module list for erasmus students...geography of tourism 25 3.75 common core (tc) master 1 fr tourism...

IREST

Institute of Research and Higher Education in Tourism

MODULE LIST FOR ERASMUS STUDENTS

MODULES: USEFUL INFORMATION

- Please choose from the modules listed in this booklet. - Pay special attention to the period of your ERASMUS stay and the teaching periods (Sep-Jan

or Jan-May). - Remember to take into account the level of study (Master 1 or Master 2) and not to select

modules from different levels. - Pay careful attention to specializations:

o Core modules (TCs) are common to all specializations and can therefore be chosen within any specialization.

o GATT, EDTI, DATT and GVTP denote modules belonging to the four different specializations. To avoid any timetable clashes, please do not select modules from different specializations.

o More detailed information on each specialization can be found on the IREST website: https://www.univ-paris1.fr/ufr/institut-de-recherche-et-detudes-superieures-du-tourisme-homepage/

Module timetables must be checked on the URBA online schedule: o https://irest.urbaonline.com/ o There are no classes on the days marked in grey because IREST students will be on a

professional placement or an apprenticeship scheme. o There are classes on all other days. o Timetables are updated throughout the semester. o Please check URBA regularly for timetable/room changes. o Students must attend classes from day one. o For classroom locations, please refer to page 25 of this booklet.

Learning Agreement (LA) validation: please send the LA by email in pdf format to [email protected]

For any questions regarding the administration side of your enrolment, please write to [email protected]

For any questions regarding the academic side of your enrolment, please send your LA to Mrs Zouaoui, M1 administrative manager ([email protected]), or Mrs Rabot, M2 administrative manager ([email protected]).

https://www.univ-paris1.fr/ufr/institut-de-recherche-et-detudes-superieures-du-tourisme-homepage/

https://www.univ-paris1.fr/ufr/institut-de-recherche-et-detudes-superieures-du-tourisme-homepage/

https://irest.urbaonline.com/

mailto:%[email protected]




Semester 1: September / January Hours ECTS

ERASMUS SPECIALIZATION LEVEL LANGUAGE

Management 25 3 Common core (TC) Master 1 FR

Key concepts in economics 20 3 Common core (TC) Master 1 FR

The basics of tourism marketing 20 3 Common core (TC) Master 1 FR

Law and tourism 15 2.25 Common core (TC) Master 1 FR

Geography of tourism 25 3.75 Common core (TC) Master 1 FR

Tourism and social anthropology 15 3 Common core (TC) Master 1 FR

Territorial governance within a sustainable development framework

20 3 Common core (TC) Master 1 FR

Tourism stakeholder systems 10 2.25 Common core (TC) Master 1 FR

Observation tools and methods for tourism 10 2.25 Common core (TC) Master 1 FR

Cultural and natural heritage: today’s challenges

20 3 Common core (TC) Master 1 FR

Budgetary and financial management for tourism projects

15 2.25 Common core (TC) Master 2 FR

Quality management in tourism organizations 15 2.25 Common core (TC) Master 2 FR

Tourism and sustainable development 20 3 EDTI GATH Master 2 FR

Anglo-American public and private international tourism law

15 3 EDTI Master 2 FR

Attractiveness policies – national tourism and territories


Tourism destination strategies 15 3 EDTI Master 2 EN

Tourism from a European perspective 15 2.25 EDTI Master 2 FR

Tourism in the Mediterranean area

15 2.25 EDTI Master 2 EN, FR

International cooperation policies 15 2.25 EDTI Master 2 EN

Economics and heritage 20 2 EDTI Master 2 FR

International tourism and poverty reduction 15 2.25 EDTI Master 2 EN

Metropolization, globalization and tourism 20 3 EDTI DATT Master 2 FR

Innovation in tourism 15 1.5 GATH Master 2 FR

Financial planning for tourism projects 25 3 GATH GVTP Master 2 FR

Administrative and accounting procedures 15 3 GATH Master 2 FR

Revenue management 15 3 GATH Master 2 FR

Human resources management 15 3 GATH Master 2 FR

Hotel financing 15 3 GATH Master 2 FR

Management of facilities and cultural sites 15 3 GATH Master 2 FR

Intermediation and e-tourism 15 1.5 GATH Master 2 FR

Financial planning for cultural and heritage projects

25 2.25 GVTP Master 2 FR

Organization and development of museum institutions


Financing and patronage 15 1.5 GVTP Master 2 FR

Territorial strategies and heritage sites 15 1.5 GVTP Master 2 FR

Interpreting heritage and new technologies 15 1.5 GVTP Master 2 FR

World Heritage (WH): concepts, conventions and methods

15 3 GVTP Master 2 FR

Analysis and enhancement of tangible and intangible World Heritage (WH)


Tourism management of World Heritage (WH) sites

20 3 GVTP Master 2 FR EN

World Heritage (WH) site networking 15 3 GVTP Master 2 FR

Preservation, management and promotion of the Grands sites de France


Economics and heritage 20 3 GVTP Master 2 FR

Operational tourism planning and financial planning for projects

25 2.5 DATT Master 2 FR

Sustainable management of tourism projects 15 2.25 DATT Master 2 FR

Tourism destination strategies 15 2.25 DATT Master 2 FR

Development and management of mountain

and coastal resorts 15 2.25 DATT Master 2 FR

Tourism and the environment 25 3.75 DATT Master 2 FR

Heritagization and territories 20 3 DATT Master 2 FR

City branding, territorial construction and tourism


Tourism and geographic imaginaries 15 3 DATT Master 2 FR

Tourism projects, artificial worlds and themed environments

20 3 DATT Master 2 FR

English 18 2 SGEL

Other modern languages 2 18 2 SGEL

Semester 2: January / May Hours ECTS SPECIALIZATION LEVEL LANGUAGE

Tourism markets 15 2.25 Common core (TC) Master 1 FR

Touristic development of sites 7.5 2.25 Common core (TC) Master 1 FR

Marketing studies 15 2.25 Common core (TC) Master 1 FR

International institutions, geopolitics and globalization


International tourism and emerging economies (BRIC)

