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    Motivation:Organizational Applications

    Organizations:Behavior, Structure, Processes

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    Learning Objectives

    Explaindifferences between social learningtheory and reinforcement theory

    Discusshow self-managing can be useful indeveloping a motivation program

    Describehow expectancy, equity, and goal-setting theories are used to motivateemployees

    Defineintrinsic and extrinsic rewards andhow these rewards influence employeemotivation

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    Learning Objectives

    Explainreward programs found inhigh-performance organizations

    Understandthe strengths and weaknessesof nontraditional reward programs

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    The Sage of Stock Options

    Stock options Have replaced salary

    and bonuses asthe most significant

    part of executive pay Place a lien against the company

    When exercised, reduce the valueof other stock shares

    May reward one person and distress others

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    Learning

    One of the fundamental processesunderlying behavior and motivation A relatively enduring change in behavior

    occurs as a result of practice

    Changes in behavior that characterizelearning may be Adaptive and promote effectiveness

    Non-adaptive and ineffective

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    Social Learning

    Behavior is acquired through observationand imitation of others in a social context Continuous interaction of cognitive,

    behavioral, and environmental determinants

    Can be positive or negative

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    Social Learning

    Social learning theory introduces Vicarious learning (modeling) Symbolism

    Self-control

    Self-efficacy, a central part of sociallearning theory, has three dimensions Magnitude

    Strength Generality

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    Pygmalion Effect

    Pygmalion Effect

    The enhanced learning orperformance that results from

    others having positive

    expectations of us.

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    Operant Conditioning

    Learning that occurs as a consequenceof behavior Operants are behaviors that can be

    controlled by altering reinforcers and

    the punishments that follow them Behavior modification

    An approach to motivation that uses

    principles of operant conditioning Learning by reinforcement

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    Example of Operant Conditioning

    S1

    Memoinstructing

    subordinate toprepare budget

    Conditionedstimulus

    R1

    Preparingweeklybudgets

    Conditionedoperant

    response

    R2

    A sense ofsatisfaction

    Unconditionedresponse

    S2

    Receivingvalued

    praise from

    superior

    Reinforcingstimulus

    Antecedent Behavior Consequence

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    Principles of Operant Conditioning

    Positive reinforcement Action that increases the likelihood of a behavior

    Negative reinforcement Strengthens a behavior because the behavior

    removes some painful or unpleasant stimulus

    Punishment Undesirable consequence that results in the

    suppression of the behavior that brought it about

    Extinction Decline in response rate due to non-reinforcement

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    Behavior Modification

    Identify and define the specific behavior Can it be seen? Can it be measured?

    Measure or count occurrencesof the pinpointed behavior Provides a baseline from which to

    determine if the behavior is changing

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    Applied Behavior Modification

    Conduct ABC analysis of the behavior A = analyzing the antecedents B = pinpointing critical behaviors

    C = associated consequence

    Then Develop an action plan and strategies

    Evaluate the behavior

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    Performance Analysis Questions

    Antecedent Do employees know what is expected? Are the standards clear?

    Have they been communicated?

    Are they realistic? Behavior

    Can the behavior be performed?

    Could employees do it if their livesdepended on it?

    Does something prevent its occurrence?

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    Performance Analysis Questions

    Consequence Are consequences weighted in favor ofperformance?

    Are improvements being reinforced?

    Are improvements noted, even when theemployee is below company standards?

    Is reinforcement specific?

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    Applied Behavior Modification

    Managers Step-by-Step Procedure

    Feedback to make changes

    Pinpoint

    specificbehavior

    Evaluatecritical behavior

    Comparebaseline vs.after-actionbehaviors

    Measure,count, andformulate

    baselinepoint

    for criticalbehaviors

    Perform theABC analysis

    AntecedentBehaviorConsequence

    Form actionplan, strategies

    Positive

    reinforcementNegative reinforcementExtinctionPunishment

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    ABC Analysis - Absenteeism Problem

    AANTECEDENT(S)

    Family problemsPersonal health

    IllnessJury duty

    No transportationCompany policies

    Group normFriends visiting

    Injured on way to workHangover

    No child care facilitiesLack of proper tools/clothing

    BBEHAVIOR(S)

    Staying homeShopping

    OversleepingGetting up lateAttending sporting event

    Working at homeVisiting

    Serving on juryIn emergency roomAt doctors office

    CCONSEQUENCE(S)

    Public reprimandPrivate reprimand

    Written record & reprimandReduction in pay

    SuspensionFiring

    Social isolation from group

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    Reinforcement Theory

    Research results Strong evidence that OBM makes apositive contribution to organizationalbehavior

    Absenteeism rates, quality of production,and employee safety behaviors improve

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    Reinforcement Theory

    Criticisms Bribery, not a real change in behavior Reinforcements not linked to beliefs,

    values, or mental processes

    Self-reinforcement ignored Behavior becomes too dependent on

    the reinforcer and wont occur without it

    Perceptual differences in utilization of

    positive reinforcement

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    Reinforcement Theory

    When expressing appreciation andreinforcing good behavior Describe the desired behavior in

    specific terms, not generalization

    Explain why the behavior is goodfor the organization

    Include a personalexpression of thanks

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    Behavioral Self-Management (BSM)

    Facing response alternatives that havedifferent consequences

    Selecting or modifying behavior bymanaging Cognitive processes

    Causes

    Consequences

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    Kafners Self-Regulation Model

    Self-reinforcement

    I really did anoutstanding job. Theboss smiled when we

    were talking about myperformance. Hesreally a lot like Tony

    (previous boss).

    Self-monitoring

    A new boss - Iwonder whethermy performance

    will be goodenough. I hope so.

