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Module 5: Double Your Show-Up Rate
How to Get Those Who Sign-Up to Show-up Live and Engaged.
Module 5: Double Your Show-Up Rate
What We Learned in Module 4
➢ 3 Ps of Webinar Traffic○ Personal ○ Partner○ Paid
➢ Ideas For Growing Your Webinar Audience
Module 5: Double Your Show-Up Rate
Today We Are Learning...
➢ Why a Poor Show-Up Rate is One Of The Biggest Holes in Your Webinar Funnel
➢ #1 Evergreen Strategy For Getting More Show-Ups➢ Six Different Tactics for Increasing Your Show-Up
Rate
Module 5: Double Your Show-Up Rate
Why Your Show-Up Rate Matters, A Lot...
Module 5: Double Your Show-Up Rate
A Common Example For Newbies
173 Registrations11 Attendees
6.3% Show-up Rate...Yikes...
Module 5: Double Your Show-Up Rate
35%-40%
Industry Averages For Show-Up Rate
Source: http://blogs.adobe.com/adobeconnect/2014/03/webinar-engagement-by-numbers.html
Module 5: Double Your Show-Up Rate
➢ Email List: 45%-55%➢ Joint Venture: 40%-45%➢ Colder Paid: 30%-40%
Show-Up Rate By Traffic Source
Module 5: Double Your Show-Up Rate
➢ 173 Registrations➢ Cost Per Registration=$5.00➢ You Paid= $865.00 for 11 Attendees➢ 10% sales of 11 @ $500 product= $550➢ Net= -$315
Example With 6.3% Show-Up Rate
Module 5: Double Your Show-Up Rate
➢ 173 Registrations➢ Cost Per Registration=$5.00➢ You Paid= $865.00 for 69 (40% Show-up
Rate) Attendees➢ 10% sales of 69 @ $500= $3,450➢ Net= $2,585 (300% ROI)➢
Example With 40% Show-Up Rate
Module 5: Double Your Show-Up Rate
Critical to Improve Your Show-up Rate
Module 5: Double Your Show-Up Rate
➢ Have a Compelling Hook/Hell-Yeah Headline
➢ Have a Reputation For Hosting Value-Rich Webinars
#1 Evergreen Strategy
Module 5: Double Your Show-Up Rate
Six Tactics to Improve Show-Up Rate
Module 5: Double Your Show-Up Rate
➢ Send Out Your Last Minute Promotion Email 15 Minutes Prior to the Webinar Starting
➢ Increases Show-Up Rate 5%-10%➢ Easiest Way to Increase Live Attendance
80/20 Tactic #1
Module 5: Double Your Show-Up Rate
➢ 24 Hour Notification Reminder x 5....
➢ 24, 6, 3, 1, and 15 minutes prior
80/20 Tactic #2
Module 5: Double Your Show-Up Rate
80/20 Tactic #3
➢ Optimize Your Thank You Page➢ Survey Your Audience- “What is your biggest struggle
with X?”➢ Calendar Reminders➢ A Link to a Download, Article, and/or Facebook Group➢ Video (optional)
Module 5: Double Your Show-Up Rate
Thank You Page Examples
Module 5: Double Your Show-Up Rate
Thank You Page Examples
Module 5: Double Your Show-Up Rate
80/20 Tactic #4
➢ Pre-Webinar Warm-Up Emails➢ 2-3 Warm-Up Emails Prior to
the 24 Hour Notification Reminders x 5
Module 5: Double Your Show-Up Rate
Warm-Up Sequence Goals
➢ Remind Registrants Why it is Important to Show Up Live (List Benefits)
➢ Frequently Restates the Webinar Logistics (Length, Date, Time)➢ Pre-Frame the Registrants by Getting Them to Consume Your
Content (Blog Post, Video, Audio)➢ Break Show-Up Objections➢ Share Case Studies and Stories
Module 5: Double Your Show-Up Rate
Pre-Webinar Warm-Up Sequence
➢ Welcome➢ Show-Up Objection Breaker➢ Story and Case Study➢ 24 Hour Notification Reminder x 5
Module 5: Double Your Show-Up Rate
Pre-Webinar Warm-Up Sequence
Let’s Take a Look at the Actual Sequence….
Module 5: Double Your Show-Up Rate
Pre-Webinar Warm-Up Sequence
➢ Set Up Inside Your Email Autoresponder➢ MailChimp, Aweber, Active Campaign, Infusionsoft➢ Can Be Set Up Inside of Many Webinar Softwares
Module 5: Double Your Show-Up Rate
80/20 Focus
If this seems like a lot, just set up a welcome email...
Module 5: Double Your Show-Up Rate
Advanced Tactic #5
SMS (text reminders)https://www.twilio.com/
Module 5: Double Your Show-Up Rate
Advanced Tactic #6
➢ Facebook Reminder Retargeting
➢ Retargets Anyone Who Hits Your Thank You Page
➢ See Module 11 For Details
Module 5: Double Your Show-Up Rate
Six Tactics to Improve Show-Up Rate
➢ Send Out the Last Minute Email 15 Minutes Prior➢ 24 Hour Notification Reminder x 5➢ Thank you Page- Survey, Calendar, Video, Download,
FB Group ➢ Pre-Webinar Emails➢ SMS (Text Message Reminders)➢ Facebook Reminder Retargeting
Module 5: Double Your Show-Up Rate
80/20 Path
➢ Send Out the Last Minute Email 15 Minutes Prior➢ 24 Hour Notification Reminder x 5➢ Thank you Page- Survey, Calendar, Video, Download,
FB Group ➢ Pre-Webinar Welcome Email Only in Your
Autoresponder or Webinar Software
Module 5: Double Your Show-Up Rate
Actions Steps
➢ Choose the 80/20 Path vs All Six Tactics to Improve Your Show-Up Rate
➢ Schedule Your Last Promotional Email to Go Out 15 Minutes Prior to the Start of Your Webinar
➢ Set 5 Notification Reminders to Go Out in the Last 24 Hours (Inside Your Webinar Software)
➢ Optimize Your Thank You Page➢ Write Your Pre-Webinar Warm-Up Emails
Module 5: Double Your Show-Up Rate
Recap
➢ Why a Poor Show-Up Rate is One Of The Biggest Holes in Your Webinar Funnel
➢ #1 Evergreen Strategy For Getting More Show-Ups➢ Six Different Tactics for Increasing Your Show-Up
Rate
Module 5: Double Your Show-Up Rate
Coming Up Next….
Module 6: Present Like a Pro