15 2.25 EDTI Master 1 EN

Attractiveness policies: an international perspective

15 2.25 EDTI Master 1 FR

International finance and tourism 15 2.25 EDTI Master 1 FR

Internationalization of tourism demand 15 2.25 EDTI Master 1 FR

Tourism and international transport 15 2.25 EDTI DATT Master 1 FR

Specialization in tourism and international competitiveness

15 2.25 EDTI Master 1 FR

Quantitative approach to tourism 15 2.25 EDTI Master 1 EN

Tourism and interculturality 20 3 EDTI GATH Master 1 FR

Hotel management 20 3 GATH Master 1 FR

Travel organization: principles and methods 20 3 GATH Master 1 FR

Social law and tourism enterprise 15 3 GATH Master 1 FR

Hotel marketing 15 3 GATH Master 1 FR

Strategies of tourism firms: competitive strategies

25 3 GATH Master 1 FR

Management of tourism and hotel brands 25 3 GATH Master 1 FR

Cultural heritage: theoretical and practical approaches


Cultural mediation and tourism 20 3 GVTP Master 1 FR

Preservation of cultural sites: general principles and case studies


Multimedia, new technologies and heritage 10 2.25 GVTP Master 1 FR

Tools for the protection of natural and cultural heritage


Territorial events and activities 15 2.25 GVTP DATT Master 1 FR

Methods of public and private heritage management


Heritage stakeholders and careers 10 1.5 GVTP Master 1 FR

Cultural tourism marketing and sectors 15 2.25 GVTP Master 1 FR

Territorial diagnostics, feasibility studies, impact studies


Legal procedures for tourism projects 15 2.25 DATT Master 1 FR

Procedures for setting up public–private projects


Tourism development and planning 20 3 DATT Master 1 FR

Tourism and urban spaces 15 2.25 DATT Master 1 FR

Tourism cities: observation tools and techniques

15 3 DATT Master 1 FR

English 18 2 SGEL

Other modern languages 2 18 2 SGEL

Module descriptions Operational tourism planning and financial planning for projects The aim of this module is to highlight the global dimension of tourism projects and the conditions for their success, from first definition to operational set-up. It will show how to gauge the relevance of a tourism project as regards markets, territories and dynamics between stakeholders, and it will recommend operational keys for the setting up, governance and financial framework of a programme. The module is organized around a case study, namely tourism development in the Baie de Somme and in particular the defining of the sailing layout. A study day will be organized at the start of the module to allow students to understand the different elements of a project (stakeholders, territories, strategies, constraints, etc.). The module will also comprise theoretical contributions, supported by many examples. Students will produce a practical information sheet based on the Baie de Somme case study, which will form part of the module assessment. Analysis and enhancement of tangible and intangible WH Lecturers: Sébastien Jacquot (Geography), Université Paris 1 Panthéon-Sorbonne, IREST, EIREST and Francesca Cominelli (Economics), Université Paris 1 Panthéon Sorbonne, IREST, EIREST. Content: The 1972 and 2003 World Heritage Conventions, which established, respectively, the World Heritage List (tangible) and the Representative List of the Intangible Cultural Heritage, support the classification of heritage into two heritage categories: tangible and intangible. The approach of this module is to focus on this difficult binary division to explore the procedures for recognizing and enhancing the intangible dimensions of heritage through five procedures or issues. First, it will show the overlap between tangible and intangible heritage and the need to take the intangible dimension of so-called tangible heritage into account. It will then explore the construction of the notion of intangible heritage based on institutional constraints, particularly at the global level, to consider tangible and intangible heritage alongside one another. A more specific assessment of the notions of community and territory will allow students to question the specificity of the notion of intangible heritage. The final two parts to the module will explore other approaches besides this tangible-intangible distinction, on the one hand, through the heterogeneous development of a creative paradigm, reconnecting intangible heritage with circulation phenomena, and, on the other, through the exploration of memorial challenges and their heritagization and touristic development. In each session, tourism will be a reference point allowing students to question the safeguarding notions and policies in place. A quantitative approach to tourism The main objective of this module is to familiarize students with the different sources of tourism statistics and consumer surveys used by tourism professionals to obtain an understanding of the quantitative developments of tourism. Students will discover different statistical sources, including UNWTO, Eurostat, WTTC, Flash Eurobarometer, TravelSAT, Reiseanalyse. They will examine each source in detail and find out what type of questions they can help to answer. Students will practise using these various sources with real-life examples and experiences from tourism destinations and companies. Working in groups, students will tackle example problems and develop their own conclusions based on the data. Quantitative approaches to sustainable tourism are included in this approach. City branding, territorial construction and tourism City branding is a recently developed notion with a new approach that is implemented at different levels (national, city and regional) to attract inhabitants, tourists or investors to an area. This module will allow students, first of all, to gain an understanding of both the emergence of this “branding” practice as applied to territories and its political and economic issues. It will then demonstrate the different city branding tools through various case studies. The links between territorial branding and touristic development will also be discussed, revealing that branding strategies also draw on longstanding tourism promotion methods at the same time as they support and inspire new tourism practices.

