modes of communication among millennials
TRANSCRIPT
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 1/35
The Summary of Survey Result: Komunikasi ala kamu
1. HOW MANY MOBILE DEVICES DO YOU USE?
Single Answer, Total Respondents : 519
JakPat AppLeading mobile market research in indonesia
2 (44.7%)
1 (38.34%)
3 (12.33%)
5 or more (2.7%)
4 (1.93%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 2/35
# Option Total Answer Percentage
1 2 232 44.7 %
2 1 199 38.34 %
3 3 64 12.33 %
4 5 or more 14 2.7 %
5 4 10 1.93 %
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 3/35
2. WHAT COMMUNICATION APPS DO YOU HAVE INSTALLED ON YOUR PHONE?
Multiple Answer, Total Respondents : 519
0 % 20 % 40 % 60 % 80 % 100 %
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5
6
7
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10
11
12
BBM (91.33%)
LINE (89.21%)
WhatsApp (84.97%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 4/35
Gmail (84.59%)
Facebook (80.73%)
Twitter (68.02%)
Skype (30.06%)
Yahoo! Messenger (19.46%)
KakaoTalk (17.92%)
WeChat (13.29%)
Other option (5.2%)
Telegram (3.85%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 5/35
# Option Total Answer Percentage
1 BBM 474 91.33 %
2 LINE 463 89.21 %
3 WhatsApp 441 84.97 %
4 Gmail 439 84.59 %
5 Facebook 419 80.73 %
6 Twitter 353 68.02 %
7 Skype 156 30.06 %
8 Yahoo! Messenger 101 19.46 %
9 KakaoTalk 93 17.92 %
10 WeChat 69 13.29 %
11 Other option 27 5.2 %
12 Telegram 20 3.85 %
Other Option
# Answer Total Answer Percentage
1 instagram 6 1.16 %
2 Path 4 0.77 %
3 yahoo mail 2 0.39 %
4 Kik, Secret, Path Chat 1 0.19 %
5 Foursquare 1 0.19 %
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 6/35
6 beetalk 1 0.19 %
7 path talk 1 0.19 %
8 instgram 1 0.19 %
9 zello 1 0.19 %
10 jakpat 1 0.19 %
11 path dan instagram 1 0.19 %
12 whatsapp 1 0.19 %
13 kaskus 1 0.19 %
14 Facebook Messenger 1 0.19 %
15 path, instagram 1 0.19 %
16 path instagram 1 0.19 %
17 Hangout 1 0.19 %
18 Kik, path, instagram, dll 1 0.19 %
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 7/35
3. BESIDES TEXT MESSAGING/SMS, HOW MANY COMMUNICATION APPS (FACEBOOK, TWITTER,
WHATSAPP, BBM, LINE, TELEGRAM, KAKAOTALK, ETC.) DO YOU HAVE INSTALLED ON YOUR PHONE?
Single Answer, Total Respondents : 519
4-6 (56.84%)
2-3 (19.08%)
7-10 (15.03%)
More than 10 (3.85%)
None, only text messaging and SMS (3.08%)
