m o l l y s e t z e r

f a s h i o n d e s i g n p r o d u c t d e v e l o p m e n t

b ra n d e x t e n t s i o n

m a r y k a t ra n t zo u x o p e n i n g c e r emo n y

I n p r o d u c t d e v e l o p m e n t c l a s s w e c r e a t e d a f i c t i o n a l b r a n d

e x t e n t s i o n u s i n g t w o a l r e a d y e s t a b l i s h e d f a s h i o n l i n e s t o f i l l

a m a r k e t n i c h e .

do ub l e e x p o s u r e

b ra n d e x t e n t s i o n

Digitally printed fabrics

were illustrated into the

collection. These are some

of the prints that I created

frot this line. The original

Photography Is no t time ex-

cept for the last print.

Curved Bustier Dress

Wholesale: $1350Fabrication: 100% Neoprene Digitally printed

SKU:5

Angled Waistband Skirt

Wholesale: $675Fabrication: 100% Neoprene Digitally printed SKU:10

Second Skin Biker Short

Wholesale: $275Fabrication: 100% Neoprene Digitally printedSKU:8

Second Skin Seamed Tank

Wholesale: $560Fabrication: 100% Neoprene Digitally printed SKU:8

2 Tier Skirt

Wholesale: $855Fabrication: 100% Neoprene Digitally printed SKU:10

Second Skin Seamed Tank

Wholesale: $560Fabrication: 100% Neoprene Digitally printed

SKU:5

Seamed Nouveau Shift

Wholesale: $1250Fabrication: 100% Neoprene Digitally printed SKU:10

Seamed Pencil Shirt

Wholesale: $720Fabrication: 100% Neoprene Digitally printed SKU:10

ph o t o g ra p h y + ed i t i n g

t r e n d f o r e c a s t

t r e n d f o r e c a s t

m od e r n my s i t c

Surrounded by technology, young maidens reach for

clothing a touch more magical. Millenials hitting

the market hunt for items that feel more spiritual.

Earthen trends conveyed in mystical fabrications

give the consumer more this F/W 2013.

meg a t r e n d

wood nymph+ This woodsy fairy creature peace-fully rules the uncharted miles of

the forest. This earthen toned trend is especially essential to the millenial generation as they become adults in a

tech filled world.

moonchil dmoonchild+ The cyclical arrival of the

moon brings energy and ex-

citedment to the children

of earth. moody hues and

vibrant purples express this

dramatic trend.

sirendramatic movement and fulid curves

in mystical ocean toned color. This

appeals to the naturalistic desire of

our target customer.

em e rg i n g d e t a i l s

DRAMATIC COWLLimi Feu A/W 11/12

COCOON HOODWayne A/W 11/12

SHARKFIN COLLARSAntonio Marras A/W 11/12

ELLIPSE COLLARSChacarel A/W 11/12

ELLIPSE CONSTRUCTIONStella McCartney A/W 11/12

The Dramatic Cowl mimics the ocean’s waves. The Cocoon Hood is gentle protection and warmth for the woodland nymph. The Sharkfin Collar is an obvious reference to the most feared sea creature. The Ellipise col-lars and constructions reference the circular paths of the mood.

a r t d e c o

t h e c h r y s l e r b u i ld i n g

t h e c h r y s l e r b u i ld i n g

Our target customer Jeanne is a 24 year old working at a fashion PR company in Manhattan. She is independent and unafraid of strong trends. While her wardrobe is not soley composed of expensive prize pieces, she does enjoy splurging once each season to update her look.

t r i b a l b a ra ka h

t r i b a l b a ra ka h

p ro c e s s

e d u c a t i o n

i n d u s t r y e x p e r i e n c e

s k i l l s

UNIVERSITY OF CINCINNATI College of Design, Art, Architecture and Planning | Cincinnati, Ohio

B . S . I N FA S H I O N D E S I G N P R O D U C T D E V E L O P M E N TExpected graduation May 2014

OPENING CEREMONY M A R C H - J U N E 2 0 1 2 | New York, New York

Production Intern, Men’s and Women’s WovensAssisted Production team with sourcing trims and meeting production deadlines.

Assisted factories and vendors in the garment district.

ELIE TAHARI S E P T E M B E R - D E C E M B E R 2 0 1 1 | New York, New York

Tech Design Intern, Women’s Knitwear Worked closely with knitwear team to meet fitting deadlines as well as meeting

requirements from design and product development teams.Created measurement manual for company to send to all factories.

ABERCROMBIE & FITCH HOME OFFICE M A R C H - J U N E 2 0 1 1 | Columbus, Ohio

Tech Design Intern, Women’s Knitwear Developed construction and production skills. Assist with all aspects of tech design

including flats, specing and pattern making. Acclimated to a competitive, corporate environment.

THE WARDROBE J U LY 2 0 0 9 - S E P T E M B E R 2 0 1 1 | Cincinnati, Ohio

Women’s Contemporary Sportswear & Ready to Wear Sales Associate (Part Time) |

Worked towards challenging sales goals with client baseStyled window displays as well as specific customers.

INTERPERSONAL High energy, self-motivated, challenge-seeker

Superior communication skillsInspires others to operate at their fullest potential

COMPUTERAdobe Creative Suite: Photoshop, Illustrator, InDesign,

Accumark Pattern Design, Gerber PDM, QuickBooks Point of SaleMicrosoft Office: Word, Excel, and PowerPoint

r e s um e

r e s um e t h a n k s

m o l l y s e t z e r5 1 3 . 3 1 5 . 1 2 8 4m o l l y . s e t z e r @ g m a i l . c o m