mon 5 watts - bastion group
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TRANSCRIPT
There have been 2 real life millionaires made on
Second Life
100 billion click throughs per day
In April, 11 million people joined Twitter
More text messages sent last week than in all of 2006
More text messages are sent every day than there are people on
the planet
3 billion Google searches per month
8 terabytes of digital traffic per second
1 million instant messages per second
2 million emails per second
Internet content doubles every 2 years – By 2011 every 72 hours
Result?
Not just Gen Y’s
Expect nothing but the best, zero tolerance
Breeding digital natives
Can access any information quickly and easily
and if we don’t like it will move on just as fast.
Niche attitude
Want to spend time in useful and meaningful ways
no matter where we are.
Less interested in stature and hierarchy
Less loyal to brands and workplaces, unless emotionally
connected
How has news media
changed?
Transparency
Immediacy
44 Million views
on YouTube
82 Countries
They stand for
something.
They show their
beliefs.
What are you going to BE?
What is your belief?
www.bastionbrands.com.au