molten steel social media proposal

8/10/2019 Molten Steel Social Media Proposal

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Desert Mountain Properties

2010

Social Media

ProposalIncorporating Social Media into

Desert Mountain MemberCommunications

Prepared by

Crystal Hillis

Sandra Hernadez

Patricia OShea


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Social Media Proposal

Incorporating Social Media into Desert Mountain MemberCommunications

Prepared for

Bob JonesCo-President

Desert Mountain Properties

To compliment the current Desert Mountain website and improveadvertising options we recommend setting up social media accounts

for Desert Mountain members. Our recommendation is to openaccounts with Facebook M! Space and Twitter. The onl! costassociated with this proposal is emplo!ee time. "e recommend theset up take place during the summer when our member tra#c isreduced. There will be no additional hours needed for emplo!ees to setup these website accounts.

Project BacgroundOur mission is to make Desert Mountain one of te !nest pri"ate# residential and

recreational communities in te $orld# b% pro"idin& superior ser"ice and

outstandin& amenities# in an atmospere of e'cellence() *it our missionstatement in mind# te club mana&er# retail director# and $ebsite administrator

a"e e'pressed an interest in e'pandin& e'istin& internet communications to

include social net$orkin& $ebsites( +e members a"e also e'pressed an interest

in bein& able to "ie$ Desert Mountain on social media sites( , small &roup of

mana&ers met recentl% to discuss te possibilit% of social media at Desert

Mountain( Some possible problems tat need to be addressed are o$ to set it up#

securit% for DMP.s ser"er and net$ork# member securit% and con!dentialit%# cost#

and most importantl% $ould members use it( *e $ill also address te bene!ts to

te club of usin& social media( Mr( Jones# Co-President# created our team to

researc te possibilities and concerns(

Objecti!es+e mana&ement and sta/ are al$a%s stri"in& to brin& te Desert Mountain

members te most current and superior ser"ices a"ailable( +o do tis $e feel it is

necessar% to embrace te social media mo"ement( +o do tis $e $ill need to oin


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acebook# M% Space and +$itter( Our &oal is address te concerns and issues

brou&t up b% te mana&ement team(

Set "p

+e social media $ebsite $e recommend a"e eas% to follo$ instructions on

teir site for business to set up pa&es( +is task could be easil% completedb% Cr%stal illis our $ebsite administrator( acebook# for e'ample# can be set

up in !"e simple steps( +e $ebsites also a"e tutorials a"ailable to elp

make te most out of our social media pa&e( +e most time intensi"e part $ill

be addin& potos and &aterin& information for our blo&s( +e same

information can be used to set up eac of te tree sites( Before te sites

are a"ailable to te public te team $ill pre"ie$ te site to te senior sta/ for

appro"al and su&&estions(

Our su&&estion for te set up and runnin& of te $ebsites $ould be Cr%stal

illis# our current $ebsite administrator( ,ssistin& er in te proect $ould be

our marketin& director Sandra ernade3 and Patricia O4Sea our tecnical$riter(

Security

*e tink usin& social media to disseminate information and to collect

feedback about club e"ents# scedules and oter club ne$s $ould be a

bene!t to club mana&ement( +e data could be used to e"aluate $eter

club members feel te club is meetin& te desires and e'pectations of its

clients( Of course our primar% concern is ensurin& te securit% of our

members and our o$n ser"ers(

*e a"e e"aluated eac of te social media $ebsites( ,nd a"e found tateac $ebsite takes securit% of teir members "er% seriousl%( *e $ill use

acebook as our e'ample# as eac social media site as te same basic

securit% features( acebook pro"ides simple instructions for an%one $o oins

to decide $o and o$ muc personal information te% $ant allo$ oters to

see( Onl% te most basic information is "isible to e"er%one5

6ame and pro!le picture are "isible to e"er%one so real $orld friends

can reco&ni3e %ou# and so $e can displa% tem $en %ou $rite onsomeone.s *all(

7ender is public so $e can correctl% displa% %our &ender 8for e'ample#

9,dd er as a friend9:( 6et$orks are "isible to e"er%one so %ou can see $o else is part of

%our net$ork 8and $ill a"e access to %our information: beforecoosin& 9riends and 6et$orks9 for an% of %our pri"ac% settin&s(

