module 4
TRANSCRIPT
CHALLENGES FOR FLIPKART
Introducing India into the e-commerce
era.
Making consumers to buy online.
How can customers trust, that they’ll get
exactly what they’ll check online?
To provide services at affordable prices.
First Long Battery Life Phone with 30
days Battery Backup.
First universal remote control phone.
First Dual SIM Dual mode active Phone
(GSM+CDMA).
Conducting Marketing Research
Defining Problem
Developing Plan
Collecting Data
Analyzing Information
Present the findings
Make the decision
Cultural Factors
Social Factors
Personal Factors
Psychological Factors
Factorsaffecting consumer’s buying preference
Problem Recognition
Need Description
Product Specification
Supplier Search
Proposal Solicitation
Supplier Selection
Order-Routine specification
Performance Review