module 19: design 3. 12 3 design 3 modular design expands coverage and design options. photo blocks...
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MODULE 19: DESIGN 3
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1 2 3 Design 3
MODULAR
DESIGN expands
coverage and
design options.
PHOTO BLOCKS BECOME CONTENT MODULES.
MODULAR DESIGN FOSTERS A TEAM APPROACH.
NEWSPAPERS PIONEERED THE MODULAR APPROACH.
FROM TRADITIONAL TO MAXIMIZED, MODULAR DESIGN APPROACHES OFFER FLEXIBILITY.
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1 2 3 Design 3TRADITIONAL APPROACH: Features mainly traditional photo, story and caption modules.
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1 2 3 Design 3EXPANDED APPROACH: Features a more traditional look while incorporating several content modules.
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1 2 3 Design 3MAXIMIZED APPROACH: The ultimate verbal and visual display; all modules present content.
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1 2 3 Design 3
Content modules
are MINI-
DESIGNS built on
a base layer
of vertical
columns and
horizontal grids.
MODULAR DESIGNS ARE BUILT USING A THREE-LAYER APPROACH.
•Base – framework (horizontal/vertical grid)
•Modular – templates are used•Content – information/photos
BASIC DESIGN STRATEGIES AND RULES APPLY TO MODULES AND SPREADS.
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1 2 3 Design 3BASE LAYER: A framework of vertical columns and horizontal guides.
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1 2 3 Design 3MODULAR LAYER: Modules are placed on the base layer following the columns and grids.
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1 2 3 Design 3CONTENT LAYER: Spaces on the modular layer are now filled with custom-built content modules.
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1 32 Design 3
The individually
designed
modules must
work together
to create VISUAL
UNITY on a spread.
SUBTLE REPETITION IS THE KEY TO VISUALLY UNIFYING CONTENT MODULES.
A HEADLINE VISUALLY AND VERBALLY UNIFIES THE SPREAD.
STORY MODULES FEATURE MINI-HEADLINES AND PHOTOS.
PHOTO MODULES ARE ENHANCED BY DOMINANCE AND EYELINES.
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1 32 Design 3LEVEL ONE: The dominant module now features a montage, replacing a single photo with four images.
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1 32 Design 3LEVEL TWO: A photo block is replaced with a quick read story presentation featuring two photos.
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1 32 Design 3LEVEL THREE: An infograph is added, allowing facts and figures to be presented in a visual way.
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1 32 Design 3LEVEL FOUR: A timeline is included. There are 19 photos on this spread using a maximized approach.
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QUICK READ SAMPLERFigures: table, Index, listing, stats, chart, scoreboard, pie chart
Facts: fact box, listing, top 10, summary points, map, diagram, definitions, profile
Opinions: quotes, q & a, for/against, personal narrative, journal, advice
Time: schedule, calendar, timeline
Interactive: fill-in, matching, connect the dots, color and object, check test, crossword puzzle, word search, quiz.