module 1: interacting with and creating a community
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Interacting With/Creating a Community
Kirsty GroffJOUR470
Learning Objectives
Students will be able to:
0 Identify the use of social media in forming social connections
0 Recognize the different communities present within one entity and how they affect each other
What Can Social Media Do For You?
"Social media - Web sites and other online means of communication that are used by large groups of people to share information and to develop social and professional contacts."
People use forms of social media in a variety of different ways. Whether through pictures or music, 140-word blurbs or 500-word notes, to meet new people or reconnect with old acquaintances - no matter the method, social media sources can help people across all fields.
SURVEY: “Which five social media sites are most important to you today? Why?” See survey on module page
Social Media for Journalists
Social media sites are useful to everyday people for sharing pictures, videos, links, etc. with family and friends. Journalists, however, can use these sites as reporting tools. We will take a look at some social media sites that fall under three categories useful to journalists: networking, video and blogging.
Interacting With/Creating a Community
Quora
Yahoo! Answers
Myspace
Stickam
Ustream
YouTube
WordPress
Blogger
Tumblr
Vimeo
Facebook LinkedIn MySpace
a supportive system of sharing information and
services among individuals and groups
having a common interest
to utilize (labor, information, etc.)
contributed by the general public to (a project), often via the Internet and
without compensation
Networking
The connections created through social media networking sites can allow media consumers to find out what is happening in the world, as well as let journalists find out what is happening locally. Additionally, reporters can locate sources through these websites. This creates a partnership between media producer and consumer.
Networking: CrowdsourcingCrowdsourcing - ask questions of the general public (Yahoo! Answers) or experts (Quora), can get a feel for the meaning behind an issue.
This is an example of a question you could be able to find on Quora (click through every photo on upcoming slides to learn more).
Networking: Making Connections
Making Connections - Social media sites like Facebook, Myspace and LinkedIn can provide reporters with people to talk to about a story they are writing by providing people with specific interests or from a certain area.
Vimeo
Moving images stored as a sequence of static
images representing snapshots of the scene,
taken at regularly spaced time intervals
Video
Media is interactive; we get our articles online with photo galleries attached, moving graphics, and links to outside sources. Video has become a big part of the multimedia movement as well, with many reporters learning how to operate basic video shooting devices. The videos readers shoot, as well, can help with the reporting of a story.
Video: Live Shows For Viewers
Live Shows for Viewers - Sites like Stickam and Ustream allow anyone to broadcast to an online audience and then receive feedback via chat room. Smaller organizations could put on online news magazine programs and get instant feedback from the viewers.
Video: Sharing Media
Sharing Video Media - Big names like YouTube contain clips of just about anything, and can be shared with others in order to back up a point addressed in an article. Sites that showcase longer, higher-quality video (Vimeo) can give the community more in-depth pieces; if YouTube is the news briefs, Vimeo is the in-depth feature.
Video: Sharing Media
This two-minute CBS video quickly recaps the incident involving a killer whale and its trainer.
Video: Sharing MediaThe Vimeo format lends itself to a more “feature” story, with a more artistic shooting style and better support for high-quality footage.
Tumblr Twitter Blogger WordPress
Maintaining a Web site containing the writer’s
own experiences, observations, opinions,
etc., and often having links to other Web sites.
to post very short entries, as a brief
update or a photo, on a blog or social-
networking Web site
Blogging
Today, many people get their news from blogs; while the facts and hard news is from the newspapers, blogs give the story some opinion and personalize the story for the reader. Most blogs are commentable, and as a result the readers of a blog can form a community with the author.
Blogging: MicrobloggingMicro Blogging - While many people use Twitter to update the public about how great their sandwich tasted or that they missed their train to work, the micro blogging site is great for breaking news, disseminating a news brief quickly to a large community of followers. Tumblr acts as a similar aggregate of news.
Blogging: Longform Blogging
Longform Blogging - Basic blog sites like WordPress and Blogger are used for the more typical form of blog found online.
0Log on to WordPress or Blogger and discover how to use it as a social media tool on your own! Create your own blog, follow other blogs, and keep track of how people interact in a longform blog setting.
Wrap-Up
0Varying types of social media websites can facilitate connections in different ways, creating miniature communities that provide valuable information to journalists.
0CASE STUDY: Use what we learned about the different types of social media to see how TIME Magazine connects with communities when disseminating their information.
**Case study lower on page**