Tourism development and planning This module aims to provide an understanding of the challenges and changes in tourism planning. It will begin by examining the domain’s new principles, which are in sync with the broader changes taking place in territorial planning, including the importance of the strategic dimension and structural framework of a project, contracting between territorial authorities and public and private stakeholders and the decline of both the State’s role in tourism planning and the structuring role of local territories. The objective is for students to understand that behind the idea of a multi-layered institution, there is a new model of public tourism action, which generates new domains of tourism initiatives. The module will examine opportunities for local tourism planning through the strategies and tools involved. The transversal issue of management will also be studied through existing tourism planning (brownfield sites, reconversions of tourist resorts, natural areas, etc.). While the module focuses mainly on planning in France and Europe, it also looks at examples from other regions of the world. Development and management of mountain and coastal resorts This is a seven-hour module that sets out the context in which resorts have emerged in France and presents the challenges faced by mountain resorts. It also analyses the specificities of coastal and insular tourism and highlights the challenges that coastal resorts will face in the future. Anglo-American public and private international tourism law This module is divided into two (unequal) parts: (1) public international tourism law and (2) private international tourism law. Part 1 will consist of a brief introduction to the legal norms concerning tourism, introduced by the World Tourism Organization, UNESCO, OECD and the European Union. Part 2 will focus on international private tourism law. Following a general introduction (a) to international private law and a brief summary of legal acts and facts, the following will be studied: (b) the international jurisdiction of French courts in private tourism law, (c) the determination of the law governing private tourism law, and (d) the impact of foreign judgements in private tourism law in France. Some elements of common law (law from Anglo-American countries) will also be studied in the resolution of some of the practical case studies presented in Part 2. Economics and heritage This module will illustrate the key concepts, theories and questions surrounding the economic analysis of cultural heritage. It will begin by examining the characteristics of cultural heritage through a reflection on the limitations of the domain of heritage and the value system contributing to its definition. Students will gain a deeper understanding of the historic milestones that have marked the emergence and strengthening of the link between economics and heritage. The module will explore the determinants of demand and the costs of conservation and enhancement as well as the relevance of safeguarding measures and public and private financing. Following this theoretical framework, the module will review the economic benefits of conserving and enhancing cultural heritage and its contribution to sustainable development. In particular, students will learn that the notion of the heritage ecosystem supports a global consideration of the scope of heritage by considering its relationship with other domains, actors and contexts. This approach will make it possible to shift conservation implications from tangible elements alone to all the different tangible and intangible components that ensure the functioning of the heritage system. The module will end with concluding discussions on the analysis of cultural heritage economics in a global economy perspective by highlighting today’s key challenges and issues. Marketing studies The objective of this module is to prepare tourism students for studies and marketing research in the field of tourism. The research process consists of the following stages: design, exploration, collection, measurement, description and verification. In particular, the module will cover descriptive and explanatory

statistics and provide students with an understanding of the notion of inference. The module content will be illustrated with an empirical satisfaction survey of tourists in a leisure park. Territorial events and activities Activities (for example, fairs, night-time events, festivals and leisure events in general) have become omnipresent in terms of tourism development and adding value to a region. They are also a tool for communication, audience diversity and the landscaping and transformation of sites and territories. The aim of this module is (i) to identify the different types of activities (from small festivals to large events), (ii) understand the impact on a territory of activities and events planning and management, (iii) analyse their multi-dimensional impacts, (iv) integrate audience studies into the analysis of a festival and (v) know how to implement an activity on a site or territory (preparation, programming, financing). Practical application: events planning and management in the context of the heritage enhancement of the Îl-de-France garden cities (the event Printemps des Cités-jardins). Students will work in groups. Assessment for the module is 100% coursework. Financing and patronage This module identifies the current conditions and opportunities for change in the financing of cultural sites: prices, other inherent resources, visitor relationship management, funding and patronage, endowment funds, philanthropy and crowdfunding. International finance and tourism This module covers the basics of financing in an international context and the concepts of managing foreign-exchange risk. Geography of tourism This module uses a geographical approach to understand the tourism phenomenon from its beginnings to the current day. A theoretical-based session will cover the benefits and challenges of this approach followed by the typology and evolution of tourist sites. A focus on the emergence of coastal and mountain tourist sites will examine tourist resorts diachronically and dynamically. Several case studies of emblematic tourist sites that emerged during the 19th and 20th centuries (e.g., Brighton, Las Vegas and Dubai) will be studied from a critical perspective. Special areas of interest (destinations such as Paris, Barcelona and Baltimore) will be examined through specific themes. Management The aim of this module is to introduce students to the simple tools and concepts needed to understand and master the bottom line of a business. Module themes: (i) introduction (ii) basics of accounting (iii) setting prices (iv) calculating costs (v) cost behaviour (vi) foreseeing and directing and (vii) monitoring. Budgetary and financial management for tourism projects The aim of this module is to make students aware of problems that arise in tourism industry projects. It is based on the key financial management concepts used in project assessment. Learning outcomes: ability to carry out cost assessments and meet project deadlines. Quality management in tourism organizations This module introduces a discussion on the antecedents and consequences of quality in tourism organizations (hotels, destinations, institutions, etc.). It presents Total Quality Management (TQM), particularly in terms of organizational aspects (Wruck & Jensen, 1994). It also covers how the consumers of tourism services perceive quality. Students must be able to use tools like SERVQUAL, which was developed by Zeithaml, Parasuraman & Berry (1990), or Six Sigma. Hotel management

