac
Target platform: Closed
Price: €110
!
Strength: Automatic integration
Weakness: Video/media focus, iOS only
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⁄ ⁄ MOBILE FIRST
MICROSOFT WIRELESS DISPLAY ADAPTER
Sales: ?
Launch: October 2014
Source platform: Windows (Phone) 8.1, Android 4.2.1
Target platform: Miracast receiver
Price: $60
!
Strength: Automatic integration (screen mirroring)
Weakness: Dependence on Miracast sender
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⁄ ⁄ MOBILE FIRST
MICROSOFT SCREEN SHARING FOR LUMIA PHONES - HD-10
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⁄ ⁄ MOBILE FIRST
MATCHSTICK
Sales: 20.000 (via Kickstarter)
Launch: November 2014 / February 2015
Source platform: iOS/Android/Chrome
Target platform: HTML/CSS/JavaScript
Price: $25
!
Strength: Open Source Chromecast clone
Weakness: No major company backing
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⁄
OTHERSMOBILE FIRST
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/ SURVIVAL OF THE FITTEST
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⁄
PLATFORMSSURVIVAL OF THE FITTEST
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WE ARE WE ENGINEER MEDIA INNOVATIONS
WE ARE !
/AMS /BCN /LAX