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Modular Kitchen Market IndiaJuly 2010

Executive SummaryModular Kitchen market is an emerging sector with tremendous growth potential Largely unorganized with the presence of local and small players Market is mostly focussed on the urban areas of India owing to the consumer lifestyle

Market

Drivers:

Increasing housing projects

Drivers & Challenges

Growth in organized retail

Changing demographic structure and need for customized kitchens

Trends

Entry of international players Players are forming joint ventures and collaborations Increase in private equity investments and acquisitions

E L P M A S

Challenges: High prices of branded modular kitchens Low replacement demand

Competition

Players in the modular kitchen market include domestic and international players Domestic players include Company 1, Company 2, Company 3 International players include Company 4, Company 5, Company 6

MODULAR KITCHEN MARKET IN INDIA 2010. PPT

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Market Overview Drivers & Challenges Trends Competition Key Developments


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Modular kitchen market in India is at a nascent stage with strong growth prospectsOverview Modular kitchen market in India is still at a nascent stage but has tremendous growth potentialMarket has been witnessing a growth rate of c% YoY

Market Size & GrowthINR bn +c% a d

It is largely unorganized with the presence of local and small playersUnorganized market includes carpenters making selfdesigned kitchens based upon the requirements of the households

Modular kitchens are customized based on the requirements of the consumer

Based on the need of the consumer, it can be set up with various accessories like chimney, burner etc.

E L P M A S

50 40 30 20 10 0

2008

2009

Organized v/s UnorganizedOrganized Unorganized

Modular kitchen accounts for b% of the furniture and fittings industry Products in this market are largely focussed towards establishments in urban India

e%

f%

Source: MODULAR KITCHEN MARKET IN INDIA 2010. PPT

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Drivers & Challenges Summary

Challenges DriversIncreasing housing projects Growth in organized retail Changing demographic structure and need for customized kitchens High priced of branded modular kitchens Low replacement demand


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Trends Summary

Entry of international players

Key TrendsIncrease in private equity investments and acquisitions

Players are forming joint ventures and collaborations


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International Players in the Market (1/3)Players Business Profile In YR--, the company was established in City 2 and began operations in India in YR- In India, it is headquartered in City 3 In YR--, the company introduced a range of metallic furniture in wood finish in State 3 Company 3 is an I based modular kitchen company In India it has g outlets including one in City 4, two in City 5 It constructs h modular kitchens per day The product portfolio consists of j options in terms of design, materials, colours and layouts. The modular kitchens are priced at INR k mn and onwards Future Plans The Company plans to open l outlets in the metros and mini metros across India by YR- This L based Company is a manufacturer of modular kitchens It has entered into an exclusive distribution agreement with Company 5, which has m showrooms for the sale of kitchen gallery products across the country Ewe has two stores in India, one each in City 6 and City 7 The products are priced between INR n mn and INR o mn Future Plans The company plans to open stores in City 8, City 9 and other major cities by YR- It plans to capture q% of the organized modular kitchen market

Company 2

Company 3

Company 4

LE P M A S

Source:

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Thank you for the attentionThe Modular Kitchen Market report is part of Research on Indias Consumer Durables Industry Series. For more detailed information or customized research requirements please contact: Gagan UppalPhone: E-Mail: +91 22 4098 7530 [email protected]

Gaurav KumarPhone: E-Mail: +91 33 4064 6214 [email protected]

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