module one: social media foundations skill workshop ... · skill workshop mastering g suite module...
TRANSCRIPT
2019-05-08
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Skill Workshop
Mastering G Suite
MODULE ONE:
Social Media Foundations
Did you download you’re the 2019 Virtual
Professional Report?
https://tinyurl.com/freeureport
My “In-house” Team
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Meet the FreeU Team
Quick Timeline
2002 2004 2007 2010 2015 2017 2019
Kelly and Craig enter the freelance world
and they like it!
Trained 40 freelancers and VAs
for a software company
A BIG detour results in VAClassroom.com
Designed over 200+ courses for 11,000 students worldwide
Launch of All-Access University for
Freelancers and VAs
Launch of new brand:
Masterclass Agenda
1 3 Steps to Building a Profitable Niche
2 7 Income Streams to Ignite Your Virtual Success
3 The #1 Way to Build Your Client Opportunities in 2019
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Question:What is the GREATEST
source of income for your
VA or Freelance Business?
Henry Ford hired a mechanic to fix one
of his machines. The mechanic came in,
replaced one of the nuts that had come
free, and gave an invoice for $100.
When Henry Ford got the bill, he was
furious, ”How can one nut cost $100?”
So, the mechanic submitted a new
invoice listing $1.00 for the nut and $99
for “knowing where to put it”
Henry Ford paid the bill, or so the story
goes.
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FOUR SUCCESS FACTORS
YOUR NICHE
The types of specialized services you
offer and the specific clients you
serve.
YOUR EXPERTISE
Your unique blend of abilities and
experience that makes you distinct
and in-demand.
YOUR UNIQUE TRAITS
A mix of your amazing qualities and
traits that make up your personal
brand.
YOUR MINDSET
An accurate and positive view of the
great value that you offer your clients
every day!
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Three Steps to Building a
Profitable Niche
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A Quick Exercise…
Niche Assessment
In-Demand Niches
Interests / Passions
Skills, Qualities & Experience
1. Interests / PassionsWhat tasks / projects do you
currently LOVE to do?
2. Top Skills & AbilitiesWhat areas do you have unique
skills and abilities?
3. In-Demand NichesWhich niches offer fast-growing
and in-demand opportunities for
VAs and Freelancers right now?
HOT ZONE
In-Demand Niches
Interests /
Passions
Skills, Qualities &
Experience
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68 Top Services for 2019
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Social Media Management
Digital Marketing
Management
Content Creation &
Management
Online Business Management &
Support
Technology Support
Web & Graphic Design
Digital Media & Events
Seven Income Streams
Income Stream #1
Social Media Management
1. Social Media Management
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How Can Clients Effectively
Manage their Social Media
Platform?
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1. Social Media Management
❑ Social Media profile set-up &
design
❑ Online community
management (groups, pages &
blogs)
❑ Content planning & scheduling
(Buffer, Hootsuite Meet Edgar)
❑ Social Media image editing &
design (Canva)
❑ Social Media advertising (FB Ads,
LinkedIn Ads, Promoted Tweets)
❑ Social Media analytics (Platform
Stats, Google Analytics)
From HR Manager to Social Media
Extraordinaire
Income Stream #2
Digital Marketing
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The Growth of Digital Marketing
Digital Marketing Jobs
Many Niches in One!
MOBILE MEDIA
Market Research
Funnel Marketing
Email Marketing
Content Marketing
Search Engine
Optimization
Social Media Marketing
Affiliate Marketing
Video Marketing
Paid Advertising
Influencer Marketing
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Meet Tiffany
20-Year Legal
Assistant turned
Digital Marketing
Consultant!
