modernizing marketing for a digital world · 2020. 11. 11. · zee jay digital, fmcna extensively...
TRANSCRIPT
A little less conversation,
a little more (marketing) action.
Elvis
2020 is a year of challenges, with unprecedented curveballs thrown our way. Like others around the world, the Zee Jay team is making the best of the situation, and we’re optimistic about what lies ahead.
All of us are grateful for the productive and positive working relationships we’ve forged with our clients, partners and project teams. In the spirit of shared commitment to helping you outperform your individual and company goals, now and in times to come—we thank you.
Warm regards,The Zee Jay Team
My socks may not match, but my feet are warm.
Maureen McCullough
ZEE JAY’S FOCUS IN THE COMING MONTHS:
Ц Encourage ecosystem thinking by connecting clients with one another, and enhancing our podcast, blog and ebooks with content from real world, front-line marketing practitioners.
Ц Enable clients to get more value from their data via integrations and visualization to core marketing technologies already in operation.
Ц Extend automation upstream into the planning and budgeting processes to better *run* marketing and create abilities to understand the impact of rapid changes.
Ц More deeply thread digital assets through the content supply chain, and seamlessly apply to the customer experience.
Ц Transform marketing operations with agile or Agile, meeting you where you are.
©2020 Zee Jay Digital, all rights reserved. ZeeJayDigital.com
Modernizing Marketing for a Digital World
From The Zee Jay Blog | zeejaydigital.com/blog
Changing delivery channels
Maximum relevancy via micro
campaigns
Rapid response content
Changing product
tastes
Rapid adoption of
consumer technology in new segments
Integrated technology stack
Manage blurred personal & professional boundaries
Remote work & asynchronous collaboration
Orchestrated workflow & visibility into assets
Omni-channel distribution
Agile planning & team design
MARKETING LEVERS REMAIN CONSTANTWHILE BUYERS’ NEEDS EVOLVE
FROM TRAGEDY TO TRANSFORMATION: MARKETING LEADS THE CHARGENo one saw it coming. But in retrospect, marketing leaders have been preparing for years. Corporate marketing and in-house agencies are ahead of the Covid-19 curve, having already taken steps toward digital transformation to deliver personalized customer experiences at scale amidst constant change.
YOUR 2020 IMPERATIVE: UNIFY KEY PERFORMANCE METRICS (AFTER ALL, YOU HAVE ALL THE TECH YOU NEED)For most companies, marketing solutions are driving performance as intended. People are using agile process to get more done. But something big is missing. What’s lacking are unified metrics to enable rapid adjustments and continuous investment tweaks to customer touch points. Collecting, measuring and analyzing information across platforms is critical to keeping pace.
Valued Partners
Case Study | zeejaydigital.com/case-studies
INTEGRATING WORKFRONT WITH CORE MARKETING SOLUTIONS, MAINTAINING COMPLIANCEFresenius Medical Care North America chose Workfront as its work management system of record in 2019. Working closely with Zee Jay Digital, FMCNA extensively streamlined its work intake and the execution of efficient workflows for its team of 90+ marketers supporting multiple business lines.
Marketing leaders, creatives, account managers, developers, and the folks who manage budgets. Listen to what these and other real-world marketers have to say about their every day.
Good Morning Marketing is a podcast series by Zee Jay Media, uncovering challenges of modernizing marketing in the digital age. Go to ZeeJayDigital.com/podcast.