This module covers the following: Hotel structure and organization. Hotel financing (role, responsibilities, organization, general principles of finance). Typologies and classification (main financial statements, nature of transactions, amortization and provision). Structure of a hotel’s activity (production cycle, working capital/working capital needs, seasonality, client segmentation/profiling, profitability and solvency, fixed and variable costs, break-even points). Uniform system of accounts for the lodging industry (presentation and structure, KPIs – Key Performance Indicators, examples, purpose). Types of investments and hotel management (ownership, location, management, franchise). Schedules (objectives and structure). Investment and investment choice. Territorial governance of territories within a sustainable development framework The aim of this module is to extend emergence conditions and the various acceptations of the key notions of sustainability/tourism/governance/territory in the domain of territorial development planning and policies. Mountain tourist destinations of the winter sports type will be used as an illustration. Interpreting heritage and new technologies This module is in five parts. 1: General summary of the course’s external contributors and timetables. Definition of interpreting through ICT. Presentation of society/history and operating system/the role of production services. Market situation: competition/internationalization/careers. Types of service provisions and clients: public (museums, sites, towns and cities, regional and local authorities) and private. 2: Introduction to ICT tools, audioguide, audiopen, videoguide, app with GPS geolocation, integrated systems. (IR, Beacon, 3D, enhanced reality, etc.) and adaptation to specific sites. A practical example with each tool. Production of a pathway using ICT: methodology-budgets-contracts-careers-planning. Examples and facsimiles. 3: Specific interpretation with respect to digital mediation tools: distinctive features of editing and translation, different audiences (identification, specific audiences), associated rights (text, images). Market types: Public markets – calls for tender, specifications; definitions/structuring responses; examples and counterexamples/financial and legal aspects. Private markets – tour operators, tourist information centres/distinctive features. 4. Site visit/critical analysis and suggestions for improvement. 5. Two external client speakers: a large site using an audioguide (Versailles or Beaubourg Metz) and a town visit using API or a geolocalised app (Noyon or Compiègne). International institutions, geopolitics and globalization Tourism plays an increasingly significant role in the international economy. As such, entities in charge of its scale, management and development and lobbying institutions for the recognition of tourism as both an economic force and a force for change have been created over the years. Nevertheless, despite a desire to guide tourism towards operational strategies for sustainable development, the sector still mainly responds to economic imperatives. What role do these international institutions really play in supporting tourism in terms of its crises and its transformations? Although UNWTO has the political, or ideological even, leadership, a lack of means leads some to think that it may not the best body to lead or promote the

transition towards sustainable development. Tourism is often considered to be “an instrument for peace and dialogue among cultures”. The events of 9/11 and the attacks in Bali, to cite but two examples, have been instrumental in changing the face of tourism, particularly regarding the development of safety regulations. Above all, however, tourism seems to be a moderating element and a vector of dialogue between cultures. What role can tourism can play in today’s world, particularly in the wake of the Arab Spring (2011) and the global financial crisis? Internationalization of tourism demand Since its very beginnings, tourism has had a cross-border dimension. This characteristic has been accentuated by the advent of mass tourism and the relative decline in the cost of long-distance transport. Not only have the growth and flows of international movements been strong and continuous, but tourism has become globalized and increasingly marked interrelationships have developed with the major contemporary economic, financial, commercial, environmental, policy, health-related, social and cultural issues. Structures and cooperation policies have been created to respond to this new set of issues. Touristic development of sites This module completes the Semester 1 marketing module. Its objective is to address the factors that form the basis of a coherent touristic development policy of a geographically defined site. The touristic development policies studied in this module are those used by the different actors involved in the enhancement of tourist sites. They include, in particular, the application of methodological tools, indicators and audit criteria to assess the policies plus the means that the actors in question have at their disposal to define and implement these policies (market studies, etc.) and to interpret the expectations of tourists and local populations. Cultural heritage: theoretical and practical approaches Venice, the birthplace of urban heritage and cultural tourism, is the focal point used to explore tourism-heritage relationships from a discourse and policy perspective. The city remains a top tourist attraction, despite being the subject of many criticisms concerning, for example, overcrowding and museumification, the need for flow management, central-periphery relationships, the difficulties experienced by (non)inhabitants, cultural tourism changes, the management of an iconic site on the World Heritage List, collusion between the tourism industry and the political world and the strong influence of the imaginaries. Venice is much more than just an iconic destination. This module will also look at the discourse on the negative tourism-heritage relationship, methods of flow management, authenticity challenges when meeting the Other, the long-term role of the imaginaries in tourist sites and ways of reinventing tourism. Tourism from a European perspective Europe is the number one tourist destination worldwide, and the tourism sector is the European Union’s third biggest socio-economic activity. The objective of this module is for students to gain a better understanding of the resources used by European institutions and their objectives for developing this strategic economic sector. Stakeholders and careers in the heritage sector This module analyses the importance of human resources in the development of heritage sites, setting out the different heritage careers and actors. Human resource management, recruitment and training, specialization versus versatility, delegation and transversality, conservers, administrators, mediators, managers and other professions, establishment managers, leadership, volunteering, human resources, a lever for site development. The basics of economic concepts This module explores the economic dimensions of tourism and the place of tourism in the economy. It begins by examining the conceptual and methodological difficulties of the economic approach to tourism. It