1 (2.12%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 8/35
# Option Total Answer Percentage
1 4-6 295 56.84 %
2 2-3 99 19.08 %
3 7-10 78 15.03 %
4 More than 10 20 3.85 %
5 None, only text messaging and SMS 16 3.08 %
6 1 11 2.12 %
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 9/35
4. THINKING OF YESTERDAY, HOW MUCH DID YOU DO EACH OF THE FOLLOWING?
Grid, Total Respondents : 519
# Grid Total Answer Percentage
1 A few times 309 59.54 %
2 A lot 164 31.6 %
3 Not at all 46 8.86 %
Option : Send or read a text message
A few times (59.54%)
A lot (31.6%)
Not at all (8.86%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 10/35
# Grid Total Answer Percentage
1 A few times 273 52.6 %
2 A lot 192 36.99 %
3 Not at all 54 10.4 %
Option : Make or receive a phone call using a cellphone
A few times (52.6%)
A lot (36.99%)
Not at all (10.4%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 11/35
# Grid Total Answer Percentage
1 A few times 236 45.47 %
2 A lot 226 43.55 %
3 Not at all 57 10.98 %
Option : Send or read an email message on your cellphone
A few times (45.47%)
A lot (43.55%)
Not at all (10.98%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 12/35
# Grid Total Answer Percentage
1 A lot 370 71.29 %
2 A few times 128 24.66 %
3 Not at all 21 4.05 %
Option : Post or read messages on Facebook, Instagram, or some other social media site
A lot (71.29%)
A few times (24.66%)
Not at all (4.05%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 13/35
# Grid Total Answer Percentage
1 Not at all 345 66.47 %
2 A few times 133 25.63 %
3 A lot 41 7.9 %
Option : Make or receive a phone call using a landline phone
Not at all (66.47%)
A few times (25.63%)
A lot (7.9%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 14/35
# Grid Total Answer Percentage
1 Not at all 222 42.77 %
2 A few times 183 35.26 %
3 A lot 114 21.97 %
Option : Use Twitter to post or read tweets
Not at all (42.77%)
A few times (35.26%)
A lot (21.97%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 15/35
# Grid Total Answer Percentage
1 A lot 190 36.61 %
2 A few times 179 34.49 %
3 Not at all 150 28.9 %
Option : Use a location-based app (Facebook, Path, Foursquare) to check-in somewhere
A lot (36.61%)
A few times (34.49%)
Not at all (28.9%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 16/35
5. HOW DO YOU USUALLY COMMUNICATE WITH THE FOLLOWING INDIVIDUALS?
Grid, Total Respondents : 519
Option : Mom
Face-to-face (40.85%)
Phone call (35.26%)
Mobile apps (whatsApp, LINE, BBM) (12.14%)
Text message/SMS (9.06%)
N/A (2.12%)
Other (0.39%)
E-mail (0.19%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 17/35
# Grid Total Answer Percentage
1 Face-to-face 212 40.85 %
2 Phone call 183 35.26 %
3 Mobile apps (whatsApp, LINE, BBM) 63 12.14 %
4 Text message/SMS 47 9.06 %
5 N/A 11 2.12 %
6 Other 2 0.39 %
7 E-mail 1 0.19 %
Option : Dad
Phone call (34.87%)
Face-to-face (34.1%)
Mobile apps (whatsApp, LINE, BBM) (11.18%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 18/35
Text message/SMS (9.83%)
N/A (8.67%)
Other (1.16%)
E-mail (0.19%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 19/35
# Grid Total Answer Percentage
1 Phone call 181 34.87 %
2 Face-to-face 177 34.1 %
3 Mobile apps (whatsApp, LINE, BBM) 58 11.18 %
4 Text message/SMS 51 9.83 %
5 N/A 45 8.67 %
6 Other 6 1.16 %
7 E-mail 1 0.19 %
Option : Siblings
Mobile apps (whatsApp, LINE, BBM) (44.32%)
Face-to-face (28.71%)
Phone call (12.72%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 20/35
Text message/SMS (8.86%)
N/A (4.24%)
Other (0.58%)
E-mail (0.58%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 21/35
# Grid Total Answer Percentage
1 Mobile apps (whatsApp, LINE, BBM) 230 44.32 %
