module 2: communication and society de la salle – lipa college of education arts and sciences...
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Module 2: Communication
and Society
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
What Is Communication?a. from Latin word commūnicāre, meaning "to share“
b. is the activity of conveying information
c. may be intentional or unintentional
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Human CommunicationA variety of verbal and non-verbal means of communicating exists such as body language, eye contact, sign language, haptic communication, chronemics, and media such as pictures, graphics, sound, and writing.
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Types of Human Communication:
1. Non- Verbal Form
2. Oral or Verbal
3. Business Communication
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Effective Communication
Occurs when a desired effect is the result of intentional or unintentional information sharing, which is interpreted between multiple entities and acted on in a desired way.
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Barriers of Effective Human Communication
1. Physical
2. System Design
3. Attitudinal
4. Ambiguity of words/phrases
5. Individual linguistic ability
6. Physiological
7. Presentation of Information
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Nonhuman Communication
- Includes cell signaling, cellular communication, and chemical transmissions between primitive organisms like bacteria and within the plant and fungal kingdoms
- Information exchange between primitive living creatures
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Communication Cycle- introduced by Claude Shannon and Warren Weaver for Bell
Laboratories in 1949- primary parts: sender, channel, and receiver
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
3 Levels of Semiotic Rules
Syntactic formal properties of signs and symbols
Pragmatic concerned with the relations between signs/expressions and their users
Semantic study of relationships between signs and symbols and what they representDe La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Elements Of The Study
An information source, which produces a message. A transmitter, which encodes the message into
signals A channel, to which signals are adapted for
transmission A receiver, which 'decodes' (reconstructs) the
message from the signal. A destination, where the message arrives.
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Three Levels of Problems for Communication According to Shannon and Weaver:
The technical problem: how accurately can the message be transmitted?
The semantic problem: how precisely is the meaning 'conveyed'?
The effectiveness problem: how effectively does the received meaning affect behavior?
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Communication Noises
- Noise is interference with the decoding of messages sent over a channel by an encoder.
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
1. Environmental
2. Physiological Impairment
3. Semantic
4. Syntactical
5. Organizational
6. Cultural
7. Psychological
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Types Of Communication Noises:
Mass Media &Mass Communication
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Types of Communication Process:
1. Intrapersonal2. Interpersonal3. Mass
Communication
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Mass Media - are diversified media technologies that are intended to reach a large audience by mass communication.
Mass Communication- is the study of how individuals and entities relay information through mass media to large segments of the population at the same time.
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Characteristics of Mass Communication :1. A message is sent out on some form of mass
communication system ( Internet, print or broadcast)
2. Message is delivered rapidly.
3. The message reaches large groups of different kinds of people simultaneously within short period of time.
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Mass Media : Books Newspapers Magazines Recordings Radio Movies Television Internet
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
3 Key Concepts About Mass Media :1. The mass media are profit centered
businesses2. Technological developments change the way
mass media are delivered and consumed3. Mass media both affect and reflect politics,
society and culture
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
#Question: Why Do You Think Mass- Media are Profit Centered
Businesses ???
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Concentration of Ownership
- This is the current trend of large companies buying smaller companies so that fewer companies own more types of media business.
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
1.Chains2.Broadcast Networks3.Conglomerates4.Vertical Integration
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
4 Forms of Media Ownership:
Convergence
- The melding of the communications, computer and electronic industries. Also used to describe the economic alignment of the various media companies with each other to take advantage of technological advancements.
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department
Why Media Properties Converge?1. Newspapers and broadcast properties are attractive
investments.
2. Newspapers and broadcast stations are commodities.
3. Newspapers and broadcast stations have gone through cycle of family ownership.
4. Newspapers and broadcast stations are easier business to buy than to create.
5. Introduction of new technologies like Internet changed the economics of all media industries. (1990)
6. Economic downturn that began 2007 affected newspapers especially hard.
De La Salle – Lipa • College of Education Arts and Sciences • Multimedia Department