also examines in depth the tourism product, the specificities of tourism services and the coordination issues involved. Beyond the tourism offer, tourism demand will be studied by identifying the basics, forms and functions of demand. Within this perspective, a dual micro- and macro-economic approach will be presented. Finally, the module will focus on with the economic, social, cultural and environmental impacts of tourism. In this regard, the importance of tourism to the national economy will be defined using different methodologies (impact measurements, balancing payments and satellite accounts of tourism). Special attention will be given to job assessments in the tourism sector by specifying the importance of direct and indirect jobs, the particular types of jobs and the difficulties encountered in the tourism job market. The basics of tourism marketing Learning outcomes: basic knowledge of the domains of marketing services and tourism. This includes (i) basic notions and the marketing “toolkit”, (ii) the application of key marketing concepts to the context of tourism firms and structures by taking into account the different M1 specializations and (iii) consideration of the development of the internet and tourism firms’ variety of clientele, organizations and destinations in France. Tourism markets This module will look at tourism markets and examine in detail the different operating mechanisms and how they function (perfect competition, natural monopoly, discriminating monopoly, imperfect competition, spatial competition, simple oligopoly, differentiated oligopoly and oligopoly on the fringes of competition). It will also examine the role of tourism firms and the basic elements of their competitiveness based on their cost, yields and profitability systems. Finally, particular attention will be given to concentration phenomena, especially those from the tourism industry. This analysis will take into account the dualism of the hotel-catering sector, the role of tour operators, the concentration of the aviation sector and the large networks of travel agents. Tools for the protection of natural and cultural heritage The aim of this module is to give students practical knowledge of the different national, European and international regulations applicable in this sector. At the end of this module, students will have a comprehensive view of heritage protection, which will enable them to respond appropriately to legal issues that heritage actors – such as administrative services, communities, museum institutions, tourist information centres, foundations and associations – are likely to face when carrying out heritage projects. International cooperation policies This module deals with international tourism development, the main challenges facing governments in this domain, multilateral cooperation to develop informed political responses and some of the policies implemented to tackle these challenges. It aims to give students information on and an understanding of some of the policies that are currently in place in a sample of countries. Tourism stakeholder systems This module aims to introduce students to “a realistic approach”: the systemic approach that will provide new key assessment criteria and areas of action. It has a dual learning outcome: (i) to train students in the systemic approach using the Strategic Analysis of Organizations (SAO) mode of reasoning and (ii) using a case study, to apply this approach to different types of “tourism initiative systems” (a services company, a tourist facility, a tourist destination, a product from a specific sector, a particular market). Its objective is to help students gain a better understanding of their future professional environment through the tools and inputs of the systemic approach. After this training, students will be able to master the SAO tools and modes of reasoning and identify the various constituents of a tourism initiative system to form an analysis.

Students will work simultaneously on a method of reasoning and on the application of this method to a real study object (restaurant, hotel, tourist resort, travel agency, museum, tourist information centre, development agency, etc.). Sustainable management of tourism projects Following successful completion of this module, students will be able to develop the “sustainable” elements of a tourism project. The sessions are divided between lectures and group work on sustainable development themes illustrated by tourism projects. Tourism management of World Heritage (WH) sites This module is one of the modules offered within the framework of the UNESCO Chair and the UNITWIN-UNESCO Network “Culture, Tourism, Development”. External speakers include university lecturers from the UNITWIN-UNESCO network, experts from the UNESCO World Heritage Centre, managers of Heritage and World Heritage networks and representatives from the World Heritage Council bodies. The module has been designed in line with the common standards shared by universities in the UNITWIN-UNESCO network. It aims to provide students with a toolkit that will enable them to identify current issues in the domain of heritage and more particularly its tourism management. Stakeholders and careers in the heritage sector This module examines the marketing issues involved in cultural tourism, especially in the cultural tourism sectors. Sector configuration will be studied to highlight actors and the components of supply and their potential. Different consumer profiles will also be identified. From these general considerations, the module will define the main models, strategies and marketing tools that strengthen these cultural tourism sectors and showcase them to target audiences. The learning outcome for students will be the ability to put together an integrated marketing plan applied to a cultural tourism sector and to generate, at stakeholder level, synergies of identified resources and initiatives. Cultural mediation and tourism Cultural mediation is now one of the preferred ways of creating and/or multiplying the conditions of a meeting between audience and cultural site. But what exactly does this notion cover? This module will draw on explicit examples to reflect on the challenges and techniques of cultural mediations.

Metropolization, globalization and tourism This aim of this module is to analyse new forms of metropolitan tourism in a globalisation context by linking it to metropolitan transformations. Far from just being a discovery of protected historical sites, tourism now extends to all world metropolises, from North to South and East to West. It is a tool for the renewal of central spaces, spreading out towards the peripheries. A new geography of metropolitan tourism is now being drafted, and it needs new governance mechanisms. As a consequence, metropolitan tourism practices are currently undergoing change. World Heritage (WH) Site networking The aim of this module is for students to understand the various challenges linked to the management, coordination and events management of the network of properties that appears on the World Heritage List. It will begin by looking at serial nominations on this list using different examples of sites, such as Le Corbusier, Belfries and the Routes of Santiago de Compostela. It will also focus on the Fortifications of Vauban. Following an examination of the attributes that justify the exceptional universal value of this site that has appeared on the World Heritage List since 2008, the module will go into more detail on (i) the management and coordination mechanisms of this serial property and (ii) the creation of a “fortifications” destination and its governance at the site-territory scale. Methods of public and private heritage management This module sets out the different methods of heritage site management (museums, monuments, private properties, interpretive centres, art centres, scientific and technical cultural centres, festivals, etc.) by showing their advantages and disadvantages. It also covers the diversity of management methods, the relative importance of status for projects and direct/autonomous/delegated/private management. Legal procedures for tourism projects This module tackles the question of the supervision of tourism projects in terms of its different legal dimensions. It presents the specificities of tourism projects led by public and private bodies and also studies several legal parameters that must be taken into account when determining the different administrative or private contracts needed to properly lead a tourism project. In addition, it presents the checks on tourism projects carried out by administrative and legal judges. Financial planning for cultural and heritage projects This module aims to introduce students to simple concepts and tools to enable them to understand and master the stages of project planning as well as the search for funding in tourism projects. There will be a particular focus on the roles of key actors (project leaders/financial partners) according to their different profiles (public actors/private actors). The objective of this module is to make students aware of the motivations and objectives of each type of actor and the main components for devising a tourism project in which the search for financial partners must, at each stage, integrate some of the previously identified key notions. Financial planning for tourism projects This module aims to introduce students to simple concepts and tools to enable them to understand and master the stages of project planning and the search for funding fin tourism projects. There will be a particular focus on the roles of key actors (project leaders/financial partners) according to their different profiles (public actors/private actors). The objective of this module is to make students aware of the motivations and objectives of each type of actor and the main components for devising a tourism project in which the search for financial partners must, at each stage, integrate some of the previously identified key notions.

