Module 2, Unit 6Objective Setting & Monitoring

Review – open ended questions

SMART objective example

Capacity

By the end of the 22nd October 2010, 11 out of 12 Reef rangers will be able to merge open ended questions in survey Pro (as measured by a show of hands in class; up from 1 on the morning of the 21st of October)

Module 2, Unit 6, Session 3

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Open ended question analysis

Lola surveyQ44 (Q121) What benefits might there be in establishing a Lola Marine Sanctuary Committee ? (Write in one or more answer, None or Don’t Know)

Well managed MPAMore effective MPAFunctioning MPA

More participation

Strictly enforced MPAWell guarded MPA

Session 3SMART Objectives - review

SMART objective example

Capacity

By the end of the 22nd October 2010, 11 out of 12 Reef rangers will be able to write smart objectives based on results found in the Lola Survey file for every section of the ToC

Module 2, Unit 6, Session 3

Module 2, Unit 5, Session 4

Template for writing a SMART objective:By August 2012 the % of respondents (specify TA) who say _______ (Insert wanted result as phrased in KAP survey questionnaire, taking into account response options)will increase (or decrease) from x% measured in February 2011 to y%, up (or down) by (y-x) pp

Exercise:Using Lola survey Pro file, draft 3 SMART objective for 3 of the components of the ToC. You can choose from K, A, IC to BC, TR and CR

Module 2, Unit 5, Session 4

Attitude

Q25 (Q95). What do you think about the location of the LMS?Right answer: “in the right place”

SMART objective:By August of 2012 the % of respondents who say that the LMS is “in the right place” will increase from 28% measured in October 2010 to 73%, an increase of 45pp (Q25/95).

By August of 2012 the % of fishers who fish near the LMS who say that the LMS is “in the right place” will increase from 31% measured in October 2010 to 76% (an increase of 45pp)

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Behavior change – all respondents

Q53 (Q112) Have you seen anyone gleaning in the Lola Marine Sanctuary at any time in the past 6 months?

Answer we are looking for: No

By August 2012 the % of respondents (specify TA) who say _______ (Insert wanted result as phrased in KAP survey questionnaire, taking into account response options) will increase (or decrease) from x% measured in February 2011 to y%, up (or down) by (y-x%) pp

10

Behavior change – all respondents

Q53 (Q112) Have you seen anyone gleaning in the Lola Marine Sanctuary at any time in the past 6 months?

Answer we are looking for: No

By August 2012 the % of respondents who say they have not seen anyone gleaning in the LMS in the last 6 months will increase from 59% measured in February 2011 to 79%, up by 20% pp

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Behavior change – males age 15-39

Q53 (Q112) Have you seen anyone gleaning in the Lola Marine Sanctuary at any time in the past 6 months?

Answer we are looking for: No

By August 2012 the % of respondents (specify TA) who say _______ (Insert wanted result as phrased in KAP survey questionnaire, taking into account response options) will increase (or decrease) from x% measured in February 2011 to y%, up (or down) by (y-x%) pp

12

Behavior change – males age 15-39

Q53 (Q112) Have you seen anyone gleaning in the Lola Marine Sanctuary at any time in the past 6 months?

Answer we are looking for: No

By August 2012 the % of male respondents aged 15-39who say they have not seen anyone gleaning in the LMS in the last 6 months will increase from 50% measured in February 2011 to 70%, up by 20 pp

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Monitoring Plan(part 2)

Module 2, Unit 6, Session 5

Session Objectives

By the end of this session, campaign managers should be able to:

•Assess the campaign SMART Objectives for each section of the ToC

•Enter smart objectives into your monitoring plan

•Relate objectives to the 3 C

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Monitoring Plan

The 3 Cs:

Capacity

Constituency: K,A,IC,BR,BC

Conservation: TR, CR

Module 2, Unit 5, Session 4

Exercise:

1.Choose two of the SMART objectives we created in Lola and enter in the monitoring plan

2.Choose one of your preliminary objectives, convert it into a SMART objective (based on your best judgment of pp change)

3.Enter your SMART objective into the monitoring plan

Session 6Finalizing Your Theory Of Change

Module 2, Unit 6, Session 6

Session Objectives

By the end of this session, you will be able to:

•Evaluate the components of a Theory of Change

•Critically assess and then update your campaign Theory of Change

Module 2, Unit 5, Session 14

This is How You Begin Your Theory of Change Journey

Module 2, Unit6, Session 6

Literature Review

Preliminary consultative meetings

Site AssessmentStakeholder matrix

Threat identification

Concept Model

Threat ranking

Threat ranking by Scope, Severity, Irreversibility

Prioritized threat

Prioritized threat factorchain from modelSource of stress

Source(s) of Stress

Qualitative research

Initial audience persona

Identify audiences profile

Preliminary Objectives

Results ChainsPreliminary objectives

Research data

KAP Data

Revised Audience persona

SMART Objectives K-CR

BROP

SMART Objectives

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Monitoring Plan

Monitoring plan

12

STEPS 1-12

THEORY OF CHANGEfinalized

IMP

LE

ME

NT

AT

ION

Barrier Removal Strategy

Module 2, Unit6, Session 6

Now, You can Refine Your High Level Summary

Narrative summary

Module 2, Unit6, Session 6

Module 2, Unit 6, Session 6

Session Objectives

•Evaluate the components of a Theory of Change

•Critically assess and then update your campaign Theory of Change

Did we meet these objectives?