    Stage 1 Stage 2 Stage 3Self-evaluation

    I was considered anexcellent performerby Tony (previous

    boss). He knew my

    quantity and qualityof output were

    excellent. I need tofind out what the new

    boss considersexcellent in terms of

    quantity and quality.

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    Goal-Setting Theory: Key Concepts

    Goal setting The process of establishing goals

    Conscious goals Goals that a person is trying to achieve and

    is aware of when directing behavior Goal specificity

    Level of performance required to achieve

    the goal

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    Goal-Setting Theory: Key Concepts

    Goal difficulty Level of performance required to achieve a

    goal

    Goal intensity

    Process of setting a goal or determininghow to reach it

    Goal commitment

    Amount of effort used to achieve a goal

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    Goal Setting: Core Steps

    1. Specificity

    2. Difficulty3. Intensity4. Commitment

    1. Frequency

    2. Exchange of ideas

    3. Modifications

    1. Discussion

    2. Analysis3. Development4. Recycling

    Improved

    motivation toPerformPlanOrganizeControl

    Goal-Setting

    AttributesIntermediate

    Review

    Final

    Revie

    w

    AnticipatedResults

    Feedback

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    Goal Setting Research

    Locke and associates found that Specific goals lead to higher output than do

    vague goals

    Achieving goals provides workers with a

    sense of achievement, recognition, andcommitment

    Having a goal allows workers to comparetheir performance with that of others

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    Goal Difficulty-Performance Relationship

    Need achievement

    High

    Jobperform

    ance

    Low

    Easy Moderate HardGoal difficulty

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    Goal Difficulty-Performance Relationship

    Expectancy theory

    High

    Jobperform

    ance

    Low

    Easy Moderate Hard

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    Goal Difficulty-Performance Relationship

    Goal-setting theory

    High

    Jobperform

    ance

    Low

    Easy Moderate Hard

    Goal difficulty

    A = Performanceof committedperson with ability

    B= Performanceof committedperson working atfull capacity

    C= Performanceof person lackingcommitment

    B

    A

    C

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    Participation Factor

    Conflicting theories Latham when goal difficulty is held

    constant, there is no difference in goalcommitment or performance, whether the

    goal is assigned or set participatively Erez participation in goal setting is crucial

    to goal commitment

    Findings of experiments Participation had no effect on goal

    commitment or performance

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    Individual Differences

    Participation in goal setting mayincrease job performance Social factor of group discussion

    Motivational factor of being involvedin the goal-setting process

    Cognitive factor of information sharing

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    Individual Differences

    Social and motivational factorsincrease Performance quantity

    Learning the task

    Goal acceptance Group commitment

    Satisfaction

    Conflicting goals Can lead to decreased performance,

    regardless of goal commitment, goalimportance, or strategies used

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    Criticisms of Goal Setting

    Goal setting Complex and difficult to sustain

    Works well for simple jobs, but not forcomplex jobs

    Encourages game playing. Is used as another check on employees

    Goal accomplishment

    Can become an obsession

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    Motivation Theory: Key Conclusions

    Managers Can influence employee motivation

    Must remember that ability, competence,and opportunity all affect motivation

    Must continually monitor employees needs,abilities, goals, preferences

    Must channel self-motivated behaviorinto productive results

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    Motivation Theory: Key Conclusions

    Managers Are role models who influence employee

    motivation

    Must provide incentives for employees

    Should establish moderately difficult goalsto direct behavior

    Should provide jobs that offer equity, taskchallenge, diversity, need satisfaction

    Must energize, sustain, and directmotivation

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    Organizational Reward Systems

    Main objectives of reward programs Getting qualified people to join the

    organization

    Keeping employees

    coming to work Motivating employees

    to achieve high levelsof performance

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    The Reward Process

    Feedback

    Motivation to

    exert effort

    Performance

    results:individual

    Ability

    and skill

    Experience

    Performance

    evaluation

    Satisfaction

    Intrinsic

    rewards

    Extrinsic

    rewards

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    Lawlers Conclusions

    Reward satisfaction is influenced by How much is received and how much

    the person feels should be received

    Comparisons with others

    People differ in the Rewards they desire

    The importance they place on them

    Some rewards are satisfying becausethey lead to other rewards

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    Reward Packages

    Any reward package should be Sufficient to satisfy basic needs

    Considered equitable Individually oriented

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    Extrinsic and Intrinsic Rewards

    Extrinsic Rewards Salary, wages, fringe benefits

    Interpersonal rewards

    Recognition and promotions

    Intrinsic Rewards Completion

    Achievement

    Personal growth Autonomy

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    Rewards, Turnover, Absenteeism

    Managers can

    Influence employee attendance behavior

    Punish, establish bonuses, and allowemployee participation in developing plans

    Absenteeism reduction is determined by The perceived value of the rewards

    The amount of the rewards

    Whether employees see a relationshipbetween attendance and rewards

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    Rewards and Job Performance

    Key points Each person has different needs and

    perceptions, so outcomes have differentvalues

    Managers must consider individualdifferences when choosing rewards

    Valued rewards can result in the exertion ofeffort and high levels of performance

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    Commitment Attitudes

    Commitment to an organizationinvolves... A sense of identification with

    the organizations goals

    Involvement in organizationalduties

    A feeling of loyalty for theorganization

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    Organizational Commitment

    Use intrinsic rewards to developorganizational commitment Provide achievement opportunities

    Recognize achievement when it occurs

    Develop intrinsic reward systems that focuson personal importance or self-esteem

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    Reward Systems & High Performance

    New, innovative, but untested rewardsystems Cafeteria-style fringe benefits

    Banking time off

    Skill-based pay Gainsharing

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