7/24/2019 Module 5 -Managing Brands

1/27

Managing Brands

Module-5

7/24/2019 Module 5 -Managing Brands

2/27

Brand Personality

The definition of Brand personality can be classified as Emotion- centered Human centered Others

Emotion centered definitions contend that brand personality is theemotional component of a brand

These definitions see brand personality as the emotional lin!bet"een the consumer and the brand

#f the brand "ere to become an emotion $ "hat "ould it be

7/24/2019 Module 5 -Managing Brands

3/27

Brand Personality?

a set of human characteristics associated "ith a

brand

ho" the brand beha%es

&ender$ age$ socio-economic class$psychographic$ emotional characteristics

7/24/2019 Module 5 -Managing Brands

4/27

7/24/2019 Module 5 -Managing Brands

5/27

7/24/2019 Module 5 -Managing Brands

6/27

7/24/2019 Module 5 -Managing Brands

7/27

7/24/2019 Module 5 -Managing Brands

8/27

Elements of Brand Personality

7/24/2019 Module 5 -Managing Brands

9/27

7/24/2019 Module 5 -Managing Brands

10/27

7/24/2019 Module 5 -Managing Brands

11/27

7/24/2019 Module 5 -Managing Brands

12/27

7/24/2019 Module 5 -Managing Brands

13/27

7/24/2019 Module 5 -Managing Brands

14/27

7/24/2019 Module 5 -Managing Brands

15/27

7/24/2019 Module 5 -Managing Brands

16/27

7/24/2019 Module 5 -Managing Brands

17/27

7/24/2019 Module 5 -Managing Brands

18/27

7/24/2019 Module 5 -Managing Brands

19/27

7/24/2019 Module 5 -Managing Brands

20/27

7/24/2019 Module 5 -Managing Brands

21/27

7/24/2019 Module 5 -Managing Brands

22/27

7/24/2019 Module 5 -Managing Brands

23/27

7/24/2019 Module 5 -Managing Brands

24/27

7/24/2019 Module 5 -Managing Brands

25/27

7/24/2019 Module 5 -Managing Brands

26/27

7/24/2019 Module 5 -Managing Brands

27/27