Income Stream #3
Content Creation &
Management
3. Content Creation & Management
Blogs / Articles
Podcasts
Social Media Posts
Live / On Demand Video
Courses
Newsletters Sales Copy
Presentations
Ebooks / PDFs
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Many ”Content” Hats You Can Wear…
❑Digital Content Management
❑Blog writing
❑Sales/Web copywriting
❑Course creation
❑Ebook design
❑Newsletter editing
❑Transcription
❑Copy editing
❑Document formatting
❑Email sequence creation
Meet Melanie
Income Stream #5
Online Business
Management & Support
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Business Management Niches
❑ Online Business
Management
❑ Virtual Administration
❑ Project Management
❑ Bookkeeping
❑ Ecommerce Inventory
Management
❑ Travel Coordination
❑ Customer / Client Support
❑ CRM Management
Meet Tammy
• Business Management &
Bookkeeping
• Diagnosis of Multiple Sclerosis led
her to pursuing her VA business
• Currently runs an amazing team of
individuals with disabilities
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Income Stream #5
Technology Management
& Support
The average client is
overwhelmed and
confused with managing
their technology!
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5. Technology Management & Support
Set-up & Manage
Technology
Social Media Management
Tools
WordPress Management
Ecommerce Tools
Email Marketing Platforms
Landing Page Design Tools
Project Management
Tools
CRM & Support Tools
Course Management
Tools
250 technology discovery calls in
the past two years!
Income Stream #6
Web & Graphic Design
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Graphic Design❑Photo editing
❑Image design and formatting
❑Logo design
❑Ebook design
❑Forms and brochure design
❑Infographic Design
❑Branding package design
Web Design
Squarespace.com
WordPress
Meet Lisa
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Income Stream #7
Digital Media & Events
Types of Virtual Events
Types of
Events
Webinars
Live Streaming
Events
Virtual Conferences
Podcasts
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7. Digital Media and Events
❑ Online Event Manager
❑ Event Marketing Specialist
❑ Podcast Producer
❑ YouTube and Video Marketing
Specialist
❑ Multimedia Editor
(audio/video)
❑Video Tutorial Designer
Meet Susan
Social Media Management
Digital Marketing
Management
Content Creation &
Management
Online Business Management &
Support
Technology Support
Web & Graphic Design
Digital Media & Events
Seven Income Streams
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Amplify Your Niche
Copy Editor
Blogging
Blog management
Ebook creation
Content research
Jena K
Social Media Example
Email Marketing
Content Marketing
Graphic Design
SOCIAL MEDIA
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Step Six: Master Your Niche
✓Create a regular block of time to
master your niche
✓Take courses, listen to podcasts,
watch tutorials, read blog posts &
articles
✓ Practice. Practice. Practice.
✓ Become the “trusted expert”
FOUR SUCCESS FACTORS
YOUR NICHE
The types of specialized services you
offer and the specific clients you
serve.
YOUR EXPERTISE
Your unique blend of abilities and
experience that makes you distinct
and in-demand.
YOUR UNIQUE TRAITS
A mix of your amazing qualities and
traits that make up your personal
brand.
YOUR MINDSET
An accurate and positive view of the
great value that you offer your clients
every day!
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The #1 Learning Platform for Freelancers, VA
and Online Professionals!
Our Diverse Student Base• Virtual Assistant
• Online Business Manager
• Writer / Editor
• Graphic Designer
• Online Marketing Strategist
• Book Marketing Specialist
• Social Media Manager
• WordPress Designer
• Content Marketing Manager
• Customer Support Professional
• Online Event Manager
• Bookkeeper
• Project Manager
• The list goes on…
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Our Big Why
We desire our students to
experience the FREEDOMS that
come from running a flexible,
location-independent, service-
based business!
What Makes FreeU Different?
What Makes FreeU Different?
Gain FULL access to
70+ certifications and
courses for one low-
cost monthly or annual
tuition plan.
Connect with 7 talented
mentors with over 45
years of combined
experience as a
Freelancer or VA!
Enroll in practical
courses designed to
build your client and
income opportunities.
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What Makes FreeU Different?
Access industry-leading
certifications in Digital
Marketing, Content
Creation, Project
Management, WordPress
and much more.
Join a wise and
supportive community
of like-minded mentors
and peers committed to
your success
Set up a professional
profile to be seen by
a fast-growing base
of client prospects!
What Makes FreeU Different?
What is the cost of Freelance
University Tuition?
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Registration for Freelance University is
officially OPEN for just a few days!
Enroll in one of our TWO affordable tuition plans today:
http://www.freelanceu.com/university
Any questions?
Contact us at: [email protected]
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