Commentaire [C1]: Ces deux paragraphes sont pareils

Multimedia, new technologies and heritage This module has the following learning outcomes: Knowledge – students will understand the role that ICT plays in tourism, both in the tourism experience and in the tourism and hospitality industry. In particular, it will address how ICT can help to communicate heritage and promote sustainable development. Know-how – students will be able to analyse and assess online communications of heritage and improve and design promotional activities. Social knowledge – students will discover how ICT is used for the communication and management of heritage tourism. Administrative and accounting procedures This module aims to present the basics of general and analytical accounting in the context of tourism firms. The objective is to understand the logic behind the accounting structure and the challenges of accounting. After successful completion of this module, students will be able to read principal accounting and financial documents and understand how they are constructed. The module will present the different accounting types, documents and objectives. Accounting process and production will also be covered. Organization and development of museum institutions Like all organizations, including not-for-profit ones, cultural sites must be managed while still respecting their missions and the ethical norms in place. A reasoned application of management techniques can therefore be considered (strategic thinking, marketing policy, quality control approach, etc.) in a context of decreased public spending and the development of competitive supply. In this respect, the choice of legal status is very important. Observation tools and methods for Tourism The objective of this module is to make students aware of the decision-making and assessment processes and skills required to master and use basic elements of tourism observation, vocabulary and concepts. It will address the identification of good statistical sources and knowledge of survey methods that provide an adequate critical distance for proper use of the data. Reflection on accessing good indicators is vital in all decision-making situations. This module will also present the major tourism indicators as well as up-to-date information on the “observer” stakeholders in the field of tourism, on the resource centres and sources of economic data and on public and private statistical databases at different territorial levels. The tools and methods used in an economic observation of tourism, especially at national level, are presented and illustrated (surveys, monitoring tools, study and research developers, etc.). Their interpretation and limitations are also addressed using national macro-economic data. This module aims to enable students to put into perspective the notion of observation and its use in any decision-making actions. Each tourism professional must understand observation, monitoring and analysis and use such approaches in their work. Observation tools and techniques for tourism in big cities In a professional sector in which economic intelligence plays an increasingly important role for tourism development in large cities, knowing where to find information and being aware of its limitations is a necessary skill as is knowing how to create new information (especially statistical information) and processing and using it efficiently. This module consists of two parts. Part 1 (G. Chareyron) sets out the potential use of data that are derived from big data, which has been collected for the purposes of acquiring knowledge on tourism practices and is based on the data that tourists have put online on social networks. Part 2 (O. Ponti) deals with statistical observation and monitoring tools and presents the process of compiling, administering and analysing a survey as well as the statistical analysis of metropolitan tourism practices.

Cultural and natural heritage: today’s challenges This module addresses the notion of heritage in its different dimensions (cultural/natural, tangible/intangible, monumental/vernacular). It shows the 19th-century context, which is when this notion was put in place, and its subsequent expansion (thematic, spatial, chronological) during the 20th and 21st centuries. It analyses the multiple dimensions (social, cultural, economic) of a polysemic notion and addresses heritage-related economic, social, cultural and touristic challenges. World Heritage (WH): Concepts, conventions and methods This module critically questions the scope of the notion of World Heritage and its evolution over the last four decades. It examines the founding texts (1972 UNESCO World Heritage Convention, UNESCO Convention for the Safeguarding of immaterial heritage [2003]), the declarations (Budapest Declaration on the Global Strategy for the World Heritage List that is representative, balanced and credible), the documents (Nara Document on Authenticity), the recommendations (Recommendation on the Historic Urban Landscape) and the directives (Directions for the inscription of specific types of property on the Heritage List, such as cultural landscapes, historic cities and city centres, heritage channels, heritage routes). The module also addresses the ICOMOS Charters and, in particular, the Venice Charter and the Burra Charter for the conservation of heritage sites and properties of cultural value. The module will examine the process of inscription on the World Heritage List (Chloé Camp de Montauzon) and look at the actors involved in the World Heritage inscription process, the nature of the properties inscribed on the UNESCO World Heritage List and their thematic, spatial and geographical evolution. Finally, the module will use a case study to focus on certain World Heritage Site categories, for example, sites linked to slavery and painful memories or to vine and wine. Heritagization and territories The aim of this module is to examine how contemporary mobilities (migrations, tourism, circulation of practices, images and ideas) question the link that is usually made between heritage and territory. When studying heritagizations, it is necessary to consider the flows that cross territories and the networks that connect them in a context of globalization. Heritage-mobility links will be addressed from the perspective of migrationary heritage and heritage mobilities (circulation of heritagized practices, restitution processes). Tourism, which is deeply intertwined with these issues, will be covered during the sessions. How can migrationary heritage be the object of a tourism enhancement? To what extent can the return of migrants to their country of origin (so-called “roots” tourism) play a pivotal role in heritage-making. Attractiveness policies: an international perspective For several years now, attractiveness has been of increasing interest to economic researchers and territorial development agencies alike. This module aims to address the basics behind the policies that develop tourism attractiveness at different levels. Tourism and national territories Thiard (2007) refers to the polymorphism of the notion of attractiveness. Territorial attractiveness exists in both the broad and the strict sense. Different forms of specific attractiveness may contribute to this broad sense: economic, residential, touristic, cultural and commercial. As such, a tourist destination’s attractiveness cannot be dissociated from a territory’s attractiveness (Fabry, 2009). This module will present the notion of attractiveness and its development alongside the notion of competitiveness. Growing competitiveness has led to a veritable attractiveness race through different aspects and policies. The first levers of public initiatives are the implementation of infrastructure or investment incentive policies. The second lever is cultural management with the promotion of the destination’s identity or the implementation of a flagship project to make attractiveness more dynamic. Preservation of cultural sites: general principles and case studies This module studies the dynamics and impacts of the heritagization of constructed heritage. It will examine the interactions between the historic and scientific knowledge of a site, the definitions of objectives and