Oter information in tis section# includin& ometo$n and interests# is "isible

b% default to elp friends and oter people %ou a"e tin&s in common $it

connect $it %ou(


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some t%pe of social media( Our poll also addressed $ic social media sites

$ere bein& used b% members and interest in a"in& Desert Mountain on

social media $ebsites( *e also asked te members $at information te%

$ould like to see on te social media sites( inall%# $e asked te members if

te% $ould be interested in learnin& more about social media $ebsites( +e

maorit% of members usin& social media use acebook# +$itter and M% Space(+is information elped us to decide to $ic sites $e $ant to oin( +e

members $ere most interested in seein& information about &olf# dinin& and

spa( +e% also so$ed interested in retail and personal stories( *ile onl%

2A@ of te members polled said te% $ould subscribe to Desert Mountain on

a social media site tat number ma% increase $it trainin&(


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Social Media Survey Results

Do you use social media websites such

as My Space, Facebook, LinkedIn or

Twitter?

13

Yes 52 37.96%

No 85 63.04%

I use the !ollowin" social websites# 13

Faceoo! 49 35.77%

My S"ace #5 #0.95%

$itter 4# 29.93%

&i'!ed(' 20 #4.6%

Fli)ster # .07%

No'e o* t+e aove 85 63.04%

I! Desert Mountain $oined a social media

"roup what in!ormation would you like

to see on their pa"e?

%%

,ol* -ourse ('*oratio' 78 88.64%

/i'i' S"ecials 7# 80.68%

Retail 1rootio's 45 5#.#4%

1erso'al Stories 44 50%


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S"a S"ecials 67 76.#4%

ve't 1+otora"+y 52 59.#%

,ol* $our'ae't Results 77 87.5%

I! Desert Mountain was a&ailable on a

social media website would you

subscribe to their pa"e#

131

Yes 37 28.24%

No 48 36.64%

Maye 46 35.##%

'ould you use social media websites i!

Desert Mountain pro&ided a !ree trainin"

class?

1(%

Yes 25 #9.53%

No 83 64.84%

Maye 20 #5.63%

Survey *ro +tt"eers.desertou'tia'.co


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Bene#ts

6o$ tat %ou understand te possibilit% of a"in& social media# $e $ould like

to tell %ou o$ it $ould bene!t Desert Mountain( *e currentl% a"e t$o

$ebsites# te public $ebsite and te members4 onl% $ebsite( +e public

$ebsite is run b% Desert Mountain eal =state and is &eared at recruitin& ne$

members( +e Club itself runs our $ebsite members(desertmountain(com ise'clusi"el% for our members( *e use tis $ebsite to keep our members

informed about all information about te club( +is includes &olf# dinin spa

and retail e"ents( *e send out $eekl% emails to keep members informed

about $at is appenin& on te mountain( +e $ebsite allo$s members to

make online reser"ations for dinner and &olf( *e use it to poll members#

promote e"ents# club billin and as &eneral &aterin& place for all

information about Desert Mountain(

+o furter promote club e"ents $e also send out a bi-montl% ne$sletter# +e

6a&onie( ;n te ne$sletter members can !nd information about upcomin&

specials and e"ents( +ere are also uman interest piece in te 6a&onie as

$ell( *e also promote e"ents $it posters and %ers posted around te

propert%( ="en $it all of tis information $e still a"e members $o sa%

te% are not earin& about e"ents( *e ope tat b% a"in& social media

accounts tis $ill &i"e us anoter a"enue to reac members(

*e consider social media as a &reat $a% to ad"ertise our e"ents and specials(

*e can also communicate in real time $it our members "ia social media(

*it +$itter $e can send out messa&es about a $eater dela% on te course

or e"en te lunc special( +is information can be retrie"ed easil% from a cell

pone b% members $o subscribe to +$itter( +is is also a bene!t of social

media# real time cell pone access( Our current $ebsite isn4t cell pone

friendl%( acebook# M% Space and +$itter all a"e cell pone friendl%

$ebsites( ;n fact# te% a"e applications tat made for man% pones tat

make it eas% to use social media on te pones(

$ecommendation,fter re"ie$in& all of te data $e belie"e tat it is in best interest of Desert

Mountain to oin tree social media $ebsites# acebook# M% Space and +$itter(

+ese $ebsites are eas% to use and $ill re


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molten steel social media proposal

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