mojang
DESCRIPTION
TRANSCRIPT
Company Presentation byTaylor Hawkins
Products
• Minecraft– Indie, sandbox, Java sensation– Just officially released
• Scrolls– Card collecting, board game– Indev
Financials
• Over 4 Million copies of Minecraft sold– April: Revenue estimated at $33M– Currently: Estimated around $115M
• 16 Million registered users
• Purchases still very frequent– 24 hrs over 9,000 purchases
• Fueled by Minecraft sales
History
• Swedish indie video game developer founded in May 2009 by Markus Persson
• Wrote Alpha version by himself
• Used sales to found Mojang in Stockholm
• 9 Employees
Why Mojang?
• Indie Dev’s dream– Quit Job to pursue Minecraft– Word of Mouth/Internet– Huge Community
What’s New?
• Ported to iOS and Android– Xbox360
• Official version released 11/18/11
• Minecon 2011 Sold Out at $99/$139 per ticket– 4,500
• Scrolls– Still in development– Sued by Bethesda Softworks– Completely Different
Secret Sauce
• Open Development– Released in stages
• Active Modding Community– Customizable content, mods
• Customer Feedback (reddit/twitter/forums)
Prognosis: Possibly Positive
• Minecraft was a huge success– Large fan base
• Developing new games– Still Indev
• Possibly a one-hit-wonder