momentum mulitiply
TRANSCRIPT
The Senate Group Conference
June 2014
Greg Prince
Who would like a better lifestyle?
• Understanding lifestyle enhancement• Engagement mechanism• Multiply value proposition• Responsible integration• Reward partner portfolio• Tangible lifestyle enhancement• Summary
Agenda
Multiply
A wellness and rewards
programme incentivising members
to strive towards
financial & physical wellness
• Lifestyle means different things to different people
What is lifestyle
Physical
EmotionalFinancial
• Need to focus on all 3 areas• Requires discipline• Requires consistent focus• Requires effort
Lifestyle enhancement
Everyone acknowledges the importance of living a balanced life
Multiply focus areas
Investment growth
Review•Review the client current portfolio & circumstancesInsight
•Provide information about the clients current situation and options
Plan•Design a plan of action to enhance the clients portfolioBenefit
Multiply philosophy
• Complete questionnaires, assessments & check-ups
Engage
Multiply points
• Objective mechanism for driving engagement• Incentives for FA and client engagement • Simple to engage• Points determine member status• Status determines member rewards
Multiply points
Multiply point categories
Single 10 000 points
Family 20 000 points
Single 30 000 points
Family 50 000 points
Single 30 000 points
Family 50 000 points
Single 30 000 points
Family 50 000 points
Physical Health & Wellness
Start-up
Physical Fitness
Financial Wellness
Benefits for Financial Advisers• Opportunity for proactive engagement• Platform for holistic financial planning• Significant up-sell and cross-sell opportunities
Benefit for Multiply members • Earn significant Multiply points • Focus on entire financial portfolio• Greater transfer of knowledge
Financial Advice Points
Join Multiply
Register on website
Update Multiply profile
myScore
Financial Advice
mySmarts
myFinTrack
myFiling
Physical Wellness Questionnaire
Health Assessment
Non-smoking declaration
General Physical
HIV declaration & test
Eye Test
Fitness Assessment
Online BiokineticistHealthcare ProfessionalDis-Chem
Get to Gold Status
Dental check-up
Multiply rewards value proposition
Combination value proposition
Momentum Product Benefits
Multiply Partner Rewards
Holistic Multiply value proposition
Holistic Client Value
Momentum Product Benefits
LIFE INSURANCE
✔
HEALTH ✔
EMPLOYEE BENEFITS
SHORT TERM
WEALTH
SAVINGS
Momentum
Product integration
Product Integration
Negative Value
Positive Value
High Engagement
Low Engagement
Momentum Responsible Integration
Up to
50% guaranteed
discount
Up to
10% fitness
discount
Up to 60%
discount
Momentum Myriad
10% 15% 20% 30%
Bronze Silver Gold Platinum
Guaranteed Discount
Private Club
50%
Fitness Discount
Level 1 Level 2 Level 3 Level 4
0% 2% 4% 7.5%
Level 5
10%
Momentum Myriad
Momentum Health
Normal HealthReturns
Up to R1 800 paid back annually per adult member
Multiply Booster
Up to R3 600 paid back annually per adult member
HealthReturns paid to HealthSaver
Up to R5 400 paid back annually per adult member
HealthReturns
Best of Activity Level
Level 1
Level 2
Level 3
Level 4
Level 5
Standard Monthly
HealthReturns
R0
R25
R50
R100
R150
Multiply Booster
R0
R25
R50
R100
R150
Paid into HealthSaver
R0
R25
R50
R100
R150
Total Monthly HealthReturns
R0
R75
R150
R300
R450
Up to R5 400 per adult member per year
Multiply Reward Benefits
Fitness Partners
Travel Partners
Online Shop Partners
Lifestyle Partners
Multiply partner rewards
Multiply
Multiply
Multiply
Tangible value proposition
Member details
Family membership Michael & Lauren – R184 p/m
Multiply status Gold status
Momentum Health Incentive option
Life insurance Myriad - Michael
Myriad - Lauren
Gym visits Michael (+12 visits p/m)
Lauren (9 – 12 visits p/m)
Travel One long weekend away to Cape Town
Online Shop Apple laptop
Movies Four movies per year
Magazines Four subscriptions
Multiply case study
Partner Description Normal HealthReturns
Multiply Booster
HealthSaver Booster
Monthly HealthReturns
Annual HealthReturns
Momentum Health Membership - Incentive plan with HealthSaver
Principal - Michael (Activity Level 5) R150,00 R150,00 R150,00 R450,00 R5 400,00
Spouse - Lauren (Activity Level 3) R50,00 R50,00 R50,00 R150,00 R1 800,00
Total benefit paid per year R7 200,00
Partner Description Retail Rate Gold Status Discount
Monthly Multiply Saving
Multiply Cost Annual Multiply Saving
Recurring expenses Myriad - Michael Myriad personal life, disability and critical illness cover R1 356,45 30,0% R406,94 R949,52 R4 883,22Myriad - Lauren Myriad personal life, disability and critical illness cover R420,73 24,0% R100,98 R319,75 R1 211,70Virgin Active - Michael Premium membership - visits the gym >12 times p.m. R679,00 80,0% R475,00 R204,00 R5 700,00Virgin Active - Lauren Club membership - visits the gym 8 times p.m. R499,00 40,0% R199,60 R299,40 R2 395,20Dis-Chem Monthly health and beauty essentials R2 150,00 9,0% R288,00 R1 862,00 R3 456,00Woolworths Monthly grocery and clothing R1 500,00 7,0% R150,00 R1 350,00 R1 800,00
TOTAL R19 446,12Once-off expenses
Mango Return weekend holiday flight from Johannesburg to Cape Town R5 828,00 30,0% R4 079,60 R1 748,40
Avis Weekend holiday car rental R524,00 25,0% R393,00 R131,00Protea Hotel Weekend holiday accomodation in Cape Town R5 155,00 35,0% R3 350,75 R1 804,25Apple Personal MacBook Air laptop R14 999,00 14,0% R12 899,14 R2 099,86Nu Metro Movies for two, once a quarter R480,00 R20 R160,00 R320,00Magazines Four annual magazine subscriptions for him and her R1 489,00 50,0% R744,50 R744,50
TOTAL R6 848,01
GROSS SAVINGS R26 294,13Annual Multiply contribution -R2 028,00NET SAVINGS R24 266,13
Unrivaled value
Gold Status
R24 200Lifestyle enhancement
Private Club
R33 500Lifestyle enhancement
2014 Multiply contributions
R159Single Member
R184Family of two
R194Family of three or more
Summary
1. Objective of incentivising holistic wellness
2. Responsible integration - No down side
3. Substantial core product discounts
4. Members incentived to engage with their FA more regularly
5. Extract significant value from the reward partners
6. Enjoy a better lifestyle
Thank you