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methods of architectural restoration, habitant perceptions and visitor uses and touristic development and site management to question how things that are conserved and promoted in architectural/urban heritage are, in the end, constructed. Preservation, management and promotion of Grands sites de France Lecturer: Anne VOURC'H, Director of the Grand Sites de France network. This module focuses on the operational management of heritage sites. The sessions will include methods and contributions from the field managers of cultural and/or natural sites who are in charge of the sustainable development side of site preservation and promotion. The examples presented will be based on sites from the government-labelled Grands Sites de France network of classified sites, which are committed to a sustainable development approach. The examples will include a site that is facing up to the challenges of intelligently monitoring tourism flows and another that is looking to increase visitation numbers. The principles and objectives of the Grand Site de France label are inspired by the 1972 World Heritage Convention, which, to a certain extent, represents an application of Article 5. The module will give students the opportunity to meet and exchange with professionals from local heritage site management bodies. Procedures for preparing public-private projects The design and implementation of tourism projects, and more especially structural projects, involves several stakeholders, including local authorities, funding bodies, operators and building and public works companies. Tourism is thus becoming a field in which the public and private sectors are inextricably linked. At any rate, public–private partnerships are frequent today. The proliferation of stakeholders involved in challenges that do not necessarily converge and the complexity of the process means that the role and mission assigned to these actors must be distinguished and understood from the outset and throughout the whole process. This approach also favours the highlighting of the constraints and key success factors of all implementation phases. Examples of standard cases are used to facilitate the integration and comprehension of these highly complex workings. Tourism projects, artificial worlds and themed environments This module will focus on the evolution, and in some cases generalization, of the presentation of the area via a de-territorialized and theorized approach to tourism projects. The focus will be on the importance of the tourism project in all or part of a development plan by concentrating on the role of a project’s leading actors. The tendencies for a hybridization between the natural and the artificial will inform students’ thinking on the relationship between projects, practices and tourist sites. This approach will underline the necessary link between tourism and leisure. In addition, this module will focus – through leading examples, such as Abu Dhabi, Dubai and the Disney parks – on the production of new territories and the importance of media coverage in tourism projects. Revenue Management Controlling a hotel’s turnover or a point of sale relies on pricing and demand control. On successful completion of this module, students will be able to understand this strategy and implement operational tools, particularly in the current context of relationships between accommodation providers and online intermediaries. Tourism and social anthropology Broadly speaking, this module will introduce how anthropology and sociology have addressed the question of tourism. It will introduce the specificity of anthropological and sociological approaches in the broadest field of social sciences and show how the methods, concepts and issues of these disciplines can be used to study tourism practices. At the end of the semester, students will be able to explain the main theoretical debates that have accompanied the development of anthropological and sociological approaches to tourism and explain the main themes discussed in these fields of study by drawing on real cases studies and ethnographic examples.

Specialization in tourism and international competitiveness The economic and geographical concentration of activities and increased competition are strong trends in contemporary economies. Within this framework, this module will examine touristic specialization strategies in relation to increased international competitiveness. The themes of specialization and competitiveness will first be approached from the main economic theories. Then, based on this historic and theoretical approach, the analysis of a case study will enable students to understand the importance of an international tourism specialization, its effectiveness and its sustainability perspectives. Tourism destination strategies This module will focus on the theory and practice of strategic foresight. This is a contemporary approach to strategic planning, which uses a longer time horizon than the one that is generally employed. The module will present strategic foresight and its background, epistemology and methodology, giving different examples. It will provide students with the basics they will need for a “foresight lab”, where the approach will be practised using a real-life example. Students will be trained to work on an environmental scan, identifying the driving forces of change and critical uncertainties and constructing alternative future scenarios and using them to formulate strategic courses of action. Tourism destination strategies The objective of this module is to study the strategies put in place by tourist destinations to develop their specific identity or image and to position themselves on a global, national and local competitive stage. In particular, the module will look at the territorial specialization and thematization policies in France and abroad and show the strategies that may be used when reconsidering a destination’s image in rapidly changing circumstances, for example, natural catastrophes or political events. Territorial strategies and heritage sites Strategy has become a key word, or a portmanteau even, in territorial planning and site development. This module will examine the tools and challenges involved in building tourism and heritage strategies and the relationships between site and territory strategies. First, it will present the notion of strategy and the tools developed for the construction of territorialized strategies. It will then show how territories formulate their tourism and heritage strategies to help local development and the construction of tourism destinations. This will be demonstrated essentially using French examples. This will be followed by an exploration of the different ways of linking sites and territories to help local development through the lens of different territorial economic models (PEP, heritage ecosystem, cluster, etc.). Finally, at site level, the module will consider development strategies through the diversification of services and the contribution to territorial development. Tourism in the Mediterranean area The aim of this module is to present (i) the main economic and political challenges of tourism in the Mediterranean area, which is, alongside Europe, the main tourist region of the world in terms of tourist incoming and outgoing flows and (ii) the specific challenges for the sector in the region. Tourism and sustainable development This module aims to make students aware of what sustainable development means and involves and, more precisely, of its implementation in tourist facilities and activities. Tourism and the environment This module aims to make students aware of the environmental impacts (positive and negative) of tourist activities and projects. Tourism and urban spaces

