modern wands and wizards
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Raimo van der Klein presented Modern Wands and Wizards at Mobile Webcamp Hasselt (Belgium) on April 26th, 2008TRANSCRIPT
Modern Wands& Wizards
April 26th 2008
Raimo van der KleinSPRXmobile / MoMo AMS
My 4 fascinations
1. I am fascinated by the archetype of the Wizard.
2. I am fascinated by the subject of Total Connectiveness(people and/or objects)
3. I am fascinated by the current Transformation we 3. I am fascinated by the current Transformation we are all going through(change of era)
4. I am fascinated by the Mobile Medium
My Quest…sigh
Wizards
Transformation
Mobile Medium
Connected
The challange today
Showing the relations between the old archetype “Wizard” and the symbol “Magic Wand” with our current society.
Don’t take it too serious…
Wikipedia on Magic
MagicMagicMagicMagic, sometimes known as sorcerysorcerysorcerysorcery, is a conceptual system that asserts human ability to to to to control the natural worldcontrol the natural worldcontrol the natural worldcontrol the natural world (including events, objects, people, and physical phenomena) through people, and physical phenomena) through mystical, paranormal or supernatural means.
“The centuries come and go, literary fashions pass, but the the the the magician reappears before usmagician reappears before usmagician reappears before usmagician reappears before us: shifting his shape and changing his shifting his shape and changing his shifting his shape and changing his shifting his shape and changing his namenamenamename, now mocking, now awe-inspiring, but essentially the same character whose fame flew over character whose fame flew over all Europe eight centuries ago. Trickster, illusionist, philosopher and sorcerer, he represents an archetype to which the race turns for guidance and protection.”
Nikolai Tolstoy
• Wizard
• Sorcerer
• Shaman
•• Magician
• Medicine man
• Warlock
• Mage
Characteristics
• Wizards are always the minority in society
• Often a secretive and not understood group
• Well educated, considered to be wise
•• They often need objects (wand, crystal balls, herbs or minerals) to do magic
• Get their powers from another level of reality
• Often a mentor
The Wand:
It is a symbol that focuses attention and energy on anything that needs to be that needs to be “changed”
The ConductorThe ConductorThe ConductorThe Conductor by Raymond PerezOils on Daler Board, 1996
Moses at the Red Sea
God Hermes with his Caduceus
Jesus raising Lazarus Dated from 400 A.D.
Wand is a Power Symbol(for good or for evil)(for good or for evil)
So…?So…?
Control
Wizard(wand)
=Wisdom
Small
Group
(wand) =
Let’s bring it to Today and TomorrowLet’s bring it to Today and Tomorrow
Transformation…Transformation…
Customer takes control
SpaceSpaceSpaceSpace MediaMediaMediaMediaYouTubeSao Paolo
NoLogoCitizen Journalism
2nd Life Wikipedia
Recommendations
Customer takes control
DistributionDistributionDistributionDistributionProductionProductionProductionProductionCustomization
Co-creation
Crowdsourcing
Word of Mouth
TorrentsEbay
Crafting
E-Learning Social lending
Getting control!
Mobile…Mobile…
Evolution of mobile
20002008
1992
communication mobile internet contextual services
The Mobile Medium(3rd phase)
• Dynamic context
• Related to the physical world
• You are in control
The Mobile Medium(3rd phase)
• Dynamic context
• Related to the physical world
• You are in control
Task contextEnvironmental
context
Types of context
http://www.flickr.com/photos/2_dogs/239879869/sizes/o/
Social context
Physiologicalcontext
Mental context
Spatio-Temporalcontext
Build around my context
The Mobile Medium(3rd phase)
• Dynamic context
• Related to the physical world
• You are in control
Physical world assets: GET THEM!
• Google Maps/Nokia Maps
• POI
• Events
•• Lay-out of grocery stores
• Biometrics
The new mobile url is a physical object
What is it?
Click it
Swipe it
Sync it
Make it
Find it
Tell it
Email it
SMS it
Record it
Share it
Rate it
Digg it
Check it
Schedule it
Challenge it
Stick itMake it
Play it
Pay it
Exchange it
Buy it
Sell it
SMS it
Date it
Twitter it
Trace it
Shoot it
Edit it
Digg it
Blog it
SMS it
Show it
Watch it
Feed it
Stick it
Try it
Get it
Read it
……
The Mobile Medium(3rd phase)
• Dynamic context
• Related to the physical world
• You are in control
You choose!
Contextual relevant feeds
• Presence Messaging/Microblog
• Buddyfinder
• Geofencing alerts
•• News alerts/Goal alerts
• Rainforecast/Trafficjams
• Food traceability
ConclusionConclusion
ControlModernWizard =
WisdomSmall
Group
Wizard(wand)
=
The mobile phone is the symbol to demonstrate
that the power is shifting that the power is shifting to the individual.
The Wizard is the archetype we will identify
us with more and more.us with more and more.
Goodbye present!