2 Face-to-face 149 28.71 %
3 Phone call 66 12.72 %
4 Text message/SMS 46 8.86 %
5 N/A 22 4.24 %
6 Other 3 0.58 %
7 E-mail 3 0.58 %
Option : Other family members
Mobile apps (whatsApp, LINE, BBM) (52.41%)
Phone call (15.03%)
Text message/SMS (13.87%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 22/35
Face-to-face (13.1%)
N/A (3.66%)
Other (1.16%)
E-mail (0.77%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 23/35
# Grid Total Answer Percentage
1 Mobile apps (whatsApp, LINE, BBM) 272 52.41 %
2 Phone call 78 15.03 %
3 Text message/SMS 72 13.87 %
4 Face-to-face 68 13.1 %
5 N/A 19 3.66 %
6 Other 6 1.16 %
7 E-mail 4 0.77 %
Option : Teachers/lecturers
Text message/SMS (23.7%)
Mobile apps (whatsApp, LINE, BBM) (21.39%)
Face-to-face (18.88%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 24/35
Phone call (17.34%)
N/A (12.14%)
E-mail (5.39%)
Other (1.16%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 25/35
# Grid Total Answer Percentage
1 Text message/SMS 123 23.7 %
2 Mobile apps (whatsApp, LINE, BBM) 111 21.39 %
3 Face-to-face 98 18.88 %
4 Phone call 90 17.34 %
5 N/A 63 12.14 %
6 E-mail 28 5.39 %
7 Other 6 1.16 %
Option : Co-workers
Mobile apps (whatsApp, LINE, BBM) (59.15%)
Face-to-face (14.45%)
Phone call (8.29%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 26/35
N/A (7.13%)
Text message/SMS (6.94%)
E-mail (3.08%)
Other (0.96%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 27/35
# Grid Total Answer Percentage
1 Mobile apps (whatsApp, LINE, BBM) 307 59.15 %
2 Face-to-face 75 14.45 %
3 Phone call 43 8.29 %
4 N/A 37 7.13 %
5 Text message/SMS 36 6.94 %
6 E-mail 16 3.08 %
7 Other 5 0.96 %
Option : Classmates
Mobile apps (whatsApp, LINE, BBM) (73.6%)
Face-to-face (10.4%)
Phone call (5.01%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 28/35
N/A (5.01%)
Text message/SMS (3.66%)
Other (1.16%)
E-mail (1.16%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 29/35
# Grid Total Answer Percentage
1 Mobile apps (whatsApp, LINE, BBM) 382 73.6 %
2 Face-to-face 54 10.4 %
3 Phone call 26 5.01 %
4 N/A 26 5.01 %
5 Text message/SMS 19 3.66 %
6 Other 6 1.16 %
7 E-mail 6 1.16 %
Option : Friends
Mobile apps (whatsApp, LINE, BBM) (79.96%)
Face-to-face (9.25%)
Phone call (4.62%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 30/35
Text message/SMS (3.47%)
E-mail (1.35%)
Other (0.96%)
N/A (0.39%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 31/35
# Grid Total Answer Percentage
1 Mobile apps (whatsApp, LINE, BBM) 415 79.96 %
2 Face-to-face 48 9.25 %
3 Phone call 24 4.62 %
4 Text message/SMS 18 3.47 %
5 E-mail 7 1.35 %
6 Other 5 0.96 %
7 N/A 2 0.39 %
Option : Boyfriend/Girlfriend
Mobile apps (whatsApp, LINE, BBM) (51.45%)
N/A (16.57%)
Face-to-face (16.18%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 32/35
Phone call (11.18%)
Text message/SMS (2.31%)
Other (2.12%)
E-mail (0.19%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 33/35
# Grid Total Answer Percentage
1 Mobile apps (whatsApp, LINE, BBM) 267 51.45 %
2 N/A 86 16.57 %
3 Face-to-face 84 16.18 %
4 Phone call 58 11.18 %
5 Text message/SMS 12 2.31 %
6 Other 11 2.12 %
7 E-mail 1 0.19 %
Option : Others
Mobile apps (whatsApp, LINE, BBM) (51.64%)
Text message/SMS (15.8%)
Face-to-face (10.02%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 34/35
N/A (9.83%)
Phone call (6.94%)
Other (3.85%)
E-mail (1.93%)
4/26/2015 Survey Result by JakPat Leading mobile market research in Indonesia
http://jakpat.net/survey/detail/1613 35/35
# Grid Total Answer Percentage
1 Mobile apps (whatsApp, LINE, BBM) 268 51.64 %
2 Text message/SMS 82 15.8 %
3 Face-to-face 52 10.02 %
4 N/A 51 9.83 %
5 Phone call 36 6.94 %
6 Other 20 3.85 %
7 E-mail 10 1.93 %