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This module will use tools from geography to enable students to understand how urban spaces and tourism are co-produced. There will be a specific focus on the development of critical thinking on the concepts and notions addressed. Following an analysis of the first tourism journeys plus the social characteristics of the tourists that made them and their relationships with the urban environment, this module analyses how the structural changes of urban spaces – the industrial revolution, de-industrializations and reconversion – in Europe and the United States have disrupted tourism practices and their framework in urban policies. The module also studies actor interactions in these touristic development processes and especially the issue of conflicts linked to urban heritagization policies. Finally, the module will upend its approach to address urban spaces through the lens of tourist practice diversity today (memorial, festive, sexual, work-related, cultural, etc.). Tourism and geographic imaginaries Before, during and after their trip, tourists consume (and produce) images from different origins. First, there is the promotion of tourist destinations by tourist information centres and travel agencies. Then there is territorial marketing and then the photos from tourists themselves, which are produced and diffused during “slide show” evenings on social networks. There are also the representations that are stereotypical and long-term and which hail from different origins (artistic, administrative, commercial, etc). These images can be destination-specific – a prime location – or generic, describing a type of space (sea, mountain, neighbourhood). They can be intentionally touristic, or they can go beyond this scope, their use eventually being recycled. Taken as a whole, are these geographic and tourism imaginaries? This module will study certain places (e.g., Paris, Valparaíso, New York) or certain geographical items (tropical islands, nature, ruins) to show that their transformation into “objects of desire” derives from a historic and discursive construction that links uses and visions from around the world. Tourism and interculturality The aim of this module is to provide students with the ability to use theoretical tools to understand intercultural phenomena from a viewpoint that goes beyond an essentialist approach to culture. On successful completion of the module, students will be able to distinguish the different approaches – in particular those that are social anthropological and management in nature – that are applied to interculturality. They will be able to identify the different ways in which interculturality is dealt with in tourism contexts. Case studies will be used to teach students how to analyse “intercultural” situations by choosing a disciplinary point of view. Tourism and international transport The normalization and increase of travel has meant that forms of transport are decreasingly being viewed as a feature of the journey. Transport time is, at best, experienced as a moment of transition, as a time of adjustment between two rhythms, two spaces. This disconnection continues to grow and, as such, questions can be raised as to the nature of these two terms and the potential of reinventing a transition from one to the other. International tourism and emerging economics (BRIC) The emergence of BRIC significantly changed the landscape of both the international economy and tourism. On the one hand, this new tourism demand is an opportunity for those destinations that traditionally fall victim to the competition of emerging countries. On the other, due to the diversity of their tourism offer, BRIC have emerged as real competitors. Examining BRIC’s incoming and outgoing flows enables a better understanding not only of the real economic benefits these countries offer but also of the new needs to which destinations must respond. The main objective of this module is to train students in how to read tourism statistics and triangulate data so that they will be able to reflect on the use and contributions of economic data (marketing, services, policies, etc.) International tourism and poverty reduction

Tourism is a factor of economic growth, but many commentators also defend its ability to combat poverty. There is debate surrounding this approach, however, particularly where the idea that it is possible to develop so-called pro-poor tourism is concerned. The gap that exists between political good intentions and the reality on the ground has meant that the participation of the poorest in the development of the tourism sector has not always met with expectations.

Classroom list and addresses

Classroom Address Projection equipment

Descartes amphitheater, Sorbonne Rue de la Sorbonne, 75005

Paris

(Metro stop: Luxembourg

or Cluny-Sorbonne)

Room D630, Sorbonne Rue de la Sorbonne, 75005

Paris

Galerie Richelieu - ground

floor


or Cluny-Sorbonne)

1 video projector, to be

borrowed from the exam

room.


Paris


floor


or Cluny-Sorbonne)



room.


Paris


floor


or Cluny-Sorbonne)



room.

Room 2, Panthéon Place du Panthéon, 75005

Paris

(Staircase K, 2nd floor)

(Metro stop: Luxembourg)

1 video projector – to

reserve, contact the porter

(ground floor office).

Room 303, Institut Michelet 3 rue Michelet

75006 Paris

(Room on the 3rd floor,

Video projector and

computers are set up in the

room.

just by the stairwell exit)

(Metro stop: Port Royal or

Luxembourg)

Room 106, Institut Michelet 3 rue Michelet

75006 Paris

Video projector and


room. There is an extra

socket for laptops.

INHA, Room Demargne 2 rue Vivienne, 75002 Paris

(Metro stop: Bourse,

Pyramides, Palais Royal)

Video projector and


room.

Contact the porter to open

the room.




Video projector and


room.


the room.




Video projector and


room.


the room.

Tolbiac Room 302, Centre 17 rue

de Tolbiac

17 rue de Tolbiac 75013

Paris

(Metro stop: Biblio. F.

Mitterrand)

Video projector to be

reserved (contact

Reception).


de Tolbiac 17 rue de Tolbiac

75013 Paris

(Metro stop: Biblio. F. Mitterrand)


Paris


Mitterrand)


reserved (contact

Reception).


de Tolbiac 17 rue de Tolbiac

75013 Paris

(Metro stop: Biblio. F. Mitterrand)


Paris


Mitterrand)


reserved (contact

Reception).

Tolbiac Room, Centre Pierre

Mendès France


Paris

(Metro stop: Olympiades)

du Lycée Claude Monet

amphitheater

1 rue docteur Magnan,

75013 Paris

The amphitheater is in the

basement (on the left as

you come into the

building).

(Metro stop: Olympiades,

Tolbiac or Place d’Italie)

Video projector at the

Reception on the ground

floor.

Fondation Hellénique, Cité

Universitaire Internationale de

Paris

47 B Boulevard Jourdan

75014 Paris

(Metro stop: Porte

d’Orléans or Cité

Universitaire)

Video projector at

Reception (set up by

request).

Maison de la Tunisie, Cité

Universitaire Internationale de

Paris

45 A Boulevard Jourdan

75014 Paris

(Metro stop: Porte

d’Orléans or Cité

Universitaire)

Video projector and

microcomputer set up.

Attention: you must produce your student card to access the rooms.

module list for erasmus students...geography of tourism 25 3.75 common core (tc) master 1 fr tourism...

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