Monday, March 25, 13

Monday, March 25, 13

Monday, March 25, 13

Monday, March 25, 13

7 ESSENTIAL QUALITIES OF A GOOD LOGO

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•1. SIMPLE - DO streamline your design. DON’T over complicate things

Monday, March 25, 13

•II. DISTINCT - DO set yourself apart. DON’T look just like the other guys.

VS

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•III. VERSATILE - DO consider various applications. DON’T design for just one size or medium. (business card vs billboard)

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•IV. APPROPRIATE - DO Think about your industry. DON’T feel the need to be obvious

VS

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•V. TARGETED - DO design for your intended audience. DON’T forget the customer

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•V. MEMORABLE - DO leave an impression. DON’T be forgettable.

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•V. TIMELESS - DON’T be to trendy. DO aim for longevity.

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LOGOTHE PROCESS OF MAKING IT HAPPEN

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PHASE 1: CLIENT DISCOVERYA great logo is an expression of the company values, culture and people. For our purposes it should be a

direct reflection of you what you represent.

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PHASE II: INDUSTRY DISCOVERY

Who is the audience? Knowing the audience will give you some clues as to where you need to take the

logo, style wise. (main stream, teenagers, gamers etc.)

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PHASE III: APPLICATION DISCOVERY

How and where will the logo be used most of the time?

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PHASE IV: LOTS AND LOT AND LOTS OF SKETCHINGThe only way to separate the good from the bad is

having lots of things to pick from. It is not uncommon to have one decent idea out of twenty sketches

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PHASE V: DRAFTINGAfter you have narrowed it down to the best 3 ideas begin to create a few initial drafts. The best ideas are not necessarily the nicest looking or the safest. You

want your logo to stand out from the crowd! At first just stick to black and white to focus on the shape and

flow of the designs.

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PHASE VI: REFINEMENTThis is can be the longest part of the process due to

multiple back and forth revisions between you and the client. Luckily you are the client so you only have to deal with the wrath of NELSON and MANDERS

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RESOURCES

• TEN THOUSAND LAKES - http://www.branding10000lakes.com/index

• How to brand a logo 2012 trends - http://www.creativebloq.com/how-brand-logo-2012s-design-trends-1212810

• Logo Design Process - http://99designs.com/designer-blog/2012/11/14/logo-design-process-how-professionals-do-it/

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THE MOOD BOARD• Mood boards (sometimes called inspiration boards) are used in a variety of

disciplines.

• compilation of inspirational elements used by designers to flesh out ideas at the beginning of a design project.

• A mood board is extremely useful for establishing the aesthetic feel of a web site.

• Things that can be explored in the mood board include photography style, color palettes, typography, patterns, and the overall look and feel of the site. Soft or hard? Grungy or clean? Dark or light? A rough collage of colors, textures and pictures is all it takes to evoke a specific style or feeling.

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THE MOOD BOARD

Monday, March 25, 13